Bush Legacy: Culture of Opportunity
By
Doug Donnelly
Special for MHSAA.com
April 6, 2018
By Doug Donnelly
Special for Second Half
CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.
What’s more, he has the unenviable task of replacing himself.
“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”
Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.
He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.
Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.
“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”
Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.
Chelsea has had only three head coaches since 1965.
“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”
Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.
“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”
If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.
“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.
“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”
While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.
“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”
It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field
He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.
“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”
Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.
“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”
In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.
His record at Chelsea is 169-60.
“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.
“I love the game. I’m going to be very much involved.”
Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.
PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.
Drive for Detroit: Playoff Week 2 Preview
November 7, 2019
By Geoff Kimmerly
Second Half editor
First-round games, and with them often familiar opponents, are out of the way as we move into District Finals for 11-player and Regional Finals for 8-player teams still alive in the MHSAA Football Playoffs.
This weekend, in most cases, we’ll get a stronger indication how those that have done well near home match up among contenders on a statewide scale.
Below is again a look at a game in each division that particularly jumps off the page, in many cases because it provides one or both teams an opportunity to show they are built for bigger games and less familiar opponents ahead as we roar toward the end of November.
"Drive for Detroit" is sponsored by MI Student Aid.
11-Player
Division 1
Belleville (10-0) at Brownstown Woodhaven (10-0)
The Warriors have made the second round of the playoffs three times over the years, and a big performance tonight will not only send them to the third round for the first time but make another statement for a Downriver League that has had plenty of success over the last two decades. Belleville is playing in its third-straight District Final and for its second straight title at this level. Merely coincidentally, both of these teams have won all of their games by double figures except one – both had one-point wins against the second-place finishers in their respective leagues.
Keep an eye on these FRIDAY Plymouth (9-1) at West Bloomfield (9-1), Davison (8-2) at Lapeer (9-1), Detroit Cass Tech (6-4) at Dearborn Fordson (9-1).
Division 2
Midland Dow (7-3) at Muskegon Mona Shores (8-2)
The Sailors got past Midland by seven a week ago and now must also eliminate the other co-champion from the Saginaw Valley League North in neighboring Dow. The Chargers opened last week edging Big North Conference champion Traverse City Central by three. This could shake out as another close but low-scoring District Final, with both teams averaging just over 30 points per game but far fewer against playoff teams this season.
Keep an eye on these FRIDAY Grand Rapids Forest Hills Central (8-2) at Portage Northern (9-1), Fenton (9-1) at Walled Lake Western (9-1), Birmingham Seaholm (7-3) at Brimingham Groves (8-2).
Division 3
Edwardsburg (10-0) at Zeeland West (9-1)
Moving back into Division 3 for these playoffs means a different set of challengers for the reigning Division 4 champion Eddies. Zeeland West is seeking its first District title since 2015 after losing in this round the last two years, and can be considered as close to undefeated without being so as its only loss was by a point to still-unbeaten Byron Center. Running has long been the name of the game for both of these programs, and this could be another low-scoring matchup with West giving up 17 points per game and Edwardsburg just 7.4.
Keep an eye on these FRIDAY Coldwater (9-1) at Chelsea (10-0). SATURDAY Cedar Springs (9-1) at Muskegon (10-0), Flint Kearsley (8-2) at Orchard Lake St. Mary's (9-1).
Division 4
Sparta (9-1) at Grand Rapids Catholic Central (9-1)
Sparta surely was considered capable of winning last week’s opener against Muskegon Orchard View. But after the Spartans shut out the previously-undefeated Cardinals 35-0, it no doubt opened up a few more eyes as the team also reached nine wins for the first time since 1953 (per Michigan-football.com). Catholic Central annually is a formidable challenge, having made the Semifinals the last three seasons. GRCC’s only loss this fall was to a playoff team from Illinois.
Keep an eye on these FRIDAY Ortonville Brandon (8-2) at Pontiac Notre Dame Prep (9-1), Marshall (6-4) at Paw Paw (9-1), Romulus Summit Academy North (8-2) at Milan (10-0).
Division 5
Muskegon Oakridge (10-0) at Kingsley (10-0), Saturday
Oakridge is playing in its eighth District Final this decade and has won three of the first seven, with two of the four losses to teams that ended up reaching the MHSAA Finals – including by just three points to last season’s Division 5 champion Hudsonville Unity Christian. Kingsley won its first District title last year since 2005, traveling a different road playing in Division 6. Whichever team emerges from these paths crossing could be a serious contender to keep on rolling all the way to Detroit.
