Bush Legacy: Culture of Opportunity
By
Doug Donnelly
Special for MHSAA.com
April 6, 2018
By Doug Donnelly
Special for Second Half
CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.
What’s more, he has the unenviable task of replacing himself.
“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”
Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.
He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.
Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.
“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”
Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.
Chelsea has had only three head coaches since 1965.
“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”
Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.
“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”
If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.
“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.
“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”
While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.
“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”
It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field
He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.
“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”
Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.
“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”
In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.
His record at Chelsea is 169-60.
“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.
“I love the game. I’m going to be very much involved.”
Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.
PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.
MHSA(Q&)A: NFL official Ronald J. Winter
July 19, 2012
By Brian Spencer
Second Half
Kalamazoo's Ron Winter has officiated in the National Football League for nearly two decades, and became a referee in 1999. But long before he joined the highest level of the game, he got his start on Michigan's high school fields.
Winter has officiated that sport at all three levels and also high school and college basketball. He's also served as a source of knowledge for officials around the state -- and an example for those hoping to start at the high school level and climb to the pros.
Winter remains registered as an MHSAA official, as he's been for 42 years. An associate professor emeritus of human performance and health education at Western Michigan University, Winter was appointed earlier this month to serve a two-year term on the Governor's Council on Physical Fitness, Health and Sports. The council focuses on increasing physical activity and health improvements.
He served on the WMU faculty first beginning in 1969 and then again from 1992-2008. Winter earned bachelor and master's degrees at Michigan State University.
Did you play any sports in high school or college?
I played football, basketball, baseball, and track in high school. However, once I got to Michigan State University, I started playing lacrosse. A couple guys that lived near me played lacrosse and asked me to come out to throw the ball around. After throwing with them a couple times they asked me to come out for the team. I ended up playing lacrosse for MSU for four years.
How did you decide to choose football as the sport you would officiate?
I started officiating as a student at MSU in their intramural program, officiating touch football and basketball. The next logical step was to then officiate in the high school leagues. From there, I began to proceed to all the different levels.
Are there specific requirements for becoming an NFL official?
The biggest requirement is experience. The progression that I went through went like this:
After officiating high school games, I went to the MIAA (Michigan Intercollegiate Athletic Association). They (MIAA) were looking for people that had 3-5 years of experience at the high school level. From there I went to the Mid-Continent conference. I wasn’t able to go to the Mid-American Conference because I was employed at Western Michigan University.
From there I went to the Big Ten. The Big Ten was looking for people with 5 to 10 years of experience in high school and people that had experience at different positions as an official. I ended up officiating in as a Big Ten football official for 10 years and a Big Ten basketball official for 15 years. I then submitted an application to the National Football League. Coincidentally, the NFL was scouting officials, and had followed me for four years before they finally asked me to be a part of the staff. The NFL decides on who they want to pursue through recommendations and personal interest. They look for personality traits as well as how (officials) carry themselves through different situations.
What has been your favorite level to officiate; High school, college or professional?
I enjoyed officiating all of them, but for different reasons.
I found high school to be the most fascinating because it’s all about the kids; they are playing the game for the love of the game. That is the purest sense of the sport. I loved being involved with kids simply because they love the game.
I found the Big Ten to be most exciting because of the kind of atmosphere that exists on a Big Ten campus on a Saturday afternoon. It’s electric. You don’t get that same sense or the same feel on Sunday afternoon in a pro stadium.
I found the NFL to be most intense. The NFL really has three or four different levels of play during the season. There is preseason play, the first third of the season, the second third of the season, and the last five games of the season. Each level is ramped up another notch as the season progresses. Playoffs are entirely different all together. In terms of the intensity and pure speed of the game, there is nothing like the NFL playoffs.
How important is getting along with your fellow officials on the field?
It’s imperatively important if you want to have a smooth and well-run game. This doesn’t mean that you have to buddy-buddy off the field, but on the field you have to be committed to one goal. We spend two or three hours on meetings Saturday afternoon to go over rules tests, tape, and more to prepare for the next game (and) to get over rough patches that develop on a personal level in a previous week. I need to know that the other six guys are focused and thinking about football like me. Everyone has to have confidence in one another. We spend plenty of time on Saturday to get to the point that we need to on Sunday.
What has been the most exciting game you’ve officiated?
I’ve been in plenty of exciting games from NFL playoff games, to the first Orange Bowl game, to the Rose Bowl, to the Division III Hope vs. Calvin basketball game, to when Indiana played Purdue in basketball. All of them were incredible to be a part of. During the Indiana vs. Purdue game, the arena was electric. The players, coaches, fans were intense. Everybody is totally focused on the game. Each coach had a tremendous respect for one another. Neither one wanted to show up or embarrass their counterpart. This game wasn’t that drastically different at the Division III level, however. The intensity of both was very similar.
Are there games that you get excited to officiate more than others, presently?
Not in terms of specific teams. It really just depends on the circumstances, of course. Pittsburgh vs. Baltimore is an intense game. The Jets vs. Patriots game is great. There are clearly rivalries that are very exciting to be a part of. The level of play and intensity of the athletes in the NFL is unmatched and can provide excitement every week.
What is the most difficult aspect of being a NFL official?
I would say that preparation and being able to maintain intensity on the field on Sunday are key aspects. The preparation is difficult because it’s time-consuming. It is a misconception that we simply show up on Sunday to work the game. By the time Sunday rolls around, I’ve spent over 20 hours during the week trying to prepare for a Sunday game. It isn’t hard in terms of physical labor, but difficult in terms of a time commitment. You have to have an understanding family to be in the occupational field that I am in.
Do you have any advice for aspiring officials who hope to make it to the league?
Practice, practice, practice. Be able to work any game at any level and get as much experience as you can. Be a good partner on the field. It takes time; it isn’t something that just happens. Like anything else, it takes practicing your trade to be able to make it to the top level.