Bush Legacy: Culture of Opportunity
By
Doug Donnelly
Special for MHSAA.com
April 6, 2018
By Doug Donnelly
Special for Second Half
CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.
What’s more, he has the unenviable task of replacing himself.
“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”
Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.
He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.
Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.
“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”
Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.
Chelsea has had only three head coaches since 1965.
“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”
Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.
“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”
If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.
“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.
“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”
While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.
“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”
It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field
He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.
“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”
Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.
“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”
In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.
His record at Chelsea is 169-60.
“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.
“I love the game. I’m going to be very much involved.”
Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.
PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.
1st & Goal: 2025 Playoffs Week 2 Preview
By
Geoff Kimmerly
MHSAA.com senior editor
November 7, 2025
The term “rivalry week” doesn’t really pop up much during the playoffs, as generally those rivalry games take place during the regular season with maybe a few rematches as we get into November.
This second weekend of the 2025 MHSAA Playoffs might be the exception.
We have several rivalries reigniting – most rematches from the regular season but others with longer histories of seeing each other this time of year, with seasons on the line.
Tickets this weekend are $7 for 11-Player District Finals and $9 for 8-Player Regional Finals and can be purchased at GoFan.co. A total of 63 games also will be broadcast and available to watch with subscription on the NFHS Network.
Games listed below are tonight unless noted.
11-Player Division 1
Rockford (8-2) at Hudsonville (10-0) WATCH
The Eagles are a combined 22-2 over the last two seasons with two wins Rockford, including 35-28 in Week 6 this fall. But finishing a season sweep of the rival Rams would be another major accomplishment. Rockford has won their past four playoff meetings, going back a decade, and the Eagles didn’t have to go through Rockford last year on the way to finishing Division 1 runner-up.
Keep an eye on these FRIDAY Grand Blanc (10-0) at Clarkston (9-1) WATCH, Rochester Hills Stoney Creek (7-3) at Rochester Adams (8-2) WATCH, Macomb Dakota (7-3) at Romeo (7-3) WATCH.
11-Player Division 2
St. Clair Shores Lakeview (8-2) at Grosse Pointe South (9-1), Saturday WATCH
South’s only loss this season – and only Macomb Area Conference White loss over the last four years – came 25-22 to Lakeview on Oct. 10 and resulted in a shared league title between the Blue Devils and Utica. If South avenges this weekend, it will win a District title for the first time since 2016. If Lakeview wins, the Huskies will celebrate their first District title, ever – and after going 3-6 only a year ago.
Keep an eye on these FRIDAY Byron Center (7-3) at Portage Central (10-0) WATCH, Bloomfield Hills Brother Rice (6-4) at Orchard Lake St. Mary’s (7-2) WATCH, Dexter (9-1) at South Lyon (10-0) WATCH.
11-Player Division 3
Gaylord (10-0) at Mount Pleasant (10-0) WATCH
These teams have taken distinctly different paths to reach perfection this deep into the season. Mount Pleasant hasn’t played a single-digit game and impressed primarily by giving up more than 17 points only once – when it outscored Midland Dow 63-39. Gaylord has won seven games by seven points or fewer, showing some serious moxie in outlasting those opponents – an intangible skill that tends to become important with trophies on the line.
Keep an eye on these FRIDAY Zeeland West (7-3) at St. Joseph (6-4) WATCH, Middleville Thornapple Kellogg (7-3) at Lowell (8-2) WATCH, Fenton (7-3) at Adrian (9-1) WATCH.
11-Player Division 4
Chelsea (9-1) at Goodrich (10-0) WATCH
The reigning Division 4 champion Martians have won 23 straight games, including close ones this fall over Frankenmuth, Lapeer and Fenton. They’ll take on a Chelsea team that’s lost only to Division 2 Dexter and otherwise played one single-digit game, defeating Linden 35-28 two weeks ago. Goodrich’s power running game has long been its catalyst, and Chelsea must either stop it – or match it – to win its first District title since its 2021 Finals championship season.
Keep an eye on these FRIDAY Haslett (8-2) at Williamston (10-0) WATCH, Harper Woods Chandler Park (8-2) at Harper Woods (10-0) WATCH. SATURDAY Big Rapids (9-1) at Escanaba (9-1) WATCH.
11-Player Division 5
Grand Rapids West Catholic (9-1) at Grand Rapids Catholic Central (10-0) WATCH
This will be the fourth playoff meeting over the last five seasons between these rivals, and Grand Rapids Catholic Central has won the first three of that series – including by two points two years ago and three last season. The Cougars have avenged three losses from last fall – when they reached the Division 5 Semifinals – and haven’t allowed more than 17 points in a game. West Catholic opened this fall with its lone loss, to Grand Rapids Northview, but has been on a roll since and finished the regular season with a 28-16 win over reigning Division 3 champion Zeeland West.
