Bush Legacy: Culture of Opportunity
By
Doug Donnelly
Special for MHSAA.com
April 6, 2018
By Doug Donnelly
Special for Second Half
CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.
What’s more, he has the unenviable task of replacing himself.
“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”
Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.
He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.
Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.
“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”
Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.
Chelsea has had only three head coaches since 1965.
“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”
Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.
“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”
If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.
“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.
“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”
While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.
“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”
It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field
He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.
“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”
Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.
“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”
In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.
His record at Chelsea is 169-60.
“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.
“I love the game. I’m going to be very much involved.”
Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.
PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.
Playoffs: Regional Finals in Review
December 16, 2011
The first MHSAA football champion of 2011 will be crowned Friday, and by the end of Saturday we’ll know who will play for the rest Thanksgiving weekend at Ford Field.
Here’s one take of the most significant results from the postseason’s third weekend, plus links to coverage from the biggest games and a brief look at all 16 Semifinals coming up Saturday.
Let us know if I missed a game or a highlight I should've mentioned by posting below. And click here for results, schedules and more. (Rankings below by The Associated Press' panel of media voters.)
1st and 10
DIVISON 1: Detroit Cass Tech 6, Warren DeLaSalle 0 – Before 2010, Cass Tech had never won a Regional championship. Now, the Technicians have won two straight.
DIVISION 2: Walled Lake Western 21, Port Huron 20 (2OT) – A celebration for one and heart break for the other as Walled Lake Western left with its first Regional title since 2001.
DIVISION 3: East Grand Rapids 42, Holland 21 – The Pioneers avenged a Week 2 loss to the Dutch to extend their playoff winning streak to 28.
DIVISION 4: Grosse Ile 18, Battle Creek Pennfield 13 – Best win in Grosse Ile history? Gotta be up there. Pennfield was ranked No. 3, Grosse Ile unranked, and the victory gave the Red Devils their first 10-win season and second Semifinal berth ever.
DIVISION 5: Grand Rapids West Catholic 55, Menominee 34 – It came a game earlier this season, but West Catholic knocked Menominee out for the second in a row. West Catholic is ranked No. 7 and Menominee No. 5.
DIVISION 6: Ithaca 22, Montague 19 (OT) – The top-ranked Yellowjackets have had few scares during their 26-game winning streak, but No. 7 Montague likely gave them their biggest of the run.
DIVISION 7: Hudson 35, Detroit Loyola 0 – So much for rankings on this one. Loyola was No. 2 and Hudson No. 3, but the Tigers extended their own 26-game win streak in a big way.
DIVISION 8: St. Ignace La Salle 27, Crystal Falls Forest Park 14 – An Upper Peninsula team might again represent in the Division 8 Final in two weeks. But No. 4 St. Ignace will get its shot this time after knocking off near-annual Finals road-trippers, the Trojans, who came in ranked No. 6.
8-PLAYER: Rapid River 40, Engadine 0; Carsonville-Port Sanilac 47, Marine City Cardinal Mooney 0 – A coincidence that these Semifinals both ended in decisive shutouts. But they appear to be equally decisive statements about which teams belong in Friday’s first-ever MHSAA 8-player Final.
NUMBERS GAME
26 – Winning streaks by both Hudson and Ithaca thanks to Regional wins. Hudson is the reigning Division 7 champion and Ithaca won the Division 6 title in 2010, when both finished 14-0.
42 – Combined rushing touchdowns scored this season by Carsonville-Port Sanilac quarterback Hayden Adams and running backs Ryan Davis and Dan Rickett. All have at least 11 scores on the ground.
20 – Number of completions, in 20 attempts, Lansing Catholic quarterback Cooper Rush strung together to begin Friday’s win over Dowagiac. The streak tied the MHSAA record.
6 – Seasons, out of the last eight, that Rockford has advanced at least to the MHSAA Semifinals. The Rams will play in their second straight Saturday, and have won three MHSAA championships during that run.
MORE FANTASTIC FINISHES
Detroit Cass Tech 6, Warren DeLaSalle 0 – A bit of continuation on the above comment, as the Technicians clinched that second-straight Regional title with a touchdown run with 1:38 to play. Click to read more from the Detroit Free Press.
Rockford 30, Grand Blanc 28 – Rockford got up 23-7 before holding off a late charge by a Grand Blanc team averaging 54 points in this season’s playoffs heading into the night. Read more about it in the Grand Rapids Press.
Mount Pleasant 28, East Lansing 20 – East Lansing led by six with 11 minutes to play before Mount Pleasant, and especially its defense, took over. Find out more from the Mount Pleasant Morning Sun.
Almont 31, Jackson Lumen Christi 21 – Almont has strung together six straight winning seasons, but its only other Regional final of the 256-team playoff era ended in a loss to Lumen Christi in 2008. Two late touchdowns sent the Raiders to their first Semifinal. Click for more from the Jackson Citizen-Patriot.
