Bush Legacy: Culture of Opportunity
By
Doug Donnelly
Special for MHSAA.com
April 6, 2018
By Doug Donnelly
Special for Second Half
CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.
What’s more, he has the unenviable task of replacing himself.
“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”
Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.
He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.
Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.
“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”
Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.
Chelsea has had only three head coaches since 1965.
“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”
Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.
“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”
If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.
“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.
“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”
While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.
“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”
It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field
He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.
“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”
Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.
“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”
In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.
His record at Chelsea is 169-60.
“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.
“I love the game. I’m going to be very much involved.”
Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.
PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.
1st & Goal: 2024 Week 3 Preview
By
Geoff Kimmerly
MHSAA.com senior editor
September 12, 2024
It’s always “rivalry week” somewhere in Michigan, and “championship week” is still a month or more away for most football contenders.
But as we finish up the first third of the 2024 regular season, this could be “opportunity week” for several teams playing in our top regional matchups highlighted below.
All nine games are part of annual series, and most of those series have been relatively one-sided of late. But that past history has set up opportunities for some of this season’s early risers, who will try to avenge 2023 defeats, shake up league standings, continue establishing themselves as teams to watch or some combination of all three.
Stay tuned. All games listed below are tonight unless noted, and keep up with results as they are reported all weekend on the MHSAA Scores page.
Bay & Thumb
Lake Fenton (2-0) at Goodrich (1-1) WATCH
Goodrich has won two straight in this series – including 34-15 a year ago – and five of the last six against the Blue Devils. This is a Flint Metro League Stars opener, and the Martians rebounded in a big way from a season-opening loss to Frankenmuth with a 47-7 win over Linden last week. Lake Fenton linebacker Hunter Carey could be key in slowing Chase Burnett and a Goodrich rushing attack that found its stride after that first-week shutout.
Keep an eye on these FRIDAY New Lothrop (1-1) at Chesaning (2-0) WATCH, Grand Blanc (1-1) at Saginaw Heritage (2-0) WATCH, Muskegon Mona Shores (2-0) at Flint Hamady (2-0), Ubly (0-2) at Harbor Beach (2-0) WATCH.
Greater Detroit
Warren De La Salle Collegiate (2-0) at Orchard Lake St. Mary’s (2-0)
De La Salle won last year’s meeting 41-27 and owns a four-game winning streak against the Eaglets. The Pilots also have been among the most impressive teams statewide to start this season with wins over Davison and Detroit Martin Luther King, while giving up a combined 16 points over those two victories. But St. Mary’s is 2-0 for the first time since 2021, and with a 50-19 season-opening win over Portage Northern especially impressive.
Keep an eye on these FRIDAY Grand Rapids Catholic Central (2-0) at Pontiac Notre Dame Prep (2-0) WATCH, West Bloomfield (1-1) at Rochester Adams (2-0) WATCH, Harper Woods (1-1) at Detroit Catholic Central (2-0) WATCH, Oxford (1-1) at Clarkston (1-1) WATCH.
Mid-Michigan
Grand Ledge (2-0) at East Lansing (2-0) WATCH
While most will point to East Lansing’s Week 5 matchup with DeWitt as the game of the year in the Lansing area, Grand Ledge will attempt to break up that excitement. The Comets are seeking to avenge a 35-21 loss to the Trojans from a year ago (and have lost five of their last six in this series) and no doubt will take some tips from Hudsonville, which edged East Lansing 14-12 last week. That defeat on the road against a top team likely will end up looking like a “good loss,” however, and the Trojans’ season-opening 31-7 win over Portage Central looked even better last week as Central fell to reigning Division 3 champion Forest Hills Central by only seven points.
Keep an eye on these FRIDAY McBain (2-0) at Beal City (2-0) WATCH, Montrose (1-1) at Durand (2-0) WATCH, Saginaw Michigan Lutheran Seminary (2-0) at Ithaca (2-0), Mason (1-1) at Williamston (0-2) WATCH.
Northern Lower Peninsula
Gladwin (2-0) at Ogemaw Heights (2-0) WATCH
The Flying Gs are flying high again with a variety of playmakers contributing to the 99 points they’ve scored over their first two games. But this trip to see a familiar opponent should be more challenging. Gladwin and Ogemaw Heights have played three straight seasons – Gladwin winning three times but Ogemaw winning last season’s playoff rematch 28-23. This time, for the first time, they’re part of the same Jack Pine Conference division, and the Falcons also earned early buzz with a 29-13 win over reigning Division 8 champion Ubly in their season opener.
