Bush Legacy: Culture of Opportunity
By
Doug Donnelly
Special for MHSAA.com
April 6, 2018
By Doug Donnelly
Special for Second Half
CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.
What’s more, he has the unenviable task of replacing himself.
“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”
Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.
He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.
Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.
“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”
Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.
Chelsea has had only three head coaches since 1965.
“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”
Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.
“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”
If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.
“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.
“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”
While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.
“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”
It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field
He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.
“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”
Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.
“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”
In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.
His record at Chelsea is 169-60.
“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.
“I love the game. I’m going to be very much involved.”
Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.
PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.
Brother Rice Finds Championship Burst
November 23, 2012
By Bill Khan
Special to Second Half
DETROIT — Jason Alessi appeared to be running out of gas.
The Birmingham Brother Rice junior was all over the football field, matching teammate John Plaskey with a game-high 12 tackles from his free safety position in the MHSAA Division 2 championship game against Muskegon on Friday at Ford Field.
Alessi ran down ball carriers on back-to-back big plays late in the third quarter to make touchdown-saving tackles, but got up slowly on the next play after missing a tackle in the backfield. For someone who spent the day chasing Muskegon's speedy backs, who could blame him if fatigue was setting in?
With a championship on the line, however, Alessi still had 91 yards and the dream of a lifetime within him.
On the kickoff following a game-tying touchdown, Alessi caught a cross-field lateral from sophomore Delano Madison and went 91 yards for the championship touchdown with 2:13 remaining in Brother Rice's 35-28 victory over Muskegon in an epic battle between two of Michigan's premier programs.
It was the eighth MHSAA championship for Brother Rice, which won consecutive titles for the first time.
"Our motto here is never give up," Alessi said. "We played our hearts out. We knew it was going to be a dogfight. We knew we had to give our whole heart into it. We left everything we could out on the field. It was amazing."
With the experience of 53 years of head coaching at his disposal, legendary Brother Rice coach Al Fracassa gave the green light to run a gadget play the Warriors (12-2) didn't install until the week of the championship game.
Fracassa admitted he was skeptical about even using practice time to work on a somewhat-risky lateral play, but deferred to coach David Sofran, who runs the special teams. Brother Rice considered running the play on its first kick return and also to open the second half, but didn't pull this one out of the bag of tricks until after Muskegon tied the game 28-28 on a 51-yard touchdown pass from backup quarterback Deshaun Thrower to Keondre Craig with 2:31 left in the game.
"We practiced it every day in practice for the last week," Alessi said. "A couple times it did not work. It would be a bad throw or I caught it and there would be guys in front of me. It was a huge risk. Once I heard the coach call that play, I was really excited. I knew it could be a really big play. I didn't know it would be a touchdown, but I knew it would be a huge play."
Madison caught the kickoff at the 4-yard line, took a few steps forward, then passed the ball back to Alessi. Alessi had a clear path down the left side, made some defenders miss at midfield, and was in the clear.
"It's almost unreal," Alessi said. "I dreamed about this moment. Who knew it would come true? It's an amazing feeling."
It was the second trick play Brother Rice used to take the lead in a frantic fourth quarter that will go down as one of the greatest in championship game history.
Two plays after Muskegon (12-2) tied the game 21-21 on an 11-yard run by Marcus Smith, Brother Rice recaptured the lead on a 77-yard flea-flicker pass from sophomore Alex Malzone to junior Corey Lacanaria with 3:29 left in the game.
The play began with a handoff to junior running back Brian Walker, who pitched the ball back to Malzone. Lacanaria, who opened the scoring with a 16-yard catch, was wide open behind the Muskegon defense when he caught the ball at the Big Reds' 41-yard line.
"We had the feeling right before they threw that flea-flicker that if we could get a stop right then, our offense was moving," Muskegon coach Shane Fairfield said. "They were a little tired. Their hands were on their hips. Our kids did a great job of conditioning in the pool room all week, but they made the call and the play and we didn't."
Muskegon hung in there, despite an ankle injury to senior standout quarterback Jalen Smith, who had a game-high 138 yards on 17 carries. Smith was injured with 2:38 left in the third quarter, but Thrower came in and tied the game 14-14 with a 1-yard touchdown run. Smith came back for three plays on the next drive, but didn't play during the final 9:43. Thrower, who attempted only seven passes all season, went 8-for-17 for 143 yards and a touchdown.
"Jalen got hurt," Thrower said. "He had the offense moving real good. I didn't want to slow the tempo down. I wanted to make plays. I didn't want the seniors' last game to be off a loss."
Brother Rice appeared to have the game wrapped up when Thrower threw an incompletion on fourth-and-12 with 57 seconds left in the game. But a fumbled snap while the Warriors were going to take a knee gave Muskegon the ball at its own 5-yard line with 55 seconds to go.
Thrower completed three passes for 46 yards, getting the ball to Brother Rice's 49-yard line before the game ended with an incompletion toward the end zone as time expired.
"We had a lot of players just making great plays out there," Brother Rice senior linebacker Jon Reschke said. "We stopped (Muskegon's ground game). We shut it down. We got them running other things that they didn't want to run, like throwing the ball. They're an 80-percent run team. Everyone knows they're a great rushing team. They had a great rushing game this game, but we got them out of that and got them to pass in the fourth quarter. That's what won us the ball game."
Brother Rice got out to a 14-0 lead on back-to-back scoring drives in the first half before Muskegon's defense settled in and kept the Warriors off the board on their next five possessions. Muskegon cut the margin to 14-7 on a 9-yard run by Javontae Langston with 6:28 left in the second quarter. After a lull in the action, the teams proceeded to score 42 points in the final 13:58 of the game.
"I thought the game was never going to end, really," Fracassa said. "I was suffering down there, 'C'mon, get this game going!' It's just a wonderful thing to happen to a team. They're going to remember it forever."
The burning question after the game was whether this would be the farewell appearance for Fracassa, the winningest coach in Michigan high school football history. He has a 416-117-7 record in eight years at Royal
Oak Shrine and 44 at Brother Rice. He recently turned 80.
Fracassa said he hasn't made a decision on his future.
"I have to go home and talk to my wife about this," Fracassa said. "I love the game. It's done so much for me. It gave me a scholarship to Michigan State. I played football, baseball and basketball in high school. Sports mean a lot to me. I'd like to give back. If I can coach in some capacity, if the good Lord is good to me and gives me good health, I'd like to help somebody out. I have to make the decision pretty soon. My birthday came fast a few weeks ago."
Shon Powell ran seven times for 97 yards and a touchdown for Brother Rice. Malzone was 8-for-10 for 167 yards and two touchdowns, while Cheyne Lacanaria was 4-for-6 for 44 yards and a touchdown as the Warriors' quarterback tandem.
Click for full statistics and to watch a replay of the game. See below for the full press conference.
PHOTOS: (Top) Birmingham Brother Rice and coach Al Fracassa pose with the Division 2 championship trophy Friday. (Middle) Brother Rice's Jason Alessi (4) runs toward the end zone for the go-ahead touchdown late in the title game. (Click for more from Terry McNamara Photography.)