Bush Legacy: Culture of Opportunity
By
Doug Donnelly
Special for MHSAA.com
April 6, 2018
By Doug Donnelly
Special for Second Half
CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.
What’s more, he has the unenviable task of replacing himself.
“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”
Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.
He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.
Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.
“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”
Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.
Chelsea has had only three head coaches since 1965.
“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”
Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.
“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”
If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.
“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.
“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”
While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.
“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”
It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field
He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.
“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”
Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.
“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”
In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.
His record at Chelsea is 169-60.
“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.
“I love the game. I’m going to be very much involved.”
Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.
PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.
Bollman Cousins Making Plenty of Noise as 'Wrecking Balls' for Surging Big Rapids
By
Tom Kendra
Special for MHSAA.com
October 9, 2025
BIG RAPIDS – On Friday nights, the Bollman boys are always in the middle of the action, bringing the muscle and the fight and the power to the Big Rapids football team.
But for the rest of the weekend, senior Jack Bollman and his first cousin, junior Max Bollman, are happiest when they are able to get away from it all at their family’s deer hunting ranch in nearby Canadian Lakes – appropriately named “The Sanctuary.”
“I just love being out there,” said Jack, a four-year starting running back for the Cardinals. “Our whole family works out there, and it’s just a great environment. It’s our second home, out in nature.”
The Bollmans haven’t spent much time at The Sanctuary lately, as they are laser-focused on what is becoming a special season for Big Rapids (6-0), which earned honorable mention in the latest Division 4 state rankings and heading into Friday’s game at Grant.
The Cardinals are known for their triple-option veer offense, operating out of the shotgun and often with four wideouts. But if the defense gets spread out too thin, the Bollmans will make it pay.
“Jack and I, we look at it as our job to bring the physicality on every play,” said Max, a 6-foot-1, 235-pound defensive end who also plays tight end, primarily in short-yardage and goal-line situations. “We want to be a problem for the other team. Other teams know that we can pass, but we can run over you, too.”
The Bollmans are part of a golden era of Big Rapids football under 11th-year coach Mike Selzer. The Cardinals – who were 7-3 in 2022, 10-2 and Regional finalists in 2023 and 9-2 last season – are hoping to take a couple more steps this fall with a senior-laden roster.
“We have so much experience this year that our practices are not learning things, but just fine-tuning and adjusting,” said Selzer, who starts 10 seniors on offense and nine on defense. “That experience makes it much easier to make adjustments on the fly during games.”
Big Rapids has overwhelmed its first six opponents, with the closest game a 19-7 win at Paw Paw in the opener. The big Central States Athletic Association Red showdown against Reed City on Sept. 26 turned into a one-sided 40-13 win.
Senior quarterback Cole Haist has completed 59-of-90 passes for 947 yards and 11 touchdowns, and rushed for 249 yards and a team-high nine touchdowns. He throws the ball to a plethora of receivers on the edge, notably seniors Trenton Mossel, Owen Craven, Kurt Wilber and Wyatt Skiera.
But when it comes to short-yardage situations, Max Bollman will check in as a tight end and often lead the way for his cousin, Jack, who is the team’s leading rusher with 56 carries for 429 yards, an average of 7.7 per carry, and six touchdowns.
Big Rapids is looking forward to a big game Week 8 at perennial Division 3 playoff team Coopersville, before pursuing its ultimate goal of a Division 4 championship.
The Cardinals appear to be on a collision course with familiar rival Ludington, which is also unbeaten and features a senior-heavy team led by senior quarterback Cam Gunsell. Big Rapids nipped Ludington, 28-21, in last year’s playoff opener.
In preparation for this postseason, Selzer is working on team-building every Tuesday to try and give his a little edge. This past Tuesday, he brought in Saginaw Valley State assistant coach Jeremy Prudhomme for some trust and team bonding exercises.
“We’ve been climbing every year, and now we want to take those final steps,” said Haist, a three-sport athlete who is in his second year as the team’s starting quarterback. “We have the talent and the ability to go farther. Now we are working on that belief to know we can do it.”
One bond that is already unbreakable is between the Bollman boys, who have grown up together and played football together since they were little kids.
The duo is especially lethal on defense, as the leaders of a group that has allowed only 33 points all season – fewer than six per game.
Max Bollman, a third-year starter as a junior who already has a Division I college offer from Central Michigan, is the leader of that unit from his edge position, with 24 tackles, five tackles for loss and three sacks. Jack Bollman (5-11, 215) has 14 tackles from his linebacker spot, including four for loss and one sack.
“Max is an off-the-charts kid in terms of strength, and he demands a lot of attention – but he has a motor unlike any kid I have ever coached,” said Selzer, a Wayland native who coached for 11 years at Potterville before taking the Big Rapids job in 2015.
Jonathan Losinski, a senior middle linebacker, is the team’s leading tackler with 26 stops, while Bryce Selzer and Austin Brandt both have 18 tackles.
But the emotional leaders of the Cardinals’ defense are the Bollmans, who are double trouble for every opponent.
“We have a bond, that’s for sure,” said Jack, who is hoping to play college football next year. “We want to be dangerous and blow up plays. Other teams have told us after the game that it’s unbearable to try and block us both on the same play.
“I would say we are like two giant wrecking balls out there, plowing things over.”
Tom Kendra worked 23 years at The Muskegon Chronicle, including five as assistant sports editor and the final six as sports editor through 2011. E-mail him at [email protected] with story ideas for Muskegon, Oceana, Mason, Lake, Oceola, Mecosta and Newaygo counties.
PHOTOS (Top) At left, Max Bollman lines up from at defensive end, while at right, Jack Bollman finds his way into the end zone against Howard City Tri County. (Middle) Junior Max Bollman (10) and his cousin, senior Jack Bollman (7). (Below) Mike Selzer is in his 11th year as head coach at Big Rapids. (Photos provided by the Big Rapids football program.)