Keep an eye on these FRIDAY Benzie Central (1-1) at Frankfort (1-1) WATCH, Elk Rapids (1-1) at Cheboygan (1-1) WATCH, Charlevoix (1-1) at Boyne City (1-1) WATCH, East Jordan (2-0) at Kalkaska (1-1) WATCH.
Southeast & Border
Grass Lake (2-0) at Hanover-Horton (2-0) WATCH
Hanover-Horton has played some notable opponents close over the last decade, but a one-point win last week might be a sign the Comets are on their way to building a memorable 2024. They edged frequent playoff team Michigan Center, in doing so moving to 2-0 and already equaling their season win total from a year ago. Grass Lake is another playoff regular, and Hanover-Horton actually has defeated the Warriors two of the last three seasons – although Grass Lake won last year’s matchup 32-22.
Keep an eye on these FRIDAY Saline (2-0) at Ann Arbor Pioneer (2-0) WATCH, Adrian Madison (2-0) at Clinton (1-1) WATCH, Ida (2-0) at Hudson (1-1) WATCH, Ann Arbor Skyline (1-1) at Ann Arbor Huron (1-1) WATCH.
Southwest Corridor
Constantine (2-0) at Schoolcraft (2-0) WATCH
Constantine has won this rivalry game the last two seasons including 27-21 a year ago and rumbles into this year’s edition having outscored its first two opponents by a combined 114-14 – with a 64-6 win over 2023 playoff team Benton Harbor last week. Schoolcraft has defeated returning playoff teams both of its first two games – Elkton-Pigeon-Bay Port Laker and then Centreville – and will try to finish off last season’s comeback against the Falcons that fell just short.
Keep an eye on these FRIDAY Ottawa Lake Whiteford (1-1) at Buchanan (1-1) WATCH, Parchment (2-0) at Dowagiac (1-1), Lawton (1-1) at Kalamazoo Hackett Catholic Prep (2-0), Three Rivers (1-1) at Niles (1-1) WATCH.
Upper Peninsula
Negaunee (2-0) at Calumet (2-0) WATCH
The Western Peninsula Athletic Conference Copper is loaded again, and for the second-straight season Calumet plays Negaunee, Menominee and Kingsford in back-to-back-to-back weeks with an opportunity to establish itself in the mix as well. The Copper Kings will make the push coming off a 30-14 win over Ishpeming Westwood and will try to break a two-game losing streak against the Miners after Negaunee won last season’s meeting 20-13 on the way to eventually sharing the league title.
Keep an eye on these FRIDAY Kingsford (2-0) at Gladstone (0-2) WATCH, Hancock (1-1) at Houghton (0-2), Menominee (2-0) at Ishpeming Westwood (1-1) WATCH. SATURDAY Gaylord (0-2) at Marquette (2-0).
West Michigan
Grand Rapids Forest Hills Central (2-0) at Grand Rapids Forest Hills Northern (2-0) WATCH
Forest Hills Central has owned this rivalry matchup winning all nine since the two began playing annually again in 2016. But the Huskies are coming off their winningest season since 2015 and have an opportunity to set themselves up with incredible momentum heading into a challenging league schedule that opens Week 4 with Muskegon followed by Reeths-Puffer, Mona Shores and Byron Center. FHC has won 11 straight games – with five of those, of course, coming during last season’s Division 3 title run – and has downed 2023 playoff teams Reeths-Puffer and Portage Central to start its repeat pursuit.
Keep an eye on these FRIDAY Ada Forest Hills Eastern (2-0) at Hudsonville Unity Christian (2-0), East Kentwood (1-1) at Caledonia (2-0), Grand Rapids South Christian (2-0) at Grand Rapids West Catholic (1-1), Zeeland West (2-0) at Whitehall (1-1) WATCH.
8-Player
Norway (2-0) at Crystal Falls Forest Park (2-0) WATCH
After closing last season with a pair of losses, Forest Park has popped back up impressively winning its first two games by a combined score of 87-14. The Trojans will bring that surge into this matchup with Norway, the only opponent to defeat them during last year’s 7-1 start. The Knights won last year convincingly, 40-6, and have put up a combined 102 points over the first two weeks as they look to build on last year’s 8-3 finish, their best since moving to 8-player in 2021. Norway also won this matchup in 2022.
Keep an eye on these FRIDAY Portland St. Patrick (2-0) at Mount Pleasant Sacred Heart (2-0), Climax-Scotts (1-1) at Adrian Lenawee Christian (1-1) WATCH, Mendon (2-0) at Concord (2-0) WATCH, Au Gres-Sims (1-1) at Rogers City (1-1).
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PHOTO Fenton defenders begin to bring down Haslett's Cornelius Malone (5) during the Tigers' 21-14 win in Week 2. (Photo by Terry Lyons.)