Bush Legacy: Culture of Opportunity
By
Doug Donnelly
Special for MHSAA.com
April 6, 2018
By Doug Donnelly
Special for Second Half
CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.
What’s more, he has the unenviable task of replacing himself.
“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”
Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.
He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.
Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.
“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”
Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.
Chelsea has had only three head coaches since 1965.
“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”
Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.
“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”
If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.
“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.
“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”
While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.
“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”
It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field
He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.
“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”
Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.
“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”
In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.
His record at Chelsea is 169-60.
“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.
“I love the game. I’m going to be very much involved.”
Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.
PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.
1st & Goal: 2025 Week 4 Preview
By
Geoff Kimmerly
MHSAA.com senior editor
September 19, 2025
Could Week 4 be the one we look back on as the most important this regular season?
It’s certainly possible.
The two biggest games this weekend might take place about 35 miles apart, as likely league title favorites in both the Detroit Public School League Blue and Catholic High School League Central face off. And several more conferences also eventually may recall tonight as the one that decided which schools add a trophy in October.
Scores for every game across the state this weekend will be posted on the MHSAA Scores page as they conclude. Tune into several on the NFHS Network, including those with “WATCH” linked below.
Bay & Thumb
Richmond (3-0) at Armada (3-0) WATCH
This decade has seen Armada join the contenders in the Blue Water Area Conference; the Tigers finished second last season with only a one-point loss to champion Almont. Richmond could be on its way to becoming a factor again. The Blue Devils last week defeated Croswell-Lexington, avenging last year’s 41-10 loss in defeating the Pioneers for the first time since 2019. Richmond also opened this season by avenging a 2024 loss to St. Clair – and hasn’t defeated Armada since 2019 as well.
Keep an eye on these FRIDAY Saginaw Swan Valley (2-1) at Bay City John Glenn (3-0) WATCH, Owosso (3-0) at Clio (3-0) WATCH, Holly (2-1) at Linden (3-0) WATCH, Bay City Western (2-1) at Midland Dow (2-1) WATCH.
Greater Detroit
Orchard Lake St. Mary’s (3-0) at Detroit Catholic Central (3-0)
Cass Tech/King this week should be another classic, but this is a rare instance when another Metro Detroit game carries similar clout. St. Mary’s is the reigning Division 2 champion but lost three Catholic High School League Central games last season including 27-22 to eventual champion DCC. The Shamrocks already have a win this fall over 2024 CHSL Central runner-up Toledo Central Catholic, but OLSM already has avenged last year’s loss to Warren De La Salle Collegiate – rebounding from a 10-point loss for a 39-point victory.
Keep an eye on these FRIDAY Detroit Cass Tech (3-0) at Detroit Martin Luther King (2-1), Sterling Heights Stevenson (3-0) at Macomb Dakota (3-0) WATCH, Gibraltar Carlson (3-0) at Trenton (2-1) WATCH, Dearborn Heights Robichaud (3-0) at Redford Union (2-1) WATCH.
Mid-Michigan
Grand Ledge (3-0) at Holt (2-1) WATCH
Grand Ledge has won three straight in this rivalry, starting with its Division 1 District Final matchup in 2022. But the Rams can make a nice statement to kick off the Capital Area Activities Conference Blue schedule, especially as they are seeking their first playoff berth since that fall. The Comets opened league play last week by downing East Lansing 45-27 after having fallen to the Trojans the last two seasons. Holt’s loss came in its season opener to reigning CAAC Red champion Mason.
Keep an eye on these FRIDAY Ovid-Elsie (2-1) at Durand (2-1) WATCH, Haslett (2-1) at Mason (1-2), Kalkaska (3-0) at Mount Pleasant Sacred Heart (2-1), Fowlerville (2-1) at Williamston (3-0) WATCH.
Northern Lower Peninsula
Kingsley (2-1) at Boyne City (3-0)
These two and Traverse City St. Francis shared the Northern Michigan Football League Legends championship last season, and all of that started with Kingsley’s 26-20 win over Boyne City. The Stags have won four straight against the Ramblers, including the last two with both back in the same NMFL division, but Boyne City last year didn’t lose again until the Division 6 Semifinals and has given up only 27 points total over its first three games this fall. Kingsley took a Week 2 loss to much-improved Gaylord but bounced back big last week against Grayling.
