Bush Legacy: Culture of Opportunity
By
Doug Donnelly
Special for MHSAA.com
April 6, 2018
By Doug Donnelly
Special for Second Half
CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.
What’s more, he has the unenviable task of replacing himself.
“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”
Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.
He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.
Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.
“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”
Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.
Chelsea has had only three head coaches since 1965.
“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”
Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.
“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”
If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.
“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.
“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”
While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.
“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”
It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field
He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.
“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”
Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.
“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”
In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.
His record at Chelsea is 169-60.
“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.
“I love the game. I’m going to be very much involved.”
Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.
PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.
Champion Coaches - Including Local Legends - Unite to Restore Ravenna Glory
By
Scott DeCamp
Special for MHSAA.com
October 8, 2026
RAVENNA – Whether they want to or not, Ravenna seniors Joel Kantola and Colton Rolison hear about the glory days of Bulldogs football from their fathers.
Kantola’s dad, Brandon, watches old games from the 1994 season when he was a two-way starter on Ravenna’s first MHSAA Finals championship team.
“He can’t remember very well, but he’ll see a play and he’s like, ‘Oh, I remember doing that play!’” Joel Kantola said. “It’s one of the best things to hear something (from that era). He loves it, too.”
Rolison’s dad, Willy, shares memorable stories from back in the day when he was a dynamic running back on the Bulldogs’ 1997 Class C title squad.
“It’s just insane that he still has all these stories that I’ve never heard. He’s still bringing them up, new ones every day,” Colton Rolison said with a smile.
Three decades have passed since the 1990s heyday of Ravenna football, when the Bulldogs won three of their program’s four Finals titles. But in the small town located on the eastern edge of Muskegon County, the band is back together, one might say.
Steve Czerwon was hired in March as Ravenna’s head football coach, coming from a highly successful 13-year tenure at his Muskegon Catholic Central alma mater where he guided the Crusaders to Division 8 championships all of his first four seasons (2013-16).
One of Czerwon’s first orders of business in Ravenna was securing the commitments of legendary coaches Dusty Fairfield and Randy Helsen – architects of the Bulldogs’ championship teams in 1994, 1996, 1997 and 2003 – to bring their wisdom and serve as a link from the storied era to this current one.
They agreed, others from the old guard hopped aboard, and a couple more experienced coaches joined Czerwon’s staff. Now, entering the final third of the 2026 regular season, the Bulldogs appear to have regained a little traction despite coming off three straight losing campaigns.
Ravenna carries a 5-1 overall record and five-game winning streak into this Friday’s West Michigan Conference Rivers home game against Hesperia.
Next week, Ravenna plays at North Muskegon with at least a share of the WMC Rivers title on the line. Should the Bulldogs win this Friday, they’ll take on the Norsemen for the outright league championship.
Since the WMC expanded and split into two divisions in 2022, North Muskegon has not lost a Rivers football game. Meanwhile, Ravenna has not won a conference title since sharing one with two teams in 2001.
In their football history, the Bulldogs have as many Finals titles as they do conference championships (four), illustrating the enduring strength of the West Michigan Conference.
This pack is hungry to etch its own history: Winning a conference title and making a run in the Division 7 playoffs. But, as Helsen laid out, there’s a price to pay.
“Steve addressed the fact (with the players),” Helsen recalled. “‘You wanted these guys to come back and you wanted what they had in the ’80s through the ’90s into the 2000s, and what it’s going to take is every effort you’ve got and even take it up from where you are. If you want to leave a legacy, that’s what you have to do. These guys (have) a legacy.’”
When Helsen says “these guys,” he’s referring to Fairfield and himself, but also other connections from the days of Ravenna football prominence.
In 20 seasons as Ravenna’s head coach covering two stints – the second ending in 2010 – Fairfield sported a 164-55 record. He’s a Michigan High School Football Coaches Association Hall of Famer.
Helsen served as Ravenna’s defensive coordinator for all of those seasons, and then some. He and Fairfield are both Ravenna Athletic Hall of Famers, their plaques side-by-side on the wall of the high school’s athletic wing.
Fairfield and Helsen are both retired and they’re volunteer assistants on Czerwon’s staff. They are not at every practice, but they fill critical roles: The former works with the secondary and quarterbacks, plus he’s on the headset in the press box on game days, while the latter coaches defensive linemen.