Keep an eye on these FRIDAY Michigan Center (9-1) at Ann Arbor Father Gabriel Richard (10-0) WATCH, Monroe Jeffers (9-1) at Romulus Summit Academy North (8-1) WATCH, Richmond (9-1) at Frankenmuth (9-1) WATCH.
11-Player Division 6
Traverse City St. Francis (7-2) at Kingsley (8-2) WATCH
St. Francis won these rivals’ Week 5 matchup 21-20 with a stop on a 2-point conversion try. This will be their first playoff rematch since 2018, and Kingsley retained homefield advantage thanks to a schedule that also included a loss to undefeated Division 3 Gaylord and a big Week 9 win over previously-unbeaten Charlevoix. That said, this will be St. Francis’ eighth game against a team with a winning record – with its losses to reigning Division 6 champion Jackson Lumen Christi and last year’s Division 5 title winner Pontiac Notre Dame Prep.
Keep an eye on these FRIDAY Kent City (10-0) at Belding (9-1) WATCH, Warren Michigan Collegiate (6-4) vs. Detroit Edison (8-2) at The Corner Ballpark, Marine City (7-3) at Almont (10-0) WATCH.
11-Player Division 7
Clinton (8-2) at Monroe St. Mary Catholic Central (8-2)
This is a rematch from Week 1 and a repeat of last season – and actually the third year in a row these two will meet in the playoffs. St. Mary, last year’s Division 7 runner-up, opened this fall with a 42-6 win over Clinton and obviously won last year’s District Final matchup as well. Clinton’s only other loss this fall was to still-undefeated Hudson, while SMCC closed the regular season with defeats to Riverview and Detroit Country Day over a three-week span before bouncing back with a 27-2 win over Leslie to open the playoffs.
Keep an eye on these FRIDAY Bronson (8-2) at Hanover-Horton (8-2) WATCH, Lawton (8-2) at Schoolcraft (8-2) WATCH. SATURDAY Ithaca (7-3) at Elkton-Pigeon-Bay Port Laker (8-2).
11-Player Division 8
New Lothrop (7-3) at Springport (10-0) WATCH
Springport is pursuing its first District championship in this sport and after falling in last year’s District Final against Reading by just a point. The Spartans closed this regular season with a pair of close calls, defeating Union City by a point and Bronson by seven, but opened the playoffs by downing Manchester 47-8. New Lothrop is back in the mix after missing the playoffs last season for the first time since 1999, and the Hornets bounced back from a pair of late league losses to win close in Week 9 over Cheboygan and then 19-14 last week over Fowler – which missed Ford Field with a one-point Semifinal defeat a year ago.
Keep an eye on these FRIDAY Iron Mountain (6-3) at Bark River-Harris (8-1) WATCH, Saginaw Nouvel Catholic Central (8-2) at Beal City (10-0) WATCH, Riverview Gabriel Richard (5-5) at Allen Park Cabrini (9-1) WATCH.
8-Player Division 1
Climax-Scotts (8-2) at Martin (10-0) WATCH
Climax-Scotts is playing to win a first Regional title since 2019 and has put up 72 points – and given up at least 62 – in both of its last two games, last week avenging a Week 1 defeat against Gobles. The Panthers are averaging 54 points per game but likely will run up against their toughest challenge yet in the Clippers, who have allowed 87 points total this season – and more than 14 only twice. Martin won the Division 1 championship back-to-back in 2022 and 2023 before falling in this round last season. The Clippers also have a win over Gobles from Week 4.
Other Regional Finals FRIDAY Pickford (8-1) at Norway (10-0) WATCH, Merrill (8-2) at Blanchard Montabella (9-1) WATCH, Capac (8-2) at Kingston (9-1) WATCH.
8-Player Division 2
Mendon (10-0) at Portland St. Patrick (10-0) WATCH
Mendon has reached at least the Regional Finals four of its five seasons in 8-player football, and this will be the first time doing so undefeated. The Hornets have the highest-scoring player in MHSAA 8-player history in running back Owen Gorham, and they’ll run up against a defense giving up only 8.5 points per game. The Shamrocks can score too, topping 40 points in all but one of their wins on the field (one win was by forfeit). But the Hornets also have shown they can slow down top offenses – they held Climax-Scotts, noted above, to just 20 points three weeks ago.
Other Regional Finals FRIDAY Gaylord St. Mary (8-2) at Onekama (10-0) WATCH. SATURDAY Lake Linden-Hubbell (8-2) at Felch North Dickinson (10-0), Deckerville (9-1) at Britton Deerfield (9-1) WATCH.
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PHOTO Saginaw Nouvel Catholic Central's Sean Foley (2) breaks down the sideline during a Week 7 game against Ithaca. (Click for more from High School Sports Scene.)