Bush Legacy: Culture of Opportunity
By
Doug Donnelly
Special for MHSAA.com
April 6, 2018
By Doug Donnelly
Special for Second Half
CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.
What’s more, he has the unenviable task of replacing himself.
“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”
Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.
He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.
Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.
“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”
Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.
Chelsea has had only three head coaches since 1965.
“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”
Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.
“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”
If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.
“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.
“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”
While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.
“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”
It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field
He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.
“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”
Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.
“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”
In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.
His record at Chelsea is 169-60.
“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.
“I love the game. I’m going to be very much involved.”
Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.
PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.
Drive for Detroit: Semifinals in Review
November 19, 2012
By Geoff Kimmerly
Second Half editor
Here's what we got from Saturday's MHSAA 11-player Semifinals:
Four reigning champions headed back to Ford Field. Two rematches of 2011 championship games. And three teams – welcome Grand Rapids Christian, Portland and Detroit Loyola – that earned the opportunity to play on Thanksgiving weekend for the first time.
There's plenty more to come on all of that later this week (tune in Thursday for some holiday reading). Below are links to coverage from all 16 Semifinals, plus ours from the second-ever 8-player Final, a Deckerville triumph over Bellaire.
Division 1
Detroit Cass Tech 34, Lake Orion 27
The Technicians (11-2) are headed back to Ford Field to defend their 2011 championship thanks in part to two touchdown passes by sophomore Jayru Campbell, the star of that Final, and a late go-ahead score by sophomore Mike Weber. Lake Orion, in its third Semifinal in five seasons, finished 11-2. Click to read more from the Detroit Free Press.
Detroit Catholic Central 35, Rockford 6
Despite expectations it might be, this didn't turn out to be as close as DCC’s three-point win over the Rams (10-3) that sent the Shamrocks to last season’s Final. This time, DCC (9-4) led by two scores going into halftime and didn't allow another point. Click to read more from MLive Detroit.
Division 2
Birmingham Brother Rice 31, Wyandotte Roosevelt 3
Not that the Warriors haven't been cruising all season, but Brother Rice (11-2) always seems to hit another gear in the playoffs and now will play for a second-straight MHSAA championship. Roosevelt (11-2) finished its first Semifinal run since 2001 with its best record ever. Click to read more from the Detroit News.
Muskegon 34, Caledonia 21
Believe it or not, the Big Reds (12-1) haven’t been to a championship game since 2008. But they’re headed back for the fourth time in nine seasons after a couple of late defensive stops doomed the Fighting Scots (9-4). Click to read more from the Muskegon Chronicle.
Division 3
Grand Rapids Christian 52, DeWitt 28
Grand Rapids Christian (12-1) got off to an incredible start and never looked back, scoring on six of their first seven possessions to earn their first championship game berth. DeWitt, making its eighth Semifinal appearance in 12 seasons, finished 10-3. Click to read more from the Grand Rapids Press.
Orchard Lake St. Mary’s 28, Battle Creek Harper Creek 7
St. Mary’s (11-2) is headed back to Ford Field for the fourth straight season and hopes to win its second straight MHSAA title after beating Harper Creek (10-3) in the Semifinals for the second straight season. Click to read more from the Detroit Free Press.
Division 4
Grand Rapids South Christian 21, Comstock Park 7
South Christian (10-3) is headed back to the Finals for the fifth time, but first since winning Division 4 in 2002, after keeping Comstock Park (11-2) scoreless until the final minute. Click to read more from the Grand Rapids Press.
Detroit Country Day 38, Saginaw Swan Valley 0
Country Day (11-2) earned its third trip to the MHSAA Finals in six seasons in dominating fashion. Yellowjackets running back Richard Wilson scored four times while his teammates contained the strong running attack of the Vikings (10-3). Click to read more from the Oakland Press.
Division 5
Grand Rapids West Catholic 20, Menominee 17
The Falcons (10-3) can earn their second championship in three seasons after scoring a late touchdown to edge Menominee at the Superior Dome. The Maroons (11-2) led late in the third quarter and again in the fourth before falling. Click to read more from the Grand Rapids Press.
Portland 28, Ann Arbor Gabriel Richard 23
The Raiders (12-1) waited a long time to return to the Semifinals – their only other appearance was in 1975, the first year of MHSAA playoffs. But now they’ll continue on to their first championship game after coming back from an 11-point deficit to Gabriel Richard (11-2). Click to read more from the Lansing State Journal.
Division 6
Constantine 36, Monroe St. Mary Catholic Central 14
Constantine is headed back to Ford Field after finishing runner-up last season, thanks to its best defensive performance of the playoffs. Constantine (11-2) limited St. Mary (10-3) to its fewest points of the season. Click to read more from the Kalamazoo Gazette.
Ithaca 31, Shelby 14
Ithaca quarterback Travis Smith may have thrown three interceptions, but he also was part of four touchdowns (one run, three pass) as the Yellowjackets (13-0) earned their third-straight Final berth. Shelby (10-3) finished with 10 wins for the first time and made its first Semifinal appearance. Click to read more from the Lansing State Journal.
Division 7
Ishpeming 8, Pewamo-Westphalia 7
A made two-point conversion plus a number of defensive stops including two deep in its own territory were the difference as Ishpeming (12-1) earned a trip to Ford Field for the second time in three seasons. P-W, last season’s Division 7 runner-up, finished 9-4. Click to read more from the Marquette Mining Journal.
Detroit Loyola 54, Flint Beecher 6
Loyola’s Keymonn’e Gabriel scored three more touchdowns plus four two-point conversions to carry the Bulldogs (13-0) to their first MHSAA Final and give him 314 points this season – the second most in MHSAA history for one fall. Beecher, which made its first Semifinal appearance, finished 8-5. Click to read more from the Detroit Free Press.
Division 8
Beal City 25, St. Ignace 7
Six days after its volleyball team played for an MHSAA championship, Beal City’s football team will do the same after moving to 13-0 to tie its record for wins in a season and get back to Ford Field for the first time since 2009. St. Ignace ended 12-1 for the second straight season. Click to read more from the Mount Pleasant Morning Sun.
Harbor Beach 32, Muskegon Catholic Central 27
The Pirates (12-1) earned their first trip to an MHSAA football championship game since 1991 and tied a school record for wins. Perennial power Muskegon Catholic Central finished 9-4. Click to read more from the Blue Water Sports Network.
8-Player
Deckerville 14, Bellaire 12
The Eagles capped their first season in 8-Player football with their first MHSAA championship, thanks in part to a two-point conversion run stop with less than a minute to play. Click for our Second Half coverage.
PHOTO: Detroit Cass Tech running back Mike Weber stretches for the go-ahead touchdown in the Technicians' Semifinal win Saturday at Troy Athens. (Click to see more at Terry McNamara Photography.)