Bush Legacy: Culture of Opportunity
By
Doug Donnelly
Special for MHSAA.com
April 6, 2018
By Doug Donnelly
Special for Second Half
CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.
What’s more, he has the unenviable task of replacing himself.
“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”
Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.
He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.
Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.
“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”
Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.
Chelsea has had only three head coaches since 1965.
“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”
Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.
“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”
If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.
“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.
“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”
While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.
“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”
It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field
He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.
“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”
Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.
“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”
In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.
His record at Chelsea is 169-60.
“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.
“I love the game. I’m going to be very much involved.”
Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.
PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.
A Game for Every Fan: Week 6
September 27, 2012
By Geoff Kimmerly
Second Half editor
Time isn't running out yet on the 2012 MHSAA football season.
But for those with high aspirations, the time has come to make months of preparation pay off.
Four weeks remain in the regular season, meaning every team with at least two wins still has a shot to qualify for the playoffs automatically. It also means most league titles are still in play – although a lot of those opportunities will be lost by the time Saturday's games are done.
Following are this week's best matchups from your corner of the state. And remember to visit the MHSAA Score Center all weekend for updated scores and standings.
(All are tonight unless noted. Go to Score Center for additional dates and kickoff times.)
Mid-Michigan
Carrollton (5-0) at Ithaca (5-0)
It’s not that Ithaca has laid low during this season’s extension to its 33-game winning streak. It’s just that before this week, none of the games was an intriguing enough matchup to mention here – the Yellowjackets beat their strongest opponents so far, Williamston and Saginaw Valley Lutheran, 46-0 and 55-0, respectively. Quarterback Travis Smith, a hero from last season’s Division 6 Final win, has completed 66 percent of his passes for 865 yards and 12 touchdowns and run for eight scores. He’s tough to stop, but Ithaca’s defense might have the bigger challenge this time – Carrollton running back Derrick Nash, who has committed to Central Michigan, is averaging 10 yards per carry with 1,048 yards and 16 touchdowns rushing this fall.
Others that caught my eye: Manchester (4-1) at Grass Lake (4-1), Lake City (5-0) at Beal City (5-0), Lansing Waverly (4-1) at Charlotte (3-2), East Lansing (4-1) at Lansing Everett (5-0).
Southwest and Border
Battle Creek Pennfield (5-0) at Schoolcraft (5-0)
These two have taken slightly different routes to this point, making this game a true test for both. Pennfield has beaten five of the bottom six teams in the Kalamazoo Valley Association standings (two are among three tied for fifth), and those opponents have combined for five wins so far this season. But the Panthers also are the reigning league champions. Schoolcraft owns wins over likely playoff qualifiers Olivet and Constantine, but hasn’t beaten Pennfield since 2009.
Others that caught my eye: Niles Brandywine (4-1) at Buchanan (4-1), Mattawan (5-0) at St. Joseph (3-2), Climax-Scotts (5-0) at Pittsford (4-1), Marcellus (5-0) at Watervliet (5-0).
Greater Detroit
Orchard Lake St. Mary (4-1) at Birmingham Brother Rice (4-1), Saturday
Of all the great matchups that take place in the Detroit Catholic League Central every season, this one might be the best of 2012. Both still must face Detroit Catholic Central – the reigning MHSAA Division 1 runner-up. But so far, thes Eaglets and the Warriors have made the biggest waves and done so coming off MHSAA championships last fall – St. Mary in Division 3 and Brother Rice in Division 2. The Warriors fell to reigning Division 1 champ Detroit Cass Tech 25-18 on opening night in what looked then like the potential game of 2012 in the Detroit area. Then St. Mary beat Cass Tech 13-6 last week. If all of that doesn’t provide enough hype, there’s always the result of last season’s game – a 10-9 Eaglets victory.
Others that caught my eye: Rochester (4-1) at Lake Orion (5-0), Allen Park Cabrini (4-1) at Royal Oak Shrine (4-1), Detroit Central Collegiate (3-2) at Detroit East English (4-1), Ottawa Lake Whiteford (4-1) at Petersburg-Summerfield (4-1).
West Michigan
Grand Rapids Forest Hills Central (4-1) at Lowell (4-1)
Wins over traditional powers Zeeland West (59-58) and East Grand Rapids (43-17) have made this a solid season so far for Forest Hills Central – but this week, the Rangers can take it up another level. Lowell continues to be Lowell – its only loss was to Muskegon, arguably the best team in the state regardless of division, and no other opponent has scored more than seven points. Standout linebackers Colin Schlosser and Nick Lamica may need to come up big again for Forest Hills Central to break an eight-game losing streak against the Red Arrows.
Others that caught my eye: Grand Rapids Christian (4-1) at East Grand Rapids (2-3), Shelby (5-0) at Montague (4-1), Grandville Calvin Christian (4-1) at Hopkins (5-0), Muskegon Mona Shores (4-1) at Muskegon (5-0).
Lower Up North
Traverse City West (4-1) at Traverse City Central (4-1)
West owns an 11-4 edge in this series since the schools split in 1997. But a Central win this time would erase some of those memories – or at least push the one-sidedness out of the conversation for a while. The Trojans’ only loss this season was by three to Grand Haven on opening night, and they’ve already equaled last season’s win total with only two more needed for their most since 1991. This also could eventually decide the Big North Conference title – West has been a power since two divisions combined in 2000, but Central hasn’t won a league title since the schools were still one, in 1996. West’s only loss this season was by four to Grand Rapids Kenowa Hills, also on opening night.
Others that caught my eye: Grayling (5-0) at Elk Rapids (3-2), Pickford (5-0) at Mancelona (5-0), Kingsley (4-1) at Maple City Glen Lake (5-0), Onaway (4-1) at Pellston (4-1).
Upper Peninsula
Crystal Falls Forest Park (5-0) at Iron Mountain North Dickinson (5-0)
North Dickinson, playing only eight regular-season games this season, became the first team in 2012 to qualify for the playoffs. Now Forest Park can do the same by beating the Nordics for a ninth straight time, a streak that has included two playoff victories. This is a clash of likely eventual league champions – North Dickinson needs only a win over Powers North Central next week to claim the Mid-Eastern Football Conference title, while the Trojans already own a win over 2011 Great Western Conference champion Hurley, Wis., and have a one-game lead on two teams in that league.
Others that caught my eye: Menominee (4-1) at Escanaba (2-3), Marquette (4-1) at Kingsford (4-1), Powers North Central (3-2) at Newberry (3-2), Cedarville (5-0) at Rapid River (5-0).
Thumb and Bay
Goodrich (4-1) at Lake Fenton (4-1)
The Blue Devils are tied with Montrose atop the Genesee Area Conference Red standings and playing for their first league title since sharing with the Rams in 2007. They’ve outscored their last four opponents 203-20 since opening this season with a 42-39 loss to Ann Arbor Gabriel Richard. Goodrich fell to Montrose by a point two weeks ago, and would love to jump back into this race with a third-straight win over Lake Fenton – the Martians won last season 27-7.
Others that caught my eye: Midland Dow (3-2) at Bay City Western (5-0), Lapeer East (3-2) at Fenton (4-1), Davison (4-1) at Flint Powers Catholic (5-0), Hemlock (4-1) at Saginaw Swan Valley (4-1).
PHOTO: Ithaca quarterback Travis Smith focuses in on a target during last week's win at Merrill. (Click to see more from HighSchoolSportsScene.com).