Bush Legacy: Culture of Opportunity
By
Doug Donnelly
Special for MHSAA.com
April 6, 2018
By Doug Donnelly
Special for Second Half
CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.
What’s more, he has the unenviable task of replacing himself.
“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”
Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.
He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.
Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.
“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”
Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.
Chelsea has had only three head coaches since 1965.
“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”
Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.
“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”
If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.
“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.
“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”
While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.
“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”
It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field
He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.
“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”
Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.
“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”
In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.
His record at Chelsea is 169-60.
“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.
“I love the game. I’m going to be very much involved.”
Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.
PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.
Drive for Detroit: Finals in Review
November 27, 2012
Champions representing five regions of our state. The fifth to win three-straight MHSAA titles. Two more repeat champions, and three teams that hoisted trophies for the first time. Plus four games decided by a touchdown or less, including a Final won on an overtime field goal.
The 2012 MHSAA 11-Player Football Finals gave us just about everything this weekend at Ford Field.
Second Half covered all eight games, with links to each below followed by some of the most notable record performances and a handful of stories we’ll remember long after the helmets and pads are put away.
Finals in Review
D1 – Detroit Cass Tech 36, Detroit Catholic Central 21 – This was closer than the 2011 championship game matchup between the teams. But it played out similarly because the Technicians were simply too speedy and broke off a number of big plays. Cass Tech quarterback Jayru Campbell added another touchdown pass to the five he threw in the 2011 Final. Click to read more.
D2 – Birmingham Brother Rice 35, Muskegon 28 – There weren't many firsts left to accomplish in coach Al Fracassa’s 44 seasons leading Brother Rice, but the Warriors accomplished another with their first back-to-back titles under the state’s winningest football coach. The wrinkle that ended up deciding the game was a cross-field lateral on a kick return that turned into a touchdown with 2:13 left to play. Click to read more.
D3 – Grand Rapids Christian 40, Orchard Lake St. Mary’s 37 (OT) – Record-setting performances by St. Mary’s running backs and Eagles receiver Drake Harris capped the weekend and sent this thriller to overtime. See more on those below. Joel Shipper kicked a 28-yard field goal with four seconds left in regulation to send the game to the extra period, and after St. Mary’s didn't score in overtime he nailed a 27-yarder for the win. Click to read more.
D4 – Grand Rapids South Christian 40, Detroit Country 7 – With back-up quarterback Derek Woltjer moving over to fill in for injured standout Jon Wassink, the Sailors opened up the run game a bit more after being mostly a passing offense this fall. Woltjer responded by leading his team to its first title since 2002. Click to read more.
D5 – Portland 12, Grand Rapids West Catholic 9 – After defeating reigning champion Flint Powers Catholic along the way, the Raiders beat the 2010 champion too thanks to a defense that held on long enough after the offense scored twice early. The Raiders had played in one of the first Semifinals, in 1975, but had never played in a championship game. Click to read more.
D6 – Ithaca 37, Constantine 27 – In a repeat of last season’s Final, Ithaca again beat Constantine for the championship. The Yellowjackets extended their win streak to 42 including the last three titles, and this time did so with a back-up quarterback in Logan Hessbrook after all-stater Travis Smith went out with an injury on the team’s first possession. Click to read more.
D7 – Ishpeming 20, Detroit Loyola 14 – This qualified as the biggest upset of the weekend, as Loyola came into the game undefeated and ranked No. 1. But the Hematites, despite a sizable size disadvantage, never let that be a deciding factor in going on to win their first MHSAA title since 1979. Click to read more.
D8 – Harbor Beach 35, Beal City 10 – Despite losing its top player for the season on opening night, Harbor Beach marched on to its first MHSAA championship. The Pirates set the tone quickly with two touchdown passes of at least 50 yards in the first quarter. Click to read more.
Records report
A total of 24 entries – 16 for individuals and eight for team accomplishments – have been added from the weekend’s games to the MHSAA record book Finals section. Below are some of those that ranked highest on the lists. Click to check out the entire Finals record book.
