Bush Legacy: Culture of Opportunity
By
Doug Donnelly
Special for MHSAA.com
April 6, 2018
By Doug Donnelly
Special for Second Half
CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.
What’s more, he has the unenviable task of replacing himself.
“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”
Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.
He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.
Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.
“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”
Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.
Chelsea has had only three head coaches since 1965.
“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”
Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.
“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”
If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.
“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.
“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”
While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.
“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”
It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field
He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.
“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”
Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.
“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”
In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.
His record at Chelsea is 169-60.
“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.
“I love the game. I’m going to be very much involved.”
Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.
PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.
Everett 'family' sticks together, wins together
October 19, 2012
By Geoff Kimmerly
Second Half editor
At the end of Thursday’s practice, another chance at history only 24 hours away, Lansing Everett’s football team met for a players-only “family meeting” in the shadow of Archie Ross Stadium’s high concrete bowl.
These brief night-before-game gatherings have become a staple of the Vikings’ best season in more than a quarter century.
With seniors Jaleel Canty and James Mills leading, the players discuss expectations for the team as a whole and each other individually.
This is what was missing two seasons ago when Everett, with 16 of these players on the roster, finished 0-9. The transformation began to take root last fall as the Vikings finished 4-5. Tonight, they can end the regular season 9-0.
“We knew what we could do. We knew our abilities. We’ve known each other since sixth or seventh grade,” Canty said. “We knew that all it took was a little hard work. Everyone dedicated themselves, and we stuck together.
“Honestly, I think it’s because we’re like brothers. We say ‘family’ when we break the huddle, and everyone on this team loves each other. We argue, we fight all the time, but we love each other. We always stick together.”
Everett gets a Second Half High 5 this week because it's one of the top football teams in the state, but also for pulling off a tremendous turnaround – and against a schedule this fall that included annual powerhouses Grand Ledge, Holt, Lansing Sexton, East Lansing and nonleague foe DeWitt.
The Vikings have outscored opponents by a combined 234-64, after being outscored 223-102 during that winless season of 2010. Four this year's seniors joined the varsity as freshmen in 2009, and 15 plus junior quarterback Lucas Barner played significant roles on that winless squad.
History, recent and ancient
Don’t try to stump the Vikings on their family history. They’ve already scoured the Internet to figure out the context of what they’ve accomplished so far – and the meanings behind two important dates:
1986 – The last season, before this fall, that the Vikings won a league championship. The clinched a share of the Capital Area Activities Conference Blue title by beating Sexton last week, and can win it outright tonight at Jackson.
1954 – The last season Everett finished the regular season without a loss, although Canty was quick to point out that team played only eight games. His can finish 9-0.
“They’re excited. They know they’re doing something – or they’re close to doing something,” coach Marcelle Carruthers said.
“We wanted to know if we could make history,” Canty added. “It’s really crazy, seeing where we came from.”
Carruthers said only a handful of players are familiar with the stars that led to Everett’s resurgence last decade – like quarterbacks Mike Canfield and Reggie Williams and receiver Michael Stevenson.
But none are old enough to remember what Carruthers tackled when he took over the struggling program in the spring of 2000.
The streak
From opening night 1995 until Sept. 17, 1999, Everett didn’t win a game. The streak reached 39 losses, and in eight of them the Vikings didn’t score.
Coach Fred Ford shepherded Everett as it finally won that September night and then the next week too before closing 1999 with four more losses. A mission accomplished, he stepped down after the fall – and was at the press conference to greet Carruthers, considered by many the best quarterback and perhaps best player ever from the Lansing area.
Three more losing seasons followed, running that streak to 16 in a row. But the Vikings were making visible strides. Finally, they broke through with a 6-4 finish in 2003 that included the first of four playoff appearances over six seasons before having to hit the restart button again with a 2-7 record in 2009.
As mentioned above, four of these seniors played on that team as freshmen. They were joined by 11 more classmates and Barner among underclassmen in 2010. The record turned ugly, but the experience resulted in 19 returning starters heading into 2011. Everett finished last season 4-5, but with two losses by a combined eight points. Those taught the players what was necessary to finish a winning effort.
“You're always aware of where you came from, and how good it feels now,” said Carruthers, a Lansing Eastern grad who then played and coached at Central Michigan. “But you also have to know the trials and tribulations too, which makes you humble. You appreciate it and you stay humble because you know how (difficult) it is to stay up; you can go right back down.
“So I think about it all the time. I do.”
More to accomplish
Carruthers told his players Thursday how proud of them he is for sticking together and sticking it out.
That often doesn’t happen when programs hit bumps in the road like Everett did the last three years. Players quit, or move to other schools, or keep playing but keep struggling.
But this team always had talent. Canty, a receiver and defensive back, will sign this winter to play next fall at the University of Cincinnati. He's just one of a large group of standouts with Mills, Barner and running back/linebacker Anthony White other names that have been written and said frequently this fall. Senior Alec Cambric has been a pleasant surprise in his first season with the team, emerging as one of the Lansing area’s top running backs.
Regardless of what happens tonight, Everett will make its sixth playoff appearance ever next week. The Vikings have won playoff games only twice, and have never advanced beyond the District Final.
So there are more goals to achieve. And be sure those will be discussed at the next family meeting, as a large group of players who grew up together look to make history one more time.
“We aren’t having any of that playing around, any of that joking. We’re taking it real seriously,” Canty said. “And that’s one of the things we didn’t have our sophomore year when we went 0-9, someone to push us and let us know what we needed to do. And we’ve been there before, as far as losing.
“But we haven’t been here before. This is a first.”
PHOTO: Lansing Everett's Jaleel Canty will sign this winter with the University of Cincinnati and is arguably the top player in the Lansing area this fall. (Click to see more from HighSchoolSportsScene.com).