Bush Legacy: Culture of Opportunity
By
Doug Donnelly
Special for MHSAA.com
April 6, 2018
By Doug Donnelly
Special for Second Half
CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.
What’s more, he has the unenviable task of replacing himself.
“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”
Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.
He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.
Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.
“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”
Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.
Chelsea has had only three head coaches since 1965.
“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”
Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.
“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”
If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.
“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.
“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”
While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.
“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”
It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field
He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.
“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”
Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.
“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”
In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.
His record at Chelsea is 169-60.
“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.
“I love the game. I’m going to be very much involved.”
Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.
PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.
A Game for Every Fan: Week 1
August 23, 2012
By Geoff Kimmerly
Second Half editor
A few scenarios remain unique to high school football’s opening weekend, the newest of which begins again tonight all over Michigan.
If the casual fan with no ties to a particular team is going to check out a game, this is probably the time.
And while there are great matchups and major storylines all nine weeks of the regular season, this first one features so many that East Grand Rapids vs. Grand Rapids Catholic Central – which eventually could be remembered as one of the best games in the state this entire season – arguably isn’t the biggest this weekend in the Grand Rapids area alone.
Each week, Second Half will give you an idea of top games to watch near your community, or the extended surrounding area.
I’ve broken down the state into seven regions – hopefully you’ll be able to figure out which is where by the nicknames, or at least the games I’ve listed under each. I’ve done so by where the game will be played.
Click on Score Center to see game dates and times, and after the clocks run out, final scores from all over the state.
Greater Detroit
Detroit Cass Tech vs. Birmingham Brother Rice
This Saturday night matchup is the final game of the Prep Kickoff Classic at Wayne State, which will host six Detroit-area matchups on opening weekend. And it will be tough for any game before November at Ford Field to match the prestige of this opener featuring the reigning MHSAA Division 1 and 2 champions. The last time Cass Tech quarterback Jayru Campbell dressed for the Technicians, he threw five touchdown passes as a freshman in last fall’s Division 1 Final win over Detroit Catholic Central. Brother Rice quarterback Cheyne Lacanaria also is back after leading the Warriors to the Division 2 title, although they must replace graduated standout running back Devin Church. But Brother Rice can counter Campbell and an offense loaded with Division I college prospects with linebacker Jon Reschke, who has committed to Michigan State.
Others that caught my eye: Midland at Canton, Dearborn Fordson at Macomb Dakota, Warren DeLaSalle at Ann Arbor Pioneer, Bloomfield Hills Andover at Bloomfield Hills Lahser, Rochester Adams at Clarkston.
Southwest and Border
Battle Creek Central at Kalamazoo Central
This is one of the longest-running football rivalries in MHSAA history and will move into a tie for eighth all-time with this 109th straight meeting. Battle Creek Central leads the series 59-45-4, although Kalamazoo Central won 28-22 last fall. The Bearcats are hoping to open with their first win since 2010, while the Maroon Giants have gone 4-5 in each of the last four seasons and hope to push for their first playoff berth since 2004.
Others that caught my eye: Carleton Airport at Adrian, St. Joseph at Marshall, Portage Central at Battle Creek Harper Creek.
Mid-Michigan
Pewamo-Westphalia at Lansing Catholic
While the Saturday night game in Detroit features two teams that won titles at Ford Field last season, this matchup features two teams that finished as runners-up in their respective divisions – Division 7 and Division 5 – and are hoping to get back to Detroit with much different lineups. Both graduated standout quarterbacks and their best defenders from 2011, but both also will test new players early and often against top competition. Each plays in a tough league and will also face a reigning MHSAA champion later this fall. The Cougars get Division 7 champ Saginaw Nouvel next week, and the Pirates finish the regular season against Division 8 winner Mendon.
Others that caught my eye: Brighton at Novi, Jackson Lumen Christi at Chelsea, Mount Pleasant at DeWitt, Mendon at Fowler.
West Michigan
Lowell at Rockford
Last season, these two renewed a rivalry that previously had ended in 1973, before the playoff era had begun. These days, the Red Arrows and Rams are two of the state’s annual elite. Lowell won the 2011 game 28-7 on the way to its sixth straight season with at least 10 victories and the runner-up finish in Division 2. But Rockford won 11 straight after last season’s loss, and similarly has won at least that many games in seven of the last eight seasons.
Others that caught my eye: Grand Rapids Catholic Central at East Grand Rapids, Holt at Hudsonville, Orchard Lake St. Mary at Muskegon.
Bay and Thumb
Richmond at Marine City
New Marine City coach Ronald Glodich begins a new era but with hopes of similar success as had by retired coach Anthony Scarcelli, who led the Mariners to eight straight seasons of at least 10 wins and last season’s Division 4 runner-up finish. But Glodich will start with an immediate test in Richmond, which is coming off two straight losing seasons but improved by three wins from 2010 to 2011 and before the down streak made the playoffs 10 times in 11 seasons.
Others that caught my eye: Saginaw Swan Valley at St. Charles, Bay City Western at Flint Northern, Montrose at Reese.
Upper Peninsula
Ishpeming at Iron Mountain
There was a not-so-recent past when Ishpeming struggled to win this annual opening night matchup – Iron Mountain has been the victor in 15 of the last 20. But these two have split the last four openers, and both won District championships last season after Iron Mountain won and Ishpeming finished second in the Mid-Peninsula Athletic Conference.
Others that caught my eye: Detroit Denby at Marquette, Ishpeming Westwood at Stephenson, Pittsford at Iron River West Iron County.
Lower Up North
Traverse City St. Francis at Kingsley
Traverse City St. Francis isn’t in a league this season, but is playing six of the same opponents as in 2011 – when it advanced to a Division 7 Semifinal. The Gladiators open against Kingsley after beating the Stags 57-8 in last season’s opener. But Kingsley won six of its next eight games after that loss to make the playoffs, and were only a combined 12 points from an 8-1 finish.
Others that caught my eye: Elk Rapids at Mancelona, Manistee at Ludington, St. Ignace at Charlevoix.
PHOTO: Mendon and Fowler played for last season's Division 8 championship at Ford Field, and meet again Friday at Fowler in the season opener for both. (See more at Terry McNamara Photography.)