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Bush Legacy: Culture of Opportunity

By Doug Donnelly
Special for MHSAA.com

April 6, 2018

By Doug Donnelly
Special for Second Half

CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.

What’s more, he has the unenviable task of replacing himself.

“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”

Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.

He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.

Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.

“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”

Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.

Chelsea has had only three head coaches since 1965.

“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”

Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.

“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”

If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.

“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.

“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”

While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.

“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”

It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field

He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.

“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”

Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.

“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”

In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.

His record at Chelsea is 169-60.

“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.

“I love the game. I’m going to be very much involved.”

Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.

PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.

Dearborn Divine Child running back Marcello Vitti (2) takes a handoff into the line during his team's Division 4 Semifinal win over Goodrich.

1st & Goal: 2025 11-Player Semifinals Review

By Geoff Kimmerly
MHSAA.com senior editor

November 24, 2025

The pairings are set for the MHSAA 11-Player Football Finals at Ford Field, with seven teams earning opportunities Saturday to finish this fall without a loss – although three of next weekend’s championship games will feature matchups of undefeated contenders.

MI Student AidThe weekend’s Semifinals also saw four reigning champions earn chances at repeat titles, and Dexter earn its first trip to the final weekend of the season for the first time.

It’s a short week because of Thanksgiving, but we’ll be back Wednesday with game-by-game previews of all eight upcoming contests. For now, see below for a glance at all 16 games that got us here.

(Note: Highlights from Saturday's 8-Player Finals will be included in a final football championship "Review" next week.)

Division 1

Detroit Catholic Central 46, East Kentwood 6

The Shamrocks (13-0) will play in their first Final since 2016 after shutting down an East Kentwood offense that had scored  fewer than 35 points only one other time this season. The Falcons (10-3) had reached the Semifinals for the first time since 2014. Click for more from the Detroit Free Press.

Detroit Cass Tech 48, Rochester Adams 22

The reigning Division 1 champion Technicians (13-0) will have the opportunity to play for a first Finals repeat since winning in 2011 and 2012 after continuing a playoff streak of scoring at least 42 points in all four wins. Adams (10-3) finished its season in the Semifinals for the second straight. Click for more from the Detroit News.

Division 2

Orchard Lake St. Mary’s 42, Portage Central 7

St. Mary’s (10-2) will play for a chance to repeat as Division 2 champion after finding its way against a Portage Central defense that otherwise gave up only 64 points this season. The Mustangs finished 12-1, tying their 2013 team for most wins in program history. Click for more from the Oakland Press.

Dexter 41, Birmingham Groves 6

The Dreadnaughts’ Cooper Arendt and Cole Novara continued two of the most incredible statistical seasons in MHSAA history in lifting Dexter (12-1) into its first championship game. The pair connected on four touchdowns in ending Groves’ second-straight Semifinal run at 9-4. Click for more from the Ann Arbor News.

Division 3

Mount Pleasant 41, Lowell 21

Mount Pleasant (13-0) turned in one of its highest-scoring offensive days this season to earn its first trip to the Finals since 2011. Lowell concluded its longest run since 2016 at 10-3. Click for more from the Mount Pleasant Morning Sun.

DeWitt 41, Warren De La Salle Collegiate 20

Traverse Moore scored four touchdowns to help bring DeWitt (13-0) back from a 13-7 halftime deficit and return to the Finals for the first time since 2021. De La Salle (6-7) turned a 1-4 start this season into its fifth Semifinal trip over the last six and after missing a year ago. Click for more from the Lansing State Journal.

Division 4

Hudsonville Unity Christian 45, Vicksburg 17

Unity Christian (12-1) again cleared its playoff opponent by double digits and will return to the Finals after last making the trip in 2021. Vicksburg finished its longest playoff run at 8-5 for the season. Click for more from the Grand Rapids Press.

Dearborn Divine Child 10, Goodrich 7

Divine Child (12-1) put an end both to reigning champ Goodrich’s repeat hopes and 25-game winning streak, handing the lone defeat to an opponent for the second-straight week after downing Harper Woods 10-6 in a Regional Final. The Martians ended 12-1, while the Falcons advanced to their first Final since 1985. Click for more from MLIVE-Detroit.

