Bush Legacy: Culture of Opportunity

By Doug Donnelly
Special for MHSAA.com

April 6, 2018

By Doug Donnelly
Special for Second Half

CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.

What’s more, he has the unenviable task of replacing himself.

“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”

Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.

He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.

Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.

“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”

Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.

Chelsea has had only three head coaches since 1965.

“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”

Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.

“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”

If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.

“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.

“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”

While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.

“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”

It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field

He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.

“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”

Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.

“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”

In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.

His record at Chelsea is 169-60.

“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.

“I love the game. I’m going to be very much involved.”

Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.

PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.

In the Long Run: Only 15 Rushers Share State Record with 99-Yard Scoring Sprint

By Steve Vedder
Special for MHSAA.com

August 26, 2024

Jakob Price remembers the defense forcing him into a subtle change of plans at the line of scrimmage, then about a dozen seconds later finishing his run into the MHSAA record book.

It's a rare story that only 15 football players in MHSAA history can tell, most involving similar circumstances. A couple of key blocks, the opening of but a sliver of a hole, a fortuitous breakdown on defense including a broken tackle or two, capped, in many cases, by simple luck.

When it comes to a rusher busting loose on a 99-yard run, there is much that has to fall into place. In the case of Price, a sophomore at Muskegon when he became the last player to make that rare record-tying dash on Oct. 8, 2021, it was all the above.

"I remember we ran what we called a "power 6" and I hit the line hard," Price said. "I saw that the hole off the center was clogged, and I thought I was going to get hit, but I made a move. Three guys had a shot at me, but someone took out the tackle with a block and I saw nothing but green. It was almost a safety, but then this hole opened up and I was gone."

Muskegon's Jakob Price (left) makes a move on the way to a 99-yard touchdown run against Muskegon Mona Shores in 2021.In comparison, for instance, there have been 81 players who've thrown for at least six touchdowns in a game. But only 15 players in Michigan history have snatched a handoff and sped 99 yards to pay dirt. It's a wide cast of characters that stretches from one player who has played in 12 major league baseball games to another who collected three times as many receiving yards as rushing and whose previous longest run had been a modest 25.

The first 99-yard run chronicled in the MHSAA record book was by James Edington of Morrice, who raced 99 yards against Kingston on Oct. 29, 1999. Edington's run was one of his last during an outstanding four-year career that included being named all-state three times. He remembers the play, which came late in a playoff game, being an inside trap where he broke at least two tackles. Edington said the play wasn't designed for anything more than to keep the defense from notching a safety.

"I was just trying to get out of the end zone, get us some room," said Edington, who remembers having 4.7 speed in the 40-yard dash. "I remember it was at the end of the game and I was so tired. I was a two-way player who rarely came off the field. I know that in a 99-yard run the blocks have got to be there when the defense hits the box. I knew if I could just get past this linebacker, there was a lot of green grass in front of me."

Morrice, coincidentally, also is the only program to have a 99-yard runner in 8-player football. Morrice switched from 11 to 8-player with the start of the 2014 season, and Jake Rivers made the 99-yard sprint twice in 2015.

Saugatuck coach Bill Dunn is the only coach to have two players on the list, including his son Blake, on Sept. 25, 2015, against Decatur.

From a coaching standpoint, Bill Dunn said there is nothing like a crushing 99-yard burst to change a game's momentum. When a team is clinging to the ball at its 1-yard line, the possible outcomes are seemingly dark – from surrendering a safety to a punt that puts the opposition in prime position to score.

"A lot of things have to happen in a 99-yard run," Dunn said. "There can absolutely be luck. And it can be a backbreaker. You got a team at the 1-yard line, and the defense knows it's going to get good field position with a punt. But instead you get a guy who breaks one for 99."

