Bush Legacy: Culture of Opportunity
By
Doug Donnelly
Special for MHSAA.com
April 6, 2018
By Doug Donnelly
Special for Second Half
CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.
What’s more, he has the unenviable task of replacing himself.
“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”
Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.
He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.
Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.
“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”
Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.
Chelsea has had only three head coaches since 1965.
“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”
Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.
“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”
If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.
“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.
“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”
While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.
“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”
It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field
He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.
“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”
Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.
“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”
In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.
His record at Chelsea is 169-60.
“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.
“I love the game. I’m going to be very much involved.”
Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.
PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.
Gull Lake Players Find Opportunities to Play, New Friendships as Part of 'Parchment Pride'
By
Pam Shebest
Special for MHSAA.com
September 22, 2026
PARCHMENT — When he took the field for his senior football season, Lucas Hutchinson did not expect to be wearing maroon and white.
The navy blue and white of Gull Lake High School was more his style.
But before the season started, an unusual series of events found Hutchinson and his 18 Gull Lake teammates without any team at all.
That’s when Parchment athletic director Brennan Davis stepped in, contacting Gull Lake AD Karyn Furlong and offering a solution: a cooperative team.
All of a sudden, those 19 players found a new football home.
“Obviously I’d rather be wearing navy blue and white but I’m happy to play in whatever color I can,” Hutchinson said. “Now that I’m playing for Parchment, I gotta have that Parchment Pride so I wear it with honor, and even though it’s not the color I wanted to wear, I’m excited to wear it.”
Gull Lake canceled its football season Aug. 12 after a preseason camp incident that resulted in school and law enforcement investigations.
Davis said his team’s numbers were down this year and adding the Gull Lake players would be the boost his team needed.
“I had heard about Gull Lake canceling their season due to safety concerns, and the schedule they’re playing is tough – to go into the game with 20 kids against some perennial powers,” Davis said. “So I reached out to Karyn (Furlong) on a Wednesday morning (about combining the teams). I heard back from her a few hours later.”
From there, a co-op team was born with the assurance that none of the players involved in the incident would be on the team.
The two groups held their first combined practice a week before the Aug. 27 season opener with just one snag.
“One issue we had was helmets,” Davis said. “We had a specific number of maroon helmets that would have outfitted our varsity and JV players, but then (Gull Lake) came over, they had white helmets.
"We asked the Gull Lake players to give up their white helmets for maroon helmets and gave the white to the JV players.”
First-day jitters
Several Gull Lake players, including Hutchinson, were a bit nervous that first practice.
“I didn’t know how we were going to work together and get along,” Hutchinson said. “I knew no one, but I do now,” he laughed. “When I first went into the locker room it was with a bunch of random faces I didn’t know. I was definitely eager to know everybody.”
He said he was worried about the way he and his teammates would be treated.
“Past two years, I was starting on varsity both ways, so even though I was getting to play football, I was worried how things were going to change, for not just me but all the guys from Gull Lake being treated equally and getting playing time. It transitioned smoothly, definitely no favoring with the coaches.”
Parchment quarterback Jordan Bagley said before the rosters combined the Panthers were preparing for a tough season with just 20 players.
“We knew we were going to have a lot of two-way players so that means we weren’t going to drag butt at practice,” the junior said. “We had to show up and bring it every day.
“It was definitely going to be a tough season mentally and physically. That’s a lot of wear and tear on your body.”
He added that Gull Lake players give the Panthers extra depth.
“It lets everybody come out fresh,” he said. “It reduces the risk of injuries, too. They don’t have to worry about coming out of the game if they’re gassed or need a breather, so it’s a big help.”
A bonus for Parchment was Hutchinson and junior quarterback Zac Pfenning, both past all-Southwest Michigan Athletic Conference first-teamers.
