Bush Legacy: Culture of Opportunity
By
Doug Donnelly
Special for MHSAA.com
April 6, 2018
By Doug Donnelly
Special for Second Half
CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.
What’s more, he has the unenviable task of replacing himself.
“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”
Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.
He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.
Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.
“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”
Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.
Chelsea has had only three head coaches since 1965.
“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”
Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.
“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”
If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.
“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.
“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”
While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.
“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”
It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field
He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.
“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”
Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.
“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”
In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.
His record at Chelsea is 169-60.
“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.
“I love the game. I’m going to be very much involved.”
Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.
PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.
Process, Relationships Still Matter Most as 4-Time Champ Shillito Coaches 41st Season
By
Steve Vedder
Special for MHSAA.com
October 18, 2024
It was John Shillito's third year as Muskegon Orchard View football coach, and while the wolves weren't exactly knocking at the door, some faint low growls could clearly be heard.
Shillito had been successful at Comstock Park with his teams going 21-8 over three seasons, but the move to Orchard View included 3-6 and 4-5 records the first two.
While there wasn't yet widespread anxiety, Shillito recalls there was a bit of concern.
"I was much younger then and wasn't as successful yet in education," Shillito said. "But we weathered it and came through the other side. But you wonder a little; there's always a little self-doubt. I think it was important to go through it, because you can learn as much even when you're not winning."
Michigan high school football is the better for Shillito sticking it out. Two schools later, Shillito finds himself as the state's third winningest active coach and seventh overall with a 333-106 mark over 41 seasons.
His Zeeland West team is 6-1 this season and likely to become his 27th team – and 15th in a row – to qualify for the playoffs. Shillito's teams at Byron Center, Muskegon Orchard View, East Kentwood and Zeeland West have won a combined 16 conference titles.
Not bad for someone whose first love was baseball. Shillito's father, Harry, played three seasons professionally in the Brooklyn Dodgers system during the "Boys of Summer" era of the 1940s and 50s. Shillito grew up as a talented catcher in the spring and top football prospect as a defensive lineman in football. When programs such as Central Michigan, Eastern Michigan and Northern Michigan began showing an interest, the lure of a football scholarship made it an easy decision which sport he would follow.
After playing three years at Central Michigan, his coaching career kicked off with an assistant gig at Central Bucks East in Pennsylvania in 1980. He became head coach at Comstock Park in 1982.
Shillito said the same motivation which drove him into coaching has kept him in the sport for nearly five decades. It's not necessarily winning state championships – he’s won four at Zeeland West – or fulfilling a deep competitive drive or even the lure of Friday Night Lights in a small community. It's showing up at practices, adhering to a process and building and honing relationships with players and other coaches.
Take those away and the 67-year-old Shillito, a member of the Michigan High School Football Coaches Association Hall of Fame, would definitely be looking elsewhere to spend Friday nights in the fall.
"It's the process; I love a good practice. You know when (it's good) and when it isn't. More than even the football, it's the coaching process and the people I work with," he said.
"Winning is a week-to-week deal. This week's game is what we're all about. And then in the offseason, it's preparation for the year coming up. The state titles are always a bonus."
Which isn't to say Shillito isn't competitive. Whether it’s been playing hockey, wiffle ball, 3-on-3 basketball or backyard football with his brothers, Shillito's competitive spirit has thrived.
"Oh yeah," he said. "But I'm a glass half full-type competitor. I can find the positive side in either wins or losses. But for me it's about the preparation, no doubt about it."
Shillito's success has come even with opponents knowing exactly what they'll see offensively from his teams: the famed wing-T offense, which he's run since the mid-1990s and was taught to him by famed West Michigan coach Irv Sigler. In fact, Shillito said if there is anything responsible for his success, it's the ability to implement what he's learned from coaches as a whole such as Mike Henry, the longtime basketball coach at Orchard View, or former Remus Chippewa Hills football coach Ron Reardon.
When he first got into coaching, Shillito said the wing-T seemed the easiest to teach. He's tweaked the process over the years, but it's been highly successful for him wherever he's coached. The number of Michigan teams which run the wing-T has probably lessened over the years as passing has taken over many high school offenses. But Shillito said the run-first philosophy can still be found in pockets all over the state. Shillito said he has no second thoughts about devoting his offense to the wing-T, and the success only underscores the point.
"It can be difficult if you're not winning, no doubt about it," said Shillito, who figures he's coached about three dozen 1,000-yard rushers. "But the value in the system is that it's an easier process. That is, if you get a buy-in from the players and community. We've had that at Zeeland West."
As the sun begins to set on Shillito's coaching career, he's hard-pressed to pick his best, favorite or most surprising teams. For starters, there's the 1983 Byron Center team which reached the Class C Semifinals, or the 1995 and 1999 Orchard View teams which played in Class B Finals and combined for a 24-3 mark.
Or maybe the 13-1 Division 1 runner-up club at East Kentwood in 2002, and the 2006 Zeeland West team which claimed the Division 4 title after winning its last 11 games by an average of 35 points per. Or the 2011 Zeeland West team which went 14-0 to kick off a phenomenal five-year stretch during which the Dux went a combined 60-6.
Ask Shillito about any of those seasons, and his answer as to what he remembers most about his coaching career may be surprising. Many of his most cherished moments include his teams going just 5-6 over the years against Muskegon, including three playoff losses that ended the Dux's season. Balance that with his record against other programs, such as a 73-16 mark against other Lakeshore teams, including an 18-7 record against rival Zeeland East. Or a 10-4 record against traditional Grand Rapids-area powers such as Lowell, Grand Rapids Catholic Central, South Christian, West Catholic and Hudsonville. In the postseason, Shillito's teams are an amazing 54-22 over 26 seasons in the MHSAA Playoffs.
As for knocking heads with Muskegon, Shillito said the thrill of a great rivalry and the consistency his teams have shown over the years is what has always driven him.
"It's the longevity and consistency," Shillito said. "I've gotten to work with great people who have had an equal share in this. I've had such a wide variety of guys I've worked with in four programs, and it’s meaningful. "
He is coy on when he might finally call it a career. He could wake up tomorrow and decide it's the time, or it could be next week, the end of the season or maybe one more season. Who's to say?
"We're getting close now," he will say. "We're always in the moment; that's just where we are. Then we'll evaluate things after the season. That's been true now for several seasons."
PHOTOS (Top) Zeeland West football coach John Shillito, right, receives the Division 4 championship trophy from MHSAA Representative Council member Orlando Medina in 2015 at Ford Field. (Middle) Entering this season, Shillito ranked seventh all-time and third among active coaches for football victories in the MHSAA record book. (Below) Shillito prepares to send in one of his East Kentwood players during the 2002 Division 1 Final at Pontiac Silverdome. (MHSAA file photos.)