Bush Legacy: Culture of Opportunity
By
Doug Donnelly
Special for MHSAA.com
April 6, 2018
By Doug Donnelly
Special for Second Half
CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.
What’s more, he has the unenviable task of replacing himself.
“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”
Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.
He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.
Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.
“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”
Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.
Chelsea has had only three head coaches since 1965.
“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”
Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.
“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”
If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.
“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.
“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”
While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.
“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”
It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field
He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.
“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”
Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.
“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”
In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.
His record at Chelsea is 169-60.
“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.
“I love the game. I’m going to be very much involved.”
Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.
PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.
1st & Goal: 2025 Week 9 Preview
By
Geoff Kimmerly
MHSAA.com senior editor
October 23, 2025
This is it – the final football weekend for more than half of Michigan’s high school teams, and also the final opportunity for a few hundred playoff hopefuls to earn their way into this year’s playoffs – or affect who they might play and where on their MHSAA championship drives.
A pair of late Saturday games will conclude this fall’s regular-season schedule. Follow the ever-changing playoff picture as scores are reported on the Football Playoff Point Summary page, which includes playoff-point averages and how teams rank as they hope to reach the fields of 32 teams in 11-player divisions and 16 teams in the 8-player brackets.
The announcement of the qualifiers and first-round pairings for both will take place at 5 p.m. Sunday on the “Selection Sunday Show” on the NFHS Network (no subscription required). The playoff qualifiers and pairings will be posted to the MHSAA Website following the show, and times and dates will be added Monday.
Below are several games this weekend that surely will impact where teams will land.
Bay & Thumb
Harbor Beach (8-0) at Millington (7-1) WATCH
This is a meeting of Big Thumb Conference champions with aspirations for more trophies next month. Harbor Beach won the BTC Black and hasn’t ranked lower that sixth on the Division 8 playoff list since at least Week 3. The Pirates also haven’t given up more than 14 points in a game and 62 total over eight, making for an intriguing matchup for the Cardinals – last season’s Division 7 champion, who shared the BTC White title this fall and have scored more than 50 three times but also 14 three times.
Keep an eye on these FRIDAY Midland (4-4) at Midland Dow (7-1) WATCH, Detroit Edison (7-1) at Almont (8-0) WATCH, Saginaw Valley Lutheran (8-0) at Unionville-Sebewaing (6-2) WATCH, Marysville (6-2) at Marine City (6-2).
Greater Detroit
Detroit Catholic Central (8-0) vs. Detroit Martin Luther King (5-3) at Ford Field, Saturday WATCH
The final kickoff of the 2025 regular season features a pair of teams facing off at Ford Field and hoping to return there for Thanksgiving weekend. This Catholic High School League Prep Bowl matchup will actually be King’s second-straight game on the Detroit Lions’ home field, as they fell in last week’s Detroit Public School League Blue city championship game to Cass Tech – the only in-state team to defeat King this season, and a possible playoff opponent for DCC at some point in the Division 1 bracket. The Shamrocks’ closest games this season have been a pair decided by 13 points.
Keep an eye on these FRIDAY Howell (7-1) at Belleville (7-1) WATCH, Birmingham Groves (5-3) at Birmingham Seaholm (5-3) WATCH, Utica Eisenhower (5-3) at Clarkston (7-1) WATCH, Grand Blanc (8-0) at Romeo (6-2) WATCH.
Mid-Michigan
DeWitt (8-0) at Lansing Everett (5-3) WATCH
The Capital Area Activities Conference Blue is one of the final leagues still deciding its champion(s) for this season, and DeWitt already has clinched a share as it looks to extend its winning streak over the Vikings to five. Grand Ledge is in second place and would benefit from an Everett upset, but the challenge will be mighty as the Panthers have scored 50 or more points in every league game and given up 14 total over their last five. Everett did break a three-game losing streak last week with a 28-21 win over Holt, and has faced another still-undefeated contender in Grand Blanc.
Keep an eye on these FRIDAY Durand (6-2) at Bath (4-4) WATCH, McBain (6-2) at Fowler (6-2) WATCH, Beal City (8-0) at Ithaca (6-2) WATCH, White Pigeon (6-2) at Stockbridge (4-4) WATCH.
Northern Lower Peninsula
Charlevoix (8-0) at Kingsley (6-2) WATCH
This should be an excellent playoff primer for both. Charlevoix has won two straight games by three points or fewer to keep its perfect regular season hopes alive and is third on the Division 7 playoff list. Kingsley, with losses only to undefeated Gaylord and rival Traverse City St. Francis by a point, sits 10th on the Division 6 list and one spot ahead of the Gladiators – meaning a home game if they can maintain that advantage and meet again in the playoffs. The Stags won 47-28 when these two met in Week 9 a year ago.
