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Bush Legacy: Culture of Opportunity

By Doug Donnelly
Special for MHSAA.com

April 6, 2018

By Doug Donnelly
Special for Second Half

CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.

What’s more, he has the unenviable task of replacing himself.

“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”

Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.

He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.

Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.

“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”

Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.

Chelsea has had only three head coaches since 1965.

“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”

Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.

“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”

If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.

“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.

“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”

While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.

“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”

It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field

He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.

“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”

Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.

“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”

In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.

His record at Chelsea is 169-60.

“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.

“I love the game. I’m going to be very much involved.”

Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.

PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.

Drive for Detroit: 11-Player Semis Review

November 25, 2019

By Geoff Kimmerly
Special for Second Half

Buckle up. We’re headed for the home stretch.

The final 16 contenders for this season’s MHSAA 11-player football championships were set over the weekend, and Detroit on Friday and Saturday will be the final stop to conclude another memorable season.

Below we discuss all 16 Semifinals just a bit, with more detailed previews of the championship games coming out Wednesday. We’ll also include this past weekend’s 8-Player Finals – congratulations to first-time champions Colon and Pickford! – when we wrap up our review of the MHSAA Football Finals as a whole next week.

“Drive for Detroit” is powered by MI Student Aid

Division 1

Brighton 22, Belleville 19

The Bulldogs (11-2) will play in their first MHSAA Final in football, while Belleville ended its season in the Semifinals for the second-straight year. Brighton scored with under a minute left to earn the first championship game trip, and also held Belleville (12-1) to its fewest points scored this season. Click for more from the Livingston Daily Press & Argus.

Davison 34, Sterling Heights Stevenson 27 (OT)

The Cardinals (11-2) also will play in their first MHSAA football championship game after outlasting Stevenson. Davison, playing its first Semifinal since 2008, trailed throughout but caught up before the end of regulation and then made a stop in overtime to finish the comeback. The Titans (8-5) had made the playoffs as an additional qualifier before reaching their first Semifinal since 2009. Click for more from the Flint Journal.

Division 2

Muskegon Mona Shores 57, Walled Lake Western 56

The reigning Division 2 runner-up Sailors (11-2) booked their return to Ford Field with a touchdown with 17 seconds to play followed by a go-ahead 2-point conversion instead of kicking an extra point – making back-up quarterback Brady Rose one of the biggest stars of the weekend. Walled Lake Western (11-2) was playing in its fourth Semifinal this decade and tied its most points scored in a game this fall. Click for more from the Muskegon Chronicle.

Detroit Martin Luther King 60, Birmingham Seaholm 17

The Crusaders (11-2) will play for a second-straight MHSAA Finals championship to follow up last season’s won in Division 3. The reached 60 points for the first time since Week 5 of 2017 and held Seaholm (9-4) to nearly 20 points before its average. The Maples were playing in their first Semifinal since 1997. Click for more from MLive-Detroit.

Division 3

Muskegon 28, DeWitt 21

The Big Reds (13-0) outlasted DeWitt in their only playoff games decided by fewer than 38 points, and one of only two games they played decided by single digits this fall. Last season’s Division 3 runner-up, Muskegon went ahead to stay with just more than two minutes remaining and held off a final rally by the Panthers (10-3), who were playing in their fifth Semifinal this decade. Click for more from the Muskegon Chronicle.

River Rouge 14, Chelsea 7

The Panthers (12-1) likewise received their toughest challenge of the playoffs, as Chelsea gave them one of only three games decided by single digits this season. River Rouge scored both of its touchdowns during the fourth quarter after Chelsea (12-1) led for a quarter and a half. The Bulldogs were trying for their second-straight trip to the Finals after finishing Division 4 runner-up a year ago. Click for more from the Detroit News.

Division 4

Grand Rapids Catholic Central 56, Hudsonville Unity Christian 17

The Cougars (12-1) will play for their third Division 4 championship in four years after eliminating last season’s Division 5 title winner, Unity (9-4). It was the seventh time these teams met in the playoffs this decade, and fifth time the result went GRCC’s way. The Cougars scored their most points this season in earning the trip to Detroit. Click for more from the Grand Rapids Press.