Division 5

Grand Rapids West Catholic 34, Ogemaw Heights 24

West Catholic (12-1) had slightly fewer yards than Ogemaw Heights, but made them count a little bit more taking a 13-12 halftime lead all the way to earning its first Finals trip since 2022. Collin Abram (two touchdowns) on offense and Jael Djouguem (12 tackles) on defense led the Falcons. Ogemaw finished 11-1 while making its first Semifinal appearance since 2009. Click for more from the Bay City Times.

Pontiac Notre Dame Prep 51, Monroe Jefferson 21

Reigning champion Notre Dame Prep (11-2) will get the chance to win it all again after doing so for the first time a year ago. Several Fighting Irish found the end zone to earn that opportunity, with quarterback Sam Stowe throwing three scoring passes and running for a TD as well. Jefferson finished its first Semifinal season since 1999 at 11-2. Click for more from the Oakland Press.

Division 6

Kingsley 14, Kent City  0

Kingsley (11-2) is headed to Ford Field for the second time in three years after handing Kent City (12-1) its only loss of its winningest season. The teams were tied at halftime, but the Stags’ defense was just slightly more successful during the final two quarters in posting its first shutout this fall. Click for more from the Traverse City Record-Eagle.

Jackson Lumen Christi 25, Almont 19 (3OT)

This came down to the most dramatic ending of the weekend, as both contenders went scoreless during the first overtime and couldn’t convert after touchdowns during the second before Lumen (10-3) scored in the third and kept Almont (12-1) out of the end zone. Click for more from the Jackson Citizen Patriot.

Division 7

Menominee 32, Pewamo-Westphalia 28

The Maroons (13-0) came back from a 21-6 halftime deficit and scored the game-winner with 24 seconds to play to earn a second trip in three seasons to Ford Field. The Pirates (11-1) were held to their fewest points this season and had given up only 86 over their first 11 games before Menominee broke through. Click for more from Upper Michigan’s Source.

Schoolcraft 43, Clinton 14

Schoolcraft will play in its first championship game since 2001 after scoring this game’s first 37 points. The Eagles (11-2) put up their third-most points in a game this season and held Clinton (10-3) to its fewest since opening weekend. Click for more from the Kalamazoo Gazette.

Division 8

Harbor Beach 40, Bark River-Harris 0

Harbor Beach (13-0) earned its second shutout of a season during which the Pirates are giving up only eight points per game, this one to earn a first trip to Ford Field since 2012. Bark River-Harris completed its first Semifinal season since 2003 at 10-2. Click for more from the Huron Daily Tribune.

Hudson 67, Allen Park Cabrini 14

Hudson will return to the Finals for the second time in five years with a chance for a second undefeated championship run this decade. The Tigers (13-0) topped 60 points for the fifth time this season but second week in a row in ending Allen Park Cabrini’s longest tournament run and winningest season at 11-2. Click for more from the Adrian Daily Telegram.

DeWitt's Traverse Moore (2) follows a blocker during the Panthers' Division 3 win over Warren De La Salle Collegiate.

MHSAA.com's weekly “1st & Goal” previews and reviews are powered by MI Student Aid, a division within the Department of Lifelong Education, Advancement, and Potential (MiLEAP). MI Student Aid encourages students to pursue postsecondary education by providing access to student financial resources and information. MI Student Aid administers the state’s scholarship and grant programs that help make college Accessible, Affordable and Attainable for you. Click to connect with MI Student Aid and find more information on Facebook and Twitter @mistudentaid.

PHOTOS (Top) Dearborn Divine Child running back Marcello Vitti (2) takes a handoff into the line during his team's Division 4 Semifinal win over Goodrich. (Middle) DeWitt's Traverse Moore (2) follows a blocker during the Panthers' Division 3 win over Warren De La Salle Collegiate. (Divine Child/Goodrich photo by Terry Lyons. DeWitt/De La Salle photo by Kolleth Photo.)