Bush Legacy: Culture of Opportunity
By
Doug Donnelly
Special for MHSAA.com
April 6, 2018
By Doug Donnelly
Special for Second Half
CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.
What’s more, he has the unenviable task of replacing himself.
“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”
Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.
He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.
Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.
“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”
Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.
Chelsea has had only three head coaches since 1965.
“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”
Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.
“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”
If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.
“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.
“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”
While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.
“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”
It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field
He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.
“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”
Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.
“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”
In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.
His record at Chelsea is 169-60.
“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.
“I love the game. I’m going to be very much involved.”
Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.
PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.
Playoffs: Pre-Districts in Review
December 13, 2011
A total of 272 MHSAA playoff football teams has been cut in half heading into this weekend's District finals. Here's one take on the highlights from the opening weekend of the postseason – and a look at some matchups to watch as we move on to the next round.
See a game or a highlight I should've mentioned? Post below and let us know. And click here for results, schedules and more.
GREAT EIGHT
DIVISON 1: Canton 24, Plymouth 21 – These schools are located about five football throws from each other, and were ranked adjacently in the final Associated Press state poll; Canton was No. 6 and Plymouth was No. 5. Three weeks earlier, Plymouth beat Canton 31-30. Plymouth also knocked Canton out last season.
DIVISION 2: Rochester Adams 26, Oxford 20 – Rochester Adams has more experience this time of year, with 15 straight playoff appearances, while Oxford was making its first since 2008. But thanks to a 22-16 win over Adams on Sept. 30, Oxford was ranked No. 6 (Adams was unranked) and home for this one, which qualifies this as an upset.
DIVISION 3: Adrian 28, Carleton Airport 21 – This gets the upset tag as well, with Carleton Airport entering No. 8 in Division 3 and Adrian unranked. The Maples had snuck into the playoffs at 5-4 and after losing their regular-season finale by 14 to Traverse City West.
DIVISION 4: Detroit Crockett 13, Detroit Country Day 12 – Country Day opened with a 12-0 lead, but Crockett – ranked No. 5 – emerged with a Pre-District win for the third straight season. Crockett also downed Country Day in last season’s District final.
DIVISION 5: Hemlock 21, Carrollton 14 (OT) – These former Tri-Valley Conference West league mates needed overtime to settle their Pre-District game. Hemlock finished the regular season among those getting votes in Division 6 before moving into 5 for the postseason.
DIVISION 6: Morley Stanwood 10, Shelby 7 – Maybe the finish of the night (see explanation and link below). Also a notable upset, as Shelby was ranked No. 6 heading in – although both were 8-1 during the regular season.
DIVISION 7: Iron River West Iron County 26, Ironwood 22 – These two actually aren’t that close to each other, in case you’re wondering from their communities' similar iron-themed names. But they are league rivals going back decades, and West Iron made up for last season’s loss to Ironwood with two wins this fall – by four points this time and five when they met in mid-September.
DIVISION 8: Muskegon Catholic 28, Saugatuck 0 – This game had statewide eyes watching, with Muskegon Catholic tied for the top spot in the final state poll and No. 5 Saugatuck the reigning state runner-up.
8-PLAYER: Bellaire 76, Akron-Fairgrove 58 – The number players on the field might be fewer, but the number of points frequently are more in the 8-player game.
NUMBERS GAMES
8: Number of overtimes, combined, needed to decide two Division I games. Romeo needed five to outlast Troy Athens 34-31, and Grand Blanc downed Holt 59-52 in three overtimes.
1: Total playoff victories for Holland High, thanks to a 27-16 win over Stevensville Lakeshore in Division 3. This was Holland's second playoff game ever.
111: Number of points combined scored by Grand Blanc and Holt, which ranks 14th in the MHSAA football record book for most points scored by two teams in a game in which the losing team finished with at least 40.
