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Bush Legacy: Culture of Opportunity

By Doug Donnelly
Special for MHSAA.com

April 6, 2018

By Doug Donnelly
Special for Second Half

CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.

What’s more, he has the unenviable task of replacing himself.

“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”

Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.

He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.

Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.

“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”

Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.

Chelsea has had only three head coaches since 1965.

“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”

Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.

“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”

If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.

“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.

“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”

While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.

“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”

It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field

He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.

“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”

Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.

“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”

In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.

His record at Chelsea is 169-60.

“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.

“I love the game. I’m going to be very much involved.”

Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.

PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.

Ogemaw Heights senior quarterback Eion Jones runs for a first down during his team’s Division 5 District Final win over Kingsford on Saturday.

1st & Goal: 2025 Playoffs Week 2 Review

By Geoff Kimmerly
MHSAA.com senior editor

November 11, 2025

Kent City, Hanover-Horton, Springport, St. Clair Shores Lakeview and Allen Park Cabrini hoisted football District championship trophies for the first time.

MI Student AidBlanchard Montabella brought home its first Regional title and also was among a handful of teams that set school wins records during a highlight-filled second weekend of the MHSAA Football Playoffs.

We checked in with all eight 8-Player Regional Finals below and also glanced at 32 of our 11-Player District championship games as the field was reduced to 72 teams.  

11-Player Division 1

HEADLINER Clarkston 44, Grand Blanc 22 Three players scored multiple touchdowns and Clarkston (10-1) held Grand Blanc to well below half of its season average of 48 ppg in dealing the Bobcats (10-1) their only loss. The District title was the Wolves’ third in four years. Click for more from the Oakland Press.

District Digest East Kentwood 49, Howell 41 The Falcons claimed their first District championship since 2014 and ended Howell’s season a win shy of what would have been a second straight for the Highlanders (9-2). Hudsonville 42, Rockford 31 The Eagles (11-0) finished a season sweep of the Rams (8-3) for the first time to repeat as District champs. Rochester Adams 43, Rochester Hills Stoney Creek 18 These Highlanders (9-2) won their fourth District title over the last five seasons, pulling away after previously defeating Stoney Creek (7-4) by only six points in Week 6.

11-Player Division 2

HEADLINER Traverse City Central 16, Muskegon 14 The Trojans (7-4) have opened these playoffs with a pair of unforgettable two-point wins, this one to claim their first District title since 2021. The Big Reds closed a solid rebound season also at 7-4 after finishing 3-5 a year ago. Click for more from the Traverse City Record-Eagle.

District Digest Orchard Lake St. Mary’s 35, Bloomfield Hills Brother Rice 14 The Eaglets (8-2) saw their three-year winning streak over Rice (6-5) end with a 43-31 loss in Week 8, but they reversed that result to win a third District title over four seasons. Dexter 41, South Lyon 27 The Dreadnaughts (10-1) claimed their second District title over the last four years and delivered South Lyon (10-1) its lone loss by overcoming a defense that had given up only 12 points per game. Portage Central 34, Byron Center 7 After allowing more than eight points in a game (19) last week for the first time all season, Central (11-0) was back to its single-digit success in ending this run for last season’s Division 2 runner-up Bulldogs (7-4).

11-Player Division 3

HEADLINER Zeeland West 48, St. Joseph 24 If reigning Division 3 champion Zeeland West is going to return to Ford Field, the Dux are going to pile up plenty of miles along the way. West (8-3) went on the road for not only the second time this playoffs, but fifth-straight week and defeated St. Joseph (6-5) in a District Final for the second-straight season. West heads to Lowell next. Click for more from the Holland Sentinel.

District Digest Mount Pleasant 42, Gaylord 0 The Oilers (11-0) put up perhaps their most impressive performance against one of their most notable opponents, claiming their third shutout this season in handing Gaylord (10-1) its lone defeat. Lowell 28, Middleville Thornapple Kellogg 21 The Red Arrows (9-2) jumped out to a 21-0 halftime lead and held on for a first District title since 2016, ending MTK’s run at 7-4. Fenton 35, Adrian 7 The Tigers (8-3) also earned their first District championship since 2016, ending Adrian’s winningest season since 2010 at 9-2.

11-Player Division 4

HEADLINER Goodrich 27, Chelsea 7 Make that 24 straight wins and four straight District championships for the reigning Division 4 champion Martians, who this week will pursue a fourth-straight Regional title as well. Goodrich (11-0) stopped a Chelsea offense that hadn’t scored fewer than 28 points in a game. The Bulldogs finished 9-2. Click for more from the Flint Journal.

District Digest Big Rapids 48, Escanaba 18 The Cardinals (10-1) made the trip north and came back with their second District title in three seasons, ending Escanaba’s best run this decade at 9-2. Williamston 42, Haslett 21 The Hornets (11-0) trailed 21-7 at halftime but scored 28 unanswered points during the third quarter to clinch a first District title since 2020 and end Haslett’s season at 8-3. Portland 28, Grand Rapids Christian 0 After surviving a first-round matchup with Grand Rapids South Christian 42-41, Portland locked  up its fourth shutout and ninth game giving up seven points or fewer to get past the Eagles (6-5), who were making their first playoff run since 2022.

11-Player Division 5

HEADLINER Grand Rapids West Catholic 21, Grand Rapids Catholic Central 20 (OT) West Catholic (10-1) defeated rival Catholic Central for the first time since 2016, stopping a 2-point conversion try to close it out. Catholic Central (10-1) had ended the Falcons’ last two seasons with playoff losses and won nine straight District titles entering this playoffs. Click for more from the Grand Rapids Press.

