Logo

Bush Legacy: Culture of Opportunity

By Doug Donnelly
Special for MHSAA.com

April 6, 2018

By Doug Donnelly
Special for Second Half

CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.

What’s more, he has the unenviable task of replacing himself.

“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”

Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.

He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.

Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.

“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”

Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.

Chelsea has had only three head coaches since 1965.

“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”

Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.

“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”

If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.

“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.

“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”

While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.

“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”

It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field

He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.

“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”

Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.

“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”

In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.

His record at Chelsea is 169-60.

“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.

“I love the game. I’m going to be very much involved.”

Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.

PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.

Negaunee's David Juchemich is able to get to Iron Mountain's quarterback Brayden Kassin.

1st & Goal: 2025 Week 9 Review

By Geoff Kimmerly
MHSAA.com senior editor

October 27, 2025

Before we could get to Sunday and the announcement of brackets for this season’s MHSAA Football Playoffs, we cheered through Friday and Saturday’s regular-season finales as teams had one more chance to affect their postseason destinies this fall.

MI Student AidSeveral capitalized on those opportunities.

We highlight many of those matchups below, as well as a few final league title deciders and other games of note as 288 teams prepare to continue on this week.

Bay & Thumb

HEADLINER Harbor Beach 41, Millington 7 This impressive win over the reigning Division 7 champion Cardinals (6-3) is another indication Harbor Beach is going to be tough to beat in the Division 8 bracket. The Pirates have held strong in the fourth spot on their division’s playoff list and are set to host through the Regional Final if they advance. Click for more from the Huron Daily Tribune.

Watch list Marysville 19, Marine City 8 These two kept their annual series going despite playing in different divisions of the Macomb Area Conference for the first time since 2011, with the Vikings (7-2) Gold runners-up and Marine City (6-3) the Silver champ. Marysville won the matchup for the second straight, closing the regular season with only a pair of losses coming during the first three weeks and both by three points or fewer.

On the move Grand Blanc 40, Romeo 36 The Bobcats (9-0) finished a second perfect regular season over the last four, but not without facing their toughest challenge as Romeo (6-3) lost for the first time since Week 2. Almont 53, Detroit Edison 46 Almont (9-0) capped its second-straight perfect regular season with its closest win since opening day, as Edison (7-2) lost for the first time since Week 2. Frankenmuth 42, Armada 14  These two could meet again in a Division 5 District Final after this result sent the Eagles to 8-1 and Armada to 6-3.

Greater Detroit

HEADLINER Detroit Catholic Central 26, Detroit Martin Luther King 14 The final game statewide of the 2025 regular season matched two expected contenders in Divisions 1 and 3, respectively, in a Prep Bowl showdown at Ford Field. King (5-4) pulled within one score multiple times during the fourth quarter, but DCC (9-0) answered both to finish a second-straight perfect regular season. Click for more from the Detroit Free Press.

Watch list Birmingham Groves 21, Birmingham Seaholm 14 Groves (6-3) defeated the Maples for the third-straight time to lock up homefield advantage through two potential District games, including a possible rematch with Seaholm (5-4) in two weeks.

On the move Harper Woods 21, Mason 17 The Pioneers (9-0) hung on for their third one-score win this fall to finish their first perfect regular season since  2007, while sending Mason to 5-4 with a third defeat by seven points or fewer. Pontiac Notre Dame Prep 34, Hudsonville Unity Christian 25 The reigning Division 5 champion Fighting Irish (7-2) have won six straight with this arguably the most impressive of the run as they handed Division 4 Unity (8-1) its only loss. Salem 34, Livonia Stevenson 6 The Rocks (5-4) won their league crossover to qualify for the playoffs for the first time since 2017 (not counting 2020, when nearly all teams made the field because of COVID-19).

Mid-Michigan

HEADLINER Howell 57, Belleville 36 The Highlanders (8-1) claimed their second-straight overall Kensington Lakes Activities Association championship as these two division winners met for a repeat of last year’s title game. Howell’s Christian Farren scored three touchdowns during the first quarter, and Bryce Kish scored three over the final three quarters as Belleville (7-2) lost for the first time since the season opener. Click for more from the Detroit News.

Watch list East Lansing 28, Holt 14 The Trojans reached the Division 2 playoffs at 4-5 in part after winning their third game in a row and also because their losses came against opponents with a combined record of 42-3, including three teams that finished 9-0.

On the move Beal City 39, Ithaca 8 The Aggies (9-0) completed their second perfect regular season in four years, and this one while giving up only 31 points total against a schedule with five playoff teams including Ithaca (6-3). DeWitt 63, Lansing Everett 7 The Panthers (9-0) closed an outright Capital Area Activities Conference Blue title, running their league winning streak to 17 games while scoring at least 51 points in all six Blue games this fall. St. Johns 28, Ypsilanti Lincoln 23 The Redwings (5-4) ended a four-game losing streak to secure a second-straight playoff berth and send also playoff-bound Lincoln to 6-3, which is still the Railsplitters’ best record since 2017 when they last qualified for the postseason (not counting COVID-shortened 2020).

