Bush Legacy: Culture of Opportunity
By
Doug Donnelly
Special for MHSAA.com
April 6, 2018
By Doug Donnelly
Special for Second Half
CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.
What’s more, he has the unenviable task of replacing himself.
“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”
Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.
He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.
Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.
“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”
Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.
Chelsea has had only three head coaches since 1965.
“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”
Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.
“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”
If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.
“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.
“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”
While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.
“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”
It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field
He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.
“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”
Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.
“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”
In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.
His record at Chelsea is 169-60.
“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.
“I love the game. I’m going to be very much involved.”
Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.
PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.
Saginaw United Era Begins with Memorable Welcome, Game-Like Atmosphere
By
Paul Costanzo
Special for MHSAA.com
August 13, 2024
SAGINAW – James King wanted to reward his Saginaw United players Monday for their hard work throughout the summer.
He wanted to make a moment for them on the first day of practice for a new program, so they held it under the lights at Saginaw High and invited the public to come watch.
They deserved it, and for what they’re trying to accomplish, they needed it.
But when the moment came, the first-year coach and former Saginaw Arthur Hill star found it was quite a moment for himself, as well.
“That was probably one of the most emotional walkouts I’ve ever took,” King said. “To go back and come back out and kind of breathe it in was like, ‘Damn.’ This was me at one point, following another coach as a leader of a program that I helped lead and build at Arthur Hill from nothing to (Saginaw) Valley champs and the playoffs two years in a row. But (Monday) was probably my most emotional walkout. I didn’t know my playoff game was going to be my last game, so I didn’t have that emotional walkout. That was very emotional.”
Monday was the opening day for fall sports practices in Michigan, and nearly 100,000 student-athletes were expected to be taking practice fields across the state. Some schools began during the earliest morning hours, going under the lights at midnight, while many others had more typical early-morning or afternoon practices.
In Saginaw, where the new season is also part of a new era with the opening of Saginaw United High School, King created a game-like atmosphere for his players, complete with specialists warming up early and the team running onto the field with music playing and fans cheering them on.
“This is for them,” King said while pointing toward his players. “Everybody is here for them. I told them, ‘You worked all summer to get through Hell Week and once you get through Hell Week, this is it. This is football season. It’s August. Nothing else matters in the world to me. It’s football season.’ And these kids have absolutely bought into that, and this is what those kids deserve. They deserve their community, their family, their friends to be able to come out and support them. This is big for them.”
The energy was certainly there for the players.
“We’re just happy to be here for real,” junior receiver Dion’Quavis Hardy said. “New season, new coaches, so we’re excited to see how this program is going to be this year.”
For the past three seasons, Arthur Hill and Saginaw High have combined forces as a co-op during football season. That co-op has finished a combined 0-27 over the past three seasons, but on Monday, it was stressed that this is a clean slate and a chance to build a program from scratch.
“New coaches, new players, new everything,” junior quarterback Jordan Allen said. “We’re a brotherhood, like a family. One big happy family.”
King added that the program is 0-0, and this group of players represents a beginning, not a continuation of that co-op.
“We’re Saginaw. It’s Saginaw United. We’re the Phoenix. We’re rising,” he said. “This is for Saginaw, and these kids deserve it. This community absolutely deserves it. I’m going to bleed (Arthur Hill) blue and gold for the rest of my life, but on top of that blood now is black and silver, and that will never change. This city will absolutely love what we’re doing, and the Phoenix represents everything that we’re about to accomplish and what we’re doing right now, not only as a football team, but as a community and as a school.”
Saginaw will play in the Saginaw Valley League Red and is listed as a Division 2 school, based on an enrollment count of slightly more than 1,200 students.
With its football complex still under construction, it is practicing and playing at Saginaw High this season. But six of the Phoenix’s nine regular-season games will be played on the road, including the opener Aug. 29 at Freeland.
Turnout has been good throughout the summer, as King said there are about 85 players from freshmen through varsity, and as many as 15 others who could be in the mix as the season starts. He expects the Saginaw United freshmen team to have more than 30 players, a good sign for the future.
While that group has been turning up for workouts, it’s also been showing up the community, as King said the team has participated in 12 events throughout the city during the spring and summer. It’s the program’s way of giving back, and, for King, another way to help his players grow off the field.
“No. 1 for me is our youth,” he said. “And this is our youth, and I’m able to give back the way people gave back to me. Without the coaches I had, I could tell you right now, I wouldn’t be where I’m at. And that’s what I want to be, that’s what all our coaches want to be for them. This coaching staff, I couldn’t ask for more. It’s the most dedicated program I could ask for.”
Paul Costanzo served as a sportswriter at The Port Huron Times Herald from 2006-15, including three years as lead sportswriter, and prior to that as sports editor at the Hillsdale Daily News from 2005-06. He can be reached at [email protected] with story ideas for Genesee, Lapeer, St. Clair, Sanilac, Huron, Tuscola, Saginaw, Bay, Arenac, Midland and Gladwin counties.
PHOTOS (Top) Saginaw United players take to the field at the former Saginaw High on Monday for their first practice as a new school and program. (Middle) United coach James King joins his players in walking out to the field. (Below) Phoenix players play catch during their first practice. (Photos by Paul Costanzo.)