Bush Legacy: Culture of Opportunity
By
Doug Donnelly
Special for MHSAA.com
April 6, 2018
By Doug Donnelly
Special for Second Half
CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.
What’s more, he has the unenviable task of replacing himself.
“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”
Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.
He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.
Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.
“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”
Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.
Chelsea has had only three head coaches since 1965.
“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”
Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.
“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”
If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.
“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.
“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”
While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.
“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”
It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field
He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.
“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”
Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.
“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”
In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.
His record at Chelsea is 169-60.
“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.
“I love the game. I’m going to be very much involved.”
Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.
PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.
Drive for Detroit: Week 1 in Review
August 27, 2012
By Geoff Kimmerly
Second Half editor
Two months from now, the majority of successes and failures from the opening weekend of high school football won't have made or broken most of the more than 600 teams playing in the MHSAA this fall.
But players, coaches and fans all over the state will still be talking about some of the tremendous matchups that once again marked the first nights of the season.
To identify the best of those games, it was easy to simply point toward Detroit or Grand Rapids. But that would've been too easy; below, the most significant results from every corner of our expansive state.
Greater Detroit
Detroit Cass Tech 25, Birmingham Brother Rice 18
A late start was worth the wait for those who stuck around for the finale of the Prep Kickoff Classic at Wayne State. Not that anyone was doubting Cass Tech’s defense, but it was especially impressive given the standouts the Technicians graduated after last season’s Division 1 championship run. The loss will no doubt pay off for the reigning Division 2 champion Warriors too – they’ve made the playoffs with at least three losses the last four seasons, and made it to at least the Semifinals in two of those four. Click to read more from the Detroit Free Press.
Also noted:
Southfield 21, Martin Luther King 20 (2 OT) – The Bluejays edged another Detroit PSL favorite in the second-best game of the Classic; the teams combined for 17 wins last season.
Pontiac Notre Dame Prep 17, Almont 14 – University of Michigan women’s soccer prospect Taylor Timko drilled a 35-yard field goal for the final lead with 2:48 to play.
Troy 24, Romeo 20 – Romeo has made the playoffs eight straight seasons, so Troy has additional reason to be glad after a losing season in 2011.
Carleton Airport 25, Adrian 24 – After finishing last season with a 28-21 playoff-opening loss to Adrian, Airport edged the Maples in a game that will no doubt have rankings implications.
West Michigan
Grand Rapids Forest Hills Central 59, Zeeland West 58
The Dux hadn’t lost since the 2010 playoffs after going undefeated in winning Division 4 last season. But Forest Hills Central got a start on its drive for a third-straight playoff berth as these teams combined for 117 points – tied for 11th in the MHSAA record book for games in which the losing team scored at least 40. Click to read more from the Grand Rapids Press.
Also noted:
Grand Rapids Catholic Central 33, East Grand Rapids 14 – Interesting “did you know” ... the Cougars were 2-10 against East Grand Rapids going back to 1987 before this impressive win.
Fruitport 21, Muskegon Reeths-Puffer 20 – The Trojans hung on for their fourth straight opening-night win over the Rockets.
Lowell 16, Rockford 6 – Lowell had a new quarterback and Rockford was missing its starter, but both will no doubt be putting up many more points as the fall goes on.
Muskegon 21, Orchard Lake St. Mary 14 – The Big Reds’ first four opponents include three of the best teams in the state regardless of division, but they got off to a quick start by downing the reigning Division 3 champion.
Mid-Michigan
DeWitt 38, Mount Pleasant 14
The Panthers stacked impressive offensive numbers against the reigning Division 3 runner-up Oilers, who had won 32 straight regular-season games. New quarterback Jordan Johnson, a sophomore, threw for 246 yards and three touchdowns and also ran for two scores for DeWitt.
Also noted:
Farwell 61, Coleman 54 – This ranks 13th in the MHSAA record book for total combined points in games in which the losing team scored at least 40.
Mendon 27, Fowler 7 – This replay of last season’s Division 8 Final again went Mendon’s way, but was much closer throughout.
Holt 24, Hudsonville 21 – With its annual game against Rockford no doubt a little on their minds, Holt’s Rams went to Hudsonville and first avenged another 2011 loss.
Lansing Catholic 45, Pewamo-Westphalia 21 – The Cougars look to be the quicker of the two reigning MHSAA runners-up to rebuild, with plenty of points potential despite a new quarterback and a number of other first-year starters.
Bay and Thumb
Richmond 25, Marine City 24
Knocking off the reigning Division 4 runner-up is a great way for Richmond to get rolling after two straight losing seasons. The Blue Devils recovered an on-side kick to get the ball back for the go-ahead drive. Read more from the Port Huron Times-Herald.