“They have so much knowledge, and I think it really does connect the past to the current,” said Czerwon, who did his student teaching at Ravenna in the early 2000s and was a member of the Bulldogs coaching staff during their most recent state title season in 2003. “A lot of kids here, they heard from their uncles and their fathers about some really good teams that Ravenna had in the ’90s and early 2000s, and those guys are the actual link.
“I talk to Dusty daily, and he just reinforces the importance of relationships you have with the kids,” Czerwon added. “He’s second to none at that, and it reinforces to me the importance of that.”
Geoff Nelson, who was a starting lineman on Ravenna’s 1994 team, coaches the offensive line. Neil Sladick, who helped the Bulldogs win Finals titles in 1996 and 1997, works with linebackers. Mark Jacobs, who starred on Ravenna’s first Finals group in 1988, helps coach defensive backs.
Canaan Groff is Ravenna’s defensive coordinator, and Nate Smith specializes in offense. Both bring experience to the table, including as head coaches. Czerwon, Groff, Sladick, and Smith all work in Ravenna school buildings, which is an advantage for coaches.
“I think that we’re bringing back a lot of accountability. I think we don’t settle,” Nelson said about Ravenna’s coaching staff. “This has been a great group. We had to break a lot of bad habits, but they’re starting to form new habits and starting to go in the right direction.”
Ravenna got a reality check to start the season in a 33-7 loss to Division 8 top-ranked Beal City, a perennial small-school power. Czerwon admitted he may have asked too much of his players right away in terms of new schemes and such.
Since then, the Bulldogs have exhibited gradual improvement, including winning a couple of one-point games, and now they’re starting to establish an identity of physical football. That was at its peak in last week’s 28-0 win at Mason County Central, which by the way is coached by Ravenna alumnus David Smith, a former Bulldogs head coach who was a member of Class C championship teams in 1994 and 1996.
Things are moving in the right direction for Ravenna.
“There hasn’t really been a lot of drama or anything like that. We love each other. That wins games,” said Rolison, a linebacker who suffered a fractured collarbone in Week 3. Chances of a return this season are up in the air, he said.
“(The coaches have all) worked together before and nobody motivates like Dusty Fairfield – there’s not a single person out there who does,” Rolison added. “Coach Randy Helsen, he knows his stuff. He knows more than I probably ever will about football.”
According to Helsen, getting to know young people at the ground level is Fairfield’s specialty: Types of music they like, their hunting spots, etc.
In terms of accountability, everybody is responsible for that.
“We get after them if they’re not getting it done,” Helsen said. “Kids that were not getting after it five, six weeks ago and kind of rolling their eyes at me when I’m coaching them on scout defense, they’re now in the starting lineup. I said, ‘You’re getting coached by a guy that coached defense here for 27 years. I’m giving you the same coaching that our all-staters and all-conference players got.’”
Fairfield’s goal in returning was to help lay building blocks for current and future success. He believes the overall health of football in Ravenna is strong considering participation numbers from high school to youth levels, especially at a time when similarly small communities across the state are canceling varsity seasons or not fielding enough players to form junior varsity squads.
“It’s been a good experience, and it’s made me realize, you know, what we did in the past really meant something, and it made me realize how hard we worked because I’m totally invested in the team right now. It is fun with the camaraderie with not just the boys but also the coaches,” Fairfield said.
“You know, it’s my last hurrah where I get to experience what I did for a living for over 30 years. I get to experience it one more time before I, you know, go off into the sunset,” he added with a chuckle.
For families such as the Kantolas and Rolisons, things are coming full circle – and they could not be more excited. Brandon Kantola is enjoying his son’s senior season while also reminiscing about the good ol’ days.
“I think he was invested back then,” said Joel Kantola, Ravenna’s starting center, “but he’s more excited for us than I think he was back then.”
Scott DeCamp has worked more than 25 years in sports media, including 21 at MLive Media Group as a reporter and editor. He is founder and owner of DeCamp Creative Solutions. Email him at [email protected] with story ideas for Lake, Mason, Mecosta, Muskegon, Newaygo, Oceana, and Oceola counties.
PHOTOS (Top) Ravenna head coach Steve Czerwon addresses the team following a 28-14 victory over Shelby on Sept. 25. (2) Ravenna assistant coaches Randy Helsen, left, and Dusty Fairfield are pictured in the Bulldogs' locker room in August. (3) Joel Kantola, left, is a senior center for the Ravenna football team, and Colton Rolison is a senior linebacker. (4) Fairfield, left, and Czerwon look at an iPad during halftime of a 28-0 victory over Mason County Central on Friday. (Photos by Scott DeCamp.)