Bush Legacy: Culture of Opportunity
By
Doug Donnelly
Special for MHSAA.com
April 6, 2018
By Doug Donnelly
Special for Second Half
CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.
What’s more, he has the unenviable task of replacing himself.
“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”
Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.
He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.
Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.
“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”
Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.
Chelsea has had only three head coaches since 1965.
“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”
Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.
“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”
If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.
“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.
“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”
While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.
“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”
It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field
He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.
“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”
Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.
“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”
In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.
His record at Chelsea is 169-60.
“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.
“I love the game. I’m going to be very much involved.”
Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.
PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.
1st & Goal: 2024 Week 1 Preview
By
Geoff Kimmerly
MHSAA.com senior editor
August 29, 2024
The captivating West Michigan sunset seen through the camera lens above is characteristic of the first few weeks of Michigan high school football season, when games begin in daylight before “Friday Night Lights” bring a later-night glow to communities all over both peninsulas.
That enchantment returns this weekend with 249 season openers tonight, 58 more Friday and one Saturday for the 603 varsity football teams set to play in our state this season.
More than 225 of those varsity games are scheduled to be broadcast this weekend on MHSAA.tv, including all four being played at Wayne State as part of the Xenith Prep Kickoff Classic and all four of the Vehicle City Gridiron Classic being played at Grand Blanc High School today or Kettering University on Friday. Click the names of the events for specific broadcast landing pages for those showcases.
As you’ll find at the start of every football weekend, below are glances at several matchups across the state that are most intriguing. All games are tonight unless noted, and follow the MHSAA Scores page all weekend for scores as they’re submitted.
Bay & Thumb
Goodrich (11-2) at Frankenmuth (11-2) WATCH
This is a rematch of last season’s 14-8 Goodrich win, clinched on a score with 18 seconds to play. It was Frankenmuth’s only loss until the Division 5 Semifinals, and the Martians went on to make the Semifinals in Division 4. Big things are expected of both again, as both are ranked No. 3 in their respective divisions in preseason polls by the Michigan High School Football Coaches Association.
Keep an eye on these THURSDAY Harbor Beach (9-2) at Cass City (8-3) WATCH, Ogemaw Heights (9-2) at Ubly (14-0) WATCH, Muskegon Mona Shores (7-4) vs. Grand Blanc (6-5) WATCH, Almont (12-2) at Marysville (8-3).
Greater Detroit
Warren De La Salle Collegiate (11-3) vs. Davison (12-1) at Wayne State WATCH
This is another rematch from a year ago and the premier clash at the Xenith Prep Kickoff Classic. Last time, Davison trailed 14-0 at halftime before winning 31-26 – and the Cardinals weren’t stopped until the Division 1 Semifinals. De La Salle bounced back to take its season even farther, finishing at Ford Field for the fourth straight and this time as Division 2 runner-up. The Pilots are the favorites in the MHSFCA Division 2 poll, and Davison is ranked No. 5 in Division 1.
Keep an eye on these THURSDAY Clinton Township Chippewa Valley (9-3) at West Bloomfield (10-3) WATCH. FRIDAY Belleville (13-1) vs. Clarkston (6-6) at Wayne State WATCH, Redford Union (7-3) at Harper Woods (11-3), Dexter (7-4) at Livonia Franklin (6-4) WATCH.
Mid-Michigan
North Muskegon (12-1) at Pewamo-Westphalia (10-2) WATCH
North Muskegon set the tone for its winningest season all-time last fall with a 17-14 win over the Pirates in the opener, and the Norsemen set the record with a 28-27 victory over P-W in a Division 7 Regional Final rematch before ending their run the next week. Those, of course, were the Pirates’ only losses of 2023, and they enter this fall No. 3 in Division 7 while North Muskegon is unranked.
Keep an eye on these THURSDAY Portage Central (8-2) at East Lansing (10-3) WATCH, Hudson (8-3) at Fowler (8-2), Lansing Sexton (8-2) at Lansing Everett (5-5) WATCH, DeWitt (7-3) at Haslett (8-4).
Northern Lower Peninsula
Reed City (9-4) at Kingsley (12-2)
Kingsley started its 2023 season with a 46-12 win over Reed City and ended the fall as Division 6 champion – a week after defeating Reed City again in a Semifinal 37-7. That alone should have the Coyotes revved for a big start this time, and after also closing last year with eight wins over their last nine games. Kingsley is ranked No. 2 and Reed City No. 8 heading into this meeting.