This chart shows every player in MHSAA history to run 99 yards on one carry. Blake Dunn, now a prospect in the Cincinnati Reds system, was an all-state sprinter in high school as part of earning 16 varsity letters across four sports. Dunn said he made a "mid-line read" after the fullback dove into the line. The defense collapsed on him, Dunn cut back against the grain and was off to the races.

"Our fullback dove down the mid-line, and my read crashed down to him," said Dunn, whose 101 career touchdowns are fourth in state history while his 6,954 rushing yards rank eighth.

"When I followed my blocks through the hole, there was a bunch of open grass. I think there might have been a linebacker that almost tripped me up from the backside, but nobody was able to get me and then 99 yards later it ended in a touchdown. It was pretty cool fun in the moment and fun to look back on it now."

Kyle Raycraft of Frankenmuth made his 99-yard run against Caro on Sept. 5, 2003. Like many of his brethren’s stories, Raycraft, who remembers running for more than 200 yards and three or four touchdowns in the game, said the play came down to a couple of blocks, shaking off potential tacklers, and having daylight in front of him.

"I went up the middle and got good blocking at the line and broke a couple tackles," said Raycraft, also an all-state sprinter and currently an emergency room doctor in Sault Ste. Marie. "I really didn't think that much of it at the time. I think it got us the lead at a key time and that was exciting, but I didn't think it was so rare. There's been a lot of high school football and only (15) kids have done this, so that's a pretty short list."

Matthew Hoffman of Sanford Meridian, by his own admission, wasn't particularly fast. So speed played a minimal part in his run Sept. 11, 2015, against Beaverton.

Hoffman ran track in the spring, but not as a sprinter; he ran distances. His piece of football history was more a result of getting a couple of key blocks, breaking through the line, making a cut and finding running room along the sideline.

"I broke to the line and swerved to the left to the sidelines," said Hoffman, now a certified rescue boat operator working on the Gordie Howe International Bridge for the Bridging North America company. "I was quick and shifty and I'd get a few breakaways, but I wasn't fast. I think the defense was looking for me on the right side, and it was a counterplay to the left. The offensive line did a great job on that play.

Saugatuck's Nick Stanberry breaks away for a 99-yard TD run against Kent City in 2018."It was exciting, but (instead of records) it was more it just happened so quickly. People met me in the end zone after the play was over, but then we were just focused on defense and the next play."

Coleman's Mitch Franklin has another different slant on his 99-yard story. He was primarily a receiver who recorded 1,014 yards at that position as opposed to around 300 as a running back. But on Sept. 13, 2014, against Charlevoix, Franklin took advantage of a rare handoff after a quarterback sneak had netted virtually no gain on first down.

"Best blocking we had all year. A hole opened up, I stiff-armed a guy and just ran," said Franklin, a former Gladwin County sheriff’s deputy. "I remember I was fortunate to run on our right side where we had bigger guys. It was fortunate that we caught the defense off guard. I think it was about our first power run that game and a lot of fortunate things had to happen.

"One of the things I remember is our principal patting me on the back and telling me what a good run it was."

While the members of the select 99-Yard Club may have different memories as to how they successfully dashed from their team's 1-yard line into the other team's end zone, their goals were the same: Just somehow move their team from the shadow of their own goalposts into more favorable territory.

And one last goal, recalled Franklin.

"Hey, you just don't want to make that long drive home with a big, fat ‘L,’” he said. "You want to win the game. That's what was important."

The MHSAA is continuously adding to its record books, and there is no deadline for an accomplishment to be submitted. Find directions to do so and the football record books in full at this link

PHOTOS (Top) Coleman's Mitch Franklin (right) turns upfield during a 99-yard scoring run against Charlevoix on Sept. 13, 2014. (Middle) Muskegon's Jakob Price (left) makes a move on the way to a 99-yard touchdown run against Muskegon Mona Shores in 2021. (Below) Saugatuck's Nick Stanberry breaks away for a 99-yard TD run against Kent City in 2018. (Photos provided by Franklin, Price and the Saugatuck football program.)