Bush Legacy: Culture of Opportunity
By
Doug Donnelly
Special for MHSAA.com
April 6, 2018
By Doug Donnelly
Special for Second Half
CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.
What’s more, he has the unenviable task of replacing himself.
“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”
Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.
He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.
Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.
“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”
Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.
Chelsea has had only three head coaches since 1965.
“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”
Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.
“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”
If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.
“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.
“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”
While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.
“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”
It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field
He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.
“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”
Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.
“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”
In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.
His record at Chelsea is 169-60.
“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.
“I love the game. I’m going to be very much involved.”
Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.
PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.
Drive for Detroit: Week 1 in Review
September 3, 2013
By Geoff Kimmerly
Second Half editor
Let’s start our first weekly review of MHSAA football action with some of the results you won’t see among our list of most significant from opening weekend:
Kent City’s first opening night win over Ravenna in 15 tries and Beal City’s incredible 61-0 win over rival Mount Pleasant Sacred Heart. Kalamazoo Central’s 14-13 win over neighbor Loy Norrix and Kinde-North Huron’s 28-14 win over reigning MHSAA 8-player champion Deckerville.
All are big-time results, no doubt. But below I’ve tried to tell you about five more from each region of our state, organized by the winner in each game, that might have bigger impacts as we move immediately forward with most leagues schedules kicking off in three days.
West Michigan
Zeeland West 44, Detroit Country Day 28
Country Day came into this season with plenty of deserved hype returning most of its star power from last season’s run to the MHSAA Division 4 Final. But Zeeland West has plenty of championship experience too, and its tough running proved too much for the Yellowjackets. Click to read more from the Oakland Press.
Also noted:
East Grand Rapids 24, Grand Rapids Catholic Central 7 – The Pioneers began making up for last season’s first playoff miss since 2000 with a solid win over another perennial power.
Grand Rapids Christian 41, Grand Rapids South Christian 13 – New faces abound, but the reigning Division 3 champion won big over last season’s Division 4 title winner.
Muskegon Oakridge 31, Grand Rapids West Catholic 25 – The Eagles are soaring high to start this fall after finishing 2012 with a 13-6 District Final loss to West Catholic.
Rockford 23, Utica Eisenhower 6 – Given these teams’ histories, no one would be stunned if they met again in 13 weeks in the MHSAA Division 1 Final.
Greater Detroit
Oak Park 25, Orchard Lake St. Mary’s 20
Oak Park entered its opener with the opportunity to show last season’s historic run wasn’t over with 2012’s final horn. Four touchdowns during the second half against the reigning MHSAA Division 3 runner-up proved the Knights will be talked about plenty again in 2013. Read more in the Detroit Free Press.
Also noted:
Detroit Cass Tech 18, Southfield 14 – Two-time reigning Division 1 champion Cass Tech and quarterback Jayru Campbell edged an improved Bluejays team to start 1-0.
Clinton Township Chippewa Valley 27, Dearborn 20 (2 OT) – Chippewa Valley also beat Dearborn on opening night last season on the way to its first playoff berth in three seasons; this one could be prove just as important.
Rochester Adams 12, Clarkston 7 – Coming off its first playoff miss since 1996, Adams won for the first time in its last four tries against one of the biggest and best programs in the state.
Lake Orion 35, Oxford 30 – If this was an indication, these two should again be contenders in their respective divisions of the Oakland Activities Association. Lake Orion has held the Double "O" Pigskin Trophy three of four seasons since the series was restarted in 2010; the teams formerly played for the prize from 1962-83.
Southwest and Border
Battle Creek Harper Creek 27, Mattawan 7
Both of these teams should be contenders in their respective divisions of the Southwest Michigan Athletic Conference, and both will run their way to success again this fall. It will be interesting to see in eight weeks just how similar their paths finish after a game that would’ve been much closer if not for some untimely Mattawan turnovers. Click to read more from the Battle Creek Enquirer.
Also noted:
Battle Creek Central 15, Benton Harbor 0 – The Bearcats ended their 18-game winless streak with their first shutout since 2007.
Portage Central 55, Sturgis 0 – Sturgis has a Division 1 college prospect in quarterback Chance Stewart, which made this arguably the most impressive defensive performance statewide.
Watervliet 43, Gobles 14 – Simply put, this was a solid nonleague matchup between teams that each won eight games last season. Watervliet has the head start on repeating that feat.
Edwardsburg 34, Otsego 7 – Different teams, same story as above as both are playoff regulars that should again be in the mix by the end of the season.
Bay and Thumb
Saginaw Swan Valley 27, Saginaw Nouvel 20
Both might end this season at Ford Field after Swan Valley missed by one win a year ago and Nouvel missed by two after winning Division 7 in 2011. But as for the best in Saginaw, it looks like the Vikings at this point after running back Alex Grace ran for more than 200 yards in one of the state’s most intriguing openers. Click to read more from the Saginaw News.
Also noted:
New Lothrop 28, Traverse City St. Francis 7 – The Hornets traveled north for a tough opener and came back with plenty of momentum for the Genesee Area Conference Blue schedule.
