Bush Legacy: Culture of Opportunity
By
Doug Donnelly
Special for MHSAA.com
April 6, 2018
By Doug Donnelly
Special for Second Half
CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.
What’s more, he has the unenviable task of replacing himself.
“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”
Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.
He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.
Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.
“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”
Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.
Chelsea has had only three head coaches since 1965.
“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”
Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.
“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”
If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.
“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.
“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”
While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.
“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”
It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field
He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.
“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”
Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.
“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”
In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.
His record at Chelsea is 169-60.
“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.
“I love the game. I’m going to be very much involved.”
Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.
PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.
1st & Goal: 2024 Week 9 Preview
By
Geoff Kimmerly
MHSAA.com senior editor
October 24, 2024
Over the next 72 hours, high school football will end for many and championship hopes will restart for several, and we will honor and appreciate both.
This is the final weekend of the 2024 regular season, and just more than half of 600 varsity teams will conclude three months that for most were several years in the making. On Sunday, we’ll announce the pairings for this season’s MHSAA Playoffs, and 288 of those teams will begin another season they hope will end in late November with a Finals championship.
And here’s the best part in this moment: There’s still plenty to decide and memories to be made.
Games listed below are tonight unless noted, with results posting as they are reported all weekend on the MHSAA Scores page, and every division’s playoff points summary updating as well as scores are received. Full playoff brackets will be announced at 4:30 p.m. Sunday on FanDuel Sports Network (formerly Bally Sports Detroit), with game dates and times added to MHSAA.com throughout Monday.
Bay & Thumb
Davison (6-2) at Lapeer (5-3) WATCH
Although Grand Blanc wrapped up the Saginaw Valley League Red title last week with its 55-49 win over Davison, the Cardinals can bounce back and lock down not only second place but more importantly a spot among the top half on the Division 1 playoff list. Davison is No. 13 and Lapeer is No. 24, and those two and Grand Blanc have ended up in the same District the last two seasons. Last year Davison and Lapeer played each other back-to-back in Week 9 and then a District Semifinal, with the Cardinals winning 56-55 and 76-35.
Keep an eye on these FRIDAY Gladwin (6-2) at Frankenmuth (8-0) WATCH, Midland Dow (5-3) at Midland (7-1) WATCH, Port Huron Northern (6-2) at St. Clair (6-2), Ovid-Elsie (7-1) at Standish-Sterling (5-3) WATCH.
Greater Detroit
Detroit Martin Luther King (6-2) vs. Detroit Catholic Central (8-0) at Ford Field
This matchup will conclude a day of Catholic High School League Prep Bowl festivities at Ford Field, and it’s an incredible regular-season finale for the entire state as the 7:30 p.m. kickoff matches the CHSL Central champion Shamrocks against the Detroit Public School League Blue title-winning Crusaders. They last met in a 2019 season opener, won by DCC 24-22, but do have a common opponent this fall as King fell to Warren De La Salle Collegiate 35-13 in Week 2 and the Shamrocks doubled up the Pilots 31-14 in Week 5.
Keep an eye on these FRIDAY Birmingham Seaholm (6-2) at Birmingham Groves (8-0) WATCH, Saline (5-3) at Lake Orion (6-2) WATCH, Macomb Dakota (7-1) at Oxford (6-2) WATCH. SATURDAY Macomb Lutheran North (7-1) vs. Clarkston Everest Collegiate (8-0) at Ford Field.
Mid-Michigan
Belleville (8-0) at Howell (8-0) WATCH
This Kensington Lakes Activities Association championship game could be considered among Howell’s most notable opportunities in 60 years. The Highlanders are playing for a first perfect regular season since 1963 – according to Michigan-Football.com – and to achieve it they’ll have to overcome a team that has played in three straight Division 1 championship games and won them in 2021 and 2022. Every serious high school football fan in Michigan knows of Tigers four-year star quarterback Bryce Underwood, but Howell also will have to contend with a defense that hasn’t given up a point since Week 6. The Highlanders are familiar with top competition, however, opening with a win over Hudsonville before making their first undefeated league title run since 2008.
Keep an eye on these FRIDAY Hopkins (6-2) at Belding (7-1), Lansing Everett (6-2) at DeWitt (8-0) WATCH, Petoskey (8-0) at Clare (7-1) WATCH, Fenton (7-1) at Mason (6-2).
Northern Lower Peninsula
Fowler (8-0) at McBain (8-0)
Fowler is the top-ranked team in the Division 8 coaches poll, and McBain is No. 5 in Division 7. Both will carry impressive league title runs into the playoffs, as McBain’s in the Highland Conference included a four-point victory over Division 8 No. 4 Beal City and a seven-pointer over Evart, while Fowler was challenged by Division 7 No. 6 Pewamo-Westphalia in a 14-11 win and opened this season with a 20-6 victory over No. 9 Hudson. Fowler won last year’s Week 9 meeting with McBain 40-0, but this Ramblers team has avenged all three of its other 2023 regular-season defeats.
Keep an eye on these FRIDAY Croswell-Lexington (6-2) at Ogemaw Heights (7-1) WATCH, Kingsley (6-2) at Charlevoix (6-2) WATCH, Traverse City West (5-3) at Traverse City Central (4-4) WATCH, Traverse City St. Francis (6-2) at Boyne City (6-2) WATCH.
