Bush Legacy: Culture of Opportunity
By
Doug Donnelly
Special for MHSAA.com
April 6, 2018
By Doug Donnelly
Special for Second Half
CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.
What’s more, he has the unenviable task of replacing himself.
“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”
Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.
He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.
Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.
“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”
Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.
Chelsea has had only three head coaches since 1965.
“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”
Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.
“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”
If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.
“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.
“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”
While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.
“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”
It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field
He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.
“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”
Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.
“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”
In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.
His record at Chelsea is 169-60.
“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.
“I love the game. I’m going to be very much involved.”
Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.
PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.
Menominee Caps Powerful Ford Field Return with 1st Championship Since 2007
By
Scott DeCamp
Special for MHSAA.com
November 30, 2025
DETROIT – Menominee’s football program has been known a long time for its single-wing offensive scheme, which certainly has served the Maroons well over the years.
The secret to their success goes way deeper than that, however, and it has nothing to do with X’s and O’s. Call it grit, tenacity, resolve – the Maroons have built their program around those characteristics – and now they’re back on top.
Menominee defeated Schoolcraft, 34-6, in the Division 7 Final on Sunday at Ford Field, where the word “grit” has been stamped into the fabric of the Detroit Lions by head coach Dan Campbell.
With a comprehensive effort, Menominee (14-0) captured its first Finals title since 2007, the fourth in program history, and the first for an Upper Peninsula 11-player football team since Ishpeming claimed the Division 7 championship in 2015.
“Just grit and just hard work. I mean, you saw it out there, we’ve got 30 guys on our sideline. Growing up in Menominee, you’re going to have 30 guys on your team, if that,” said Menominee senior Tanner Theuerkauf, starting quarterback and safety.
“You look at our offensive line, we have our guard, he’s 150 pounds – you don’t ever see that, and he just does his job and all those guys do their job in the trenches. … Our want to win is just something you don’t see.”
Theuerkauf and some of his teammates were part of Menominee’s Division 7 runner-up squad two years ago, when the Maroons battled powerhouse Jackson Lumen Christi but fell just short, 34-30.
In last week’s Semifinal, Menominee showed great resolve in erasing a two-touchdown deficit in the fourth quarter and securing a 32-28 victory over Pewamo-Westphalia in a matchup of teams ranked Nos. 1 and 2, respectively, in the final regular-season Division 7 poll.
“Different mentality this year with these seniors,” said fourth-year Menominee coach Chad Brandt, who coincidentally did his student-teaching at Schoolcraft starting in 1996. “Times that I’m not around and they’re running to the locker room and grabbing the footballs and I drive by and they’re out there. That means a lot. And we have linemen that text me, ‘Can we have extra weight-room sessions?’ and those kind of things.
“It takes a lot of work, and these guys have put it in and I just couldn’t be prouder of this group of guys and for our town and for our school of Menominee because they deserve and they appreciate it and they support us in every way possible.”
Menominee senior Clayton Miller helped set the tone Sunday with his hard-nosed running. The 5-foot-11, 190-pounder scored the first three TDs of the game for the Maroons, who took a 7-0 lead on his five-yard run less than four minutes into the contest, went up 13-0 on his two-yard run midway through the second, and led 20-0 on his 31-yard sprint four minutes into the third quarter.
Miller finished with a game-high 112 rushing yards on 25 carries.
“He’s the greatest running back that I’ve ever played with. He’s one of the greatest in Menominee history,” Theuerkauf said about Miller. “He’s not the biggest guy in the world, but he just runs so hard – he runs through guys. … Just for him to want to win, he shows so much energy out there. He’s not the most talkative guy, but he gets the job done and I love that.”
Several Menominee players got the job done, but senior Maverick Geniesse was another who stood out. With Menominee leading 7-0 late in the first quarter and Schoolcraft threatening to score, Geniesse intercepted a pass at the 1 on a Schoolcraft first-and-10 from the 12 to snuff out the Eagles’ opportunity.
Menominee embarked on an 18-play, 79-yard drive that chewed up 8:17 of the clock and was capped by Miller’s second TD run as the Maroons took command with a 13-0 lead.
Geniesse also got into the scoring act, catching a two-yard TD toss from Theuerkauf early in the fourth quarter for a 28-0 Maroons lead. Junior Jackson Myszak capped the Menominee scoring with an eight-yard TD run with 2½ minutes left.
“It feels great. I mean, I’ve dreamed about stuff like this. The ultimate goal is to just be the best team player I can and help the team in any way I can,” Geniesse said. “Of course, the interception, that got our morale going the other way; and the touchdown (reception), it felt pretty good.”
Schoolcraft (11-3) got on the board midway through the fourth quarter on senior TJ Luteyn’s four-yard scoring run.
Both teams displayed offensive balance – Menominee was just more effective throughout the game. Menominee tallied 358 total yards (198 rushing, 160 passing), while Schoolcraft totaled 248 (100 rushing, 148 passing).
“Good, physical team,” Schoolcraft first-year coach Dan DeVries said about Menominee. “Their scheme is a challenging scheme. They can hit the edge hard and you’ve also got to watch for something up the middle and their quarterback can throw as well, so a lot of dimensions to their game. I think they played a fantastic game today. They didn’t make mistakes and we did, and that certainly showed in the score.”
Theuerkauf completed passes to six receivers and finished 7-of-11 for 160 yards. Schoolcraft junior QB Jack DeVries was 12-for-26 for 148 yards.
Schoolcraft seniors Evan Feller and Dane Ostlund paced all defenders with 12 and 11 tackles, respectively. Junior Nathan Nelson notched nine tackles to lead Menominee.
Going back to the late-1980s, Schoolcraft has been a small-school football power, but Sunday marked the Eagles’ first Finals appearance since 2001. They’ve made seven Finals appearances overall and captured titles in 1988, 1989, and 2001.
“Just to see the support and what it means to the town and stuff like that after 24 years – I mean, that’s a long time to not make it back after we’ve had a history of having good football teams and stuff like that,” Jack DeVries said.
“It’s great to do it with the group of seniors we have. Great group of guys – been playing with them for as long as we can remember. (We’ve been) talking about (Ford Field) since we were kids, and getting to go do it was a special thing.”
Sunday signified Menominee’s seventh Finals appearance overall as well. The Maroons also seized championships in 1998, 2006, and 2007 under legendary coach Ken Hofer.
This Menominee teamed restored some of that “UP Power” that Maroons and others north of the Mackinac Bridge take such great pride in.
“That does mean something when we head back across that bridge and it’s ‘UP Power’ and we’ll go through other towns and they’ll be honking horns or happy out on the street …,” said Brandt, a Gladstone native, who spent 20 years as head coach at Stephenson in the UP.
“The UP is someplace special, and it means something.”
For Theuerkauf, this one was a bit personal, too. His older brother, Trevor Theuerkauf, was the starting QB and a two-way standout on the Menominee team that made it to the Finals in 2023.
“He just told me, ‘Go out there and play (your) game. (You) don’t have to worry about anything else,’” Tanner Theuerkauf said. “I kind of had the edge on some of these guys because I’ve been here before. I played in this game – didn’t go our way, but today, come out and get the job done, it’s just the greatest feeling of my life.”
PHOTOS (Top) Menominee’s Brayden Daigneau (73) hoists a teammate into the air Sunday as they celebrate their team’s Division 7 title. (Middle) Tanner Theuerkauf (3) follows Clayton Miller (15) around the edge. (Below) The Maroons’ Jackson Myszak (6) puts pressure on Schoolcraft quarterback Jack DeVries.