Hemlock 19, Frankenmuth 12 – Hemlock, the 2012 Tri-Valley Conference Central champion, held on to beat the 2012 TVC East winner.
Montrose 38, Reese 8 – This looked to be a close game between 10-win teams from a year ago, but Montrose instead avenged last season’s 21-point loss to the Rockets in a bigger way.
Saginaw Arthur Hill 24, Goodrich 14 – Arthur Hill has struggled since it last playoff berth in 2008, but appears on the rebound with this reversal of a 41-6 loss to Goodrich in 2012.
Mid-Michigan
Ithaca 57, Williamston 13
This wasn’t really close, but was significant nonetheless. The win was Ithaca’s 43rd straight, tying the record for longest victory streak in MHSAA history in which all games were won during the playoff era. This week, the Yellowjackets face rival St. Charles with a chance to move up the list again. Click to read more from the Lansing State Journal.
Also noted:
Jackson Northwest 35, Hillsdale 20 – Only a record performance by Ithaca could trump what might be Northwest’s best football win since the mid-2000s. Hillsdale is coming off an 11-win season, and Northwest has won one game in each of the last three years.
Lansing Sexton 21, Chelsea 14 – Beating a team with 14 straight playoff berths will no doubt help the Big Reds return to the postseason after missing last season.
Pewamo-Westphalia 20, Lansing Catholic 7 – This reversed a 24-point loss to the Cougars last season as the Pirates began their quest for a third straight MHSAA Semifinals run.
Eaton Rapids 44, Leslie 0 – New Greyhounds coach Mike Smith, most known from his success at Holt, started his Eaton Rapids rebuilding effort with the team’s biggest win since 1996.
Upper Peninsula
Negaunee 36, Manistique 30
Negaunee had to be on its game for a tough Mid-Peninsula Conference opener against another playoff team from 2012. But the Miners held on through a late Manistique run and scored last to open league play and the season 1-0. Big plays were key, as Negaunee scored on an 80-yard kickoff return and 66-yard run. The Miners continued claim of the Oscar Wassberg Trophy, named for the former coach of both teams. Click to read more from the Marquette Mining Journal.
Also noted:
Cedarville 42, Posen 40 – The Trojans didn’t feel much of a challenge until Week 8 last season, but survived this one to kick off its 8-player season.
Ishpeming 36, Iron Mountain 0 – The reigning MHSAA Division 7 champion kept rolling with a win over another playoff team from last season.
Bessemer 28, Hancock 26 (OT) – The last three games between these two have been decided by a touchdown or less, but all in favor of the Bessemer-led co-op.
Marquette 31, Traverse City Central 23 – Marquette should get a solid boost at playoff selection time from this win as it goes for a fourth straight postseason berth.
Lower Up North
Reed City 39, Big Rapids 26
As stated earlier last week, this game eventually decided last season’s Central State Activities Association title in favor of Reed City. This was the fourth straight opening-night win for the Coyotes over rival Big Rapids. This game is played for the Pioneer Trophy. Click to read more from the Cadillac News.
Also noted:
Alpena 15, Escanaba 7 – Alpena has won only one game in each of the last two seasons and was outscored by Escanaba by a combined 72-0 over 2011 and 2012.
Hillman 55, Gaylord St. Mary 54 – These teams combined for only 41 points when they met to open 2012. This time, they qualified for the MHSAA record book.
Charlevoix 20, St. Ignace 0 – Coming off one win in 2012, and against a team that was 24-2 combined over the last two seasons, Charlevoix pulled off one of the biggest upsets statewide.
Maple City Glen Lake 27, Boyne City 13 – Glen Lake continued rolling off last season’s best finish in more than a decade by beating again the team it defeated to open the 2012 playoffs.
Trophy Games
Each week the MHSAA highlights trophy games played across the state. A few were mentioned above, with these the rest we knew about heading into the weekend.
- Bull Bowl – This is one of our newest trophies, established in 2011 for the opener between Fremont and Sparta. The Spartans gained a 2-1 advantage in the series last week. Final: Sparta 6, Fremont 0.
- Battle of 127 Trophy – Hudson and Addison have met for a number of years for this trophy sponsored by a local insurance company and local automotive group. Final: Hudson 46, Addison 0.
- Battle for The Paddle – Neighbors Sanford Meridian and Bullock Creek have met on opening night for the last dozen seasons. Bullock Creek owns a 7-5 advantage during that time. Final: Meridian 26, Bullock Creek 22.
- State Bank Traveling Trophy – Linden and Fenton have played for this prize dating to 1976, including on opening night the last two seasons. Final: Fenton 39, Linden 27.
- Little Brown Jug – Two games were played for these last week: Napoleon and Brooklyn Columbia Central continuing a series begun in 1967, and Manton and Mesick. Finals: Manton 29, Mesick 0; Columbia Central 26, Napoleon 18.
- Border Battle Cheese Trophy – Hurley (Wis.) made it eight straight opening-night wins over rival Ironwood. Final: Hurley 47, Ironwood 7.
PHOTO: Grand Ledge made this stop, but fell a few short in a 16-14 opening-night loss at home against East Kentwood.