Bush Legacy: Culture of Opportunity
By
Doug Donnelly
Special for MHSAA.com
April 6, 2018
By Doug Donnelly
Special for Second Half
CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.
What’s more, he has the unenviable task of replacing himself.
“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”
Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.
He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.
Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.
“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”
Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.
Chelsea has had only three head coaches since 1965.
“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”
Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.
“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”
If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.
“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.
“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”
While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.
“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”
It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field
He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.
“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”
Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.
“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”
In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.
His record at Chelsea is 169-60.
“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.
“I love the game. I’m going to be very much involved.”
Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.
PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.
Drive for Detroit: Playoff Week 3 Preview
November 14, 2019
By Geoff Kimmerly
Second Half editor
Detroit is only two wins away for Michigan’s remaining 11-player teams.
But 8-player semifinalists need just one more win to complete a “March to Marquette” – and we’re flipping our usual format by leading off this week’s preview with a look at those four games.
All matchups below are Friday or Saturday, as noted. The 8-player winners will move on to Nov. 23 championship games at The Superior Dome at Northern Michigan University. The 11-player Regional champs this week will play next in neutral-site Semifinals, with those locations and times announced by Sunday morning.
A total of 15 games will be streamed either by Fox Sports Detroit's Prep Zone or MHSAA.tv this weekend; click for links and listings.
"Drive for Detroit" is sponsored by MI Student Aid.
8-Player
Division 1
Kingston (9-2) at Suttons Bay (11-0), Saturday
Only four years ago, when current seniors were freshman, Suttons Bay had to cancel its final seven games for lack of healthy players. The Norsemen have made quite a return along with the move to 8-player, going from seven to nine to 11 wins over the last three seasons, respectively. Luke Mikesell keys a balanced attack with 1,231 yards and 20 touchdowns rushing and eight more scores receiving. Kingston also is celebrating a historic run, making the Semifinals for the first time since 1996. A dominating run game deserves much of the credit, with Caleb Goss (1,470 yards/15 TDs) and Jake DeLong (1,304/20) leading the way and quarterback Aaron Koehler running for 10 touchdowns and throwing for 15 more scores.
Morrice (10-1) at Colon (11-0), Saturday
The reigning Division 1 champion Orioles might be facing their strongest opponent of the last two seasons – including a year ago when it defeated the Magi 40-8 in a Semifinal. Colon is outscoring opponents 53-5 on average, led by dual threat quarterback Phillip Alva (792 yards/16 TDs rushing, 876 yards/17 TDs passing) and top rusher Brandon Crawford (1,404 yards/22 TDs rushing, 11.4 yds./carry). Morrice graduated some significant standouts from last season, but quarterback Jonathan Carpenter has picked things up quickly as the new starter at his spot with 1,413 yards and 21 touchdowns rushing and eight touchdown passes. Morrice’s only loss of the last two years was in Week 8 to Crystal Falls Forest Park, and it handed Deckerville its only loss this season last week.
Division 2
Hillman (10-1) at Pickford (10-1), Friday
Pickford was last season’s Division 1 runner-up with a junior-filled lineup, and that group has the team on the verge of returning to the Superior Dome. Jimmy Storey was the Associated Press’ 8-player Player of the Year in 2018 and is leading the return charge that last week included avenging the team’s lone loss, to Powers North Central. Hillman is in the midst of its 14th straight playoff trip, with only the last two in 8-player, and playing in its first Semifinal in either format. Lead rusher Gunner Mellingen (949 yards/16 TDs) has taken over even more during the playoffs, last week running for nearly 300 yards and five touchdowns in a 48-44 win over Cedarville.
Climax-Scotts (9-2) at Portland St. Patrick (11-0), Saturday
Portland St. Patrick was among early movers to 8-player and will play in its third-straight Semifinal and fourth since making the format switch in 2012. Somewhat quietly, the Shamrocks rarely have been challenged this fall – their closest win was 42-24 in Week 7 over 2018 Division 2 runner-up Onekama. Climax-Scotts is enjoying a 17th-consecutive playoff run, but this one in 8-player for the first time. The Panthers will enter their first Semifinal since 2007 after defeating Onekama last week and with the experience of rumbling through a tough southwestern region, with its losses to undefeated Division 1 semifinalist Colon and Martin, which suffered its lone loss last week to the Magi in a Regional Final. Conner Gibson (1,342 yards/16 TDs rushing) leads an offense that has run for more than 3,000 yards.