“We have a lot more skill positions so that’s always good for receivers and defensive backs to rotate in,” Bagley said. “They bring some leadership, too. Kessler (Johnson) is a good leader who’s helped X (Xavier Garcia). Depth and more players and a lot of new friendships.
"This has been one of better experiences for football in my career. I’ve actually enjoyed it a lot. It’s been a very positive thing for both sides, I believe. Everybody gets to play some football.”
Todd Nunn, Parchment’s second-year head coach, said he was excited to have his team’s numbers doubled.
“I don’t think we could have asked for a better practice that first day,” he said. “The group seemed to gel well; the Parchment kids were explaining to the Gull Lake kids our offensive plays, helped them understand the defense that was being called. It was like they’d been there the whole time.”
Nunn is no stranger to co-op teams.
He coached at Burr Oak, which combined with Colon for the four years he was there.
“I knew what it felt like being the team coming over to the main school,” he said. “I understood some of the reservations the Gull Lake kids might have coming over here.
“We sat the kids down, explained what was happening and how it would benefit them, not having to play both sides of the ball, getting more time to come to the sidelines to get a break. I think they were very receptive to that.”
Parchment and Gull Lake cheerleaders also have combined for several games.
“The co-op was just for football, but our cheerleaders and Gull Lake’s cheer team and coaches are good friends,” Davis said. “They have practiced together previously over the summer.
“We decided on a specific schedule where their cheerleaders would cheer with ours, four or five games.”
In addition, the football team will play a home game for Senior Night at Gull Lake, against Lawton on Oct. 16. The Blue Devils have 14 seniors and five juniors on the team.
Parchment has six seniors, 11 juniors and three sophomores.
Quick transition, perfect fit
The ease with which the process came together surprised Davis.
“Everything fell into place, which was strange because things usually take forever,” he said.
Over the course of one week:
- Davis and Furlong talked on a Wednesday.
- Parchment already had a staff development day scheduled that day and talked about the cooperative possibility.
- A Southwestern Athletic Conference meeting had been previously postponed from Tuesday to Thursday, and all 18 teams approved the co-op.
- “We did not involve the kids until prior to the (Parchment) board meet on Monday at 5.” Davis said. “I met with four of our team leaders at 4:50, board meeting at 5, meet the team night at 6:30, Gull Lake board meeting at 7, so that whole night was a lot.”
- The MHSAA then approved it.
With the season under way, the Panthers take a 2-2 record into Friday’s game against Kalamazoo United, another co-op team made up of Kalamazoo Christian and Hackett Catholic Prep players.
“(Gull Lake) kids follow our strength and conditioning requirements,” Davis said. “Whenever we have an away game, the kids drive here, ride our buses to our events.
“If there are disciplinary issues, they are a Parchment student-athlete, they function as Parchment students. Luckily nothing (bad) has happened.”
Bagley said the combined team has resulted in friendships that will last beyond this season.
“I got to meet a lot of new people, made a bunch of new friendships, which I’m really thankful for,” he said.
Hutchinson said he and his teammates have adjusted well.
“The first week it was weird seeing everyone wearing a different color (than he wore at Gull Lake), running out to a different field and having it be our home field. But now I’ve embraced it. Now I’m a Parchment Panther … for football,” he added, laughing.
Pam Shebest served as a sportswriter at the Kalamazoo Gazette from 1985-2009 after 11 years part-time with the Gazette while teaching French and English at White Pigeon High School. She can be reached at [email protected] with story ideas for Calhoun, Kalamazoo and Van Buren counties.
PHOTOS (Top) At left, Parchment quarterback Jordan Bagley (2) hands off during a game this season, and at right, Lucas Hutchinson (10) carries the ball downfield. (Middle) Clockwise from top left: Parchment athletic director Brennan Davis, varsity football coach Todd Nunn, senior Lucas Hutchinson and junior Jordan Bagley. (Below) Hutchinson wears the maroon and white of the Panthers. (Action photos by Kelci Henton. Headshots by Pam Shebest.)