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Bush Legacy: Culture of Opportunity

By Doug Donnelly
Special for MHSAA.com

April 6, 2018

By Doug Donnelly
Special for Second Half

CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.

What’s more, he has the unenviable task of replacing himself.

“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”

Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.

He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.

Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.

“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”

Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.

Chelsea has had only three head coaches since 1965.

“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”

Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.

“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”

If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.

“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.

“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”

While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.

“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”

It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field

He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.

“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”

Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.

“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”

In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.

His record at Chelsea is 169-60.

“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.

“I love the game. I’m going to be very much involved.”

Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.

PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.

A Lansing Everett receiver pulls in a pass during the Vikings' Week 4 32-0 win over Lansing Waverly.

1st & Goal: 2025 Week 4 Review

By Geoff Kimmerly
MHSAA.com senior editor

September 22, 2025

The Week 4 football schedule gave us an idea of what was coming. But it's fair to say this weekend's statewide slate of games even exceeded expectations.

MI Student AidMetro Detroit matchups Detroit Catholic Central/Orchard Lake St. Mary's and Detroit Cass Tech/Martin Luther King were predictably notable. But we also saw our first league champion crowned, impressive winning streaks broken and another extended, and a pair of programs reach successes they haven't enjoyed in multiple decades. Saline's Tommy Carr threw eight touchdowns passes, and Holland receiver Finn Galloway scored a combined seven rushing and receiving. 

And that was just the start. 

Bay & Thumb

HEADLINER Cass City 17, Millington 14 (OT) Cass City has reached the playoffs 11 straight seasons and is a regular league title contender. But this still had to be unexpected given reigning Division 7 champion Millington’s 25-game regular-season winning streak and the Red Hawks’ 1-2 record entering the night. Cass City’s overtime field goal – and stifling defense – played lead roles in dealing the Cardinals (3-1) their first loss since a 2023 Division 7 Semifinal. Click for more from the Bay City Times.

Watch list Richmond 24, Armada 17 The Blue Devils (4-0) are back – and tied for the early lead in the Blue Water Area Conference after defeating Armada (3-1) for the first time since 2019 and after losing this matchup 42-0 a year ago. Dominic Bonnetti scored the go-ahead touchdown with 45 seconds to play.

On the move Clio 26, Owosso 21 After finishing 0-9 last year, Clio (4-0) has its most wins in a season since 2001. This one came against an Owosso team (3-1) that hadn’t lost entering the evening. Gladwin 28, Clare 26 The Flying Gs (1-3) earned their first win, but it definitely is one they won’t forget as they avenged last year’s loss to rival Clare (3-1). Linden 42, Holly 6 The Eagles (4-0) are off to their best start since 2012, and Holly (2-2) already has more wins than a year ago after avenging 2024 losses in Weeks 2 and 3.

Greater Detroit

HEADLINER Detroit Catholic Central 29, Orchard Lake St. Mary’s 14 The Shamrocks (4-0) have a notable lead atop the Catholic High School League Central with this win joining a Week 2 victory over Toledo Central Catholic to give DCC an impressive over the other expected main contenders this fall. Samson Gash starred, and the Shamrocks’ defense held OLSM (3-1) to 30 points fewer than the Eaglets’ season average. Click for more from the Oakland Press.

Watch list Detroit Cass Tech 27, Detroit Martin Luther King 22 These two have met a second time the last five seasons, and the first round this time went to the Technicians (4-0) as they held on after building an early lead on three CJ Sadler scores. King is 2-2 with two losses by a combined seven points.

On the move Ecorse 18, Warren Michigan Collegiate 16 The Red Raiders are (4-0) after winning four games all of last season, and this effort ended Michigan’s Collegiate’s 42-game Charter School Conference winning streak going back to 2016. Macomb Dakota 28, Sterling Heights Stevenson 14 Dakota (4-0) remains one of two teams tied atop the Macomb Area Conference Red standings after handing Stevenson (3-1) its first loss. Redford Union 8, Dearborn Heights Robichaud 0 Union (3-1) and its 32-game winning streak in the Western Wayne Athletic Conference turned away one of its toughest challenges during the streak, from a Robichaud team (3-1) seeking a third-straight playoff appearance this fall.

Mid-Michigan

HEADLINER Haslett 21, Mason 14 (OT) Add this to a one-point Week 2 win at Fenton decided during the final minute, and Haslett has claimed two key nail-biters with this avenging an overtime loss that decided the Capital Area Activities Conference Red title a year ago. Kory Amachree ran for the go-ahead score, and the Vikings (3-1) then closed out the win with an interception to send Mason to 1-3. Click for more from the Lansing State Journal.

