Bush Legacy: Culture of Opportunity
By
Doug Donnelly
Special for MHSAA.com
April 6, 2018
By Doug Donnelly
Special for Second Half
CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.
What’s more, he has the unenviable task of replacing himself.
“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”
Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.
He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.
Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.
“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”
Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.
Chelsea has had only three head coaches since 1965.
“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”
Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.
“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”
If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.
“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.
“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”
While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.
“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”
It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field
He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.
“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”
Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.
“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”
In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.
His record at Chelsea is 169-60.
“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.
“I love the game. I’m going to be very much involved.”
Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.
PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.
Finals Flashback: Remembering the '9s'
November 29, 2019
By Ron Pesch
Special for Second Half
This weekend’s MHSAA 11-Player Football Finals at Ford Field will conclude another decade for the most played and watched high school sport in Michigan.
We’ll roll into this year’s games remembering some decade-enders of the past from 1979, 1989, 1999 and 2009.
Redemption
The 1979 season marked the first playoff appearance for Norway, which had failed to qualify for the MHSAA postseason in 1975 and 1976 despite undefeated seasons.
However, the scoreless first half of the Knights’ Class D championship battle with Schoolcraft wasn’t proceeding as planned.
“We went into the locker room at halftime and made a few offensive changes,” said Norway coach Bob Giannunzio. “Our running game wasn’t working, so we decided we would pass more in the second half.”
The Norway defense forced six second-half turnovers that led to three touchdowns and a 21-6 win over Schoolcraft. Quarterback Chuck Soderlund connected on 6-of-14 passes for 110 yards including a 45-yard TD pass to Gregg Noordhoff to break the scoreless deadlock. Nordhoff added a second score from four yards out early in the in the fourth quarter for a 14-6 lead. Soderlund added a game-sealing TD on a QB sneak with 1:30 remaining.
It was the first of back-to-back titles for Giannunzio and the little Upper Peninsula school located near Iron Mountain. Since that season, Norway has advanced as far as the Semifinal round twice, in both 2002 and 2006
“We said if we ever got here we’d win it, said Giannunzio to the Detroit Free Press. “We wanted to start off right for the U.P. It’s a big burden playing for the whole Upper Peninsula.”
The Greatest
In Class B in 1989, Farmington Hills Harrison scored a 28-27 victory over DeWitt in what many still consider one of the greatest games of the MHSAA’s 45-year playoff history. The reigning Class B champion and top-ranked Hawks had their hands full. Tied 7-7 after one quarter, the Panthers grabbed a two-touchdown lead in the second quarter on 32-yard run by fullback John Tellford and a 35-yard pass play from Tellford to John Cowan. Harrison responded with a Matt Conley one-yard run to cut the margin to 21-14 at the half.
Hawks quarterback Mill Coleman knotted the score at 21-21 with a dazzling 16-yard run early in the fourth quarter, but DeWitt stormed back again driving 75 yards on 13 plays. The series was highlighted by tight end Dave Riker's 24-yard, one-handed catch to the Hawks’ 3-yard line. Two plays later, quarterback Chris Berkimer slipped over from the 1, and DeWitt again took the lead 27-21.
With 2:12 remaining and the ball at the Harrison 33, Coleman went to work. Three quick completions moved the ball to the DeWitt 16, and then Coleman let his legs do the rest. Following a Hawks timeout, Coleman dashed right for seven more yards to the Panthers’ 9. Facing a 2nd-and-3, Coleman dropped back to pass, escaped the rush at the DeWitt 17, then scampered up the middle and dove into the end zone for the tying points. Steve Hill added his fourth PAT of the game with 1:34 remaining for the final margin, then secured the victory with an interception on the next series.
Electrifying
Charles Rogers, perhaps the most electrifying high school receiver to ever touch the carpet at the Pontiac Silverdome, caught a single pass in the 1999 Division 2 title game, but he was the difference maker in Saginaw’s 14-7 win over Birmingham Brother Rice. The reception, defended by a single back, was a 60-yard touchdown reception from Brandon Cork on Saginaw’s first possession. Rogers broke a pair of tackles on the way to the end zone to open the scoring. The point-after attempt was blocked.
It was one of only six pass attempts by Saginaw on the day, and the only completion. But after that, as Mick McCabe of the Detroit Free Press wrote, “If Rogers would have gone up to the concourse for a hot dog, I’m sure a couple of Rice defensive backs would have been there to wipe the mustard off his chin.”
“He’s a big-time player, he should be in the NFL,” Rice coach Al Fracassa told McCabe. “He reminded me of Randy Moss. He’s always a threat just having him out there.”
A Saginaw fumble on the first play of the second half was recovered by Rice’s Tony Gioutsos at the Trojans’ 31. Eight plays later, Gioutsos scored from five yards out. Ross Ryan added the extra point for a 7-6 Rice lead.
Saginaw’s defense was aggressive, with constant pressure on Rice quarterback Mark Baker, sacking him twice while holding the Warriors to 78 yards rushing on 36 attempts.
