Bush Legacy: Culture of Opportunity
By
Doug Donnelly
Special for MHSAA.com
April 6, 2018
By Doug Donnelly
Special for Second Half
CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.
What’s more, he has the unenviable task of replacing himself.
“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”
Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.
He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.
Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.
“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”
Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.
Chelsea has had only three head coaches since 1965.
“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”
Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.
“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”
If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.
“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.
“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”
While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.
“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”
It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field
He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.
“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”
Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.
“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”
In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.
His record at Chelsea is 169-60.
“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.
“I love the game. I’m going to be very much involved.”
Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.
PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.
Vandercook Lake Football Returns, Growing Despite School's Decreased Enrollment
By
Doug Donnelly
Special for MHSAA.com
September 17, 2024
A few weeks ago, Daniel Midena noticed someone watching his Vandercook Lake football team practice in Jackson.
Upon some quick investigation, he discovered it was a friendly visit.
“I found out it was one of our alumni,” Midena said. “Turns out he just wanted to congratulate our guys on that win. I told our kids, if we do this right, the community is going to support you.”
The Jayhawks had defeated East Jackson 43-28 on Sept. 6 to win their first 11-player varsity football game since 2018.
“I’m just so proud of the kids,” he said. “They put in a lot of hard work. To just experience that win and to know, ‘Yeah, we can do this.’ That was great for the kids. This is what winning feels like. So many people reached out with congratulations – some people that I don’t even know.”
The last winning season for Vandercook Lake was in 2015. It’s been a rocky road since for the football program, which has struggled to field full varsity teams and win games for the last decade. The Jayhawks moved to 8-player football in 2020 in an effort to save the program, but by 2022 the team was down to 10 players or fewer at times. They lost games that fall by scores of 79-0, 58-0, 65-0 and 70-0 before halting the season.
Midena, 32, a physical education and health teacher at Vandercook Lake, has been the architect of the rebuild. A Brooklyn Columbia Central graduate, Midena took over the Vandercook Lake Middle School football program a couple of years ago and saw some success. One of his teams went undefeated.
Once he entered the picture, the team more than doubled its turnout for football, from 11 players in 2022 to 30 players last season. This year he has nearly 40 athletes participating on the varsity and JV.
“We were at rock bottom,” he said. “I said, ‘Let’s see if we can change this. I was able to reach some of the kids in the hallways. We were able to double the numbers. There were a lot of kids who should have been playing. They just expected to lose here and didn’t want to play. I am trying to change that – to get an expect-to-win mentality.”
He’s also teaching the game to some athletes who never had the opportunity to play youth football or learn the game growing up.
“Still today, I’m teaching things I wouldn’t think I would have to,” he said. “From not playing football, some of these just need to be taught the simple rules. Every day we teach the game more than we play it. They must know the game before they can do it. That was a big thing. We’re literally teaching basic rules and schemes.”
Midena has no trouble teaching the rules of the game. He’s officiated basketball, baseball and football for the MHSAA for several years. Last year he was one of the officials for the 11-player Division 4 Final at Ford Field.
“I think that helps big-time with the rule knowledge and teaching the kids,” he said of his referee background.
Most of all, he’s building relationships with a new era of football players at the Jackson County school. When he was asked to take over the program once the school decided to return to 11-player football, he decided to take off his referee hat and pick the coaching whistle. Having coached several of the current varsity players while they were in middle school was an advantage.
“I feel we have done a tremendous amount of growth from last year to this year,” he said. “I had relationships with them; they knew my expectations.
He is now looking to build consistency in the program.
“Most challenging is consistency,” Midena said. “That is our big word. I still fight numbers every day. Monday, we finished the JV game with 11 players, and we won. That is still a problem. The kids have to learn that you have to show up every day for practice. It’s the process over the outcome. You can’t just show up and think we are going to do okay on Friday.
“We’re still trying to drive home to the kids you have to be consistent in everything you do.”
The Jayhawks are focused on building a foundation for football teams of the future. The current team has two seniors, six juniors and more than 30 freshmen and sophomores.
While he hopes there are more wins on this year’s schedule, he is not taking anything for granted.
“We take things on a game-by-game basis,” he said. “Our goal is to go out and compete and see how we are going to do.”
Some players are pulling double duty, participating in cross country or marching band this fall.
“They run in, I give them some details, and they go out and perform in the band. We share athletes in other sports,” he said.
The Vandercook Lake school district is going through a steady decline in enrollment, something Midena says keeps him up at night. In 2008, the high school enrollment was two students shy of 400. This fall, the enrollment is 190.
“I have to keep reaching the kids that we have here,” he said. “I can only concentrate on the kids we have here at the school. That’s what I am going to continue to do – try to get more kids to come out and play football.”
Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.
PHOTOS (Top) Vandercook Lake’s Leland Barton carries the ball against East Jackson this season. (Middle) Jayhawks coach Daniel Midena, middle, high-fives his players. (Photos by Jeff Steers.)