Southeast & Border
Dexter (8-0) at Chelsea (7-1) WATCH
This is a matchup of champions in the Southeastern Conference between the Red’s Dexter and White’s Chelsea, their second as nonleague opponents after years together in the White or the formerly one-division SEC. Chelsea won last year’s matchup 31-21 and owned this rivalry for several seasons until the Dreadnaughts claimed their 2022 contest. The Bulldogs are coming off a 21-20 win over Trenton last week but have otherwise marched through most of their schedule since a season-opening loss to still-undefeated Grand Rapids Northview. Dexter has won six straight by double digits after receiving a forfeit win from Saline in Week 2 and edging Livonia Franklin 27-26 to open the fall.
Keep an eye on these FRIDAY Ida (7-1) at Clinton (6-2) WATCH, Manchester (6-2) at Jonesville (5-3). SATURDAY Leslie (7-1) at Hanover-Horton (8-0), Kalamazoo United (7-1) vs. Jackson Lumen Christi (7-1) at Ford Field.
Southwest Corridor
Niles (7-1) at Paw Paw (8-0) WATCH
The Wolverine Conference championship comes down to a winner-take-all Week 9 matchup between these two for the second straight season, and with the only loss between them this time Niles’ to St. Joseph all the way back on Aug. 30. The Vikings defeated Paw Paw 56-18 to take the league title last year and again 42-13 for a District championship two weeks later. And there’s no arguing that Niles hasn’t dominated Wolverine play so far, outscoring its six league opponents by a combined 298-27 – although Paw Paw accomplished just about the same, outscoring then same teams by a combined 262-26. The Red Wolves also had early wins over eventual league champions Big Rapids and Berrien Springs before beginning the pursuit of their own.
Keep an eye on these FRIDAY White Pigeon (7-1) at Bronson (6-2) WATCH, St. Joseph (7-1) at Portage Central (6-2), Constantine (6-2) at Lawton (6-2) WATCH, Kalamazoo Loy Norrix (5-3) at Kalamazoo Central (5-3) WATCH.
Upper Peninsula
Marquette (6-2) at Kingsford (8-0) WATCH
There are a few storylines here of note. Kingsford, coming off its first 10-win season last year since 2004, is seeking to finish off a first perfect regular season since 2002. But Marquette has a ton riding on this as well; the Sentinels, with their best record since 2021, sit three spots outside the Division 2 playoff field. They will be aiming to defeat the Flivvers for the first time since 2021, and then relying on their previous opponents from this season to have enough Week 9 success (and gain them enough bonus points) to boost them into the field.
Keep an eye on these THURSDAY Negaunee (6-2) at Iron Mountain (8-0) WATCH. FRIDAY Bark River-Harris (5-3) at Menominee (7-1), Houghton (3-5) at Hancock (1-7), Escanaba (4-4) at Gladstone (1-7) WATCH.
West Michigan
Cedar Springs (7-1) at Coopersville (5-3)
These two and Lowell enter the final week of the first season of the River Cities Alliance all tied for first place – meaning the winner of this game is guaranteed at least a share of the championship, and Lowell can pick up a share as well with a win over Greenville. Cedar Springs has bounced back nicely from last season’s 4-5 finish, with its only loss to Lowell in Week 5. Coopersville has guaranteed a fourth-straight winning regular season but is in league title contention this late for the first time in several. The Broncos are coming off back-to-back losses, a two-point heartbreaker against Grand Rapids Kenowa Hills and then a 24-7 defeat to a league champion in Big Rapids last week.
Keep an eye on these THURSDAY Grand Rapids West Catholic (6-2) at Zeeland West (7-1) WATCH. FRIDAY Rockford (6-2) at East Kentwood (5-3) WATCH, East Grand Rapids (5-3) at Grand Rapids Forest Hills Central (6-2), Manistee (5-3) at Mason County Central (7-1).
8-Player
Alcona (8-0) at Deckerville (8-0) WATCH
The 8-player slate this week has multiple league-title deciders – but this one could impact the pursuit of the Division 1 championship over the next month. Deckerville is No. 1 in 8-player Division 1 playoff-point average at 37.750, and Alcona is just behind at No. 2 and 37.542. Of course other numbers come into play, both will be need to win their first three playoff games, and maps aren’t even drawn yet – but if they end up on the same side of the bracket, tonight’s matchup could end up determining which teams hosts a Semifinal rematch if that becomes reality.
Keep an eye on these FRIDAY Powers North Central (7-1) at Crystal Falls Forest Park (8-0), Gaylord St. Mary (7-1) at Indian River Inland Lakes (8-0), Pittsford (7-1) at Climax-Scotts (7-1), Munising (6-2) at Pickford (8-0).
MHSAA.com's weekly “1st & Goal” previews and reviews are powered by MI Student Aid, a division within the Department of Lifelong Education, Advancement, and Potential (MiLEAP). MI Student Aid encourages students to pursue postsecondary education by providing access to student financial resources and information. MI Student Aid administers the state’s scholarship and grant programs that help make college Accessible, Affordable and Attainable for you. Click to connect with MI Student Aid and find more information on Facebook and Twitter @mistudentaid.
PHOTO A pair of Ovid-Elsie defenders close in on New Lothrop’s Michael Schachter (9) during the Marauders’ 42-0 Week 8 victory. (Photo by Click by Christine McCallister.)