District Digest Michigan Center 35, Ann Arbor Father Gabriel Richard 18 This made nearly as big a wave as West Catholic’s win, as Michigan Center (10-1) won its first District title since 2021 by handing FGR (10-1) its only defeat. Ogemaw Heights 41, Kingsford 6 Ogemaw Heights (10-1) also came back from surviving a one-point playoff-opening win, claiming its first District title since 2012 in ending the Flivvers’ season at 7-4. Kalamazoo United 21, Berrien Springs 6 The Titans (9-2) won this matchup of league champions to repeat as a District title winner after these two met for last year’s as well. Berrien Springs finished 6-3 after making the playoffs this season for the 12th straight.

11-Player Division 6

HEADLINER Kingsley 57, Traverse City St. Francis 6 Kingsley (9-2) hasn’t lost since falling to St. Francis by a point in Week 5, and with this victory avenged that defeat to lock up its second District title in three seasons. The Stags earned another rematch and will face Reed City for the Regional title after defeating the Coyotes in their season opener. Click for more from the Traverse City Record-Eagle.

District Digest Kent City 24, Belding 16 The Eagles (11-0) claimed their first District title while playing their third-straight road game and set a program record for wins while ending Belding’s season at 9-2. Detroit Edison 48, Warren Michigan Collegiate 14 Edison (9-2) managed to still win its league this season despite losing to Michigan Collegiate (6-5) in Week 2 and added a second District title over three seasons by avenging that loss. Ida 28, Ecorse 6 The Bluestreaks (9-2) won their first District title since 2016 with their best defensive showing since September, ending Ecorse’s run at 8-3.

11-Player Division 7

HEADLINER Clinton 22, Monroe St. Mary Catholic Central 14 More than two months after falling to St. Mary 42-6 in its season opener, Clinton (9-2) also avenged last year’s District Final loss to the Falcons (8-3). The win gave the Redwolves their fifth District title over the last six seasons, and with St. Mary coming off finishing Division 7 runner-up last fall. Click for more from the Adrian Daily Telegram.

District Digest Hanover-Horton 20, Bronson 12 The Comets (9-2) have won eight straight and now their first District championship as part of that streak, ending Bronson’s best season since 2009 at 8-3. Ithaca 22, Elkton-Pigeon-Bay Port Laker 21 The Yellowjackets (8-3) came back from multiple touchdowns down to win a third District title this decade and end Laker’s run at 8-3 as well. Menominee 49, McBain 6 Menominee’s third-straight District title clincher saw the Maroons (11-0) tie their season-low points allowed while handing McBain (8-3) its first defeat since mid-September.

11-Player Division 8

HEADLINER Bark River-Harris 41, Iron Mountain 20 After entering this season having never defeated Iron Mountain, Bark River-Harris (9-1) downed the Mountaineers for the third time this fall to win a first District title since 2003. Iron Mountain (7-4) had won five District titles over the last six seasons entering the weekend. Click for more from the Escanaba Daily Press.

District Digest Springport 35, New Lothrop 13 The Spartans (11-0) added a first District championship to what continues to be their most successful season all-time, doing so in part by holding New Lothrop (7-4) to its fewest points scored this fall. Madison Heights Madison 22, Clarkston Everest Collegiate 17 Madison’s first playoff run this decade has turned into its longest since 2018 as the Eagles (10-1) ended Everest’s season at 6-5. Allen Park Cabrini 52, Riverview Gabriel Richard 0 Cabrini (10-1) also claimed its first District title and scored its most points in a game this season while ending the run for RGR (5-6), last year’s Division 8 runner-up.

8-Player Division 1

HEADLINER Blanchard Montabella 26, Merrill 0 A Week 9 loss to Portland St. Patrick is proving to be just a detour for Montabella as the Mustangs (10-1) may have missed out on a perfect regular season but have now won their first Regional championship. Montabella had taken its Week 8 matchup with Merrill 36-26, but this time claimed its third shutout this season. Click for more from the Greenville Daily News.

Regional Roundup Norway 58, Pickford 12 The Knights have reached 11 wins for the first time since 1979, according to Michigan-Football.com, and will play in their first Semifinal since 2006 after ending this run for last year’s Division 1 runner-up Pickford at 8-2. Martin 36, Climax-Scotts 20 The Clippers (11-0) clinched their fifth Regional title over the last six seasons in part by holding Climax-Scotts (8-3) to a tie for its fewest points scored over the last two years. Kingston 32, Capac 8 After opening the playoffs by avenging a regular-season loss, Capac (8-3) fell short in doing so a second time as Kingston (10-1) added to its 42-0 win from Week 2 to claim a second Regional title over the last three seasons.

8-Player Division 2

HEADLINER Portland St. Patrick 51, Mendon 22 The Shamrocks won their first Regional championship since 2020 by holding Mendon to its fewest points in two years. Both teams were undefeated entering the weekend, and Mendon (10-1) scored first before Brady Leonard scored four of his five touchdowns to help St. Patrick (11-) build a 36-8 lead early in the third quarter. Click for more from the Sturgis Journal.

Regional Roundup Felch North Dickinson 32, Lake Linden-Hubbell 12 The Nordics (11-0) added to their 38-34 Week 1 win over the Lakes (8-3) to claim their first Regional title since 2001 – and, as started previously this season, just two years after not having a varsity team. Onekama 46, Gaylord St. Mary 6 The Portagers (11-0) have won two straight Regional titles and with this one also set a program record for wins while ending the Snowbirds’ season at 8-3. Deckerville 28, Britton Deerfield 8 The Eagles (10-1) are one more win from a return trip to Superior Dome and advanced this time by handing Britton Deerfield (9-2) its first loss since Week 2.

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PHOTO Ogemaw Heights senior quarterback Eion Jones runs for a first down during his team’s Division 5 District Final win over Kingsford on Saturday. (Photo by Kolleth Photo.)