Watch list Beal City 42, McBain 7 The Aggies (4-0) continued a defensively-dominating start by avenging last season’s 29-25 loss to McBain (2-2) that ended up deciding the Highland Conference title. Beal City has given up 17 points total over four games.

On the move Stockbridge 25, Union City 18 Although the Panthers (1-3) have had a rough start, this certainly could get things rolling as they ended Union City’s 21-game winning streak in the Big 8 Conference and handed the Chargers (3-1) their first loss overall this fall. Grand Ledge 30, Holt 24 The Comets (4-0) are shaping up as contenders again in the CAAC Blue with this their fourth-straight win over the rival Rams (2-2). Mount Pleasant 28, Traverse City Central 13 The Oilers (4-0) faced another tough challenge in the Saginaw Valley League North but held on for a key road victory at Central (2-2).

Lansing Catholic defenders close in on a Charlotte ball carrier during the Orioles’ 35-17 win.

Northern Lower Peninsula

HEADLINER Kingsley 38, Boyne City 6 The Stags (3-1) played arguably their best game this season in advance of this week’s matchup with Traverse City St. Francis. Those two and Boyne City (3-1) shared the Northern Michigan Football League Legends title a year ago, and Kingsley also with this win avenged last year’s District Final loss to the Ramblers. Click for more from the Traverse City Record-Eagle.

Watch list Gaylord 19, Petoskey 13 It’s difficult to not come back to the Blue Devils (4-0) who defeated the reigning Big North Conference champ Northmen (1-3) and did so with their fourth win this season by seven points or fewer.

On the move Maple City Glen Lake 24, East Jordan 22 Glen Lake (3-1) has opened NMFL Legacy play with three wins, while East Jordan (2-2) has lost two heartbreakers the last two weeks by a combined six points. Mancelona 32, Frankfort 6 The Ironmen (3-1) join Glen Lake as undefeated through the start of NMFL Legacy play, with this breaking a three-game losing streak against the Panthers (2-2). Ogemaw Heights 49, Shepherd 14 The Falcons (3-1) earned what could end up a key win in their repeat drive in the Jack Pine Conference I as Shepherd (3-1) was 3-0 for the first time since 2009 and hadn’t given up a point in its two games prior.

Southeast & Border

HEADLINER Saline 61, Dexter 34 Tommy Carr approached perfection, completing all but four passes and throwing for eight touchdowns – tied for second-most in MHSAA history for a single game – as the Hornets (4-0) scored their most points since Week 8 of 2023 and became one of only two teams still undefeated in Southeastern Conference Red play after dealing Dexter (3-1) its first. Click for more from the Ann Arbor News.

Watch list Monroe Jefferson 39, Riverview 8 We featured Jefferson (4-0) on MHSAA.com last week, and the Bears continued to generate excitement by breaking an eight-game losing streak against Riverview (2-2) and avenging last year’s 61-0 defeat.

On the move Vandercook Lake 17, Addison 16 The last six seasons have seen Vandercook Lake navigate 8-player, an abbreviated schedule and return to 11-player last fall, and the Jayhawks (3-1) with this win eclipsed last year’s total while also avenging a 44-7 loss from last season to Addison – which is 0-4 but with three defeats by a combined nine points. Michigan Center 43, Manchester 8 Michigan Center (4-0) has looked nothing short of powerful so far and opened Cascades Conference play by avenging a 46-35 loss from 2024. Chelsea 35, Tecumseh 6 Chelsea moved to 4-0 and extended its SEC White winning streak to 13 since Tecumseh (2-2) won their 2022 meeting.

Southwest Corridor

HEADLINER Paw Paw 35, Edwardsburg 7 Paw Paw’s first three opponents this season are a combined 12-0, and the Red Wolves (1-3) showed they belong in the conversation too by handing the Eddies (3-1) their first defeat. Ben Miller ran for 171 yards and four touchdowns and made 12 tackles.

Watch list Coloma 60, Saugatuck 42 The Comets didn’t have a team three years ago and had lost both meetings with Saugatuck (2-2) by an average of 35 points since returning. But Coloma is up to 2-2 after also finishing last season strong to make the playoffs.

