Bush Legacy: Culture of Opportunity
By
Doug Donnelly
Special for MHSAA.com
April 6, 2018
By Doug Donnelly
Special for Second Half
CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.
What’s more, he has the unenviable task of replacing himself.
“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”
Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.
He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.
Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.
“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”
Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.
Chelsea has had only three head coaches since 1965.
“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”
Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.
“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”
If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.
“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.
“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”
While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.
“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”
It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field
He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.
“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”
Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.
“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”
In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.
His record at Chelsea is 169-60.
“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.
“I love the game. I’m going to be very much involved.”
Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.
PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.
Drive for Detroit: Week 7 in Review
October 9, 2012
By Geoff Kimmerly
Second Half editor
Two Michigan communities are celebrating football success like never before.
Swartz Creek two weeks ago and Grand Rapids Northview on Friday became two of three teams this season to earn MHSAA playoff berths for the first time. Both also are in first place in their respective conferences.
The third to earn a first-time berth is Detroit East English, although that comes with a bit of an asterisk. The school is made up mostly of students from the now-closed Detroit Crockett and Finney, and the former in particular was a frequent playoff qualifier of late. Still, it's an incredible way to begin a new legacy, as East English won its division of the Detroit Public School League and is one of four teams playing in a PSL Semifinal on Friday.
Following are a number of other significant results from Week 7 as the regular season stares down its final two weeks.
Thumb and Bay
Flint Powers Catholic 32, Flint Carman-Ainsworth 7
This might be the most impressive of victories so far for the reigning MHSAA Division 5 champion, which moved to 7-0 and a win away from claiming a share of the Saginaw Valley Association South title. Carman-Ainsworth (6-1) was riding two straight shutouts and hadn't give up more than 12 points in a game this fall, but a combination of five turnovers and Powers quarterback Garrett Pougnet made for a tough night. Click to read more from the Flint Journal.
Also noted:
Akron-Fairgrove 22, Owendale-Gagetown 20 – Owendale-Gagetown (5-2) won the first game beteween these two, but the second matchup counts toward the league title; Akron-Fairgrove (5-2) now owns the edge in the Mid-Michigan 8-Man League.
Hemlock 21, Freeland 7 – The Huskies (6-1) claimed the Tri-Valley Conference Central title, their first league championship since 1977; Freeland fell to 5-2.
Marine City 34, Marysville 13 – Marine City moved to 6-1 and remained tied for first in the Macomb Area Conference Gold, while Marysville fell to 5-2.
Bay City Western 34, Mount Pleasant 26 – Western improved to 7-0 to remain tied for first with Midland in the SVA North, and might’ve knocked Mount Pleasant (3-4) out of playoff contention.
Mid-Michigan
Lansing Everett 22, Grand Ledge 21 (OT)
It took overtime and a gutsy call by Everett coach Marcelle Carruthers to follow his players’ request and run instead of pass for a two-point conversion to win. But the Vikings (7-0) need just one more victory to claim a share of the Capital Area Activities Conference Blue championship, which would be their first league title since 1986. The second-place Comets (5-2) are now faced with beating East Lansing or Holt, playoff contenders both, to earn that sixth win. Click to read more from the Lansing State Journal.
Also noted:
Fowler 14, Pewamo-Westphalia 0 – Both rivals made MHSAA Finals last season; Fowler (6-1) earned a share of the Central Michigan Athletic Conference title by beating the second-place Pirates (5-2).
Lansing Catholic 41, Portland 32 – Locally, Portland (6-1) seemed like the favorite, but Lansing Catholic (6-1) made it two CAAC White titles in a row.
Hartland 34, Grand Blanc 22 – The Eagles (7-0) continued their best season in at least two decades by beating second-place Grand Blanc (4-2) to win the Kensington Lakes Activities Association West title.
Haslett 35, St. Johns 32 – Both finished tied for second in the CAAC Red. But this had greater meaning for Haslett (4-3), which found itself in a must-win against the Redwings (5-2) as both pursue playoff berths.
Greater Detroit
Oak Park 26, Farmington Hills Harrison 21
Oak Park (7-0) won a share of the Oakland Activities Association White championship, its first league title since 1998, and did so coming off four straight losing seasons. The Knights can clinch outright this week against Oxford. Harrison, meanwhile, fell to 4-3 and finds itself needing to win out to guarantee a playoff berth. Click to read more from the Oakland Press.
Also noted:
Dearborn Heights Robichaud 34, Garden City 7 – Robichaud (7-0) avoided a three-way Western Wayne Athletic Conference Red title by winning it outright; Garden City (4-3) tied for second.
Detroit Loyola 28, Waterford Our Lady 18 – Loyola (7-0) claimed a share of the title in the Detroit Catholic League Intersectional, which still has five teams including Our Lady (5-2) up for automatic playoff berths.
Grosse Pointe South 17, Grosse Pointe North 15 – South (6-1) claimed a share of the Macomb Area Conference Blue title by edging the rival Norsemen (4-3).
Birmingham Seaholm 35, Bloomfield Hills Lahser 33 – Seaholm (6-1) edged a win closer to a league title by winning this battle of formerly first-place teams in the OAA Blue; Lahser remains in second place and is 5-2 overall.
Upper Peninsula
Negaunee 20, Ishpeming 8
These were two of the six undefeated teams left in the Upper Peninsula; Negaunee remains now at 7-0 and owns a share of the Mid-Peninsula Conference title. The victory also improved on a recent run of six losses in seven meetings against Ishpeming (6-1). Click to read more from the Marquette Mining Journal.
