Bush Legacy: Culture of Opportunity
By
Doug Donnelly
Special for MHSAA.com
April 6, 2018
By Doug Donnelly
Special for Second Half
CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.
What’s more, he has the unenviable task of replacing himself.
“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”
Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.
He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.
Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.
“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”
Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.
Chelsea has had only three head coaches since 1965.
“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”
Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.
“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”
If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.
“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.
“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”
While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.
“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”
It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field
He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.
“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”
Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.
“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”
In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.
His record at Chelsea is 169-60.
“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.
“I love the game. I’m going to be very much involved.”
Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.
PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.
A Game for Every Fan: Regional Finals
November 8, 2012
By Geoff Kimmerly
Second Half editor
Let's face it. In high school football especially, it's tough to predict which teams will be around when the big trophies are awarded Thanksgiving weekend. It wouldn't take much research to figure out how many top-ranked favorites have fallen long before finishing the drive for Detroit.
But here's a little indicator that's bearing out as this season's playoffs rush into their third weekend.
Of 64 teams still alive in the 11-player brackets, 53 ranked among the top half of their respective divisions in playoff point average. The four teams remaining in the 8-player bracket all ranked among the top six in that division.
That's rather logical, you might say. But it's also an endorsement for playing tough competition, and further makes it special when a team with a lower average breaks through at the end.
Those teams still alive despite bottom-16 playoff point averages? Congrats on great efforts by Detroit Catholic Central, Caledonia, St. Johns, Three Rivers, Clare, Newaygo, Constantine, Britton-Deerfield, Pewamo-Westphalia, Flint Beecher and Johannesburg-Lewiston.
This week's games are split evenly between Friday and Saturday, with 17 each day. Four Friday games will be streamed live on FoxSportsDetroit.com's Prep Zone: Montrose at Ithaca, Detrot Cass Tech at Saline, Saginaw Swan Valley at Croswell-Lexington and Three Rivers at Grand Rapids South Christian.
Below are all of the Regional Finals with a little extra on some of the best matchups, plus a look at both 8-player Semifinals. Visit the MHSAA Score Center for game times and dates, and all weekend for updated scores and schedules.
Division 1
Rockford (9-2) at Clarkston (11-0)
These two easily come to mind when Division 1 football is discussed. But oddly enough, they've never met. The Wolves are playing for their fourth Semifinal berth and second in four seasons, and were the most popular pick in Division 1 heading into the playoffs. But three-time MHSAA champion Rockford is finally humming after opening 1-2 this fall and losing quarterback Kyle Short for a time. He’s back, and the Rams are playing in their fifth-straight Regional Final.
Other Regional Finals: Detroit Catholic Central (7-4) at Plymouth (9-2), Detroit Cass Tech (9-2) at Saline (10-1), Macomb Dakota (10-1) at Lake Orion (10-1).
Division 2
Muskegon (10-1) at Midland (11-0)
The Big Reds no doubt enjoyed a sigh of relief after edging Lowell in last week’s District Final. But life gets no easier. Midland is working toward what would be the first 14-0 season in its similarly-impressive history, and is keyed by a likely all-state candidate at quarterback in Alec Johnson. Not that Muskegon will be intimidated – this will be its eighth game this fall against a playoff team.
Other Regional Finals: Caledonia (8-3) at Mattawan (10-1), Birmingham Brother Rice (9-2) at Walled Lake Western (9-2), Oak Park (9-2) at Wyandotte Roosevelt (10-1).
Division 3
Grand Rapids Christian (10-1) at Stevensville Lakeshore (11-0)
This may be the game of the weekend in Michigan. Neither has lost to an in-state team – Christian’s only defeat was to Ohio power Cincinnati Moeller – and both have crushed the majority of their opponents this fall. The Eagles scored a season-high 68 points against Zeeland West last week thanks to four touchdown passes plus four touchdown runs by quarterback Alex VandeVusse. This is Lakeshore’s fifth Regional Final over the last decade, and comes after a perfect run through the Southwest Michigan Activities Conference West – one of the state’s most competitive leagues this season.
Other Regional Finals: St. Johns (8-3) at DeWitt (9-2), Tecumseh (9-2) at Battle Creek Harper Creek (9-2), Detroit East English (9-2) at Orchard Lake St. Mary (9-2).
Division 4
Grosse Ile (10-1) at Detroit Country Day (9-2)
The Red Devils have won 10 games for the second straight season after making the Semifinals in 2011. This fall’s success has come against a schedule that has included six playoff teams. Country Day’s slate has included only three teams that made the postseason, but the Yellow Jackets beat a strong one last week in Pontiac Notre Dame and opened the playoffs by dropping previously-undefeated Clinton Township Clintondale 35-0.