On the move Dowagiac 41, Marshall 22 Dowagiac (3-1) has been building some nice momentum over the last three seasons and is off to another solid start as it seeks a second-straight playoff berth. White Pigeon 46, Centreville 0 The Chiefs (4-0) earned their third shutout this season as they extended their Southwest 10 Conference winning streak to 13 games going back to a loss to Centreville in 2022. Three Rivers 21, Plainwell 7 The Wildcats also are up to 4-0 overall with the other Wolverine Conference co-leaders Vicksburg and Niles up next over the next two weeks, respectively.

Upper Peninsula

HEADLINER Menominee 25, Calumet 15 The Maroons (4-0) earned the first of what may be three necessary key wins to lock up a Western Peninsula Athletic Conference Copper title after they finished second to Kingsford a year ago. The Copper Kings (3-1) will remain in the mix as well as both must still see the Flivvers and Calumet already has a win over Negaunee. Click for more from the Houghton Daily Mining Gazette.

Watch list L’Anse 46, Manistique 16 The Purple Hornets (4-0) have taken another step during an amazing start after the program had won once over its previous two seasons – a run that had included 44 and 37-point defeats against the Emeralds (1-3).

On the move Kingsford 35, Negaunee 21 This was another key matchup in the West-PAC Copper, which left the Flivvers (3-1) tied with Menominee for first. Houghton 46, Ishpeming Westwood 44 The Gremlins (2-2) have won four straight in this annual series with this their closest meeting since a three-point victory in 2022. Marquette 20, Saginaw United 12 Coming off a tough one-point loss to Gaylord, the Sentinels (2-2) made a trip downstate for the second week in a row and came back with what could be an important victory over a Division 2 opponent.

West Michigan

HEADLINER Grand Rapids Northview 35, Holland Christian 28 Northview had to defeat Holland Christian (3-1) last season to finish a perfect run through the Ottawa-Kent Conference Black, and this year the Wildcats (4-0) hope they’ve started another one. Northview went ahead late on the first night of league play.

Watch list Rockford 21, East Kentwood 14 The emerging Falcons (3-1) have given the O-K Red yet another power program, but the Rams (3-1) remain just a step ahead after holding on in this matchup.

On the move Grand Rapids Kenowa Hills 49, Cedar Springs 35 Kenowa Hills is 4-0 for the first time since 1992, according to Michigan-Football.com, after avenging last season’s seven-point loss to Cedar Springs. Grand Rapids Catholic Central 10, East Grand Rapids 7 The Cougars (4-0) opened O-K Black play by avenging last season’s three-point loss to EGR (2-2). Muskegon 46, Byron Center 17 Last season’s Week 8 loss helped end Muskegon’s playoff hopes, but the Big Reds (2-2) avenged in a big way as Byron Center (1-3) continued to navigate a loaded early schedule.

Ishpeming's Josh Wojie is able to break a couple of tackles and get past Munising’s MJ Bell for a touchdown during the Hematites 52-14 victory.

8-Player

HEADLINER Portland St. Patrick 48, Fulton 6 These two shared the Mid-State Activities Conference Red title with Morrice last season in part because of a Fulton win over the Shamrocks. But St. Patrick (4-0) has defeated both this season and already clinched the league championship. Click for more from WLNS.

Watch list Deckerville 33, Brown City 20 Reigning Division 1 champion Deckerville (4-0) has won 17 straight games and pulled away in this one after defeating Brown City (3-1) by just two points a year ago.

On the move Felch North Dickinson 62, Ontonagon 42 The Nordics (4-0) have scored 38, then 52, then 58 and now 62 points over the last four weeks as their offense is on pace to far surpass last year’s 425 over nine games. Martin 52, Gobles 6 While North Dickinson is scoring more and more points every game, Martin is giving up fewer and fewer and held the Tigers (3-1) to their fewest since the teams met to decide a Regional title in 2023. Bay City All Saints 49, Peck 12 All Saints (3-1) is a one-point Week 1 loss to Deckerville from a perfect start after handing Peck (3-1) its lone defeat.

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PHOTOS (Top) A Lansing Everett receiver pulls in a pass during the Vikings' Week 4 32-0 win over Lansing Waverly. (Middle) Lansing Catholic defenders close in on a Charlotte ball carrier during the Orioles’ 35-17 win. (Below) Ishpeming's Josh Wojie is able to break a couple of tackles and get past Munising’s MJ Bell for a touchdown during the Hematites' 52-14 victory. (Everett/Waverly photo by Larry Arreguin/Team Arreguin Photos. Lansing Catholic/Charlotte photo by Tom Pierson/TCP Photography. Ishpeming/Munising photo by Cara Kamps.)