Also noted:
Calumet 26, L'Anse 6 – The Purple Hornets (6-1) still own their destiny, and with a win over Northland Pines this week can earn a share of the Western Peninsula Athletic Conference title. Now, however, Calumet (4-3) also can earn a share too.
St. Ignace 39, Pickford 6 – The Saints (6-1) earned a share of the Ski Valley Conference North title, while Pickford (5-2) fell a game back.
Rapid River 30, Eben Junction Superior Central 27 – Cedarville likely won’t slip up in the Bridge Alliance 8-Man Conference, but if so Rapid River (6-1) can earn a share of the title. Superior Central fell to 4-2.
Kingsford 10, Iron Mountain 0 – The Flivvers (6-1) earned a playoff berth and remain in first place in the Great Northern U.P. Conference; Iron Mountain, at 4-3, must win out.
West Michigan
Grand Rapids Northview 34, Cedar Springs 14
Northview (6-1) became one of three teams so far this fall to earn a playoff berth for the first time, and remains tied for first in the O-K Bronze thanks to this win. With another this week, the Wildcats could face Grand Rapids West Catholic in Week 9 for the league title – unless Cedar Springs (4-3) gives some help by beating West Catholic this week. Click to read more from the Grand Rapids Press.
Also noted:
Grand Rapids Catholic Central 37, Grand Rapids South Christian 17 – The Cougars (7-0) set up an O-K Gold-deciding game against Hastings this week by defeating the third-place Sailors (4-3).
Caledonia 28, Grand Rapids Forest Hills Central 6 – The Fighting Scots (6-1) earned a playoff berth, while Forest Hills Central (4-3) lost its third game in four weeks and needs to win out.
Grand Rapids Kenowa Hills 35, Muskegon Mona Shores 26 – Kenowa Hills (4-3) kept its playoff hopes alive while dealing a blow to Mona Shores (4-3) as it plays for a first berth ever.
Muskegon Oakridge 20, Shelby 9 – Oakridge (7-0) earned a share of the West Michigan Conference title; Shelby (5-2) needs to win one of its next two to earn a playoff berth.
Lower Up North
Traverse City St. Francis 13, Saginaw Nouvel 7
St. Francis’ state-best playoff berth streak of 22 straight seasons isn’t sure to continue yet, but the Gladiators (4-3) stayed alive with a big win over the reigning Division 7 champion Panthers (5-2). St. Francis must win out against Kingsley and Muskegon Catholic Central to earn an automatic berth, while Nouvel must beat either Detroit Edison or Freeland to do so. Click to read more from the Traverse City Record-Eagle.
Also noted:
Maple City Glen Lake 15, Frankfort 12 – Glen Lake (7-0) edged Frankfort (3-4) to finish perfect in the Northwest Conference and continue its best season since 2001.
Traverse City Central 9, Detroit U-D Jesuit 7 – The Trojans (6-1) earned their first playoff berth since 2008 and their first automatic berth since 2005; Jesuit is 2-5 after a 2-1 start.
Cheboygan 28, Sault Ste. Marie 27 (OT) – Cheboygan (5-2) moved a win closer to its first playoff berth in three seasons, and Sault Ste. Marie (4-3) remains alive as well.
Grayling 33, Kalkaska 6 – The Ramblers (7-0) kept pace with Boyne City atop the Lake Michigan Conference, while pushing Kalkaska (5-2) into fourth place.
Southwest and Border
Mattawan 35, Portage Central 34
Mattawan (7-0) has won 13 straight games in the Southwest Michigan Athletic Conference East, going back more than two seasons, but nearly lost the opportunity to face Stevensville Lakeshore this week to win another league championship. Portage Central (5-2) took advantage of two late on-side kick recoveries to put a scare into the Wildcats. Click to read more from the Kalamazoo Gazette.
Also noted:
Stevensville Lakeshore 28, St. Joseph 24 – Lakeshore (7-0) also had to escape rival St. Joseph (3-4) to keep next week’s SMAC West decider alive.
Climax-Scotts 34, Bellevue 18 – The Panthers improved to 7-0 and Bellevue fell to 3-4, but this got headlines because C-S earned its 100th win over the last 10 seasons.
Dowagiac 31, Three Rivers 28 – Dowagiac (7-0) will face Edwardsburg this week to decide the Wolverine B South title, but nearly tripped up against Three Rivers (4-3) on the way.
Edwardsburg 26, Berrien Springs 20 – The Eddies (6-1) also caught a scare before this week’s big matchup, needing to outlast the Shamrocks (1-6).
Trophy Games
Every week, the MHSAA highlights trophy games played throughout the state. Here are three from Week 7:
- Baseline Jug – This trophy contested by Northville and Novi dates back to 1988, and this season Northville surivived a close call to claim it again, plus a share of the Kensington Lakes Activities Association Central title. Final: Northville 21, Novi 14 (OT).
- The Bell – The Bell was first awarded to the winner of Reading/Quincy in 1975, and the Rangers made it six straight over their rival. Final: Reading 34, Quincy 6.
- Skipper's Oar – Not only did Waterford Kettering celebrate getting this trophy back after a year in Mott's hands, but also the Captains earned their first win this fall. Final: Kettering 42, Mott 14.
PHOTO: Flint Powers senior Nick Sullivan blocks a punt by Carman-Ainsworth junior Connor Storms during the Chargers' 32-7 win Friday. (Click to see more at Terry McNamara Photography.)