Bush Legacy: Culture of Opportunity

By Doug Donnelly
Special for MHSAA.com

April 6, 2018

By Doug Donnelly
Special for Second Half

CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.

What’s more, he has the unenviable task of replacing himself.

“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”

Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.

He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.

Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.

“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”

Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.

Chelsea has had only three head coaches since 1965.

“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”

Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.

“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”

If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.

“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.

“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”

While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.

“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”

It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field

He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.

“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”

Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.

“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”

In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.

His record at Chelsea is 169-60.

“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.

“I love the game. I’m going to be very much involved.”

Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.

PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.

Inside Selection Sunday: Mapnalysis 2012

October 24, 2012

By Geoff Kimmerly
Second Half editor

Between double checking data for more than a third of our 626 football teams, and creating 136 first-round games for our most popular tournament, the morning of MHSAA football "Selection Sunday" is both one of the most exciting and nerve-wracking of the school year.

So for those scratching their heads the last few days over how we picked the brackets this season, I offer one question and one warning:

How would you have done so differently?

And before you answer, remember that moving the position of one school affects at least seven more – if not all 32 in that division.

This was the second year I was involved in the football selection process, which while appearing simple on its face actually is layered with hours of discussions, calculations, checking and re-checking, and anything else we at the MHSAA can do to make sure we’ve created the best tournament possible.

Simply put, it’s more than just drawing circles and calling them good.

Below are a brief description of what we do, the history behind the process, and some challenges we face each time we draw these brackets – including some examples of our toughest this time around.

The process

Our past: The MHSAA playoff structure – with 256 teams in eight divisions, and six wins equaling an automatic berth – debuted in 1999. An 8-player tournament was added in 2011, resulting in nine champions total when November is done.

That’s a long way from our start. The first playoffs were conducted in 1975 with four champions. Four more football classes were added in 1990 for a total of eight champions each fall. Through 1998, only 128 teams made the postseason, based on their playoff point averages within regions (four for each class) that were drawn before the beginning of the season. The drawing of Districts and Regions after the end of the regular season did not begin until the most recent playoff expansion.

In early years of the current process (or until the middle of the last decade), lines were drawn by hand. Dots representing qualifying schools were pasted on maps, one map for each division, and those maps were then covered by plastic sheets. Districts and Regionals literally were drawn with dry-erase markers.

Our present: After a late Saturday night tracking scores, we file in as the sun rises Sunday morning for a final round of gathering results we may still need (which can include making a few early a.m. calls to athletic directors). Then comes re-checking and triple-checking of enrollments, co-ops, some records and more before the numbers are crunched and the field of 256 is set.

Those teams are then split into eight equal divisions based on enrollment, and their locations are marked on digital maps that are projected on wall-size screens and then discussed by nearly half of the MHSAA staff plus a representative from the Michigan High School Football Coaches Association. Only the locations themselves are marked (by yellow dots) – not records, playoff points averages or names of the schools or towns. In fact, mentions of those are strictly prohibited. Records and playoff points are not part of the criteria. Matchups, rivalries, previous playoff pairings, etc. also DO NOT come into play.

Geography rules: Drawing Districts and Regionals is all about location. Travel distance and ease DO come into play. Yes, ease is important. Schools near the same major highway might be further from each other in mileage than other options but have a better trip. A good example this year is in Division 6, which has seven teams in the U.P. and the northern Lower Peninsula. That meant Shelby needed to be included with those teams to make eight, and left Montague to a District that includes Hemlock – more than halfway across the Lower Peninsula. But at least, in this case, much of that trip will be on one roadway, M-46.

There is certainly conversation about every possible option. The staff splits into two groups, each handling four divisions (plus one of the groups handles 8-player too), and then the entire committee comes together to view all nine maps. There wasn’t one division where the group as a whole said, “That looks great, what’s next?”

Observations and answers

A different ballgame: I was asked whatever happened to Districts, meaning teams opening with opponents nearby. Remember that with eight divisions and 32 teams in each, the difference between maximum and minimum enrollments for each division is smaller than it used to be with just four classes, and the probability of finding two schools in the same division next door to each other is lower. This is especially true for our smaller schools, and those pairings are more spread out. Division 7 provides an excellent example. Opponents Dansville and Ottawa Lake Whiteford are 84 miles apart. But in another option considered, Dansville would’ve played Gobles – and those two are separated by 114 miles.

Points still matter: And that means strength of schedule is a big factor. After Districts are drawn, playoff point average determines the home team for those two games and Regionals as well. There are five Districts in which the team with the best or second-best record did not get home games because those teams’ playoff point averages ranked third among the four teams in those brackets. A number of other Districts have 8-1 teams playing at other 8-1 teams. It’s true: there are times a school can’t help the opponents it plays, because of league affiliation perhaps, and they have no control over how an opponent does the rest of the season. But a Class B team playing in a league with Class D schools can’t expect to compare averages well against teams in their division who face similarly-sized opponents during the regular season. 

No boating: This didn’t come up last season, but did twice Sunday. We had to decide if it was a better trip for teams in the thumb to go around Saginaw Bay to play northern opponents, or instead send teams a little bit south of the thumb but with a straight shots north. As the bird flies, the thumb teams were closer in some cases. But I’ve never heard of a team hopping into a boat to get to a playoff game.

The fifth wheels: The toughest lines to draw are around areas with five schools in the same division. Remember, Districts come in fours, and one dot affects the rest. The Grand Rapids area gave us tough calls because of five teams in Divisions 2 and 4. The same was true in the southwest corner in Division 7 and the southeast corner in Division 6. No matter how we circled it, one of those teams got stuck with a longer trip. This time, that group included Caledonia, Grand Rapids South Christian, Blissfield and Gobles.
It’s easy to say certain areas of these maps should’ve been drawn differently. But again, keep in mind a statewide view.

Some of our pairings could create gigantic matchups earlier in the playoffs than those teams might like. But again, who is to decide which teams are the best and which matchups most “gigantic” before they prove it on the field? At least three teams touted during this fall as potentially the best in the state this season didn’t even win their conference titles.

And as I said in this analysis last year, determining the playoff schedule is just one step in many. Nine MHSAA champions must survive until the end, regardless of which opponents they face along the way. 

Their journeys begin Friday.