13: Number of straight seasons Marine City has led off the playoffs with a win, going back to 1999, and including this fall’s 45-21 victory against Croswell-Lexington. Marine City was ranked No. 1 in Division 4 and Croswell-Lexington was No. 8.
MORE FANTASTIC FINISHES
Walled Lake Central 20, Lake Orion 17 – A fake punt followed by a 15-yard penalty eventually turned into a 20-yard winning field goal by Bryan Maxwell – and the defeat of last season’s Division 1 state champion. (Read more in the Detroit Free Press).
Temperance Bedford 28, Brighton 20 – Brighton jumped to a 20-0 lead in this Division 1 game. But Temperance Bedford quarterback Aaron Czesak ran for 133 of his 164 yards during the second half including the 27-yarder midway through the fourth quarter to give his team its final advantage. (Find out more in the Livingston County Daily Press & Argus).
Morley Stanwood 10, Shelby 7 – This was named above, but worth mentioning a second time in more detail. After Morley-Stanwood took the lead with a field goal with 2 seconds to play, Shelby brought the kickoff back to inside the Mohawks’ 1-yard line – but didn’t cross it. (Read about it in Muskegon Chronicle).
Crystal Falls Forest Park 50, Stephenson 43 – The score itself means it was a wild night. (Find out the details in the Iron County Reporter.)
UP NEXT – DISTRICT FINALS
DIVISION 1: Canton (8-2) at Detroit Catholic Central (9-1) – By beating its closest rival, Canton earned a shot at No. 2 Detroit Catholic Central. DCC knocked Canton out in 2009.
DIVISION 2: Muskegon (8-2) at Lowell (9-1) – The Red Arrows are ranked No. 2 and Muskegon is No. 3. They’ve met in the playoffs the last three seasons, with the winner of this matchup twice eventually claiming a state title.
DIVISION 3: East Grand Rapids (7-3) at Grand Rapids Christian (10-0) – Their meeting two weeks ago – a 50-49 Eagles win – was arguably the most hyped regular-season game west of I-75. East Grand Rapids is No. 9 and Grand Rapids Christian is ranked No. 2.
DIVISION 4: Pontiac Notre Dame Prep (10-0) at Marine City (10-0) – These are two of four undefeated teams left among the top six in this state poll, with Marine City entering No. 1 and Notre Dame Prep No. 6 – and coming off a win over No. 7 Marysville last week.
DIVISION 5: Portland (9-1) at Lansing Catholic (10-0) – These two determined the CAAC White title Oct. 8, a game the top-ranked Cougars won 42-24. But if No. 3 Portland has figured out a way to at least slow Lansing Catholic quarterback Cooper Rush, the rematch could be much closer.
DIVISION 6: Ithaca (10-0) at Montrose (10-0) – Ithaca is No. 1 and Montrose is No. 2, and that right there is enough to make this arguably the biggest game of the weekend in any division. Throw in that the Yellowjackets are the reigning state champions and are riding a 24-game winning streak – and that Montrose’s last loss was to Ithaca in last season’s Regional final – and it gets that much more intriguing.
DIVISION 7: Royal Oak Shrine (9-1) at Detroit Loyola (10-0) – This might not look like as great a matchup given Loyola’s 40-0 Prep Bowl win over Shrine just two weeks ago. But Shrine still hung on to a No. 10 ranking to start the playoffs; Loyola came in No. 2.
DIVISION 8: Muskegon Catholic Central (9-1) at Mendon (10-0) – Arguably the state’s toughest District closes with a final matching the two teams that finished the regular season tied for the No. 1 spot in the state poll. The only things separating these two are a Muskegon Catholic loss (to a Class A school) and Mendon’s receiving one more top-spot vote from the Associated Press’ five-person panel.
8-PLAYER: Eben Junction Superior Central (8-2) at Rapid River (9-1) – Of the eight teams remaining in the 8-player tournament, these two had the fourth and third-highest playoff points, respectively, at the end of the regular season.