Durand hands off the ball as blockers hold back Bath's defenders during the Railroaders' 50-0 victory.

Northern Lower Peninsula

HEADLINER Maple City Glen Lake 23, Mancelona 22 Glen Lake (7-1) went to Mancelona to claim this winner-take-all matchup for the Northern Michigan Football Conference Legacy championship, the Lakers’ second-straight outright league title. Glen Lake now will host Mancelona (5-4) in a Division 8 District Semifinal. Click for more from the Traverse City Record-Eagle.

Watch list Traverse City West 21, Traverse City Central 20 (OT) You’ll literally have a chance to watch again as these two will face off this week as well in a first-round Division 2 game. The Titans (5-4) have won three straight in the series and will see Central (5-4) in the playoffs for the first time since 2017.

On the move Kingsley 44, Charlevoix 18 The Stags (7-2) will jump into the postseason as the No. 7 team on the Division 6 playoff list – their highest rank since Week 4 – and coming off handing Charlevoix (8-1) its only defeat. Boyne City 27, Kalkaska 20 The Ramblers (6-3) have reached the playoffs every season this decade but kept the Blazers (5-4) from advancing as they fell to the No. 37 spot on the Division 6 list. McBain 21, Fowler 14 These two have put together a nice regular season-ending showdown the last three seasons, with this the second straight decided by seven points and this time for McBain (7-2) after Fowler (6-3) won last season’s meeting.

Southeast & Border

HEADLINER Hanover-Horton 20, Michigan Center 14 The Comets (7-2) showed again how much can change over the course of a season, winning this championship matchup of Cascades Conference division winners after falling to Michigan Center (8-1) in nonleague play 53-14 in Week 3. Click for more from the Jackson Citizen Patriot.

Watch list Ann Arbor Father Gabriel Richard 42, Allen Park Cabrini 7 FGR (9-0) impressively won this Prep Bowl matchup of undefeated opponents to complete its first perfect regular season since 1976 (according to Michigan-Football.com).

On the move Jonesville 22, Manchester 0 The Comets (6-3) were close to the line for making the playoffs heading into the weekend but secured their spot in Division 7, as did Manchester (5-4) in Division 8 despite the defeat. Napoleon 40, Brooklyn Columbia Central 36 The Pirates (6-3) bounced back from falling to Michigan Center in a title decider the week before to get past the Golden Eagles (5-4) in a matchup of Cascades runners-up. Onsted 36, Detroit Henry Ford 16 The Wildcats (4-5) – winners of three of their last four games – sat anywhere from No. 37-44 on the Division 6 playoff list between Weeks 3-8 before jumping seven spots to No. 32 with this victory and earning first postseason appearance this decade.

Otsego's Lane Blanchard (8) is chased by Plainwell defenders during the Bulldogs' 39-0 win. 

Southwest Corridor

HEADLINER Portage Central 40, St. Joseph 8 Central avenged last season’s loss that led to shared league title, this time clinching the outright championship in the Southwestern Michigan Athletic Conference West and completing its first perfect regular season since 2013. The Mustangs (9-0) gave up their first points since Week 6 – making the total just 18 this season. The Bears (5-4) were averaging more than 37 points per game entering the weekend. Click for more from the St. Joseph Herald-Palladium.

Watch list Niles 21, Edwardsburg 12 Niles (9-0) completed an outright championship run in the Wolverine Conference despite facing their stiffest challenge in league play in the third-place Eddies (6-3). After back-to-back one-loss regular seasons, Niles also capped its first perfect one since 1979.

On the move Buchanan 46, Muskegon Catholic Central 6 The Bucks (6-3) were treading near the playoff qualification line in Division 6, but will return to the field for a fourth-straight season. Kalamazoo United 25, Schoolcraft 20 The Titans (7-2) have won six straight this fall and most recently against Schoolcraft (7-2) had lost back-to-back games in 2022 and 2023. Kalamazoo Central 52, Kalamazoo Loy Norrix 10 The Maroon Giants (6-3) clinched a second-straight outright championship in the SMAC East and will next face Howell in a District opener for the second-straight season as well.

Upper Peninsula

HEADLINER Marquette 21, Kingsford 13 In breaking a three-year losing streak against the Flivvers, Marquette (6-3) bumped up four spots to No. 23 on the Division 3 playoff list to secure a spot in the postseason after just missing a year ago. Kingsford (6-3) fell only one spot in the Division 5 field, to No. 18, and will host its first-round District game this weekend. Click for more from MyUPNow.

