Bush Legacy: Culture of Opportunity
By
Doug Donnelly
Special for MHSAA.com
April 6, 2018
By Doug Donnelly
Special for Second Half
CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.
What’s more, he has the unenviable task of replacing himself.
“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”
Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.
He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.
Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.
“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”
Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.
Chelsea has had only three head coaches since 1965.
“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”
Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.
“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”
If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.
“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.
“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”
While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.
“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”
It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field
He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.
“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”
Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.
“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”
In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.
His record at Chelsea is 169-60.
“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.
“I love the game. I’m going to be very much involved.”
Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.
PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.
Everyone Knows Riverview's ID: Pirates Bringing Full House with Powerful T
By
Doug Donnelly
Special for MHSAA.com
September 5, 2024
Several years ago, Riverview football coach Derek McLaughlin was talking to a colleague about his football team when something he said struck a chord.
“I was talking to a coach that I had coached against when I was struggling, and he said something to the effect of we didn’t have an identity,” McLaughlin said.
Those days are long gone.
The Pirates and their full-house T rushing attack have become one of the most identifiable football programs in southeast Michigan. They have won or shared four straight Huron League titles, haven’t lost more than three games in a season since 2015 and are hoping for an eighth-straight playoff appearance this year.
McLaughlin said he learned by making mistakes.
“We really like the full-house T, and we went all in,” he said. “It wasn’t good the first year. It wasn’t good at all. We’ve gotten better coaching it. There is still stuff that we need to learn, but that’s what we are. We have an identity. “
Riverview has built its team around the full-house T. Opponents know what they are going to face – they just have to line up and defend it. The deeper the Pirates go into running the same system year-after-year, the harder it seems to stop.
“The kids come into our program or to the varsity and have a basic idea of what they need to do,” McLaughlin said. “It comes down to technique. You can hone in on your craft and get more reps. That’s the mindset that we have. It doesn’t always go perfectly. There are things you must do to get better.”
McLaughlin feels with the offense being so consistent from week-to-week and year-to-year, the coaches can spend more time in practice on teaching technique and, more importantly, focusing on defense.
“You really don’t get the kids that long during a day,” he said. “We try to be consistent with our reps. We are all about limiting the mistakes.”
The Pirates have a host of returning players from last season’s 9-2 team that lost in the second round of the playoffs, including leading rusher Ian Adams, who ran for more than 1,500 yards and was one of the top tacklers on the team.
In the season opener against Detroit Renaissance, Adams carried the ball only four times but had 136 yards and two touchdowns. Another back, Nathan Pinkava, also had two touchdowns and more than 100 yards rushing.
Pinkava is one of the four team captains this season along with center/defensive lineman Garrett Timmerman, quarterback and safety Lucas Thompson, and linebacker and tight end Chris Sarnacki.
When the team voted to select them during the preseason, Timmerman was nearly unanimous.
“He’s a great kid who works really hard,” McLaughlin said.
There are 47 players total. Several will get a chance to carry the ball at some point.
“A lot of different backs carry the ball,” McLaughlin said. “In our offense, we’re trying to hide the ball and those four guys in the backfield all get touches at one time or another. We have plays for each of them in the system. There’s a fairly good distribution of who gets the ball.”
McLaughlin is 77-24 in 10 seasons at Riverview. In 2017 and 2022, the Pirates reached the MHSAA Semifinals.
The 2017 team rebounded from a 2-7 season the year before with a remarkable turnaround of nine wins.
As the Pirates’ legend grows, opponents tend to circle the Riverview game on their schedule. Everyone wants to knock off the team on top of the mountain.
“Because of the success we have had – a lot of teams will come to play against us,” McLaughlin said. “They play us tough. We must be ready each week. Some of these kids have never played varsity before, and they do not quite understand yet that every week is a rivalry game. We get the kitchen sink thrown at us. It is great. I think our league prepares us well.”
Monroe St. Mary Catholic Central coach Adam Kipf is one of the league coaches who has to prepare every season for Riverview’s full-house T.
“I have a lot of respect for Coach McLaughlin,” Kipf said. “He does things the right way and demands a lot of his players. We know that when we play them, the pads are strapped tight and to be ready for a long, physical game. I think their style of play reflects him as a leader. It's nothing flashy, just hard-nosed football, gritty football, which resonates with those kids and the Riverview community.”
Riverview went 9-2 last season and shared the league title with Carleton Airport. The Jets defeated Riverview in Week 2, stopping Riverview’s 22-game Huron League win streak.
McLaughlin is not out for revenge this week when Riverview hosts Airport to start the conference schedule.
“None of that matters when you start a new year,” he said. “Nothing you’ve done in the past really matters. You have to make a difference now.
“It starts in the offseason and goes on through the summer. That is what we preach to the kids. It doesn’t make any difference if you had a bad season the year before or a great season the year before; you have to come to work. You have to make yourself better physically and be prepared.
“We focus entirely on one game at a time. That’s how we are always going to do it as long as I’m here.”
It’s an identity thing.
Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.
PHOTOS (Top) Riverview’s Nathan Pinkava carries the ball and eludes a Monroe St. Mary Catholic Central defender during their 2023 matchup. (Middle) Pirates coach Derek McLaughlin shares a moment with his team. (Below) Ian Adams (15) attempts to break a tackle. (Pinkava photo by Stephanie Hawkins; McLaughlin and Adams photos courtesy of the Riverview athletic department.)