Bush Legacy: Culture of Opportunity
By
Doug Donnelly
Special for MHSAA.com
April 6, 2018
By Doug Donnelly
Special for Second Half
CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.
What’s more, he has the unenviable task of replacing himself.
“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”
Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.
He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.
Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.
“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”
Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.
Chelsea has had only three head coaches since 1965.
“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”
Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.
“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”
If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.
“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.
“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”
While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.
“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”
It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field
He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.
“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”
Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.
“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”
In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.
His record at Chelsea is 169-60.
“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.
“I love the game. I’m going to be very much involved.”
Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.
PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.
1st & Goal: 2024 8-Player Finals Preview
By
Geoff Kimmerly
MHSAA.com senior editor
November 22, 2024
For the first time since 8-player football was split into two divisions in 2017, all four teams playing in this season’s MHSAA Finals are past champions.
Deckerville and Pickford in Division 1, and Crystal Falls Forest Park and Morrice in Division 2 have all won one title during the first 13 years of 8-player playoffs. All four also are making their first championship appearances this decade.
Deckerville and Pickford kick off at 11 a.m. Saturday at Northern Michigan University’s Superior Dome, and Morrice and Crystal Falls Forest Park follow at 2 p.m. Tickets cost $10 and are good for both games, and may be purchased online through NMU or at the door – click for details. Both games will be broadcast live on MHSAA.tv, and audio of both games will be streamed live on MHSAANetwork.com.
Below is a look at all four finalists:
Division 1
DECKERVILLE
Record/Rank: 12-0, No. 1
Coach: Bill Brown, 32nd season (258-90)
League finish: First in Big Thumb Conference Blue
Championship history: 8-player (single division) champion 2012, two runner-up finishes.
Best wins: 49-32 over No. 7 Mendon in Semifinal, 40-6 (Regional Final) and 44-0 over No. 8 Kingston, 54-34 (Regional Semifinal) and 50-16 over Bay City All Saints, 50-42 over No. 2 Alcona, 30-28 over Brown City.
Players to watch: QB Hunter Garza, 6-1 sr. (1,488 yards/26 TDs rushing, 804 yards/10 TDs passing); SE/DB Ian Flanagan, 6-1 jr. (230 yards/3 TDs receiving); RB/DB Parker Merriman, 5-10 sr. (1,003 yards/14 TDs rushing); RG/DE Preston Holman, 6-1 sr. (Weights not provided. Statistics through Regional Final.)
Outlook: Deckerville will be playing in its first championship game since finishing runner-up in both 2016 (single division) and 2017 (Division 1), and after reaching the Semifinals a year ago. Alcona and Brown City were the only opponents to get within 17 points of the Eagles this fall. There are only seven seniors, but they combine to fill seven of the 16 starting spots. Holman made the all-state second team last season, and Garza earned an honorable mention.
PICKFORD
Record/Rank: 12-0, No. 3
Coach: Josh Rader, 21st season (153-66)
League finish: First in Great Lakes Eight Conference East
Championship history: Division 2 champion 2019, Division 1 runner-up 2018.
Best wins: 34-18 over No. 5 Indian River Inland Lakes in Semifinal, 44-6 (Regional Final) and 65-14 over No. 10 Ishpeming, 51-6 over Norway, 40-12 over Division 2 No. 6 Powers North Central.
Players to watch: QB/DE Tommy Storey, 5-9/175 sr. (1,656 yards/28 TDs passing, 954 yards/16 TDs rushing); RB/DB Gunner Bennin, 6-0/165 jr. (828 yards/19 TDs rushing, 386 yards/8 TDs receiving); TE/DE Ian Browne, 6-3/175 sr. (206 yards/4 TDs receiving); OG/DT Haydn Rader, 6-1/210 sr.
Outlook: Storey is a returning all-state first-teamer who also quarterbacked the team to the Semifinals a year ago. He leads an attack that’s rushed for 3,768 yards – at more than 10 a carry – but can keep defenses honest with a passing game as well. In addition to being the team’s second-leading rusher and leading receiver, Bennin has a team-high four interceptions and has also scored on defense and as a kick and punt returner. Haydn Rader made the all-state second team last season and with Storey, Browne and Bennin is among eight players who start on both sides of the ball.
Division 2
CRYSTAL FALLS FOREST PARK
Record/Rank: 11-1, No. 3
Coach: Brian Fabbri, fifth season (35-11)
League finish: Second in Great Lakes Eight Conference West
Championship history: Division 2 champion 2017, three MHSAA titles and 10 runner-up finishes in 11-player.
Best wins: 34-12 over No. 6 Powers North Central in Regional Final, 49-24 over No. 8 Onekama in Semifinal, 42-20 over Norway.
Players to watch: RB/DB Dax Huuki, 6-0/175 soph. (1,424 yards/20 TDs rushing); QB/DB Vic Giuliani, 6-2/165 soph. (908 yards/14 TDs passing, 7 TDs rushing); RB/DE Grayson Sundell, 6-1/190 sr. (899 yards/17 TDs rushing); TE/DT Kevin Giuliani, 6-5/270 sr. (277 yards/6 TDs receiving).
Outlook: Forest Park will play in its first championship game since its title-winning season in 2017 and picked up major steam with its Regional Final win over rival North Central, which avenged a 45-34 league title-deciding loss from Week 9. No other opponent got within 20 points of the Trojans this season. Kevin Giuliani made the all-state second team last season and is one of seven two-way starters. Junior Trent Kannich is another and has 406 yards and seven touchdowns rushing and a team-high 364 yards receiving from his fullback spot. Senior linebacker Brody Starr has five interceptions and has returned two for touchdowns, and senior linebacker Nik Stephens has four picks and one for a score.
MORRICE
Record/Rank: 11-1, No. 5
Coach: Kendall Crockett, 11th season (96-25)
League finish: Tied for first in Mid-State Activities Conference Red
Championship history: Division 1 champion 2018.
Best wins: 36-0 over No. 4 Britton Deerfield in Semifinal, 46-14 (Regional Final) and 38-6 over Mount Pleasant Sacred Heart, 28-22 over No. 7 Portland St. Patrick in Regional Semifinal, 22-0 over Fulton.
Players to watch: RB/DB Joel Fisher, 5-7/139 sr. (1,687 yards, 19 TDs rushing); WR/DB Wyatt Valentine, 5-10/163 soph. (50 tackles, 10 interceptions); RB/OLB Wyatt Cartier, 5-7/150 sr. (1,468 yards, 27 TDs rushing), OG/DE Travis Smith, 6-0/215 sr.
Outlook: Morrice also avenged its lone regular-season loss to advance this postseason, having lost to St. Patrick 29-12 in Week 4 before opening the playoffs with a win over the Shamrocks. Fisher and Cartier are a dynamite 1-2 punch in the backfield, and Fisher made the all-state second team last season. Smith earned an honorable mention in 2023 and is joined on both lines by 6-foot-3, 215-pound junior Oliver Long, who has 12 sacks. Junior linebacker Austin Gutting is the leading tackler for a defense giving up only 10 points per game.
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