Bush Legacy: Culture of Opportunity
By
Doug Donnelly
Special for MHSAA.com
April 6, 2018
By Doug Donnelly
Special for Second Half
CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.
What’s more, he has the unenviable task of replacing himself.
“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”
Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.
He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.
Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.
“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”
Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.
Chelsea has had only three head coaches since 1965.
“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”
Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.
“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”
If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.
“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.
“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”
While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.
“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”
It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field
He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.
“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”
Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.
“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”
In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.
His record at Chelsea is 169-60.
“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.
“I love the game. I’m going to be very much involved.”
Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.
PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.
1st & Goal: 2024 Week 7 Preview
By
Geoff Kimmerly
MHSAA.com senior editor
October 11, 2024
There are only three weeks left in the 2024 football regular season. But there's still plenty of time to shake things up.
Several newly-crowned league champions could celebrate tonight or Saturday – but as we detail below, scenarios exist in a number of leagues where one, two or three teams are still in the title mix.
And as we look farther toward the MHSAA Playoffs, there's good news as well (or bad, depending on how your favorite team is sitting). Of last year's field of 288 playoff teams, 27 were not among the top 32 (11-player) or 16 (8-player) in their respective divisions heading into Week 7. That number was consistent with 2022, when 25 eventual playoff teams were outside the field with three weeks to play.
There were 17 games Thursday night, including a matchup for first in the Lakes Valley Conference between co-leaders Milford and Walled Lake Western (which Western won 37-0) and a decider in the Oakland Activities Association Red (where Oxford claimed a title share with a 38-14 win over West Bloomfield). All games listed below are tonight unless noted, with results posting as they are reported all weekend on the MHSAA Scores page. Updated standings also are available by clicking the schools on the score list, and every division’s playoff points summary updates as well as scores are received.
Bay & Thumb
Fenton (6-0) at Flushing (5-1) WATCH
Fenton will be playing to finish off a sixth-straight Flint Metro League divisional championship after clinching a share of the Stripes title last week. Rival Flushing has a chance to claim a piece of a championship for the first time since sharing the formerly one-division Metro title in 2018 – a season which also featured its most recent win over the Tigers. The Raiders’ only loss this fall was to Linden, by a point in Week 4, and Linden also is tied for second place, would gain a title share with a Flushing win, and fell to Fenton by just three points last week.
Keep an eye on these FRIDAY North Branch (5-1) at Armada (5-1) WATCH, Harbor Beach (6-0) at Reese (4-2) WATCH, Marysville (5-1) at St. Clair (5-1), Elkton-Pigeon-Bay Port Laker (4-2) at Millington (5-0) WATCH.
Greater Detroit
Macomb Dakota (6-0) at Utica Eisenhower (5-1) WATCH
Clinton Township Chippewa Valley’s stunning win last week over Eisenhower may have blunted some of the buzz that would have come with this matchup – but could also fire up the Eagles even more. They’ll claim a share of the Macomb Area Conference Red title with a win after Dakota guaranteed a share last week thanks to that Eisenhower loss. The Eagles won last year’s meeting with the Cougars 31-0, but Dakota has given up only 52 points total over six games this fall.
Keep an eye on these FRIDAY Macomb Lutheran North (5-1) at Riverview Gabriel Richard (6-0) WATCH, Port Huron Northern (4-2) at Warren Mott (5-1), Howell (6-0) at Novi (5-1) WATCH. SATURDAY Romulus Summit Academy North (5-0) at Warren Michigan Collegiate (5-1)
Mid-Michigan
Saginaw Nouvel Catholic Central (6-0) at Ithaca (6-0) WATCH
Nouvel is enjoying its best start since finishing Division 8 runner-up in 2017 and already has surpassed last season’s four wins. Tonight provides an opportunity to take another step as the Panthers have lost all five matchups with Ithaca since joining the Tri-Valley Conference in 2018. The winner of this one clinches the TVC Blue title outright – and the Yellowjackets have a pair of impressive streaks on the line as well. They’ve won 19 straight league games going back to 2020 and 15 consecutive league championships.
Keep an eye on these FRIDAY DeWitt (6-0) at Grand Ledge (4-2) WATCH, Chesaning (6-0) at Ovid-Elsie (6-0) WATCH, Ionia (4-2) at Lansing Catholic (4-2), East Lansing (3-3) at Lansing Everett (5-1) WATCH.
Northern Lower Peninsula
Marquette (5-1) at Petoskey (6-0) WATCH
The winner earns a share of the Big North Conference title. Petoskey is seeking its first since 2011, and a victory tonight also would guarantee its best record since 2015. Marquette, meanwhile, is in its second season in the BNC and finished second a year ago. Last season’s pair of games against Marquette may have set the stage for this Petoskey run; the Northmen lost 21-20 in Week 8 but claimed the rematch 26-7 in a playoff opener. Scoring could be limited this time; aside from a Week 4 loss to Lowell, the Sentinels have given up seven points total this fall, while Petoskey is allowing just 9.2 per game.
