Bush Legacy: Culture of Opportunity
By
Doug Donnelly
Special for MHSAA.com
April 6, 2018
By Doug Donnelly
Special for Second Half
CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.
What’s more, he has the unenviable task of replacing himself.
“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”
Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.
He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.
Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.
“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”
Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.
Chelsea has had only three head coaches since 1965.
“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”
Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.
“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”
If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.
“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.
“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”
While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.
“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”
It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field
He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.
“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”
Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.
“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”
In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.
His record at Chelsea is 169-60.
“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.
“I love the game. I’m going to be very much involved.”
Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.
PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.
Struggle Transforming Into Success as Loy Norrix Builds Best Season since 1990s
By
Pam Shebest
Special for MHSAA.com
October 22, 2024
KALAMAZOO — Over Lorenzo Robertson’s first three years as head coach, the Kalamazoo Loy Norrix football team won a total of three games.
His patience and guidance have paid off this year, leading to the Knights' first five-win season since 1998.
A win against crosstown Southwest Michigan Athletic Conference East foe Kalamazoo Central in Friday’s regular-season finale would clinch an outright league championship for the Knights and potentially provide enough boost to get them back into the MHSAA Playoffs for the second time in school history – and first since 1997, when Loy Norrix featured future pros (Todd) T.J. Duckett and Little John Flowers.
Both Loy Norrix and Kalamazoo Central are 5-3 overall and 3-0 in SMAC East play heading into this weekend. The Knights finished 1-7 a year ago and entering this fall had won a combined 10 games over the last 12 – but they’ve guaranteed their first winning regular season in 26 years.
“We turned it around with a new commitment to the classroom,” Robertson said. “A lot of our kids are (now academically) eligible whereas when I got here, a lot of our kids struggled to keep the lower levels eligible. Those kids are now seniors, and they’re all doing well.”
Robertson said when he was hired, athletic director Andrew Laboe told him one of the key focuses was to get the players stronger.
When the new coach realized there was no weight training program, he started one.
“Where I come from (Bloomfield Hills Lahser, Pontiac and Dearborn Heights Robichaud), weights were very important to the point that we had a class for it during the school day for the football team and those that wanted to take the class that weren’t football,” Robertson said.
Robertson also implemented offseason training, and during the second summer camp this year he realized this could be the turnaround season.
“I knew the boys were getting it quickly, and we were able to move fast through the summer,” he said. “Because they had it down through the summer, when the season started, we hit the ground running.
“During our scrimmages, we were miles ahead of the teams we scrimmaged, though they were good teams. I could tell we were ready to go; we were moving fast. I knew that would carry over, just watching them in the summertime.”
Robertson also makes sure the players know the team’s history.
“Our coaches do a good job of researching,” he said. “Every team we play, we give (players) stats on when was the last time we beat ’em, how many times through the years, what’s our record down through the years. We teach these kids history of the Norrix program before we play.”
Before Robertson, things got so bad that in 2020 the football team, struggling to field players, left the SMAC and played as an independent.
This year, after four seasons away, the Knights are back in the conference.
“After our first SMAC game (we felt more competitive) because people were saying you won’t survive in the SMAC – and we come to the SMAC and it’s our best year,” said senior wide receiver/safety Rashad Waller. “That was really when I knew, oh yeah, I know this is it.”
A four-year varsity player, Waller said he stuck it out through the lean seasons because he knew things were bound to improve.
As a freshman, “watching behind the older guys and realizing they don’t have the time (to improve), I don’t want to be that guy,” he said. “I had to make my team lock in.
“Everybody in my class was tired of losing, so we just locked in and got it done. Coaching got a lot better, and guys really wanted it bad and made it happen.”
Waller already owns two school records. He returned two kickoffs for touchdowns to set a single-game record Sept. 20 against Mattawan. Both TD returns went for 99 yards, another all-time Norrix best and long enough to tie the MHSAA 11-player record for kickoff return distance as well.
Another senior, left guard/defensive tackle Will Dominianni, also weathered the previous three dismal varsity years.
“We were a young program with a new head coach, so all of us kind of grew into our roles when it comes to the coaching staff and players as well,” he said. “That was a big thing.
“We’ve really become a tight-knit group over the past couple years with all of us freshmen getting moved up on varsity our freshman year, so it was a bit like baptism by fire. We’ve all embraced the struggle together.”
Dominianni is one of the team’s rotating captains.
“Will Dominianni has probably been captain most of the year,” Robertson said. “David Jones is also having a great season.”
Jones, a junior running back/safety, is a second-year varsity player.
“The new guys we have are more dedicated (than previous years),” he said. “We’re coming together as a team. I knew it could change, and it did.”
Robertson said the success is a total team effort.
“We have a three-headed monster, sometimes a four-headed monster, at running back with David Jones, Maddox Pirochta, Christian Euceda. They have great per-carry averages.
“Whenever we get in trouble, we can give the ball to any of those three. Our running backs coach (Kierre Stinnette) does a great job rotating them in games.”
Robertson also credited his new defensive coordinator, Damion West, brought up from the junior varsity. “We promote from within,” Robertson said. “He’s pitched a couple shutouts with our defense. That will always keep you in games.”
Robertson added that the offensive line also has been a big improvement.
“This could be the best line I’ve had since being here, and we’re young with only two seniors in that group,” he said.
The quarterback position is shared by senior Jalen Evans and junior Jonavan Hare.
Besides working with players, Robertson also is building a rapport with parents, another key to the program’s success.
“When I came here, there was no parent booster program,” he said. “I’ve always known a parent booster group anywhere I’ve coached.
“We started that from scratch, and since that’s got rolling with our first group of parents, all the way to now has grown. Volunteerism has grown, and I always think that’s key to growing programs.”
He said he’s also thankful the administration stuck with him during the lean years.
“I think they saw the change in the boys through the years; that kept me here,” he said. “The boys are doing better in school, better citizens and that’s also important.
“Sometimes wins and losses are put on the back burner to what kind of young man you are bringing into the world. Football is such a life-teaching sport.”
Robertson is steeped in life-teaching skills.
A retired minister, he currently commutes to Detroit for his job as captain in the Detroit Fire Department.
“(The fire department job) helps me not take anything for granted with all the tragedy I see and everything else that goes on,” he said. “It helps me care on a personal level, on a human level, for the boys.
"They see a working man, they see somebody who’s a family man that’s dedicated to them. I’ve got common sense, no-nonsense and I think that’s what attracts them.”
Once those players are attracted to the program, Waller has some advice for them.
“A lot of the younger guys complain about playing time, but coach is watching, so just keep your head on and keep grinding,” he said. “You’re gonna get your chance. Other than that, don’t worry about all the offers and all that stuff. It will come eventually.
“The first two years just work on getting your body right, getting fast and keep your grades up – and it will be the best two years of your life.”
Pam Shebest served as a sportswriter at the Kalamazoo Gazette from 1985-2009 after 11 years part-time with the Gazette while teaching French and English at White Pigeon High School. She can be reached at [email protected] with story ideas for Calhoun, Kalamazoo and Van Buren counties.
PHOTOS (Top) Kalamazoo Loy Norrix’s David Jones (6) sprints down the sideline during a Week 6 win over Battle Creek Lakeview. (2) Clockwise from top left: Knights coach Lorenzo Robertson, Will Dominianni, Rashad Waller and Jones. (3) Dominianni (64) helps protect his backfield against Grand Rapids Ottawa Hills. (4) Waller gets to the edge against St. Joseph. (Action photos by Steve Andrie; headshots by Pam Shebest.)