Scoring at will: Well, not quite. But in the Division 3 Final, Orchard Lake St. Mary’s and Grand Rapids Christian combined for a Finals record 1,033 yards, with St. Mary’s setting the single-team Finals mark of 579 total yards and tying the most first downs with 29. Most came on the second-most rush attempts in a championship game, 65, for 459 yards on the ground. Parker McInnis ran for the fourth-highest total by one player, 269. Grand Rapids Christian had the fourth-most passing yards, 307 by quarterback Alex VanDeVusse. Drake Harris broke the championship game record for receiving yards by 39 with and incredible 243, and his kicker Schipper tied the record for most field goals with two.
Go long: Teams threw the third and fourth-longest passes in MHSAA Finals history, both for scores. In the Division 1 Final, Campbell hit Jourdan Lewis for an 89-yard touchdown pass that was the third-longest for a few hours. That afternoon, in the Division 5 Final, Portland's Tanner Allison connected with Auston Brandt for a 94-yard scoring strike. Brandt finished with the fifth-most receiving yards for a Final, 178.
In the long run: Cass Tech’s Kenton Gibbs tallied the third-longest fumble return, 58 yards, for a touchdown against Detroit Catholic Central. Birmingham Brother Rice’s Jason Alessi had the fourth-longest kickoff return, 91 yards, after taking a cross-field lateral and returning it for a score against Muskegon.
Stories behind the scores
The streak: Ithaca became just the fifth team to win at least three straight MHSAA championships, a streak that began with the Yellowjackets’ first Finals appearance in 2010. Farmington Hills Harrison (1997-2001) and East Grand Rapids (2006-10) are tied for the longest title streaks at five seasons.
The repeats: Both Detroit Cass Tech in Division 1 and Birmingham Brother Rice in Division 2 won titles for the second straight year. The Technicians made their first final in 2011, while the Warriors now have won eight championships.
The first-timers: Harbor Beach in Division 8, Portland in Division 5 and Grand Rapids Christian in Division 3 all won their first championships – Portland and Christian in their first Finals appearances. Harbor Beach had played in one other championship game, in 1991.
No stopping Drake: Although final season stats are being confirmed, it’s fair to say Grand Rapids Christian receiver Drake Harris completed the finest receiving season in MHSAA history. His eight catches for 243 yards and a touchdown in the Division 3 title game put his season totals at 91 catches for 2,015 yards and 25 scores. The yardage is the most in MHSAA history for one season by 119 and would rank 12th nationally for one season (his yards per game rank fourth and yards per catch sixth on the NFHS lists). Harris, who has committed to Michigan State, also ranks fourth for catches in one season and second for touchdown catches on the MHSAA lists.
The replacements: South Christian's Woltjer and Ithaca's Hessbrook probably aren't the names most had associated with their schools. But the back-up quarterbacks – who also started at other positions – moved over to run the show and led their teams to championships. Woltjer, usually a starting flanker and cornerback, ran for 136 yards and two touchdowns and completed all seven of his pass attempts for 88 yards and two more scores – while also making four tackles and intercepting a pass. Hessbrook, also a starting defensive back, ran for 113 yards and two scores and threw for 104 yards and two more TDs and also made four tackles.
Coach’s last stand (?): It was tough to tell from Brother Rice coach Al Fracassa’s remarks after his team’s Division 2 title win if he would return in 2013. But the 80-year old legend would leave with an MHSAA record for wins and a career record of 416-117-7.
Dedication fulfilled: There has been much sadness in the Ishpeming football program over the last two years, with the death of coach Jeff Olson’s son and former Hematites quarterback Daniel Olson, the death of current quarterback Alex Briones’ older brother and former player Derrick and the death also of youth player Christopher Croley in October. Those memories surely weighed on the players’ hearts and minds as they upset top-ranked Detroit Loyola in the Division 7 Final to give the Upper Peninsula its first champion since 2007.
Go to MHSAA.tv for replays of all eight 11-Player Finals and the 8-Player Final at Greenville High.
PHOTOS: (Top) Eight champions celebrated MHSAA titles over Friday and Saturday at Ford Field. (Click to see more from Terry McNamara Photography). (Middle top) Brother Rice players listen to their coaches during halftime of the Division 2 Final. (Middle) A Cass Tech band member prepares to take the field during the Division 1 Final. (Middle below) An Ithaca fan roots on his team in a costume made of Duck Tape, (Click to see more like the middle photos on the MHSAA Instagram page.)