Detroit Country Day 21, Flint Powers Catholic 0

Country Day (13-0) will return to Ford Field for the first time since 2016 (when it also faced GRCC) after posting its fourth shutout this season. It’s easy to marvel at the Yellowjackets’ defense, which is now giving up just 5.2 points per game. Powers (10-3) was playing in its third Semifinal this decade and capped its best run since 2015. Click for more from the Oakland Press.

Division 5

Lansing Catholic 28, Kingsley 14

The Cougars (12-1) are known for offense, but headed to Ford Field for the first time since 2014 as much thanks to a defensive effort that held Kingsley (12-1) nearly 32 points below its season average. Lansing Catholic is giving up only 13 points per game. Click for more from the Lansing State Journal.

Almont 36, Detroit Denby 8

In its third Semifinal this decade, Almont (13-0) advanced to its first football championship game also with another outstanding defensive performance. The Raiders lowered their points-given-up average to 10 with their best showing of the playoffs, halting Denby’s longest playoff run and most successful season at 10-3.

Division 6

Maple City Glen Lake 31, Montague 30 (OT)

The Lakers (12-1) are headed to their second MHSAA Final in four seasons thanks to a mighty comeback against last season’s Division 6 runner-up. Glen Lake trailed by 14 with under five minutes left in regulation, but pushed the game to overtime with a touchdown pass on the last play of the fourth quarter. Montague (10-3) finished with three losses this fall by a combined 13 points. Click for more from the Traverse City Record-Eagle.

Monroe St. Mary Catholic Central 17, Onsted 14

St. Mary will play in its third Final this decade and first since winning Division 6 in 2014 thanks to Wyatt Bergmoser’s 20-yard field goal on the game’s final play. The Falcons (11-1) held off an Onsted team that finished 10-3 and rallied after a 2-2 start to reach the Semifinals for the first time since 1993. The close win for SMCC came after its last two playoff runs ended in Regional Final losses by two and one point. Click for more from the Monroe News.

Division 7

Pewamo-Westphalia 43, Iron Mountain 7

Friday night at the Superior Dome at Northern Michigan University saw two undefeated teams meet and P-W (13-0) earn its fourth trip to Ford Field over the last five seasons. After giving up 35 points to reigning champ New Lothrop in a one-point win the week before, the Pirates’ defense bounced back to hold the Mountaineers (12-1) to their season low. Click for more from the Lansing State Journal.

Jackson Lumen Christi 27, Cass City 0

Lumen Christi scored one point less than Cass City had given up over the last 10 weeks combined, finding enough openings against one of the state’s most accomplished defenses to reach a fourth-straight Final. The Titans (12-0) also posted their second shutout of the fall, like P-W bouncing back on that side of the ball after giving up 30 in a Regional Final. Cass City finished 11-2 in reaching the Semifinals for the first time. Click for more from the Jackson Citizen-Patriot.

Division 8

Beal City 21, Ubly 20

The Aggies (12-1) came back from an early 14-0 deficit to edge Ubly and reach the MHSAA Finals for the first time since back-to-back trips in 2012 and 2013. The Bearcats went for the win after a last-minute score, but Beal City made a stop on the conversion and again after Ubly (10-3) recovered the ensuing onside kick. Click for more from the Mount Pleasant Morning Sun.

Reading 62, Fowler 18

The reigning champ has earned an opportunity to repeat, as Reading (12-1) put up 60 points for the third time this season and held the Eagles scoreless during the second half. Fowler, playing in its first Semifinal since 2011, finished with its best record since that fall at 11-2. Click for more from the Hillsdale Daily News.

Second Half’s weekly “Drive for Detroit” previews are powered by MI Student Aid, a part of the Office of Postsecondary Financial Planning located within the Michigan Department of Treasury. MI Student Aid encourages students to pursue postsecondary education by providing access to student financial resources and information. MI Student Aid administers the state’s 529 college savings programs (MET/MESP), as well as scholarship and grant programs that help make college Accessible, Affordable and Attainable for you. Connect with MI Student Aid at www.michigan.gov/mistudentaid and find more information on Facebook and Twitter @mistudentaid.

PHOTO: Detroit King's Terence Maize (99) wraps up Birmingham Seaholm's Chaz Strecker during the Crusaders' Division 2 Semifinal win Saturday. (Photo by Terry Lyons.)