Bush Legacy: Culture of Opportunity
By
Doug Donnelly
Special for MHSAA.com
April 6, 2018
By Doug Donnelly
Special for Second Half
CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.
What’s more, he has the unenviable task of replacing himself.
“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”
Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.
He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.
Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.
“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”
Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.
Chelsea has had only three head coaches since 1965.
“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”
Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.
“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”
If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.
“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.
“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”
While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.
“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”
It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field
He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.
“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”
Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.
“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”
In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.
His record at Chelsea is 169-60.
“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.
“I love the game. I’m going to be very much involved.”
Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.
PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.
Leader Re-Energizes Past Power Stevenson
By
Tom Markowski
Special for Second Half
November 22, 2019
Regardless of how one looks at it, Justin Newcomb is the right person for the right job at the right time.
Newcomb, 33, is one of the youngest head football coaches in the Detroit area, and he’s causing a stir. He’s in his second season at Sterling Heights Stevenson and the person most responsible for the Titans playing in an MHSAA Division 1 Semifinal on Saturday for the first time in a decade.
Stevenson (8-4), as an additional playoff qualifier, has played the underdog role to a T throughout the playoffs. There’s an advantage to that role, and Stevenson will take it up again when it takes on Davison (10-2) at Troy Athens at 1 p.m.
Once a football power, Stevenson fell back to the middle of the pack in the highly competitive Macomb Area Conference Red from 2010-18. Four times previously the program had reached an MHSAA Final, the last in 2009 when the Titans lost to Detroit Catholic Central, 31-21, in the Division 1 title game.
That was Hall of Fame coach Rick Bye’s 35th and final season at Stevenson. Since then, the Titans qualified for the playoffs three times and didn’t win a playoff game. That is, until this season.
“You’ve got goals,” Newcomb said. “You set goals at the start (of the season), and you just want to get the most out of (your) team.”
When Newcomb took over, the program had won just three games over the previous two seasons. The Titans were 4-5 overall in 2018, and just 1-4 in the MAC Red, which was won by eventual Division 1 champion Clinton Township Chippewa Valley. The average margin of defeat in those four league losses was 25.5 points.
“We took our lumps (in the MAC Red),” Newcomb said. “The challenge was getting kids to come out. When we first came in there was some interest lost. We had to beg some to come out. Now that we’re winning, kids are saying they want to come out.”
Despite his young age, Newcomb has coached high school football for 14 seasons. He started as an assistant under Mike Powell at Warren Cousino in 2006 when Newcomb was a student at Wayne State University. For 10 seasons he was the head varsity baseball coach at Cousino, but he gave that up when he took over for Powell as Cousino’s head football coach in 2017.
Though Newcomb finds himself in the right position at Stevenson, don’t view Stevenson’s sudden success as luck. Newcomb possesses an insatiable appetite for knowledge. If there’s a clinic to attend, you’ll likely find Newcomb there. And his ego doesn’t prevent him from talking to more experienced coaches to pry loose valuable information. Most often you’ll find Bye on the Stevenson sideline, not as an assistant but someone there whom Newcomb can confide in.
“Justin is positive and energetic,” Bye said. “He’s definitely not a guy who thinks he knows it all. He’s bought into everything, the Stevenson history, everything. He’s up on technology, much more so than I ever was. And he doesn’t let little things bother him. His practices have a tempo, and there’s little time wasted.”
Not lost in Newcomb’s system is his military background. After graduating from Wayne State with a teaching degree, he joined the U.S. Army Reserve in 2011. He continues to serve today in the Individual Ready Reserve (IRR).
“It has a lot to do with the way we coach,” Newcomb said of his military experience. “(Coaching) is a lot more than just what goes on on the field. There’s (teaching) leadership roles and being responsible. In our culture, it’s all about winning. It’s all about playing time. The kids get caught up in that.
“Their attitudes have changed. We had to address the group as a whole. We had guys that first year that said that they play linebacker, and that’s it. Others came in saying they just play one way. That’s not how we do it. You’re here to help the team. Now the kids are doing whatever we need them to.”
A prime example is junior Giovanni El-Hadi. A college prospect (committed to University of Michigan), El-Hadi had been told, by some outside of the program, that he was an offensive lineman and wouldn’t play defense. This season El-Hadi is starting on defense for the first time and said earlier this fall that his time spent on the defensive side has helped improve his speed.
Another two-way starter on the line is senior Sal Madonna. Madonna is a two-year starter, and he and his brother, sophomore Biagio Madonna, are the sons of assistant coach Carmine Madonna – who played for Bye during the late 1990s.
“For me, I’ve been a part of Stevenson football for a long time,” Sal Madonna said. “Last year’s team wasn’t as connected as much. This year we bonded together. We trusted Coach Newcomb’s style. Even last year as juniors (we knew) to be successful, we had to buy in. We didn’t have the same mindset last year. We’re playing with a lot more confidence now.
“This means a lot to me. I remember being in the stands (at Troy Athens) when Jason Fracassa threw a touchdown pass in the (2009) Semifinals. Just like this team, that team never gave up.”
This team rebounded from a 2-3 start with a 13-7 comeback victory over Utica in Week 6. That game, more than others, was the turning point of the Titans’ season. Newcomb made a switch at quarterback, moving Biagio Madonna from linebacker and switching fellow sophomore Jordan Ramsey from quarterback to slot receiver and running back. With Ramsey, Newcomb was running a zone read offense. With Madonna, Stevenson is running an option attack.
In the victory over Utica, Stevenson used a trick play to score the winning touchdown. Last week in the 9-7 Regional Final victory over Detroit Cass Tech, the Titans had a goal-line stand in the first half and scored the winning touchdown on a double pass. Madonna threw to Dylan Kleinedler, who threw to Ramsey for a touchdown early in the second half. A Ramsey interception ended the game with 14 seconds left.
The previous week against Macomb Dakota, Newcomb decided not to go for the tying field goal from 40 yards out, and instead called on Madonna to throw the winning touchdown pass to Ramsey with a minute to play. Stevenson won 38-35 against a team it had lost to, 40-14, during the regular season and before Newcomb had made the quarterback switch.
“We’ve been fortunate the last few weeks with trick plays,” Newcomb said. “(But) getting here is a testament on just how hard these kids have worked.”
Tom Markowski is a correspondent for the State Champs! Sports Network and previously directed its web coverage. He also covered primarily high school sports for the The Detroit News from 1984-2014, focusing on the Detroit area and contributing to statewide coverage of football and basketball. Contact him at [email protected] with story ideas for Oakland, Macomb and Wayne counties.
PHOTOS: (Top) Sterling Heights Stevenson players hoist their Division 1 Regional championship trophy after defeating Detroit Cass Tech last week. (Middle) Jordan Ramsey (5) breaks into the open against the Technicians. (Photos courtesy of the Stevenson football program.)