Saginaw took advantage of the extra attention received by Rogers. Terry Jackson pounded out 106 yards on 18 carries, including 60 of Saginaw’s 84 yards on their game-winning drive in the fourth quarter. With Rogers drawing triple coverage, Jackson dashed opposite side for a 17-yard TD with 7:03 to play. Jackson also added the 2-point conversion for the game’s final margin.
A Wild Ride
Farmington Hills Harrison picked up its 10th state title with a 42-35 win over Grand Rapids Creston in a 1999 Division 3 championship game filled with wide-open play. Creston opened the title contest with a recovered onside kick and then drove 49 yards in five plays, ending with an Andrew Terry’s touchdown from a yard out. Harrison rebounded with a field goal, followed by a three-yard TD run by Kevin Woods off a pass interception for a 10-7 lead.
Creston responded with a four play, 79-yard touchdown drive that consumed a little over two minutes. Featuring a 41-yard pass play from QB Carlton Brewster to Lanard Latham near the end of the first quarter, the Polar Bears opened the second with a 25-yard run to the end zone by Terry. Odene Pringle’s extra point gave Creston a 14-10 lead.
Harrison then went 68 yards in six plays and under three minutes as Woods scored again from a yard out to regain the lead for his team 17-14.
The fireworks continued following another pass interception by the Hawks and another three-yard TD by Woods that upped the lead to 24-14. By halftime it was 27-21.
Harrison’s lead was short-lived as coach Charles “Sparky” McEwen’s Creston squad went 80 yards in 2:27 following the kickoff, capped by a Brewster to Latham 11-yard scoring strike. Pringle’s kick made it 28-27.
The Hawks responded on the next drive. It was 35-28 at the end for three quarters, then 42-28 when Woods scored again near the beginning of the fourth. In total, he would finish with 153 yards on 33 carries and four touchdowns, tying then-Final scoring marks for touchdowns and points.
Creston struck again with a 56-yard touchdown pass to Richard Gill from Brewster with 7:00 remaining to pull within a seven, 42-35. The Polar Bears regained the ball with 57 second remaining, but a final Hail Mary fell incomplete, ending one of the tournament’s most entertaining games.
Thriller
In 2007, the East Grand Rapids-Orchard Lake St. Mary’s championship battle was a 5 OT affair.
In 2009, it was again anybody’s guess who would emerge as the winner between the schools. The Pioneers entered undefeated, while Orchard Lake St. Mary’s carried four losses into the contest. They began the year with two defeats for the first time since 1991. The first was to this same East team, 21-7. Two others were to Division 1 Detroit Catholic Central, 27-0 and then 7-0.
The opening quarter of the Division 3 Final was scoreless. Orchard Lake opened the scoring early in the second. Quarterback Robert Bolden hit Gary Hunter for a 49-yard completion, and three plays later Bolden broke a pair of tackles to ramble across the goal line from 13 yards out. The Pioneers tied the game at 7-7 with 30 seconds remaining before the intermission, when 6-foot-7 Colin Voss caught a five-yard pass from Ryan Elble and snaked the last two yards into the end zone. St. Mary’s nearly answered in the time remaining as Hunter returned the kickoff 63 yards to the Pioneers’ 24. A false start penalty sent the ball back to the EGR 29, but then Bolden completed a pass to Allen Robinson for 28 yards to the Pioneers’ 1-yard line. Two rushing attempts by St. Mary’s were stopped at the goal line as time expired in the half, the last by Bolden that was ended by East’s Joshua Laarman.
Orchard Lake had opened a 21-17 lead with 9:12 remaining in the game following a three-yard TD by Cortez Riley and an extra point by Nathan Perry. With 4:01 left, that score still stood as the Pioneers took possession at their own 13 following an Eaglets punt. Kirk Spencer dashed for 38 yards to the Orchard Lake 49 on the first play. But with 2:49 remaining, East faced desperation at 4th-and-14. The ensuing pass, intended for Voss, slipped off his fingertips, but was caught by Spencer for a gain of 27 yards to the St. Mary’s 26. With 1:14 to play, Elble found Deon Jobe in the end zone from 15 yards out. Bobby Aardema’s kick gave East Grand Rapids a 24-21 lead.
“But it wasn’t quite over until we heard from Laarman and Spencer one more time,” wrote McCabe about play after the touchdown. “Bolden completed two passes to get to East’s 44 when he took off running. Earlier he scored on a breathtaking 83-yard keeper (giving St. Mary as 14-10 lead in the third quarter).
“The first thing Laarman thought of when he saw Bolden take off was: here we go again.”
Laarman caused a fumble on his attempted stop, and Spencer came up with the ball to seal victory. The win gave East Grand Rapids its fourth consecutive championship. East Grand Rapids would win five straight Division 3 titles between 2006 and 2010.
Ron Pesch has taken an active role in researching the history of MHSAA events since 1985 and began writing for MHSAA Finals programs in 1986, adding additional features and "flashbacks" in 1992. He inherited the title of MHSAA historian from the late Dick Kishpaugh following the 1993-94 school year, and resides in Muskegon. Contact him at [email protected] with ideas for historical articles.
PHOTO: Farmington Hills Harrison scored late to edge DeWitt 28-27 in the 1989 Class B Final. (Photo courtesy of the Lansing State Journal.)