Bush Legacy: Culture of Opportunity
By
Doug Donnelly
Special for MHSAA.com
April 6, 2018
By Doug Donnelly
Special for Second Half
CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.
What’s more, he has the unenviable task of replacing himself.
“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”
Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.
He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.
Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.
“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”
Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.
Chelsea has had only three head coaches since 1965.
“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”
Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.
“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”
If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.
“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.
“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”
While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.
“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”
It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field
He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.
“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”
Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.
“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”
In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.
His record at Chelsea is 169-60.
“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.
“I love the game. I’m going to be very much involved.”
Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.
PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.
1st & Goal: 2024 Week 8 Preview
By
Geoff Kimmerly
MHSAA.com senior editor
October 18, 2024
It all comes down to this weekend for several of this football season's league title races across Michigan.
As one might expect at this late date, Week 8’s schedule is filled with clashes that will be remembered for decades by those who are part of them over the next two days.
All but one of our featured matchups have league championship implications, as do several more that will be played this week across both peninsulas.
Games listed below are tonight unless noted, with results posting as they are reported all weekend on the MHSAA Scores page. Updated standings also are available by clicking the schools on the score list, and every division’s playoff points summary updates as well as scores are received.
Bay & Thumb
Frankenmuth (7-0) at Freeland (7-0) WATCH
Another year, another opportunity for these two to play for a Tri-Valley Conference title. The Red championship is again on the line, as is Frankenmuth’s 65-game league winning streak going back to 2014. The Eagles have defeated Freeland in five straight, including 38-13 last season when both entered undefeated as well. The Falcons’ defense has been exceptional this season, with four shutouts and no more than six points given up in a game before allowing 27 last week to Bay City John Glenn. The Eagles will counter with an offense that hasn’t scored fewer than 41 points since a season-opening 22-0 shutout of Goodrich.
Keep an eye on these FRIDAY North Branch (5-2) at Almont (7-0) WATCH, Goodrich (6-1) at Fenton (7-0) WATCH, Grand Blanc (6-1) at Davison (6-1), Clare (6-1) at Pinconning (5-2) WATCH.
Grater Detroit
Detroit Cass Tech (5-2) vs. Detroit Martin Luther King (6-1) at Ford Field WATCH
This is another annual rematch, for the Detroit Public School League City title, with these two playing each other for the second time in the same season for the fifth-straight year. King won the first meeting this season 18-12 in overtime in Week 4, and over the last four years the winner of the first game has won the rematch as well three times – including Cass Tech claiming both a year ago. The Technicians’ defense has remained stellar, giving up just six points with two shutouts in its three games since the first loss to the Crusaders, while King has two shutouts as well over its last three games.
Keep an eye on these FRIDAY Clarkston Everest Collegiate (7-0) at Royal Oak Shrine Catholic (6-1), Dearborn Fordson (5-2) at Belleville (7-0) WATCH, Gibraltar Carlson (6-1) at Allen Park (6-1), Ann Arbor Father Gabriel Richard (5-2) at Macomb Lutheran North (6-1) WATCH, Detroit Central (5-2) vs. Detroit Denby (5-2) at Ford Field WATCH.
Mid-Michigan
Brighton (6-1) at Howell (7-0) WATCH
Howell has already clinched a share of the Kensington Lakes Activities Association West championship thanks to last week’s 35-21 win over Novi. But Brighton can mash things up tonight, as a Bulldogs win would create a three-team title share between Howell, Brighton and Novi. The Highlanders and Bulldogs have split their last four meetings, with Howell winning last year’s 43-7. Brighton’s only loss this fall was 37-34 to Novi in Week 4 – but the Bulldogs also have shown the ability to pull out a close win with one-point victories over Northville and Plymouth.
Keep an eye on these FRIDAY Ogemaw Heights (6-1) at Harrison (7-0), Lansing Sexton (4-3) at Portland (7-0), Lansing Catholic (5-2) at Olivet (5-2) WATCH, Walled Lake Western (7-0) at Mason (6-1).
Northern Lower Peninsula
East Jordan (5-2) at Frankfort (6-1) WATCH
These two will hold out hope for a Mancelona win over Maple City Glen Lake in Week 9 – a victory by the Ironmen next week would give tonight’s winner a share of the Northern Michigan Football League Legacy title. But in the meantime, Frankfort and East Jordan also are setting up playoff position, with Frankfort entering this week No. 15 on the Division 8 playoff points list and East Jordan just one spot behind at No. 16. A home playoff game very well could be on the line, and every little advantage counts as these two have played four straight games decided by six or fewer points – including the Red Devils’ 38-36 victory in East Jordan a year ago.
Keep an eye on these FRIDAY Oscoda (5-2) at Boyne City (5-2) WATCH, Montague (3-4) at Manistee (4-3) WATCH, Bay City Western (2-5) at Traverse City West (4-3) WATCH, Kalkaska (2-5) at Kingsley (5-2) WATCH.
