Bush Legacy: Culture of Opportunity
By
Doug Donnelly
Special for MHSAA.com
April 6, 2018
By Doug Donnelly
Special for Second Half
CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.
What’s more, he has the unenviable task of replacing himself.
“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”
Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.
He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.
Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.
“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”
Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.
Chelsea has had only three head coaches since 1965.
“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”
Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.
“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”
If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.
“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.
“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”
While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.
“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”
It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field
He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.
“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”
Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.
“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”
In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.
His record at Chelsea is 169-60.
“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.
“I love the game. I’m going to be very much involved.”
Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.
PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.
1st & Goal: 2025 8-Player Finals Preview
By
Geoff Kimmerly
MHSAA.com senior editor
November 21, 2025
The competition truly will be superior again at Saturday’s 8-Player Football Finals at Northern Michigan University’s Superior Dome.
Three of four teams playing in the two championship games are undefeated – and the one loss among the four came when two played each other during the final week of the regular season.
Blanchard Montabella and Martin will kick off at 11 a.m., and Felch North Dickinson and Portland St. Patrick follow at 2 p.m. Tickets cost $10 and are good for both games, and may be purchased online through NMU or at the door – click for details.
Both games will be broadcast by the NFHS Network:
Audio of both games will be streamed live on MHSAANetwork.com.
Below is a look at all four finalists:
Division 1
BLANCHARD MONTABELLA
Record/Rank: 11-1, No. 2
Coach: Tim Webb, sixth season (32-23)
League finish: First in Mid-State Activities Conference Blue
Championship history: Has never played in an MHSAA Final.
Best wins: 32-28 over No. 3 Norway in Semifinal, 26-0 (Regional Final) and 36-26 over No. 9 Merrill, 64-26 (Regional Semifinal) and 54-18 over Breckenridge.
Players to watch: RB/DB Austin Jensen, 5-10/155, jr. (828 yards/14 TDs rushing, 681 yards/6 TDs receiving); QB Gabe Kauffman, 5-9/160, jr. (1,215 yards/14 TDs passing, 481 yards/9 TDs rushing); RB/LB Brady Kieff, 5-10/160, sr. (1,561/19 TDs rushing); DL Cody Omo, 6-0/160, sr. (95 tackles, 12 sacks).
Outlook: Montabella’s longest playoff run has included its first Regional title and second-straight league championship, The Norway win – during which the Mustangs came back from a 20-point deficit – was Montabella’s only single-digit win, with the lone defeat to Division 2 finalist Portland St. Patrick. Kieff missed all of last season but has led a rushing attack that averages nearly 300 yards and five touchdowns per game. Omo made the all-state second team last season. Junior linebacker Mason Bogart always seems to be around the ball and has 145 tackles.
MARTIN
Record/Rank: 12-0, No. 1
Coach: Brad Blauvelt, eighth season (78-14)
League finish: First in Southwest Michigan 8-Man Football League Red
Championship history: Three MHSAA Finals titles (most recent 2023).
Best wins: 20-8 over No. 5 Kingston in Semifinal, 36-20 over No. 10 Climax-Scotts in Regional Final, 48-26 over Division 2 No. 6 Grand Rapids Sacred Heart, 52-6 over Gobles, 58-20 over Bridgman.
Players to watch: QB/S Haylen Buell, 5-10/175, sr. (1,528 yards/32 TDs rushing, 866 yards/13 TDs passing); WR/DB Weson Elkins, 6-0/170, sr. (408 yards/6 TDs receiving); RB/OLB Seth Toris, 5-3/155, jr. (1,331 yards/10 TDs rushing); OL/DL Peyton Schuring-Harris, 6-3/280, sr. (Statistics through Regional Finals.)
Outlook: Martin is back at Superior Dome after most recently winning back-to-back championships in 2022 and 2023. Buell as a sophomore was among the team’s leading rushers and receivers in the 2023 title game, and he earned an all-state honorable mention last year at linebacker. The Clippers’ closest game this season was the Semifinal win; no other opponent has come closer than two touchdowns. Senior Bryer Watson also has been among offensive leaders, with 562 yards and nine touchdowns rushing and 379 yards and five TDs receiving heading into the Semifinal.
Division 2
FELCH NORTH DICKINSON
Record/Rank: 12-0, No. 7
Coach: Mike Christian, 10th season (37-59)
League finish: First in Great Lakes Eight Conference Central
Championship history: 11-Player Class D runner-up 1998.
Best wins: 44-28 over No. 2 Onekama in Semifinal, 32-12 (Regional Final) and 38-34 over Lake Linden-Hubbell, 40-22 over St. Ignace in Regional Semifinal.
Players to watch: TE/DE Trenton Kramer, 6-4/190, jr. (1,062 yards/18 TDs receiving); FB/LB Jason Graham, 5-8/160, jr. (1,207 yards/17 TDs rushing); QB/DB Brady Jungwirth, 5-10/155, sr. (1,888 yards/28 TDs passing); HB/LB Tyler Fleming, 5-3/110, sr. (612 yards/6 TDs rushing). (Statistics through Regional Final.)
Outlook: North Dickinson has gone from not having a team two years ago to reaching its first championship game in nearly three decades. The Nordics have played only one single-digit game this fall, defeating Lake Linden-Hubbell by four in their season opener before winning the rematch two weeks ago by 20. North Dickinson missed the playoffs last season but did win their final five games, giving them a current 17-game unbeaten streak. Jungwirth’s ability to throw gives the Nordics more balance than most, and Kramer was averaging 19.3 yards per catch heading into last week.
PORTLAND ST. PATRICK
Record/Rank: 12-0, No. 3
Coach: Patrick Russman, 19th season (138-61)
League finish: First in MSAC Red
Championship history: 11-Player Class D champion 1992, five runner-up finishes.
Best wins: 36-15 over No. 4 Deckerville in Semifinal, 51-22 over No. 1 Mendon in Regional Final, 14-7 over No. 9 Morrice, 42-16 over Division 1 No. 2 Blanchard Montabella, 62-12 over Division 1 No. 9 Merrill.
Players to watch: QB/DB Jerryd Scheurer, 5-1/165, jr. (572 yards/10 TDs passing, 306 yards/11 TDs rushing, 32 tackles/7 interceptions); RB/DB Brady Leonard, 6-0/185, sr. (1,263 yards/17 TDs rushing, 55 tackles/10 interceptions); RB/DB Hudson King, 5-8/160, sr. (932 yards/16 TDs rushing); OL/LB Augustus Teachworth, 6-3/190, sr. (85 tackles)
Outlook: St. Patrick most recently finished Division 2 runner-up in 2017, 2019 and 2020 and will make this trip to Superior Dome after navigating arguably the toughest playoff path of any team in 8-player. After defeating Division 1 finalist Montabella in Week 9, the Shamrocks opened the postseason with a 62-16 win over Marion before taking on Mendon and Deckerville, and Morrice is the only opponent this fall to get closer than 21 points. It’s easy to point to the powerful offense, but the defense has given up only 10.2 points per game and been opportunistic with 24 interceptions and seven fumble recoveries.
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