Bush Legacy: Culture of Opportunity
By
Doug Donnelly
Special for MHSAA.com
April 6, 2018
By Doug Donnelly
Special for Second Half
CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.
What’s more, he has the unenviable task of replacing himself.
“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”
Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.
He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.
Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.
“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”
Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.
Chelsea has had only three head coaches since 1965.
“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”
Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.
“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”
If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.
“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.
“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”
While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.
“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”
It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field
He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.
“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”
Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.
“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”
In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.
His record at Chelsea is 169-60.
“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.
“I love the game. I’m going to be very much involved.”
Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.
PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.
Playoffs: District Finals in Review
December 16, 2011
Three weeks remain in this MHSAA football season, and just two for our 8-player teams. That means we’re down to 68 total still practicing and pursuing championships either in two weeks at the Superior Dome or three at Ford Field.
Here’s a look at some of the best from the playoffs' second weekend, plus links to coverage from the biggest games and my take on those to watch in every division this weekend.
Again, if I missed a game or a highlight I should've mentioned, post below and let us know. And click here for results, schedules and more. (Rankings below by The Associated Press' panel of media voters.)
GREAT EIGHT
DIVISON 1: Detroit Catholic Central 21, Canton 14 – This has become something of an expected matchup, with these two facing off in the playoffs four times over the last 10 seasons, including two of the last three. DCC has won all four matchups, and this time the Shamrocks were ranked No. 2 and Canton No. 6.
DIVISION 2: Lowell 36, Muskegon 7 – The Red Arrows increased their playoff winning streak over Muskegon to three straight. Lowell came in No. 2 and Muskegon No. 3, and the Red Arrows now become the heavy state favorite with No. 1 Farmington Hills Harrison also losing (see below).
DIVISION 3: East Grand Rapids 45, Grand Rapids Christian 27 – Their 50-49 game in Week 9 (which Grand Rapids Christian won) made statewide waves, but this one was not nearly as close. The Pioneers have three losses this season, but appear to be hitting the gear that has resulted in five straight MHSAA titles.
DIVISION 4: Battle Creek Pennfield 14, Lansing Sexton 6 – By rankings this wasn’t an upset. But considering Sexton shared a league title with three Class A schools – including one still alive in Division 3 – and that the Big Reds beat Pennfield 47-14 in last year’s District final, there’s a lot here with which to be impressed.
DIVISION 5: Flint Powers 28, Millington 7 – This arguably was the stunner of the weekend – Millington was ranked No. 2, Powers unranked – but maybe shouldn’t be as big of a shock. The Cardinals indeed were undefeated, and Powers has three losses. But those came to No. 1 Lansing Catholic, Division 7 No. 1 Saginaw Nouvel, and Class A Davison.
DIVISION 6: Ithaca 28, Montrose Hill-McCloy 13 – Despite some close games elsewhere in this bracket, this one wins out because Ithaca is ranked No. 1 and Montrose came in No. 2. The Yellowjackets also knocked out the Rams last season on the way to winning the MHSAA title.
DIVISION 7: Hudson 22, Union City 14 – Both came in undefeated, with Hudson No. 3 and Union City tied for No. 7 in the final Associated Press poll. But Hudson ended Union City’s best season in a decade.
DIVISION 8: Mendon 28, Muskegon Catholic Central 21 – The conclusion of this incredibly competitive district pitted the teams that were tied for the top spot in the state poll heading into the playoffs. But the schedule won’t get too much easier for Mendon with five more of the top 10 still alive.
8-PLAYER: Carsonville-Port Sanilac 53, Bellaire 22 – The rematch of last season’s unofficial championship game went the Tigers’ way again. The teams also met in the regular-season finale last season after winning their respective leagues in something of an 8-player title game because the MHSAA didn’t begin sponsoring playoffs until this fall.
NUMBERS GAME
1 – Number of District championships won by Hemlock, thanks to Friday’s 27-20 win over Freeland in Division 5. The Huskies made the playoffs for the first time in 2005, and had fallen in first-round games three times before opening this postseason with a win over Carrollton two weeks ago.
519 – Carsonville-Port Sanilac’s points scored this season in 10 games (not counting the 1-0 result from another win by forfeit). That’s nearly 52 points per game, and has included outputs of 53, 57, 62, 70 and 91.
5 – Overtimes combined needed to determine two Division 6 District finals. Iron Mountain outlasted McBain 36-35 in three extra periods, while Constantine downed Schoolcraft 37-30 in two.
27 – East Grand Rapids’ consecutive playoff wins. The run has included five straight MHSAA championships. The last postseason loss came in 2005 to Caledonia, which then went on to win the Division 3 title.
MORE FANTASTIC FINISHES
Port Huron 27, Rochester Adams 21 – A late 85-yard scoring run following a goal-line stand helped Port Huron advance in Division 3 and win its 10th game for the first time in program history. Click for more from the Port Huron Times-Herald.