11-Player
Division 1
West Bloomfield (10-1) at Belleville (11-0), Saturday
West Bloomfield has given Belleville one of its few close games during a two-year 23-1 run, coming within 13-10 of the Tigers in last year’s Regional Final. Another defensive showdown might be to the Lakers’ favor, as the difference this time likely will come when Belleville has the ball. The Tigers have broken 500 points and average 46 per game, while West Bloomfield is giving up only 11 and has surrendered a combined 28 points over its last six games.
Other Regional Finals FRIDAY Hudsonville (8-3) at Brighton (9-2), Utica Eisenhower (9-2) at Davison (9-2), Detroit Cass Tech (7-4) at Sterling Heights Stevenson (7-4).
Division 2
Port Huron (8-3) at Birmingham Seaholm (8-3), Friday
Seaholm is looking to add its first Regional title since 1997 to its first District title since 2001 won last week, while Port Huron’s last District title was a little more recent (2011) but the farthest the Big Reds have advanced. Port Huron avenged regular-season losses the last two weeks to Port Huron Northern and St. Clair Shores Lakeview, and Seaholm did the same last week in its rematch with Birmingham Groves. The Maples are enjoying their most potent offense arguably ever (36 ppg) and could set the pace, although the Big Reds have shown they’re capable of keeping up.
Other Regional Finals FRIDAY Muskegon Mona Shores (9-2) at Portage Northern (10-1), Livonia Churchill (7-4) at Walled Lake Western (10-1), Detroit U-D Jesuit (8-3) at Detroit Martin Luther King (9-2).
Division 3
River Rouge (10-1) at Orchard Lake St. Mary’s (10-1), Saturday
After two straight seasons of sub-.500 football, the host Eaglets have rounded back into the form that carried them to seven MHSAA Finals trips in eight seasons from 2009-16. Their only loss was Week 7 to Detroit Catholic Central, and they avenged it two weeks later and have gone on to break 50 points in both playoff wins so far. But River Rouge won’t be fazed as it’s also beaten DCC this fall and is a three-point Week 1 loss to Division 4 contender Grand Rapids Catholic Central from undefeated. The Panthers’ defense has been particularly impressive; after finishing last season with a 7-6 first-round playoff loss to eventual Division 3 champion King, Rouge this fall is giving up only 7.8 points per game.
Other Regional Finals FRIDAY Allen Park (9-2) at Chelsea (11-0). SATURDAY East Grand Rapids (8-3) at Muskegon (11-0), DeWitt (9-2) at Edwardsburg (11-0).
Division 4
Milan (11-0) at Detroit Country Day (11-0), Saturday
Speaking of shutdown defenses, Country Day is giving up 5.5 points per game while facing a schedule that so far has included seven playoff teams as the Yellowjackets have made their longest run since finishing Division 4 runner-up in 2016. Milan is pretty strong on that side of the ball as well, giving up just under 16 ppg as it seeks to reach the Semifinals for the first time. Both also have had to win close this fall – Country Day got past Harper Woods by five last week, and Milan has two one-point victories – and it will be interesting to see if that experience comes into play as these two play one of two games between undefeated teams this week.
Other Regional Finals FRIDAY Hudsonville Unity Christian (8-3) at Paw Paw (10-1), Flint Powers Catholic (9-2) at Pontiac Notre Dame Prep (10-1). SATURDAY Cadillac (7-4) at Grand Rapids Catholic Central (10-1).
