Bush Legacy: Culture of Opportunity
By
Doug Donnelly
Special for MHSAA.com
April 6, 2018
By Doug Donnelly
Special for Second Half
CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.
What’s more, he has the unenviable task of replacing himself.
“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”
Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.
He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.
Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.
“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”
Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.
Chelsea has had only three head coaches since 1965.
“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”
Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.
“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”
If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.
“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.
“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”
While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.
“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”
It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field
He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.
“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”
Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.
“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”
In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.
His record at Chelsea is 169-60.
“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.
“I love the game. I’m going to be very much involved.”
Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.
PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.
Beecher Becoming a Football School Too
November 14, 2012
By Bill Khan
Special to Second Half
FLINT — Basketball is a source of pride at Flint Beecher, with a tradition of excellence that includes four boys and two girls MHSAA championships.
Courtney Hawkins is as proud as anyone, having played on the 1984-85 and 1986-87 championship teams.
But hoops mania is also a source of frustration for Hawkins, the school's football coach and athletic director.
Where basketball is king, other athletic programs can sometimes suffer, as more and more kids are persuaded into specializing in one sport and playing in travel leagues outside of their high school season.
If you want to get Hawkins up on his soap box, ask him about the effect AAU basketball has had on the overall athletic program at Beecher.
Mr. Hawkins, the floor is yours ...
"It kills me to watch some kids who, you know just from the stuff they can do athletically, would be a heck of a football player or could contend for the state championship in the 100 meters or high jump," Hawkins said. "It's absolutely sickening. There are only so many basketball scholarships. They still haven't figured it out. Every year when basketball season is over, there are a number of kids who won't get scholarships, because there are so few. Every single year, there's a handful of boys -- every year -- who come to me and say, 'Coach Hawkins, I wish I would've played football and track.' It's happened seven years in a row and it will happen this year.
"AAU basketball is great. It makes everything seem so good. They get to travel across the country. AAU basketball is big business. It's not the best for every kid, especially when they tell these kids they're going to be the next LeBron James and the next year I see them at the store."
Hawkins needs only to offer up himself as an example of how an athlete can have success beyond high school while still playing multiple sports as a prep. He was an all-stater in football, basketball, and track and field before focusing on football at Michigan State University. Hawkins went on to play nine seasons as a wide receiver in the NFL. He was a key member of MHSAA championship teams in basketball and track.
Beecher's reputation as a basketball school may finally be changing, albeit slowly.
Hawkins has only two members of last year's Class C championship basketball team on his football roster, but hopes that the team's first-ever run to the MHSAA Semifinals opens some eyes among hoopsters around school.
Beecher (8-4) will face Detroit Loyola (12-0) at 1 p.m. Saturday in a Division 7 Semifinal at Fenton High School. The Buccaneers get a Second Half High 5 this week after overcoming a 3-4 start to make the playoffs as an additional qualifier at 5-4 before winning three postseason games for the first time.
Beecher hopes to become only the fourth team with four losses to win an MHSAA championship. The Buccaneers can look to nearby Flint Powers Catholic, last year's Division 5 champion, for proof that it can be done.
"I didn't want to tell the team that, because they don't like other teams, but I looked at Powers coming in 5-4 and thought, 'Why can't we do the same thing?'" said senior Kermit Craig, a defensive end and tight end.
Beecher is in the playoffs for the sixth straight year, but this was the most unlikely team to advance this far. Beecher's other playoff teams won at least six games, including a 9-0 squad in 2009 that was bounced in the first round.
"Yeah, I'm surprised, but one thing we do is work hard every day," said senior Eric Cooper, a wide receiver and free safety. "I just came to practice every day motivating all the guys to work hard, keep their heads up, and we're going to get a blessing. That's what we got."
The Buccaneers squeaked out a 21-20 victory over Mt. Morris on Oct. 12 to begin their current five-game winning streak. Their crowning achievement so far was knocking off defending Division 7 champion Saginaw Nouvel in the Regional Final, 19-15. Now they're one victory away from a trip to Ford Field.
"I guess with the youth and the fact we snuck in at 5-4, it's surprising that we went this far," Hawkins said. "But with that being said, the way that they've worked and the way they've stayed committed, it's been one of my best groups from that standpoint. I've had some groups that had more success early in the season. This team has great senior leadership. We have some young kids who are just phenomenal in terms of following the senior leaders. They're very coachable, very good kids. This is my first year of having some kids who don't want to play basketball. My starting quarterback, (freshman) Marcus Wright, said, 'Coach, I'm a football player.' We don't get many of those here at Beecher."
There was a time when playoff appearances, let alone trips to the Semifinals, seemed more unlikely than what this 5-4 team has achieved in this postseason.
Hawkins returned to his alma mater in 2006 to take over a program that had 11 straight losing seasons. After a 2-7 inaugural season that saw considerable improvement, Beecher has gone 45-20 while playing as the smallest school in the Genesee Area Conference's Red Division.
"We had to change the attitude," Hawkins said. "There were a lot of people who were, 'We play basketball at Beecher.' That was the approach. Then there was the losing attitude throughout the whole football program. The first year, we were 2-7. We were in a lot of games, but you could see the losing attitude from being beat down all those years. We as a coaching staff stayed on them."
The fact that Hawkins would return to the community after an NFL career gives him considerable credibility with his players.
"That means a lot," Craig said. "Most people look up to him as a father. He came to build the program and led us to where we are now. I learned a lot from him. As a young man, I look up to him. If I have problems, I go to coach Hawkins and talk to him about it. He's more a man than a football coach. He leads you to the right way."
PHOTO: (Top) Beecher linebacker Tyrik Wicks (20) wraps up Saginaw Nouvel's Ryan Sullivan (4) as sophomore Mike Herd (15) also pursues during last weekend's Regional Final. (Middle) Flint Beecher coach Courtney Hawkins, who also played at Michigan State and in the NFL. (Click to see more from the Regional Final at HighSchoolSportsScene.com.)