Watch list West Iron County 42, Hancock 38 After ranking between No. 36-48 on the Division 8 playoff list over the last six weeks, West Iron (4-4) played this win into a four-spot jump and its first postseason berth this decade.

On the move Escanaba 38, Gladstone 12 Escanaba not only capped its most successful regular season since 1998 at 8-1, but guaranteed itself at least two home playoff games if it advances this week against Freeland. Negaunee 44, Iron Mountain 7 The Miners (6-3) broke a two-game losing streak to the rival Mountaineers (6-3), and in doing so held on to a spot in the Division 5 playoff field. Calumet 42, L’Anse 8 The Copper Kings (7-2) capped their best regular season since 2019 with a fourth-straight win, and L’Anse (5-4) as well was able to hang on to a first playoff berth in three seasons.

Marquette's Ford Richardson (11) eludes a Kingsford defender.

West Michigan

HEADLINER Belding 52, Wyoming Godwin Heights 20 The Black Knights took this winner-take-all title matchup in the Ottawa-Kent Conference Silver, running its league championship streak to four and its league game winning streak to 23. Belding (8-1) also clinched homefield advantage through Regional Finals if it advances, and Godwin Heights (7-2) also will host this week. Click for more from the Greenville Daily News.

Watch list Holland Christian 35, Grand Rapids Christian 22 Despite going 1-4 in O-K Black play, Holland Christian (5-4) hung on with this win over O-K White runner-up Grand Rapids Christian (5-4) as both landed in the playoffs.

On the move Grand Rapids West Catholic 28, Zeeland West 16 West Catholic (8-1) avenged last season’s loss to the eventual Division 3 champion Dux (6-3). Grand Rapids Catholic Central 24, Grand Rapids South Christian 17 The Cougars (9-0) survived one of their closest games this fall to clinch their first perfect regular season since 2021. Muskegon Oakridge 41, North Muskegon 27 Oakridge (6-3) bounced back from two straight losses by avenging last season’s defeat to North Muskegon (6-3).

8-Player

HEADLINER Indian River Inland Lakes 47, Gaylord St. Mary 20 This one receives top billing because it determined one of the final league titles still outstanding, and Inland Lakes (9-0) indeed clinched its fifth-straight Ski Valley Conference championship and ran its regular-season winning streak to 23 games. St. Mary (7-2) finished Ski Valley runner-up for the fourth-straight season but did hold on to one of the final spots in the Division 2 playoff field. Click for more from the Petoskey News-Review.

Watch list Portland St. Patrick 42, Blanchard Montabella 16 Montabella’s pursuit of a perfect regular season has been rightfully noted these last few weeks. But the Shamrocks (9-0) completed theirs by handing the Mustangs (8-1) their only loss, and in the process St. Patrick moved up to become the overall No. 1 in Division 2 playoff points – especially key if it ends up facing No. 2 Mendon in a Regional Final.

On the move St. Helen Charlton Heston Academy 43, AuGres-Sims 6 The Patriots (7-2) went from a three-year losing streak ending in 2023 to this fall the North Star League Big Dipper championship and their first season ending with a winning record. AuGres-Sims (5-4) shared the Little Dipper title. Climax-Scotts 72, Pittsford 64 These two finished the regular season with a bang, with their combined 136 points tying for ninth-most in an 8-player game when the losing team scored at least 40. Hillman 28, Rogers City 24 With this first win over Rogers City (4-5) in four recent attempts, Hillman (6-3) hung on to the final playoff qualifying spot in Division 2.

MHSAA.com's weekly “1st & Goal” previews and reviews are powered by MI Student Aid, a division within the Department of Lifelong Education, Advancement, and Potential (MiLEAP). MI Student Aid encourages students to pursue postsecondary education by providing access to student financial resources and information. MI Student Aid administers the state’s scholarship and grant programs that help make college Accessible, Affordable and Attainable for you. Click to connect with MI Student Aid and find more information on Facebook and Twitter @mistudentaid.

PHOTOS (Top) Negaunee's David Juchemich is able to get to Iron Mountain's quarterback Brayden Kassin on Thursday. (2) Durand hands off the ball as blockers hold back Bath's defenders during the Railroaders' 50-0 victory. (3) Otsego's Lane Blanchard (8) is chased by Plainwell defenders during the Bulldogs' 39-0 win. (4) Marquette's Ford Richardson (11) eludes a Kingsford defender. (Negaunee/Iron Mountain photo by Cara Kamps. Durand/Bath photo by John Johnson. Otsego/Plainwell photo by Gary Shook. Marquette/Kingsford photo by Randy Ritari.)