Keep an eye on these FRIDAY Evart (4-2) at McBain (6-0), Cheboygan (3-3) at Kingsley (4-2) WATCH, Charlevoix (4-2) at Mancelona (3-3), Mount Pleasant (4-2) at Traverse City West (3-3) WATCH.
Southeast & Border
Union City (6-0) at Springport (6-0) WATCH
The winner claims a share of the Big 8 Conference title, which for Springport would be a first since 2016 and for Union City its third straight. The Chargers have won 17 consecutive league games, in fact, and defeated Springport in four straight including 41-0 last fall. But the Spartans are enjoying their best season since 2018 and after going 0-9 only two years ago. They’ve already avenged 2023 losses to Sand Creek, Stockbridge and Quincy and have scored nearly as many points this fall as the last two years combined.
Keep an eye on these FRIDAY Ida (5-1) at Adrian Madison (4-2) WATCH, Flat Rock (5-1) at Monroe St. Mary Catholic Central (6-0), Chelsea (5-1) at Jackson (4-2) WATCH, Traverse City St. Francis (5-1) at Jackson Lumen Christi (5-1) WATCH.
Southwest Corridor
Hastings (6-0) at Battle Creek Harper Creek (5-1)
Save for an upset over the next two weeks, this matchup likely will decide the Interstate 8 Athletic Conference title. These two have some history with that; Hastings, Harper Creek and Jackson Lumen Christi shared the championship in 2021, and since the Saxons have won the last three and 20 straight league games. The Beavers will hope a much-improved offense averaging 40 points per game can continue surging against a Hastings defense that gave up only 11.5 ppg in league play in 2023 – and has lowered that to 7.3 ppg over four league games this fall.
Keep an eye on these FRIDAY Dowagiac (5-1) at Berrien Springs (3-3) WATCH, Parchment (5-1) at Constantine (5-1), Niles (5-1) at Edwardsburg (4-2) WATCH, Saugatuck (5-1) at Schoolcraft (5-1) WATCH, Portage Central (4-2) at Portage Northern (4-2) WATCH.
Upper Peninsula
Menominee (6-0) at Negaunee (5-1) WATCH
Menominee is set up for its toughest tests over its final three games of the regular season, as Negaunee, Week 8 opponent Kingsford and Week 9’s Bark River-Harris are a combined 15-3. Negaunee welcomed the Maroons to the Western Peninsula Athletic Conference last year with a 47-20 win and need a repeat performance to have any hope of a West-PAC Copper shared title after losing to Kingsford in Week 4. Menominee’s only losses last season were to Negaunee and Kingsford before reaching the Division 7 championship game, so there’s extra incentive there as well.
Keep an eye on these FRIDAY Bark River-Harris (4-2) at Iron Mountain (6-0) WATCH, Ishpeming Westwood (2-4) at Kingsford (6-0) WATCH, Calumet (3-3) at Hancock (1-5). SATURDAY Manistique (3-3) at Gwinn (2-4).
West Michigan
Grand Rapids Northview (6-0) at Grand Rapids Catholic Central (5-1)
Northview’s best season since 2018 would have its best highlight yet with a win tonight that would not only clinch a share of the Ottawa-Kent Conference Black championship but deliver Grand Rapids Catholic Central a rare loss. Catholic Central is facing a second-straight undefeated opponent and handed Holland Christian its first loss last week, 42-18; the Cougars have lost only one league game over the last eight seasons.
Keep an eye on these FRIDAY Grand Rapids South Christian (4-2) at Hudsonville Unity Christian (6-0), Big Rapids (5-1) at Newaygo (5-1), Ravenna (4-2) at North Muskegon (5-1) WATCH, Grand Rapids West Catholic (4-2) at Ada Forest Hills Eastern (5-1) WATCH.
8-Player
Gobles (6-0) at Martin (5-0) WATCH
This also is a winner-take-all, for the Southwest Michigan 8-Man Football League Red championship, and with a nice rivalry brewing after Gobles won last season’s regular-season meeting 53-16 but the Clippers won the Regional Final rematch 28-6. Martin is coming off scoring a season-high 70 points and has topped 50 three of the last four games, while Gobles has held its last three opponents (and four total) to single digits and posted its second shutout of the season last week.
Keep an eye on these FRIDAY Au Gres-Sims (5-1) at Atlanta (5-1) WATCH, Kingston (5-1) at Deckerville (6-0) WATCH, Portland St. Patrick (6-0) at Fulton (5-1) WATCH, Powers North Central (5-1) at Ontonagon (4-2).
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PHOTO Escanaba's Alex Morgan (56) and Keagan Braun (21) converge on Marquette's Chase Niemi (9) as he gets closer to the end zone during the Sentinels' Week 6 win. (Photo by Cara Kamps.)