Division 5
Kalamazoo United (7-4) at Lansing Catholic (10-1), Friday
Neither of these teams was given enough credit earlier this season as opponents appeared to be standing in their way. But Lansing Catholic finally got past nemesis Portland last week for the first time since 2015, and the Cougars have a defense (giving up 13 ppg) to match their always high-octane scoring attack (41 ppg). United with a new coach and mostly new offensive stars opened this season 0-3 but have won seven of eight since including three straight over league champions. The Titans may not be scoring at last year’s program-record pace, but have given up only 14 points per game during the 7-1 run.
Other Regional Finals FRIDAY Dearborn Heights Robichaud (9-2) at Detroit Denby (9-2). SATURDAY Freeland (9-2) at Kingsley (11-0), Saginaw Swan Valley (8-3) at Almont (11-0).
Division 6
Maple City Glen Lake (10-1) at Calumet (10-1), Saturday
A familiar opponent stands in the way of Calumet potentially reaching the Semifinals for the first time. Just as they did in 2016, the Copper Kings will be hosting Maple City Glen Lake in a Regional Final – and last time, Glen Lake won 14-0 and ended up reaching Ford Field and finishing Division 6 runner-up. The Copper Kings are giving up just a few more points three years later, but scoring a lot more and at the same pace as the Lakers, who have broken 30 points eight of the last nine weeks.
Other Regional Finals FRIDAY Onsted (9-2) at Hillsdale (11-0). SATURDAY Sanford Meridian (8-3) at Montague (9-2), Montrose (10-1) at Monroe St. Mary Catholic Central (9-1).
Division 7
Pewamo-Westphalia (11-0) at New Lothrop (11-0), Friday
With the last three Division 7 championships between these contenders, and both undefeated and barely scored upon this season, this small-school game will be getting some big attention. New Lothrop defeated the Pirates 26-14 in last year’s Regional title game on the way to winning its first Finals championship since 2006. The Hornets have outscored their opponents on average 46-7 against a schedule that included previously-unbeaten Beaverton last week, Division 6 still-contending Montrose in league play and recently-eliminated Division 5 Frankenmuth. P-W has given up 21 points this season, and none over the last three weeks. The Pirates made a statement early with a Week 1 shutout over Division 8 reigning champion Reading and haven’t been challenged since, with a 41-7 win over another Division 8 contender Fowler among highlights. The Pirates score in bunches too, averaging nearly 43 ppg.
Other Regional Finals: FRIDAY Schoolcraft (10-1) at Jackson Lumen Christi (10-0). SATURDAY Traverse City St. Francis (8-3) at Iron Mountain (11-0), Detroit Loyola (6-4) at Cass City (10-1).
Division 8
Ishpeming (9-2) at Beal City (10-1), Saturday
The Aggies’ struggles of the last two seasons should be pushed farther into distant memory as they’ve come all the way back to the verge of what would be a first Semifinal since 2014. A Week 8 loss to McBain aside, Beal City has followed a defense giving up just 11 points per game as it’s rebounded from a combined 6-12 record over the last two years and defeated previously-unbeaten Johannesburg-Lewiston last week for a District title. Ishpeming is playing for its first Semifinal berth since 2015 after narrowly missing in a close Regional loss last year to Breckenridge. The Hematites have won six straight since dropping two in a row against playoff teams Westwood and Negaunee in Weeks 4 and 5, respectively.
Other Regional Finals FRIDAY Adrian Lenawee Christian (10-1) at Reading (10-1). SATURDAY Saginaw Nouvel (7-4) at Ubly (9-2), Fowler (10-1) at Royal Oak Shrine (9-2).
Second Half’s weekly “Drive for Detroit” previews are powered by MI Student Aid, a part of the Office of Postsecondary Financial Planning located within the Michigan Department of Treasury. MI Student Aid encourages students to pursue postsecondary education by providing access to student financial resources and information. MI Student Aid administers the state’s 529 college savings programs (MET/MESP), as well as scholarship and grant programs that help make college Accessible, Affordable and Attainable for you. Connect with MI Student Aid at www.michigan.gov/mistudentaid and find more information on Facebook and Twitter @mistudentaid.
PHOTO: Hillman quarterback Nash Steinke turns upfield during last week's Regional Final win over Cedarville. (Photo by Sports in Motion.)