UP NEXT – 8-player FINAL and 11-player SEMIFNALS
8-PLAYER: Rapid River (11-1) vs. Carsonville-Port Sanilac (11-1) – 7 p.m. Friday at Northern Michigan’s Superior Dome – The inaugural MHSAA 8-player Final matches teams separated by 382 miles and Mackinaw Bridge.
DIVISION 1: Rockford (11-1) vs. Detroit Catholic Central (11-1) – 1 p.m. at Battle Creek Central; Utica Eisenhower (11-1) vs. Detroit Cass Tech (9-3) – 1 p.m. at Troy Athens – Rockford, DCC and Utica Eisenhower are ranked 1-3, respectively, and Cass Tech didn’t make the top 10 heading into the playoffs. But the Technicians have proven their merit. The Rockford/DCC game is a rematch of the 1998 Class AA Final, which DCC won before these players had started elementary school. Eisenhower is playing for its fifth Finals berth, and first since 2003.
DIVISION 2: Lowell (11-1) vs. Walled Lake Western (11-1) – 11:30 a.m. at Central Michigan; Birmingham Brother Rice (8-4) vs. Detroit Martin Luther King (9-3) – 1 p.m. at West Bloomfield – Brother Rice beat King on opening night 28-21 and entered the postseason tied for No. 7 in the state poll with Wyandotte-Roosevelt, which King shut out last week. Lowell and Walled Lake Western aren’t completely unfamiliar either – they faced off on opening night 2010. The Warriors have won their three playoff games by a combined 11 points, and will look to harness a Lowell offense that has scored fewer than 35 only once during October and November.
DIVISION 3: Mount Pleasant (12-0) vs. East Grand Rapids (9-3) – 1 p.m. at Ferris State; Battle Creek Harper Creek (12-0) vs. Orchard Lake St. Mary (10-2) – 1 p.m. at Jackson’s Withington Stadium – Three of the top four in the Associated Press poll plus the reigning state champ making up this field, and the No. 1 Oilers are the next to try to halt EGR’s playoff winning streak (see above), which has included wins over Mount Pleasant three of the last four seasons. Orchard Lake St. Mary also is a regular in this round, coming off three MHSAA runner-up finishes in the last four seasons. Harper Creek's last Semifinal appearance, in 1999, also was against the Eaglets.
DIVISION 4: Comstock Park (10-2) vs. Zeeland West (12-0) – 1 p.m. at Jenison; Grosse Ile (10-2) vs. Marine City (12-0) – 1 p.m. at Birmingham Groves – Top-ranked Marine City and No. 2 Zeeland West are likely heavy favorites against unranked opponents. But like Grosse Ile (see above), Comstock Park is riding high in the underdog role and is in its first Semifinal since 1983.
DIVISION 5: Grand Rapids West Catholic (10-2) vs. Lansing Catholic (12-0) – 1 p.m. at East Kentwood; Almont (11-1) vs. Flint Powers Catholic (8-4) – 1 p.m. at Ortonville Brandon – Last season’s champion West Catholic must now defend against this fall’s top-ranked favorite Lansing Catholic. But the other game has similar intrigue: Almont is No. 4 and knocked off annual giant Jackson Lumen Christi, while Flint Powers knocked off a giant itself on the way here in No. 3 Millington.
DIVISION 6: Iron Mountain (11-0) vs. Ithaca (12-0) – 1 p.m. at Northern Michigan; Constantine (10-2) vs. Ecorse (10-1) – 1 p.m. at Gibraltar-Carlson – Top-ranked Ithaca is headed back to the Superior Dome for the second straight season, and knocked off No. 3 Iron Mountain in the same round, same location on the way to last year’s MHSAA title. Constantine is looking to break through playing in its third straight Semifinal, but faces an Ecorse team that has won 10 games for the first time.
DIVISION 7: Traverse City St. Francis (11-1) vs. Saginaw Nouvel (11-0) – 2:30 p.m. at Central Michigan; Pewamo-Westphalia (12-0) vs. Hudson (12-0) – 1 p.m. at Vicksburg – All four of these teams entered the playoffs ranked among the top six, and St. Francis, Nouvel and Hudson have combined to win an MHSAA championship six straight seasons (Nouvel’s two came in Division 6). P-W has never played in a final – but also has never been 12-0.
DIVISION 8: St. Ignace La Salle (12-0) vs. Fowler (10-2) – 1 p.m. at Traverse City’s Thirlby Field; Mendon (12-0) vs. New Lothrop (12-0) – 1 p.m. at Howell – Mendon has taken down two top-eight teams so far this postseason, but No. 3 New Lothrop might be the toughest still with a defense giving up 3.9 points per game. The winner will take on a rejuvenated power – St. Ignace is playing for its first MHSAA Final berth since 1985, while Fowler is looking to get back to Detroit for the first time since 1998.
(Photo courtesy of Terry McNamara Photography.)