Bush Legacy: Culture of Opportunity
By
Doug Donnelly
Special for MHSAA.com
April 6, 2018
By Doug Donnelly
Special for Second Half
CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.
What’s more, he has the unenviable task of replacing himself.
“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”
Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.
He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.
Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.
“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”
Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.
Chelsea has had only three head coaches since 1965.
“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”
Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.
“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”
If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.
“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.
“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”
While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.
“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”
It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field
He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.
“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”
Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.
“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”
In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.
His record at Chelsea is 169-60.
“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.
“I love the game. I’m going to be very much involved.”
Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.
PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.
Drive for Detroit: Week 4 in Review
September 24, 2013
By Geoff Kimmerly
Second Half editor
Just when we thought we'd figured out a few things about how this MHSAA football season might unfold ... we found out we don't know that much yet.
Upsets ruled Week 4. Of course, the teams that won probably don't see their victories that way. And in two months, some of what we consider surprises now might not be considered stunners any longer.
But check out how the unexpected played a major role as we began the second third of this fall's slate.
West Michigan
Lowell 31, Muskegon 20
Many were so caught up in Muskegon’s 45-0 win over Rockford two weeks ago that they likely didn’t give Lowell (4-0) a shot at catching the Big Reds (3-1). But Kyler Shurlow is fast becoming the next Red Arrows quarterback star, and he came up big in his team’s biggest game of the regular season. Click to read more from the Grand Rapids Press.
Also noted:
Comstock Park 27, Allendale 25: The Falcons (3-1) have pushed Comstock Park to the brink the last two seasons, but the Panthers (4-0) survived again after a five-point win in their 2012 matchup.
Muskegon Reeths-Puffer 14, East Kentwood 7: Reeths-Puffer (3-1) hasn’t made the playoffs since 2007, but is ascending after avenging last season’s 35-points loss to East Kentwood (2-2) to also equal its number of wins for the entire season.
Zeeland East 27, Grand Rapids Forest Hills Central 25: The undefeated Chix (4-0) had to survive a second straight game against Forest Hills Central (2-2) decided by four points or fewer.
Reed City 22, Newaygo 14: Make that 24 straight regular-season wins for the Coyotes (4-0), who by beating solid Newaygo (3-1) look even better to push it to 29.
Upper Peninsula
Escanaba 35, Marquette 14
This one was not just significant but probably shocking to fans who pay close attention to Upper Peninsula’s biggest schools. Escanaba entered 0-3 and Marquette 3-0, but the Eskymos made it three straight over the Redmen. Click to read more from the Escanaba Daily Press.
Also noted:
L'Anse 21, Hancock 20: The Purple Hornets (3-1) have one of the highest playoff point averages of any team expected to make the Division 8 playoffs, but Hancock (1-3) must win out to gain an automatic bid.
Negaunee 36, Iron Mountain 8: The Miners are 4-0 for the second straight season, but the Mountaineers (1-3) face their toughest start since 1990.
Norway 36, Manistique 34: Norway (2-2) is a win from equaling last season’s total after beating a 2012 playoff qualifier in Manistique (0-4).
Lake Linden-Hubbell 22, Bessemer 20: The Lakes (2-2) earned a shot at staying in the Great Western Conference title hunt, while dealing a blow to repeat hopes of Bessemer (3-1).
Mid-Michigan
Holt 31, Lansing Everett 21
Just when it looked like Holt (2-2) wouldn’t factor in the Capital Area Activities Conference Blue race this season, the Rams beat the reigning champion and presumed favorite by scoring more points in one game than Everett (3-1) had given up in its other three games combined. Click to read more from the Lansing State Journal.
Also noted:
Fowler 42, Bath 22: The Eagles (3-1) have outscored three opponents by a combined 106-50 since falling 40-0 to Mendon on opening night; Fowler also has beaten the Bees (2-2) in 24 straight.
Pinckney 20, Howell 10: Seeking their first winning record and playoff berth since 2001, the Pirates (3-1) are halfway there and off to their best start since that season; Howell remains in good shape at 3-1 as well.
Eaton Rapids 17, Jackson Northwest 7: The Greyhounds (3-1) have tied their most wins for a season since 1997, although Northwest (2-2) can’t be too frustrated with its most victories for a season since 2009.
Springport 18, Reading 13: The Spartans (3-1) lent Big 8 Conference leaders Jonesville and Homer a hand by downing last season’s champ, Reading (2-2).
Lower Up North
Standish-Sterling 27, Whittemore-Prescott 20
Standish-Sterling (4-0) continued its best start since 2008 with a late stand as Whittemore-Prescott (3-1) also played to remain perfect on the season. The Cardinals had won both games since the series was restarted after previously coming to close after the 1985 season. Click to read more from the Bay City Times.
Also noted:
Kinglsey 31, Frankfort 20: The Stags (3-1) set up next week’s rematch with reigning Northwest Conference champion Maple City Glen Lake by edging Frankfort (2-2) for the third time in four seasons.
Cheboygan 42, Ludington 14: The Chiefs moved to 3-1 for the second straight season by dealing a first loss this fall to Ludington (3-1), which remains off to its best start since 2004.
Mancelona 22, Central Lake 18: These teams combined to go 17-5 in 2012, and Mancelona (2-2) got back on the right foot by also pushing Central Lake to 2-2 and claiming the M-88 Trophy.
