Bush Legacy: Culture of Opportunity
By
Doug Donnelly
Special for MHSAA.com
April 6, 2018
By Doug Donnelly
Special for Second Half
CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.
What’s more, he has the unenviable task of replacing himself.
“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”
Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.
He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.
Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.
“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”
Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.
Chelsea has had only three head coaches since 1965.
“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”
Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.
“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”
If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.
“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.
“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”
While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.
“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”
It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field
He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.
“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”
Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.
“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”
In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.
His record at Chelsea is 169-60.
“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.
“I love the game. I’m going to be very much involved.”
Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.
PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.
A Game for Every Fan: Week 2
August 29, 2012
By Geoff Kimmerly
Second Half editor
It's part of the intrigue of high school football: At no other level of the sport is there as much roster turnover from year to year, or so many teams with the potential to shine when August begins.
The latest proof? Last season's MHSAA finalists (11 and 8-player) went a combined 9-9 last weekend in their first games of this fall.
Not that those results will mean much by the time November rolls around. But this week, we'll find out a little bit more about which could be in the mix as league races ramp up in September.
Remember to visit the MHSAA Score Center early and often on game nights for updated scores and standings, and eventually playoff points as soon as results come in.
These are the games you should go see first – something within somewhat close proximity, no matter where in Michigan you call home.
(All are tonight unless noted. Go to Score Center for additional dates and kickoff times.)
West Michigan
Zeeland West (0-1) at Zeeland East (1-0)
West leads this rivalry 5-2 since the schools split in 2005, with a 26-21 win last season on the way to winning the MHSAA Division 4 title. But the Dux lost Friday for the first time since 2010, 59-58 to Grand Rapids Forest Hills Central, and the Chix appear to have another high-powered offense after putting up 64 points in an opening-night win over Holland Christian.
Others that caught my eye: Grand Rapids Catholic Central at Muskegon Catholic Central, East Grand Rapids at East Kentwood, Comstock Park at Grand Rapids West Catholic (Fri.), Grand Rapids Christian at Cincinnati (OH) Moeller (Sat.)
Southwest and Border
Schoolcraft (1-0) at Constantine (1-0)
These former St. Joseph Valley rivals came to the Kalamazoo Valley Association together in 2008, and Constantine has continued to own this matchup with seven straight wins including two last season – both by seven points, in the regular-season finale and then the District Final on the way to finishing Division 6 runner-up. But the Eagles’ Benny Clark III made some of the largest waves in the state last week with 215 yards rushing and four touchdowns in a win over Parchment, and he should be tough to stop.
Others that caught my eye: Sturgis at Mattawan, Kalamazoo Central at Kalamazoo Loy Norrix, Fenton at Adrian, Battle Creek Harper Creek at Stevensville Lakeshore.
Mid-Michigan
DeWitt (1-0) at Lansing Everett (1-0)
These are arguably the top two teams in the Greater Lansing area, and this should be much closer than last season’s 48-7 Panthers win. DeWitt’s newest group of standouts – led by sophomore quarterback Jacob Johnson – showed they’re up to the usual tasks last week with a 38-14 win over reigning Division 3 runner-up Mount Pleasant. But the majority of Everett’s lineup has started for three seasons and appears ready to shine, led by quarterback Lucas Barner, receiver Jaleel Canty (Cincinnati University prospect) and linebacker James Mills.
Others that caught my eye: Rockford at Holt, Chelsea at East Lansing, Laingsburg at Fowler, Haslett at Okemos, Jackson Lumen Christi at Jackson (Fri.), Flint Powers at Mount Pleasant (Fri).
Greater Detroit
Detroit East English (0-1) at Detroit Martin Luther King (0-1) (Fri.)
These two lost by a combined eight points in their games at last weekend’s Prep Kickoff Classic at Wayne State University, but both should finish among the best in the Detroit Public School League. East English is a new school replacing Crockett and Finney, and the former especially had been a strong playoff contender of late. King fell last week by a point to a solid Southfield team, but might rival Cass Tech again to be called best in the city led by standout quarterback Da'Vaun Williams. Winning tonight will go a long way toward giving the Crusaders that opportunity.
Others that caught my eye: Brighton at Canton, Dearborn Fordson at Redford Thurston, Oxford at North Farmington (Fri.), Farmington at Southfield (Fri.), Detroit Catholic Central at Toledo Whitmer (Fri.).
Bay and Thumb
Davison (1-0) at Midland (1-0)
Both needed overtime last week to start with a win – Davison against Lapeer West and Midland against Canton – but both also stand as potential favorites in their divisions of the newly-split Saginaw Valley League. Davison’s opening-night victory avenged one of its six 2011 losses, and the SVL South stacks up well for the Cardinals to get back to their usual playoff ways. Midland will likely have a little tougher road in the North, but set the tone by beating the frequently highly-ranked Chiefs. A win in this one would provide another boost of momentum.
Others that caught my eye: Cedarville at Deckerville, Midland Dow at Flushing, Croswell-Lexington at Richmond, Lansing Catholic at Saginaw Nouvel.
Upper Peninsula
Newberry (1-0) at Iron Mountain North Dickinson (1-0)
Newberry made this the game to watch with last week’s 34-6 rumbling over Rudyard, which hadn’t lost on opening night since 2003. The Indians are in their first season in the Mid-Eastern Conference after previously playing in the Straits Area Conference, and can make a strong impression by beating the reigning MEC champ Nordics. This is the first of a tough three-game string for North Dickinson, which next faces 2011 league third-place Munising and runner-up Stephenson over the following two weeks, respectively.
Others that caught my eye: Mancelona at Rudyard, Negaunee at Calumet, Traverse City Central at Escanaba, Lake Linden-Hubbell at Hurley (WI) (Fri.).
Lower Up North
Marquette (1-0) at Cheboygan (1-0)
These teams have met five times over the last 13 seasons, including in each of the last three. The three times Cheboygan won, it made the playoffs, and the two times the Chiefs lost to the Redmen, they didn’t qualify. That’s probably just an odd coincidence. But Cheboygan can start 2-0 for the first time since 2009, its last playoff year. That won’t be easy, as Marquette is coming off a solid 34-12 win over Detroit Denby.
Others that caught my eye: Pellston at Gaylord St. Mary, Kent City at Boyne City, Bay City John Glenn at Cadillac, Kingsley at Elk Rapids.
PHOTO: Detroit Martin Luther King quarterback Da'Vaun Williams (14) prepares to hand off during last week's 21-20 overtime loss to Southfield. (Click to see more from HighSchoolSportsScene.com.)