Also noted:
Midland 29, Canton 28 (OT) – This big-time matchup might’ve gotten lost in the Detroit and Grand Rapids area slugfests, but Midland’s win was one of the most solid of the weekend as both teams stand to be among the best in Division 1 this fall.
Deckerville 32, Carsonville-Port Sanilac 12 – The Eagles might find themselves fans of the 8-player game quickly after beating the reigning MHSAA champion in their first game since switching from 11 players.
Linden 17, Fenton 15 – These two have been playoff regulars, but this win could be especially key for Linden after it lost to Fenton by three in 2011 and just got into the postseason at 5-4.
Reese 47, Montrose 26 – Both of these teams could find themselves atop league standings when the regular season is done.
Upper Peninsula
Ishpeming 34, Iron Mountain 0
Last season Iron Mountain won this matchup and finished a game ahead of Ishpeming in the Mid-Peninsula Athletic Conference. But it appears the Hematites could be heavy favorites this fall after this dominating performance. Read more from the Marquette Mining Journal.
Also noted:
Rock Mid-Peninsula 26, Bellaire 22 – The Wolverines went 2-8 last season after three years without a team, making this win over an 8-player power all the more significant.
Norway 12, Niagara (WI) Northern Elite 9 – Norway scored with less than a minute remaining to avenge last season’s one-point loss.
Marquette 34, Detroit Denby 12 – The home team prevailed, but the neater part was that this game was played at all between opponents with a nine-hour drive between them.
Iron River West Iron County 19, Pittsford 16 – Opponents from even farther apart than Marquette and Denby met somewhat in the middle Saturday in St. Ignace for a hard-fought contest.
Lower Up North
Kingsley 18, Traverse City St. Francis 0
This was one of the state’s biggest stunners for a few reasons: Kingsley lost to St. Francis 57-8 last season, with the Gladiators then going on to the Division 7 Semifinals; Kingsley then lost an all-state running back early Friday. But the defense didn’t break. Read more from the Traverse City Record-Eagle.
Also noted:
Boyne City 22, McBain 14 – Boyne City bounced back quickly from its 2011 losing season by beating a team that had a combined 19 wins over the last two.
Manistee 36, Ludington 34 – This made two seasons in a row that Manistee won by less than a field goal; in 2011 the score was 40-39.
Johannesburg-Lewiston 28, Atlanta 26 – The Cardinals had beaten Atlanta by an average of nearly 47 points over the last three seasons before having to survive this one.
Southwest and Border
Portage Central 36, Battle Creek Harper Creek 32
The Mustangs had a hard fall last season from 9-2 in 2010 to just 3-6, and were shut out by Harper Creek 24-0; Harper Creek went on to finish 12-1 and advance to the Division 3 Semifinals. But Portage Central again could be in at least its league title mix after coming back from a three-score deficit in this opener. Click to read more from the Kalamazoo Gazette.
Also noted:
Dowagiac 21, Vicksburg 7 – Dowagiac had its best finish in 15 years last season, but lost to Vicksburg 6-3; the Chieftains hope this revenge win is the start of another special run.
Quincy 7, Bronson 6 – The Orioles had lost five straight to Bronson, and missed qualifying for the playoffs last season by just a win.
Lawton 21, Cassopolis Ross Beatty 19 – Lawton made it two straight on opening night over the Rangers; both made the playoffs last season.
Trophy Games
Each week, the MHSAA highlights trophy games around the state. Here's a list of those from Week 1.
- The Sword: Bloomfield Hills Andover and Bloomfield Hills Lahser met on the gridiron for the last time in the regular season. The two schools will merge next year. The teams annually played for The Sword. Final: Lahser 70, Andover 7.
- Brown Jug Games: Two such games were played last week, Mesick at Manton and Brooklyn Columbia Central at Napoleon. Finals: Manton 41, Mesick 6; Columbia Central 28, Napoleon 6.
- Totem Pole: Battle Creek Central was at Kalamazoo Central on Friday. This is said to be the longest running rivalry west of the Allegheny Mountains, with the two schools playing games since 1893. Final: Kalamazoo Central 20, Battle Creek Central 0.
- Addison and Hudson met on Friday in Hudson, and the two teams have played for a trophy for a number of years sponsored by a local insurance company and a local automotive group. Final: Hudson 41, Addison 0
- Cheese Log: A border battle between Ironwood and Hurley (WI) took place at Ironwood on Friday, and a cheese log has historically been on the line in this game. Final: Hurley 49, Ironwood 7.
PHOTO: East Lansing junior running back Kenny Washington took a hand-off and looked to turn the corner during Friday's 38-18 win at Haslett.