Birmingham Brother Rice 30, Farmington Hills Harrison 7 – Not quite close, but significant. Reigning MHSAA champion Harrison was again the favorite, and did play without its starting quarterback. But No. 7 Brother Rice will be a popular choice now to reach its first final since 2005.Click for more from the Detroit Free Press.
Mount Pleasant 35, Petoskey 28 – The Oilers trailed by two touchdowns on three occasions before coming away with a season-extending – and upset-avoiding – victory. Click for more from the Mount Pleasant Morning Sun.
Grass Lake 23, Leslie 22 – One of our Prep Zone games on FoxSportsDetroit.com, this one went down to the final minute. At the end, undefeated Grass Lake prevailed – but not without a scare. Click for more from the Jackson Citizen-Patriot.
Fowler 24, Mount Pleasant Sacred Heart 21 – Fowler was certainly the favorite, and tied for the No. 9 spot in the state poll. But the Eagles did have to outlast a fast start and then late run by the Irish, last season’s MHSAA champion. Click for more from the Lansing State Journal.
UP NEXT – REGIONAL FINALS and 8-player SEMIS
DIVISION 1: Detroit Cass Tech (8-3) at Warren DeLaSalle (9-2) – 7 p.m. Friday at SCS Lake Shore – DeLaSalle can reach 10 wins for the third time in six seasons, and its list of fallen foes is, as usual, impressive. But Cass Tech ranks well with the best the Pilots have seen. The Technicians own a win over Detroit Martin Luther King (see below) with losses to Division 2 No. 1 Farmington Hills Harrison and twice to Detroit Crockett (also mentioned below).
DIVISION 2: Detroit Martin Luther King (8-3) at Wyandotte Roosevelt (10-1) – 7 p.m. Friday – Roosevelt is 10-1 for the second straight season, and tied for the No. 7 spot in the state poll. But unranked King might be the best three-loss team this side of East Grand Rapids. All three of King’s this fall were to teams still alive, and by a combined 11 points.
DIVISION 3: East Grand Rapids (8-3) at Holland (9-2) – 1 p.m. Saturday – A tremor was felt all the way from the lake shore when Holland knocked off East Grand Rapids 30-22 in Week 2. And that was just the start, as Holland has gone on to earn its second playoff berth ever and first postseason win. Still, the Pioneers came into the postseason ranked No. 9, while Holland is unranked and at least some people’s underdog.
DIVISION 4: Detroit Crockett (10-1) at Marine City (11-0) – 7 p.m. Friday – Top-ranked Marine City has taken out Nos. 6 and 8 from the top 10 so far, and now will try to do the same with No. 5 Crockett. But Crockett’s only loss was to Division 2 District champ King, which Crockett then beat in a rematch. The Rockets and strong-armed quarterback Brian Blackburn made the Semifinals last season, and won’t go quietly.
DIVISION 5: Menominee (9-2) at Grand Rapids West Catholic (9-2) – 3 p.m. Saturday – West Catholic is the reigning Division 5 champion, but had to escape Menominee 24-20 in a Semifinal along the way last fall. The Maroons always are a point of curiousity because of their thriving single wing offense, and come in ranked No. 5 to West Catholic’s No. 7.
DIVISION 6: Morley-Stanwood (10-1) at Iron Mountain (10-0) – 1 p.m. Saturday – Morley-Stanwood has double figures wins for the third straight season, and already has taken out No. 6 Shelby and No. 8 Clare. Now the Mohawks will attempt the same against No. 3 Iron Mountain, which survived a close one against McBain to reach 10 wins for the fourth time in five seasons.
DIVISION 7: Hudson (11-0) at Detroit Loyola (11-0) – 1 p.m. Saturday at Madison Heights Bishop Foley – Reigning champion Hudson has won its last seven playoff games and 11 of its last 12, but comes into this as a rare underdog ranked No. 3 with Loyola No. 2. That said, the Tigers have scored at least 35 points in all but two games this season. But Loyola has posted shutouts in five of its last six.
DIVISION 8: Crystal Falls Forest Park (9-1) at St. Ignace La Salle (11-0) – 7 p.m. Friday – It’s a rare day when Forest Park isn’t the heavy favorite to get down state – the No. 6 Trojans have played in seven of the last 11 Division 8 Finals. But No. 3 St. Ignace is having its best season since 1988 and dropped a season-high 55 points on Rudyard in the District final win.
8-PLAYER: Engadine (7-4) at Rapid River (10-1) – 1 p.m. Saturday --- These two are in the same league and faced each other during the regular season; Rapid River won 50-32. With all of the points scored in 8-player games, that’s not as wide a margin as it might seem. But Engadine still must slow down a Rapid River offense averaging 52 points per game – just as the Eagles did in upsetting Cedarville 36-14 last week in another rematch.