Keep an eye on these FRIDAY Kalkaska (5-3) at Boyne City (5-3) WATCH, Elk Rapids (4-4) at East Jordan (5-3) WATCH, Maple City Glen Lake (6-1) at Mancelona (5-3) WATCH, Traverse City Central (5-3) at Traverse City West (4-4).
Southeast & Border
Ann Arbor Father Gabriel Richard (8-0) vs. Allen Park Cabrini (8-0) at Ford Field, Saturday WATCH
For the second week in a row, FGR will puts its perfect record on the line against another undefeated opponent – this time as part of the Prep Bowl at Ford Field. The Irish clinched the CHSL Intersectional 1 championship last week by handing Macomb Lutheran North its lone defeat, 44-19. Cabrini is the champion from the Intersectional 2 and aspiring to complete its first perfect regular season since 1967, when it finished 7-0-1 according the Michigan-Football.com. The Monarchs finished 5-5 a year ago and already have their most wins since 2007.
Keep an eye on these FRIDAY Linden (6-2) at Chelsea (7-1) WATCH, Bronson (7-1) at Springport (8-0) WATCH. SATURDAY Hanover-Horton (6-2) at Michigan Center (8-0) WATCH, Jackson Lumen Christi (5-3) vs. Center Line (7-1) at Ford Field.
Southwest Corridor
Portage Central (8-0) at St. Joseph (5-3) WATCH
The Southwestern Michigan Athletic Conference West also is finishing up league play, with Portage Central owning a share of the title but a St. Joseph win tonight creating a three-team share with these two and Portage Northern. The Mustangs may have the most impressive defense in the state with seven shutouts and only 10 points allowed. That said, St. Joseph won last year’s meeting 15-0 to create a shared league title between the two, and has scored 35 points or more every game since a Week 1 loss to last season’s Division 4 runner-up and still-undefeated Niles.
Keep an eye on these FRIDAY Hudson (8-0) at Berrien Springs (5-1) WATCH, Lawton (6-2) at Constantine (6-2) WATCH, Niles (8-0) at Edwardsburg (6-2) WATCH, Kalamazoo United (6-2) at Schoolcraft (7-1) WATCH.
Upper Peninsula
Kingsford (6-2) at Marquette (5-3) WATCH
These two are now three years removed from being longtime league rivals in the Great Northern Conference, but this game continues to carry significant weight and especially when it comes to Marquette’s playoff future. Kingsford has won the last three meetings, and last year’s 27-17 victory contributed to keeping the Sentinels out of the postseason. Marquette sits No. 27 on the Division 3 list this week with losses to opponents that are a combined 20-4. The Flivvers are No. 16 in Division 5 but coming off a tough league-deciding defeat against Menominee.
Keep an eye on these THURSDAY Iron Mountain (5-2) at Negaunee (5-3) WATCH. FRIDAY Gladstone (3-5) at Escanaba (7-1) WATCH, Calumet (6-2) at L’Anse (5-3) WATCH, Hancock (1-7) at West Iron County (3-4) WATCH.
West Michigan
Wyoming Godwin Heights (7-1) at Belding (7-1)
This is a winner-take-all for the Ottawa-Kent Conference Silver title, as Belding looks to extend its league championship streak to four and Godwin Heights seeks to add a historic accomplishment to what also will be its first playoff season since 2018 (not counting COVID-shortened 2020, when nearly all teams qualified). Although Belding has won the last three meetings between these two, Godwin did claim it as recently as 2021 – the last time the Black Knights didn’t win the Silver.
Keep an eye on these FRIDAY Grand Rapids South Christian (4-4) at Grand Rapids Catholic Central (8-0) WATCH, Zeeland West (6-2) at Grand Rapids West Catholic (7-1), Pontiac Notre Dame Prep (6-2) at Hudsonville Unity Christian (8-0) WATCH, North Muskegon (6-2) at Muskegon Oakridge (5-3) WATCH.
8-Player
Indian River Inland Lakes (8-0) at Gaylord St. Mary (7-1)
The Ski Valley Conference title is at stake, and Inland Lakes has won all four of those since joining the league in 2021 – with St. Mary finishing runner-up the last three seasons. They played one-score games against each other in 2022 and 2023 before the Bulldogs won big a year ago. Inland Lakes also has an argument for most impressive defense in the state this season, with its 14 points allowed to Hillman in Week 5 the only points the team has surrendered all fall. The Snowbirds have three shutouts in league play and their only loss came two weeks ago to a likely playoff team in Breckenridge.
Keep an eye on these FRIDAY Blanchard Montabella (8-0) at Portland St. Patrick (8-0), Marion (6-2) at Kingston (7-1) WATCH, Bridgman (7-1) at Brown City (6-2) WATCH, Climax-Scotts (6-2) at Pittsford (7-1) WATCH.
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PHOTO Detroit Martin Luther King and Cass Tech players contend for a pass in the end zone during last week's PSL Blue city championship game. (Photo by Olivia B. Photography.)