Keep an eye on these THURSDAY Gaylord (11-1) at Traverse City West (4-5) WATCH, Manistee (8-3) at Kalkaska (4-5). FRIDAY Elk Rapids (4-5) at Benzie Central (5-5), Charlevoix (9-2) at Traverse City St. Francis (4-5) WATCH.
Southeast & Border
Gibraltar Carlson (10-2) at Carleton Airport (10-2)
After losing to Airport 31-10 in their season opener a year ago, Carlson went on to win its next 10 games and set a program record for victories to go with league and District titles. Airport’s finish, meanwhile, was its best since 2003 and included a District title as well. The winner tonight could attract some attention quickly; both enter this fall unranked by the MHSFCA.
Keep an eye on these THURSDAY Adrian (6-4) at Ann Arbor Pioneer (6-4) WATCH, Monroe St. Mary Catholic Central (6-5) at Clinton (10-2), Michigan Center (7-3) at Jackson Lumen Christi (13-1), Brighton (5-5) at Saline (9-2) WATCH.
Southwest Corridor
Niles (10-2) at St. Joseph (6-4), Friday WATCH
The Vikings’ 55-0 win over St. Joseph to begin last season set the pace for a record-setting run as well as they reached double-digit wins for the first time – and with their lone losses of 2023 by a combined eight points. Niles enters this season No. 6 in Division 4, but the unranked Bears no doubt would love to spoil things after rebounding from last year’s defeat to extend their playoff streak to nine straight seasons.
Keep an eye on these THURSDAY Battle Creek Harper Creek (6-4) at Battle Creek Lakeview (3-6) WATCH, Saugatuck (8-3) at Buchanan (7-4) WATCH, Union City (6-4) at Centreville (5-5) WATCH, Berrien Springs (6-4) at Kalamazoo Hackett Catholic Prep (5-5).
Upper Peninsula
Gladstone (9-3) at Marquette (5-4)
These longtime past Great Northern Conference foes went their separate ways again a year ago, but met for a nonconference opener won by Gladstone 36-7 – and that gave Gladstone back-to-back wins in the near-annual series for the first time since 2008 and 2009. Although neither is ranked at the start of this season, both always are expected to be near the top in the Upper Peninsula.
Keep an eye on these THURSDAY Ishpeming Westwood (1-8) at Bark River-Harris (5-4) WATCH, Escanaba (2-7) at Kingsford (10-2) WATCH, Iron Mountain (11-1) at Houghton (3-6). FRIDAY Marinette, Wis. (3-6) at Menominee (11-3).
West Michigan
Detroit Cass Tech (7-4) at Rockford (11-1) WATCH
This is another of the most anticipated matchups statewide this week, and this is the first time these teams will meet despite both being Division I championship contenders most of the last two decades. Rockford is ranked No. 2 in Division 1 after suffering its only loss last season against Davison in a Regional Final. Cass Tech is ranked No. 4 after ending last year’s run with a District Final loss to eventual champion Southfield Arts & Technology.
Keep an eye on these THURSDAY Paw Paw (9-2) at Big Rapids (10-2) WATCH, East Grand Rapids (7-3) at Lowell (6-4) WATCH, Muskegon Reeths-Puffer (7-3) at Grand Rapids Forest Hills Central (13-1). FRIDAY Zeeland West (9-4) at Muskegon (12-2).
8-Player
Au Gres-Sims (7-3) at Alcona (8-2) WATCH
Alcona ended a two-game losing streak against the Wolverines last season while in the midst of a perfect run to the North Star League Big Dipper title. On the other sideline, that 42-12 loss was Au Gres-Sims’ first of the fall and started a 1-3 run to close the Wolverines’ season as they finished second in the NSL Little Dipper. They remain in different divisions and could both emerge as league champions over the next two months.
Keep an eye on these THURSDAY Gobles (8-3) at Colon (4-5), Gaylord St. Mary (6-3) at Rudyard (6-4), Climax-Scotts (10-1) at Grand Rapids NorthPointe Christian (6-3). FRIDAY Crystal Falls Forest Park (7-3) at Newberry (7-3).
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(PHOTO by Tim Reilly.)