Southeast & Border
Clinton (6-1) at Hudson (6-1) WATCH
The Lenawee County Athletic Association title comes down almost completely to this matchup, as these two are tied atop the standings with two league games to play and the winner tonight clinching a share of the championship. Clinton won it outright last year, with Hudson finishing runner-up thanks to a 29-0 Redwolves victory in the regular-season finale. The Tigers’ lone loss this season came to still-undefeated Fowler, and they haven’t been challenged much since. Clinton also opened with a defeat, to also still-undefeated Monroe St. Mary Catholic Central, and since has advanced through four wins by 10 or fewer points.
Keep an eye on these FRIDAY Bronson (5-2) at Springport (6-1) WATCH, Brooklyn Columbia Central (3-4) at Hanover-Horton (7-0) WATCH, Grass Lake (4-3) at Leslie (7-0) WATCH, Manchester (5-2) at Michigan Center (3-4) WATCH.
Southwest Corridor
Kalamazoo United (6-1) at Parchment (6-1)
This is a winner-take-all for the Southwestern Athletic Conference Lakeshore championship, and both are bringing significant momentum into this matchup. Parchment downed last season’s champion Constantine last week 51-30 and has given up 46 points total this season not counting its 48-16 loss to Dowagiac in Week 3. United’s loss also came in Week 3, 27-18 to Lawton, and the Titans otherwise have allowed just 41 points this fall with the majority also coming during a 33-21 win over Constantine. United has defeated Parchment in six straight, including the last five as league opponents, but only 30-28 a year ago.
Keep an eye on these FRIDAY Kalamazoo Central (5-2) at Mattawan (4-3), Buchanan (4-3) at Dowagiac (5-2), Portage Northern (4-3) at Kalamazoo Loy Norrix (5-2) WATCH, Saugatuck (5-2) at Lawton (5-2) WATCH.
Upper Peninsula
Kingsford (7-0) at Menominee (7-0)
Kingsford and Menominee also met last season with league title implications, and the Flivvers’ 41-32 victory resulted in a shared Western Peninsula Athletic Conference Copper title between Kingsford and Negaunee, while the Maroons finished tied for third. This time, it’s winner take all. Menominee is coming off a 34-19 win over Negaunee, while Kingsford got its 29-27 Negaunee win in Week 4 and hasn’t been challenged much the last few weeks. The Flivvers have three shutouts and are giving up only seven points per game, a notable detail as Menominee is averaging 50 points per game.
Keep an eye on these FRIDAY Iron Mountain (7-0) at Manistique (4-3) WATCH, Houghton (3-4) at Negaunee (5-2), Bark River-Harris (4-3) at West Iron County (3-4) WATCH. SATURDAY Cadillac (4-3) at Marquette (5-2).
West Michigan
Holland Christian (6-1) at Grand Rapids Northview (7-0)
A week after what has to be considered one of the most memorable wins in program history, Northview must finish the job in the Ottawa-Kent Conference Black against another contender enjoying one of its best seasons in some time. The Wildcats are coming off a 12-3 win over always-powerful Grand Rapids Catholic Central, and Holland Christian’s only defeat came to the Cougars 42-18 the week before. The Maroons rebounded off of that loss with a one-point win last week over one-win Middleville Thornapple Kellogg, but now have a chance at a shared league title if they can prevail tonight – although there haven’t been many down moments for Northview during a run that’s also included wins over Southeastern Conference White champion Chelsea and East Grand Rapids to start the league schedule.
Keep an eye on these FRIDAY Coopersville (5-2) at Big Rapids (6-1) WATCH, Muskegon (3-3) at Byron Center (6-1), Hamilton (5-2) at Grand Rapids West Catholic (5-2), Decatur (6-1) at Hopkins (6-1) WATCH.
8-Player
Pickford (7-0) at Norway (6-1) WATCH
This may end up just the first of multiple meetings between these two this season – they played each other during the regular season and playoffs a year ago – but this matchup carries much more significance than their first last fall as the winner tonight will earn a share of the Great Lakes Eight Conference East title. Pickford is the reigning champ, but Norway played in the GLEC West last season and won that division in similarly dominant fashion. The Panthers did claim both of their 2023 meetings, 40-18 and then 34-16 in a Division 1 Regional Final, and they are averaging 54 points per game and allowing just under seven. But Norway might provide the greatest challenge yet, having kicked things up a notch offensively with an already high-caliber offense averaging 45 points a game.
Keep an eye on these FRIDAY Mendon (7-0) vs. Climax-Scotts (6-1), Pittsford (6-1) at Waldron (5-2), Bellaire (6-1) at Indian River Inland Lakes (7-0) WATCH, Bay City All Saints (6-1) at Kinde North Huron (6-1) WATCH.
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PHOTO Grand Rapids Northview's Jalen Gant (1) works to break a tackle against East Grand Rapids during a Week 4 win. (Photo by Michigan Sports Photo.)