Traverse City St. Francis 34, Grayling 14: The Gladiators (3-1) ended Grayling’s 12-game regular-season winning streak and made it 10 of 11 over the Vikings (3-1).
Southwest and Border
Parchment 44, Constantine 26
Parchment has had only one playoff season over the last decade and not a lot of wins to be this excited about. The Panthers (2-2) hadn’t beaten Constantine (2-2) since the latter joined the Kalamazoo Valley Association in 2008, but Clay Wilkey averaged more than 20 yards per carry in leading Parchment to the big upset. Read more from the Kalamazoo Gazette.
Also noted:
Portage Central 38, Stevensville Lakeshore 28: This makes Portage Central (4-0) one the favorites in the Southwestern Michigan Activities Conference West, while leaving Lakeshore (2-2) to battle back from its worst start since 2004.
St. Joseph 17, Portage Northern 10: St. Joseph (4-0) is that other favorite in the SMAC West, thanks to a defense that is giving up 12 points per game and held the Huskies (3-1) to a season low.
Niles Brandywine 26, Bridgman 18: The Bobcats (4-0) made the playoffs last season for the first time since 2002 and haven’t slowed down, although Bridgman (2-2) gave them their toughest game to date.
Plainwell 44, Otsego 17: The Trojans (4-0) just keep rolling despite playing three 2012 playoff teams over their first four games; Otsego has little room for error at 2-2 and with tough opponents waiting in Weeks 8 and 9.
Greater Detroit and Southeast
Southfield 20, Oak Park 12
The Bluejays have arrived among the elite in the Detroit area. That seemed a pretty good bet after a four-point loss to Detroit Cass Tech during Week 1, but Southfield (3-1) took another big step by handing Oak Park (3-1) its first loss and shutting down a Knights offense averaging nearly 32 points per game entering the weekend. Click to read more from the Detroit Free Press.
Also noted:
Rochester Hills Stoney Creek 36, Lake Orion 7: Last season was the only other time during its 12-year history that Stoney Creek (4-0) had played powerful Lake Orion (3-1), and this one looked a lot different than that 35-point loss.
Birmingham Brother Rice 26, Warren DeLaSalle 24: Of a number of key Catholic League games, this one is the most telling; Brother Rice (4-0) might be the favorite again, but DeLaSalle (2-2) should push the other contenders as well.
Pontiac Notre Dame Prep 28, Flint Powers Catholic 2: Few statewide are surging early like the Fighting Irish (4-0), who have outscored opponents by a combined 172-10. Powers (2-2) hadn’t scored fewer than 14 points before this game.
Saline 35, Ann Arbor Pioneer 3: Saline tied for the Southeastern Conference Red title last season and missed winning outright by a one-point loss to Pioneer (2-2); this time, the Hornets (4-0) might not be slowed.
Bay and Thumb
Midland 51, Saginaw Arthur Hill 21
Much has been discussed, and rightly so, about Arthur Hill’s resurgence this season. But it appears the Saginaw Valley Association North still belongs to Midland (4-0), which showed it in a big way. The reigning league champ put up its season high points total against a Lumberjacks team that had started 3-0 and not given up more than 18 points in a game. Click to read more from the Saginaw News.
Also noted:
Mount Pleasant 35, Midland Dow 28: The Oilers’ two-win season of 2012 is fast becoming a distant memory, with this win over Dow (3-1) putting Mount Pleasant (3-1) in a tie for first in the SVA North.
Elkton-Pigeon-Bay Port 27, Unionville-Sebewaing 0: Hard to believe the Lakers (4-0) haven’t made the playoffs since 2009, but they’ve now won as many games as in all of 2012. Beating USA (3-1) also sets Laker up for a Greater Thumb Conference West showdown with Reese that could decide the title.
Peck 61, Lawrence 38: These are two of the top 8-player teams in the state, with Peck (4-0) now owning the highest playoff point average and Lawrence (2-1) looking like a playoff lock as well in its first season after making the move.
Richmond 42, Almont 35 (2 OT): Make Richmond (3-1) the favorite now in the Blue Water Area Conference after beating both Almont (3-1) and Croswell-Lexington.
Trophy Games
Each week the MHSAA highlights trophy games around the state. Here are a few in addition to the one mentioned above:
Little Brown Jug: Union City vs. Athens. These two play for a trophy that originated in 1947. Final: Union City 33, Athens 14.
Little Brown Jug: Homer vs. Concord. Like their Big Eight Conference colleagues mentioned just above, these two play for a similar prize. Final: Homer 44, Concord 6.
The Axe: Munising vs. Newberry. This newer traveling award originated in 2004. Final: Munising 28, Newberry 27.
Rocket-Rebel Trophy: Wyoming Kelloggsville vs. Wyoming Lee. These crosstown rivals both also play in the O-K Silver. Final: Kelloggsville 47, Lee 6.
Battle for Butch: Beaverton vs. Gladwin. These Jack Pine Conference rivals play for a stuffed dog stitched together in 1937. Final: Gladwin 48, Beaverton 14.
Holton-Hesperia Trophy: Holton vs. Hesperia. These two have been foes in various leagues going back half a century. Final: Hesperia 40, Holton 19.
PHOTO: Lowell ran past Muskegon 31-20 in a face-off of two of the most highly-regarded teams in the state. (Click to see more from High School Sports Scene.)