Bush Legacy: Culture of Opportunity
By
Doug Donnelly
Special for MHSAA.com
April 6, 2018
By Doug Donnelly
Special for Second Half
CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.
What’s more, he has the unenviable task of replacing himself.
“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”
Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.
He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.
Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.
“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”
Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.
Chelsea has had only three head coaches since 1965.
“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”
Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.
“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”
If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.
“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.
“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”
While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.
“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”
It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field
He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.
“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”
Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.
“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”
In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.
His record at Chelsea is 169-60.
“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.
“I love the game. I’m going to be very much involved.”
Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.
PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.
A Game for Every Fan: Week 1
August 28, 2013
By Geoff Kimmerly
Second Half editor
It's opening night of another MHSAA football season. Not much more needs to be said to describe why athletes, coaches and communities are stepping a little higher with the first varsity kickoffs only a few hours away.
Every game and every team has a story. And each week Second Half will bring you the best game in each of seven regions around the state, plus another five from each that should be worth following for even casual fans.
Make sure to visit MHSAA.com tonight and all weekend for a complete statewide scoreboard, and return to Second Half on Monday as we wrap up the most significant results from another opening night.
(Team records that follow are from 2012, and all games are tonight unless noted. Games are designated by region based on home team. Visit the MHSAA Score Center for a complete schedule.)
Greater Detroit
Oak Park (9-3) vs. Orchard Lake St. Mary’s (11-3), Friday at Wayne State University
When last we left Oak Park, the Knights were celebrating a team record for wins, their first playoff appearance since 2005 plus league and District championships. They can kick off 2013 by giving proof they’ll be contenders again; St. Mary’s is coming off an overtime loss to Grand Rapids Christian in a memorable MHSAA Final and always is in the hunt.
Others that caught my eye: Rockford (10-3) at Utica Eisenhower (8-3) on Friday, Detroit Cass Tech (12-2) at Southfield (7-4) on Friday, Pontiac Notre Dame (9-2) at Dearborn Heights Robichaud (9-2), Macomb Dakota (10-2) at Dearborn Fordson (7-3), Zeeland West (7-4) at Detroit Country Day (11-1).
Bay and Thumb
Saginaw Nouvel (9-3) at Saginaw Swan Valley (10-3)
This is a rare matchup between Saginaw powers, but one with interesting history nonetheless. The teams have met only three times – most recently in 2001, when Nouvel beat the Vikings 30-0 in a Division 5 District Final. Nouvel also shut Swan Valley out in season openers in 1984 and 1985. But 2,000-yard rusher Alex Grace and teammates also back from last season’s MHSAA Semifinal run should find the end zone this time regardless of the final score.
Others that caught my eye: Reese (10-1) at Montrose (10-2), Hemlock (9-2) at Frankenmuth (10-1), Marine City (8-2) at Richmond (7-4), Armada (5-4) at Flint Powers Catholic (11-1), Clare (9-3) at Freeland (6-4).
Lower Up North
Big Rapids (8-2) at Reed City (10-1)
Reed City eventually finished first and Big Rapids second in the Central State Activities Association in 2012 after Reed City edged the Cardinals 14-6 on opening night. The Coyotes went on to win 10 straight before falling in their District Final. This matchup should set the tone again in one of the few league races that begins on opening night.
Others that caught my eye: Boyne City (8-2) at Maple City Glen Lake (9-2), Roscommon (6-4) at Grayling (9-1), Elk Rapids (4-5) at Mancelona (10-1), Carrollton (8-2) at Standish-Sterling (7-4), New Lothrop (10-1) at Traverse City St. Francis (4-5).
West Michigan
Grand Rapids Christian (13-1) at Grand Rapids South Christian (11-3)
Three months after continuing their annual opening-night game in 2012, Grand Rapids Christian won the MHSAA Division 3 championship a day after South Christian won the Division 4 title. The Eagles will have a significantly different look at least on offense this time after graduating most of their skill players and losing record-setting receiver Drake Harris for reportedly a month with a leg injury. South Christian quarterback Jon Wassink won’t be familiar to those who watched last season’s Finals – he was injured during the run and didn’t play in the championship game. But he’s back to lead another strong effort.
Others that caught my eye: Grand Rapids Catholic Central (10-1) at East Grand Rapids (4-5), River Rouge (11-1) at Lowell (8-3), Muskegon Oakridge (10-1) at Grand Rapids West Catholic (10-4), Byron Center (5-4) at Grand Rapids Northview (7-3), Holland Christian (5-5) at Zeeland East (9-1).
Mid-Michigan
Williamston (7-4) at Ithaca (14-0)
The Yellowjackets have won 42 straight games including the last three MHSAA Division 6 Finals, and are led by senior all-state quarterback Travis Smith. A win would tie Ithaca with 1977-82 Cheboygan for the longest winning streak in MHSAA history falling fully during the playoff era (Morenci won 44 straight before playoffs were added, and Hudson’s 72-game victory streak ended during the first year of the playoffs in 1975.) Williamston hasn’t given the Yellowjackets much of a scare during the first two years of their opening-night series, but could be the best bet as stopper until playoff time.
Others that caught my eye: Lansing Catholic (8-2) at Pewamo-Westphalia (9-4), Lansing Waverly (6-4) at Lansing Everett (9-1), Haslett (4-5) at East Lansing (7-4), Dundee (6-4) at Grass Lake (10-2), Beal City (13-1) at Mount Pleasant Sacred Heart (9-2) on Friday.
Southwest and Border
Battle Creek Harper Creek (10-3) at Mattawan (10-2)
Harper Creek kicks off its quest for a third straight season of double-digit wins against a Mattawan team coming off a school record for wins and 18 total over the last two seasons. They last met in a 2005 playoff opener. It will be a strong opening test for teams with league title aspirations again; Harper Creek won the Southwest Michigan Athletic Conference East last season, and Mattawan finished second in the SMAC West.
Others that caught my eye: Portage Central (7-4) at Sturgis (5-4), Marshall (6-4) at Stevensville Lakeshore (11-1), Otsego (6-4) at Edwardsburg (6-4), Fowler (9-2) at Mendon (11-1), Ottawa Lake Whiteford (8-2) at Blissfield (6-5).
Upper Peninsula
Manistique (6-4) at Negaunee (10-2) on Friday
Negaunee has had only one losing season over the last 23 and won the Mid-Peninsula Athletic Conference title last year ahead of eventual MHSAA Division 7 champion Ishpeming. Manistique finished with a winning record for the first time in four years despite opening with losses to Negaunee and Ishpeming, and could be in the title hunt in the MPAC.
Others that caught my eye: Traverse City Central (4-5) at Marquette (5-4), Iron Mountain (5-5) at Ishpeming (13-1), Stephenson (8-3) at Ishpeming Westwood (3-6) on Friday, Hancock (3-6) at Bessemer (6-3) on Saturday, Brimley (2-6) at Eben Junction Superior Central (6-3).
PHOTO: Ithaca takes the field for its MHSAA Semifinal last season at Saginaw Valley State University. The Yellowjackets have won 42 straight games. (Click for more from HighSchoolSportsScene.com.)