Other Regional Finals: West Branch Ogemaw Heights (8-3) at Comstock Park (10-1), Three Rivers (8-3) at Grand Rapids South Christian (8-3), Saginaw Swan Valley (9-2) at Croswell-Lexington (11-0).
Division 5
River Rouge (11-0) at Ann Arbor Gabriel Richard (10-1)
As written on 2H on Monday, River Rouge is one of the best stories of the season – the Panthers are 11-0 for the first time and before last month had won a playoff game only once, in 2001. But this week’s opponent easily will be their toughest this season. Gabriel Richard hasn't given up a point in the playoffs, with a 24-0 win last week over a strong Lake Fenton team.
Other Regional Finals: Clare (9-2) at Menominee (10-1), Newaygo (9-2) at Grand Rapids West Catholic (8-3), Portland (10-1) at Flint Powers Catholic (11-0).
Division 6
Montrose (10-1) at Ithaca (11-0)
One of these weeks, an opponent is going to provide a strong challenge to Ithaca’s 39-game winning streak. Montrose might be it. The two have met in the playoffs the last two seasons, with Ithaca winning only 28-13 in last season’s District Final. Granted, it doesn't look as good for the Rams after surviving by a point in the District Semifinal and by just five against a good Millington team last week. But expect Montrose to bring its best, and Ithaca to match in front of a crowd that could approach 3,000 fans.
Other Regional Finals: Shelby (9-2) at Negaunee (10-1), Constantine (9-2) at Hillsdale (11-0), Monroe St. Mary Catholic Central (9-2) at Grass Lake (10-1).
Division 7
Britton Deerfield (8-3) at Detroit Loyola (11-0)
The Britton-Macon Tories hadn't made the MHSAA playoffs since reaching the Semifinals in 2000, before the school combined in 2010 with Deerfield – which hadn't fielded a football team since 1992. Britton-Deerfield has made the playoffs both years of its existence and has improved two wins on last season’s finish so far. Loyola had easily the highest playoff point average in Division 7 entering the playoffs and is in the Regional Final for the second year in a row. The Bulldogs also entered 11-0 last season and were shut out by Hudson, but have upped their offensive average this fall by a touchdown to more than 46 points per game.
Other Regional Finals: Lake City (10-1) at Ishpeming (10-1), Pewamo-Westphalia (8-3) at Decatur (9-2), Flint Beecher (7-4) at Saginaw Nouvel (9-2).
Division 8
St. Ignace (11-0) at Felch North Dickinson (10-0)
The Saints are playing for their second straight Semifinal berth, but it’s fair to say they’re even better this time around. After giving up a respectable 16 points per game last season, St. Ignace is giving up an average of only five and has five shutouts (not counting the forfeit win over Rudyard in Week 3). North Dickinson’s most noticeable improvement this fall has come on offense – the Nordics have upped their points per game from 38 in 2011 to 50 this fall.
Other Regional Finals: Johannesburg-Lewiston (9-2) at Beal City (11-0), Muskegon Catholic Central (8-3) at Mendon (11-0), Waterford Our Lady (9-2) at Harbor Beach (10-1).
8-Player (Semifinals)
Bellaire (8-3) at Rapid River (10-1)
It’s fair to call these teams two of the original powers in MHSAA 8-player football. Bellaire is 24-8 since making the switch in 2010, and that season finished “mythical” runner-up, that being the term because the championship game was organized by the two leagues and was not an MHSAA playoff game. Rapid River is 20-4 in two seasons as an 8-player program, and was the runner-up in last season’s inaugural championship game. The Rockets stunned the 8-player community last week by beating Cedarville 22-14 after falling to the Trojans 72-12 on Sept. 28.
Deckerville (10-1) at Portland St. Patrick (11-0)
These are both first-year 8-player programs, and it’s fair to say their moves were good ones. Deckerville’s only loss also was to Cedarville, but that was back on the final day of August. The Eagles' run opened with a 42-39 win over reigning MHSAA champ Carsonville-Port Sanilac. All but one of the Shamrocks' opponents were from the southwest part of the Lower Peninsula, but St. Patrick shouldn't be stunned by facing a little bit tougher competition after years of 11-player in the highly-competitive Central Michigan Athletic Conference.
PHOTO: Detroit Country Day senior Trevor Woodland (2) tries to break a tackle by Pontiac Notre Dame senior Mark Juriga during last week’s District Final win for the Yellow Jackets. (Click to see more at Terry McNamara Photography.)