Bush Legacy: Culture of Opportunity
By
Doug Donnelly
Special for MHSAA.com
April 6, 2018
By Doug Donnelly
Special for Second Half
CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.
What’s more, he has the unenviable task of replacing himself.
“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”
Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.
He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.
Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.
“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”
Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.
Chelsea has had only three head coaches since 1965.
“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”
Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.
“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”
If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.
“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.
“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”
While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.
“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”
It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field
He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.
“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”
Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.
“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”
In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.
His record at Chelsea is 169-60.
“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.
“I love the game. I’m going to be very much involved.”
Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.
PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.
A Game for Every Fan - District Openers
October 25, 2012
By Geoff Kimmerly
Second Half editor
What started as more than 600 MHSAA football teams is down to a mere 272.
And eight are no doubt enjoying a whirlwind this week they've never experienced before.
Detroit Consortium, Detroit East English, Grand Rapids Northview, Mayville, Saginaw Valley Lutheran, South Lyon East, Swartz Creek and Walled Lake Northern will make their first playoff appearances this weekend. Only East English can claim to know what that's like, with the first-year school made up mostly of students who formerly attended now-closed Detroit Crockett and Finney.
In case you're wondering, that leaves 30 schools that have never made the MHSAA playoffs. But this week is about those still alive -- and 136 games that will be played all over the state.
See below for a few of the most intriguing matchups from each division. Visit the MHSAA Score Center all weekend for updated scores and standings, and if you're not attending a game tonight, make sure to check in at FoxSportsDetroit.com for one of four live-streamed contests: Lapeer West at DeWitt, Farmington Hills Harrison at Fenton, Leslie at Portland and Howell at Walled Lake Northern.
Division 1
Detroit Catholic Central (5-4) at Hartland (8-1)
To no one’s surprise, reigning MHSAA runner-up Detroit Catholic Central made the playoffs at 5-4, thanks to its tough schedule and high playoff point average. The Shamrocks have reached the postseason 16 of the last 18 seasons. Hartland is back for the third time in five – and coming off a league title, can also tie its school record for wins set in 2008.
Others that caught my eye: Grand Ledge (7-2) at Holland West Ottawa (7-2), Livonia Stevenson (6-3) at Livonia Churchill (9-0), Canton (6-3) at Plymouth (7-2), Dearborn (6-3) at Dearborn Fordson (7-2).
Division 2
Birmingham Brother Rice (7-2) at Port Huron (7-2)
The reigning MHSAA runner-up in this division, Brother Rice didn’t make last week’s Catholic League Prep Bowl but has been considered among the state’s handful of elite teams since the first week of practice. Port Huron hasn’t gotten nearly the same hype, but won two playoff games last season and is led by quarterback Mark Chapman – who has committed to sign with Central Michigan this winter.
Others that caught my eye: Wyandotte Roosevelt (8-1) at Brownstown Woodhaven (8-1), Detroit Martin Luther King (6-3) at Southfield (6-3), Portage Central (6-3) at Portage Northern (7-2), Grand Rapids Northview (7-2) at Lowell (7-2).
Division 3
Zeeland West (6-3) at Zeeland East (9-0)
It’s hard to believe it’s been two months since these two squared off for what ended up a 60-52 East win. The Chix have continued to rise, and now look like the favorite in Division 3 after downing Muskegon by a point last week. But West – last season’s Division 4 champion – knows a few things about winning in the playoffs, and would love nothing better than to end its rival’s season abruptly.
Others that caught my eye: Carleton Airport (6-3) at Milan (9-0), Marysville (6-3) at Detroit East English (7-2), Charlotte (6-3) at Battle Creek Harper Creek (7-2), Fruitport (8-1) at Grand Rapids Christian (8-1).
Division 4
Williamston (6-3) at Marshall (6-3), Saturday
It hasn’t been long enough for Williamston supporters to forget the 2009 District Final between these two, a 27-26 Marshall win after which the Redhawks went on to win the Division 4 championship. The Hornets advanced to the Final the next season before falling by four to Grand Rapids Catholic Central. Both won to set up this week’s opportunity – the Redhawks their last two games and Williamston its last three.
