Bush Legacy: Culture of Opportunity
By
Doug Donnelly
Special for MHSAA.com
April 6, 2018
By Doug Donnelly
Special for Second Half
CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.
What’s more, he has the unenviable task of replacing himself.
“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”
Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.
He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.
Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.
“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”
Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.
Chelsea has had only three head coaches since 1965.
“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”
Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.
“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”
If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.
“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.
“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”
While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.
“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”
It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field
He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.
“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”
Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.
“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”
In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.
His record at Chelsea is 169-60.
“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.
“I love the game. I’m going to be very much involved.”
Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.
PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.
Heston Football Celebrates 1st League Title as Seniors Cap Extraordinary Rise
By
Tom Spencer
Special for MHSAA.com
November 5, 2025
St. Helen Charlton Heston Academy finished this football season with a five-game winning streak and in possession of a trophy representing the school’s first North Star League Big Dipper championship in any sport.
The feat is especially incredible considering where the Patriots’ football program stood just four years ago.
Those Patriots welcomed a new assistant coach who would soon take over the program, but also five freshmen – Dylan Chichowski, Owen Romancky, Corbin Greenless, Desyln Klumpp and Tiernan Hinmon – in the starting lineup.
“If you rewind the clock, and go back to, like 2022, we went four straight games without even scoring a point,” said third-year head coach Matt Whelchel, who joined the staff that fall. “So to come from that and fast forward to this year, those (five) have been assistant coaches almost to me. They've really led this program to where it is right now.”
Those five seniors were part of a team than snapped a 43-game program losing streak as sophomores. They then led the Patriots to a 4-5 finish last year and 6-2 overall record this fall – with an undefeated run through league play. Heston was not eligible for the MHSAA Playoffs in 8-player because its enrollment exceeds the 215-student maximum to compete in the postseason. But Whelchel noted that the school remains ecstatic about what the team accomplished.
Before turning the program around last year, the Patriots found wearing jerseys to school on game days more than a little difficult.
“We would not get made fun of, but when we talked about having a football game or had our jerseys on and we were in that losing situation, it wasn't a very prideful thing,” noted Klumpp, the team’s kicker, running back and receiver. “You're wearing a football jersey, and everyone else thinks that you're just a joke because we never win.
“And being able to turn that around, people, you know, just mentioning how fun the football games have been to watch. It's also been something we had to fight through.”
Klumpp, Greenless, Romancky and Chichowski also experienced a winless season as eighth-graders as Whelchel served the school as the middle school head coach and varsity assistant. Whelchel took over the varsity program in 2023.
The players credit Whelchel with instilling an offseason work ethic. The focus on studying film, spending time in the weight room and dedication to maintaining mental and physical health were also among keys to the Patriots’ turnaround.
“Our senior class had it extra hard starting out from middle school,” said Romancky, who played on both the offensive and defensive lines. “I think after our freshman year, once we lost every game, the drive to win the first one just became very apparent and we really took that step forward.”
Whelchel is quick to point out the school had had a good deal of talent over its 11 years of football history. Dedication, though, is at an all-time high for the Patriots.
“I have no doubts in my mind that we had players in the past that wanted to win, but you've got to have more than that,” said Whelchel, who also serves as an elementary physical education teacher. “We had talent sometimes – we just didn't have the drive. You've got to have more than the will to win. You got to spend time in the weight room and keep grades up – and it takes a lot of dedication.”
Whelchel also credits his coaching staff for much of the Patriots’ success. The assistant coaches are Jory Klumpp, Graham Church, Liam McKeage and Nathaniel Snyder.
Heston always has found community support for football, but things are a little different nowadays. The varsity players are often asked for autographs from youth football kids.
“The community has always had our back — even last year, coming into some of our home games without a winning season — we always had our stands full and stuff,” said Chichowski, the team’s quarterback. “And this year, as I work out of school during the day, everybody who comes in is asking about the game, when it starts, and just telling us that they're going to be there and stuff. It's awesome.”
Chichowski racked up 1,076 passing yards and threw 12 touchdown passes. He also had four rushing TDs and 308 yards rushing for 1,384 total offensive yards. He was named to the Big Dipper’s all-conference team, as was Klumpp, Romancky, Tiernan Hinmon and Corbin Greenless.
Greenless, a senior lineman, led team in tackles with 114 plus six sacks. He added defensive touchdowns via a blocked punt and an interception.
Hinmon, also a senior, led the team in touchdowns scored with 18. Twelve were on the ground, where he compiled 780 rushing yards. He also came through with a pick six against Au Gres-Sims in the fourth quarter of Heston’s 43-6 season-concluding victory.
Romancky, who also had interception return touchdowns against Hillman and Whittemore-Prescott, admitted losing wore on the Patriots.
“I think all the losing left a bad taste in the mouth, and we just wanted to like clear it out and get that winning feeling,” he said. “All the losses that piled up fueled the drive to win.”
The Patriots had eight seniors this fall, but Whelchel is not at all thinking about a rebuilding year in 2026.
“We're going to lose a lot of talent for sure. But we had some really talented sophomores this year, and the only reason they didn't see the field a lot is because we had a lot of those guys playing ahead of them,” Whelchel said. “The seniors obviously had talent on the field, but they're leaders off the field too. And so they've set an example for next year’s seniors and juniors. I think we'll pick up – maybe not exactly where we left off – it might take some growing pains.”
Hinmon believes these seniors have paved the way for future Patriots football players to keep the winning tradition alive.
“Everybody used to call us the pity-party Patriots,” Hinmon indicated. “They never thought we were good, and now this season, we really proved ourselves. We worked hard. I think our next season, the younger ones are going to have a great season.”
“I think it's a thing of standards,” Klumpp added. “It just sets at the bar even higher for everyone else that's going to go through this program.”
Tom Spencer is a longtime MHSAA-registered basketball and soccer official, and former softball and baseball official, and he also has coached in the northern Lower Peninsula area. He previously has written for the Saginaw News, Bay County Sports Page and Midland Daily News. He can be reached at [email protected] with story ideas for Manistee, Wexford, Missaukee, Roscommon, Ogemaw, Iosco, Alcona, Oscoda, Crawford, Kalkaska, Grand Traverse, Benzie, Leelanau, Antrim, Otsego, Montmorency, Alpena, Presque Isle, Cheboygan, Charlevoix and Emmet counties.
PHOTOS (Top) St. Helen Charlton Heston players huddle on a game day this season. (2) Patriots quarterback Dylan Chichowski works to elude a Rogers City defender. (3) Owen Romancky (21) leaps to haul in a pass against Hillman. (4) Tiernan Hinmon sets up to make his move while carrying the ball against Breckenridge. (Owen Romancky photo by Ashley Patti/Houghton Lake Resorter. All other photos submitted by Jessica Romancky.)