Keep an eye on these FRIDAY Mount Pleasant (3-0) at Traverse City Central (2-1), East Jordan (2-1) at Maple City Glen Lake (2-1) WATCH, Beal City (3-0) at McBain (2-1) WATCH, Shepherd (3-0) at Ogemaw Heights (2-1) WATCH.
Southeast & Border
Dexter (3-0) at Saline (3-0) WATCH
This matchup has played a major role in deciding the Southeastern Conference Red title the last three seasons. Dexter has scored at least 48 points in all three of its games so far this fall, including during a 50-27 opening win over Brighton. Saline started this season with a 37-28 win over Rockford and then has reached 50 points the last two weeks – while not allowing any.
Keep an eye on these FRIDAY Michigan Center (3-0) at Manchester (2-1) WATCH, Riverview (2-1) at Monroe Jefferson (3-0), Hastings (2-1) at Parma Western (1-2), Chelsea (3-0) at Tecumseh (2-1) WATCH.
Southwest Corridor
Battle Creek Pennfield (2-1) at Battle Creek Harper Creek (2-1)
Pennfield is 2-1 for the first time since 2021 and after winning one game all of last season, and last week’s 23-20 victory came over a Buchanan team that made the playoffs a year ago. A win over Harper Creek would be the Panthers’ first since 2020. The Beavers are reigning Interstate 8 Athletic Conference champions and bounced back from a Week 2 loss to Cedar Springs by downing Coldwater in a league opener.
Keep an eye on these FRIDAY Portage Central (3-0) at Battle Creek Central (2-1), Marshall (2-1) at Dowagiac (2-1), Plainwell (2-1) at Three Rivers (3-0) WATCH, Centreville (2-1) at White Pigeon (3-0) WATCH.
Upper Peninsula
Menominee (3-0) at Calumet (3-0) WATCH
The Maroons are marching again and looking to extend a winning streak over Calumet to four, with the last two wins coming in Western Peninsula Athletic Conference Copper play. Those two victories both came by at least 40 points, but the Copper Kings should make this a much closer game, off to their best start since 2019 and riding the momentum of a 33-18 win last week over Negaunee.
Keep an eye on these FRIDAY Kingsford (2-1) at Negaunee (2-1) WATCH, L’Anse (3-0) at Manistique (1-2) WATCH, Escanaba (3-0) at Sault Ste. Marie (0-3) WATCH, Houghton (1-2) at Ishpeming Westwood (0-3) WATCH.
West Michigan
Grand Rapids Northview (3-0) at Holland Christian (3-0) WATCH
It would be easy to argue East Kentwood/Rockford is a bigger game area-wide. But the Ottawa-Kent Conference Red looks full of those this season, and this O-K Black matchup may end up having larger league title implications. These two and Grand Rapids Catholic Central all have started 3-0, with two more teams 2-1. Northview defeated the Maroons last season 35-20 on the way to winning the league and finishing the regular season undefeated.
Keep an eye on these FRIDAY East Kentwood (3-0) at Rockford (2-1) WATCH, Muskegon Oakridge (3-0) at Ludington (3-0), Zeeland East (3-0) at Hudsonville Unity Christian (3-0), Cedar Springs (3-0) at Grand Rapids Kenowa Hills (3-0) WATCH.
8-Player
Martin (3-0) at Gobles (3-0) WATCH
This has become one of the most intriguing rivalries in all of 8-player over the last two seasons, with Gobles winning regular-season matchups both times but Martin then winning playoff rematches. The Tigers have continued their offensive surge of the last two seasons, putting up nearly 52 per game over their first three including 54 in a 22-point win over Climax-Scotts. Martin has averaged 55 points per over its first three games, but perhaps more notably hasn’t given up more than 20 in any contest.
Keep an eye on these FRIDAY Brown City (3-0) at Deckerville (3-0) WATCH, Fulton (3-0) at Portland St. Patrick (3-0), Colon (2-1) at Climax-Scotts (2-1), Britton Deerfield (2-1) at Concord (2-1) WATCH.
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PHOTO East Kentwood's Ahman Edmonds bursts into the open during his team's Week 3 win over Jenison. (Click for more from High School Sports Scene.)