Others that caught my eye: Otsego (6-3) at Dowagiac (9-0), Comstock Park (8-1) at Allendale (8-1), Saginaw Valley Lutheran (6-3) at Saginaw Swan Valley (7-2), Richmond (6-3) at Marine City (8-1).
Division 5
Leslie (8-1) at Portland (8-1)
Both have become staples of the postseason – Leslie is in the playoffs for the ninth time in 13 seasons and Portland for the 10th straight. The difference for the Blackhawks is those previous appearances, including a run to Ford Field in 2008, came in Division 6. Portland is arguably more used to this level of competition – and has wins over Division 3 playoff teams Owosso, DeWitt and Charlotte this fall.
Others that caught my eye: Lake Fenton (7-2) at Jackson Lumen Christi (8-1), Buchanan (7-2) at Muskegon Oakridge (9-0), Grand Rapids West Catholic (6-3) at Hopkins (9-0), Carrollton (8-1) at Frankenmuth (9-0).
Division 6
Detroit Consortium (6-3) at Madison Heights Madison (8-1)
In its fourth season, Consortium earned its first winning record and first playoff berth. The Cougars earned the opportunity to face Madison, a playoff veteran with eight straight appearances and four straight seasons with at least eight wins. The Eagles built their record against a number of much larger schools, with their only loss by three to Warren Fitzgerald way back on Aug. 31.
Others that caught my eye: Maple City Glen Lake (8-1) at Boyne City (8-1), Montague (8-1) at Hemlock (8-1), Constantine (7-2) at Watervliet (8-1), Michigan Center (8-1) at Grass Lake (8-1).
Division 7
Royal Oak Shrine (5-4) vs. Detroit Loyola (9-0), Saturday at U-D Jesuit
It’s easy to predict Loyola will finish this season with a championship after advancing to the Regional round in 2011 and running all over everyone but Catholic League rival Waterford Our Lady this fall (the Bulldogs beat the Lakers by only 10). Shrine lost to Loyola 51-20 just two weeks ago – but the Knights closed with a shutout of playoff qualifier Grosse Pointe Woods University Liggett and could make this rematch much closer.
Others that caught my eye: Union City (6-3) at Pewamo-Westphalia (6-3), Bridgman (6-3) at Lawton (8-1), Dansville (7-2) at Ottawa Lake Whiteford (8-1), Flint Hamady (6-3) at Burton Bendle (7-2).
Division 8
St. Joseph Lake Michigan Catholic (7-1) at Climax-Scotts (9-0)
A win would give Climax-Scotts its fourth straight 10-win season and ninth over the last decade – and only Bellevue got within 20 points of the Panthers during the regular season. But Lake Michigan Catholic quietly has made the playoffs three straight years, and actually has eight wins this fall – it beat rival Michigan Lutheran in an 8-player game that did not count toward its 11-player playoff point average.
Others that caught my eye: Bessemer (6-2) at Felch North Dickinson (8-0), Pittsford (7-2) at Waterford Our Lady (7-2), Stephenson (7-2) at Pickford (7-2), Crystal Falls Forest Park (7-2) at L’Anse (7-2).
8-player
Akron-Fairgrove (7-2) at Owendale-Gagetown (7-2)
These two have been rivals going back to nearly their beginnings on the football field and long before they became 8-player programs in 2009. Both play in the Mid-Michigan 8-Man League, and this is the third time they’ll play each other this season. And there’s some intrigue in that – Owendale-Gagetown won the first game, but Akron-Fairgrove won the second, which counted toward the league standings and eventually gave the Vikings the championship.
Others that caught my eye: Waldron (6-3) at Battle Creek St. Philip (6-3), Eben Junction Superior Central (6-2) at Rapid River (7-2).
PHOTO: Saginaw Valley Lutheran quarterback Logan Gatza drops back to pass against Ithaca on Sept. 7. (Click to see more from HighSchoolSportsScene.com)