Keep an eye on these FRIDAY Almont (10-0) at Marine City (10-0), Lansing Catholic (9-1) at Portland (8-2), Clawson (7-3) at Detroit Denby (8-2).
Division 6
Ravenna (8-2) at Montague (8-2)
Three West Michigan Conference teams are still alive – these two joining Oakridge noted above – and Ravenna won the first meeting 17-7 in Week 6. How much has changed in just over a month? The Wildcats since then can boast an 18-14 win over Portland, last season’s Division 5 runner-up. Ravenna, meanwhile, hasn’t given up a point since falling to Oakridge by seven in Week 8.
Keep an eye on these FRIDAY Constantine (8-2) at Hillsdale (10-0), Warren Michigan Collegiate (9-1) at Monroe St. Mary Catholic Central (8-1). SATURDAY Menominee (7-3) at Calumet (9-1).
Division 7
Beaverton (10-0) at New Lothrop (10-0)
New Lothrop has become one of the scariest contenders in arguably the most competitive division, and not just because it’s the reigning champion. That unexpected underdog role could play well for the Beavers, who have reached 10 wins for the first time and last week gave up their first points – but only six – since Week 5. Beaverton’s 5.8-points-per-game defensive showing overall this season has come against a schedule featuring six playoff opponents, including three playing for District titles this weekend.
Keep an eye on these FRIDAY Lawton (10-0) at Schoolcraft (9-1), Elkton-Pigeon-Bay Port Laker (7-3) at Cass City (9-1). SATURDAY McBain (6-4) at Traverse City St. Francis (7-3).
Division 8
Cassopolis (10-0) at Reading (9-1)
This matchup has two years of recent history providing some additional build-up. These teams met in a Division 7 District Final in 2017, won by Cassopolis 31-16. Reading marched to the Division 8 title unbeaten last season – but Cassopolis was still in Division 7 and missed making that Final with a three-point Semifinal loss to Madison Heights Madison. Now these two meet again, both in Division 8, both scoring more than 40 points per game and both with incredible defensive numbers – Reading giving up 5.2 points per game and Cassopolis having given up 17 points this entire season.
Keep an eye on these FRIDAY Beal City (9-1) at Johannesburg-Lewiston (10-0). SATURDAY Ubly (8-2) at Harbor Beach (10-0), Flint Beecher (6-3) at Fowler (9-1).
8-Player
Division 1
Martin (10-0) at Colon (10-0), Saturday
This will be the greatest challenge this fall so far for both teams. It’s tough to say Colon has been challenged yet – the Magi have scored 40 points in all but one game and average 52.2 per game, and have given up 38 total with six shutouts. Martin stacks up impressively scoring 38.6 points per game and giving up 10.8, but with a pair of single-digit wins over Bellevue and Climax-Scotts. Those could be interesting indicators for Colon, which beat both by at least 35.
Other Regional Finals FRIDAY Gaylord St. Mary (5-5) at Suttons Bay (10-0), Kingston (8-2) at Mio (9-1), Morrice (9-1) at Deckerville (10-0).
Division 2
Pickford (9-1) at Powers North Central (10-0)
This rematch has been highly-anticipated since Week 3, when Powers North Central handed Pickford its only loss, 20-14, in what also turned out to be the Jets’ only close game this season. Pickford, last season’s Division 1 runner-up, did end up in Division 2 this time and brings back a team loaded with playoff experience. We’ll see how much difference that might make, although the Jets did gain a valuable boost as well in last week’s win over Crystal Falls Forest Park, its first over the Trojans in the first round in three seasons.
Other Regional Finals FRIDAY Cedarville (6-4) at Hillman (9-1), Onekama (7-3) at Climax-Scotts (8-2). SATURDAY Kinde North Huron (7-3) at Portland St. Patrick (10-0).
Second Half’s weekly “Drive for Detroit” previews are powered by MI Student Aid, a part of the Office of Postsecondary Financial Planning located within the Michigan Department of Treasury. MI Student Aid encourages students to pursue postsecondary education by providing access to student financial resources and information. MI Student Aid administers the state’s 529 college savings programs (MET/MESP), as well as scholarship and grant programs that help make college Accessible, Affordable and Attainable for you. Connect with MI Student Aid at www.michigan.gov/mistudentaid and find more information on Facebook and Twitter @mistudentaid.
PHOTO: Muskegon Oakridge edged Montague 15-13 in Week 5; both are playing this weekend for District championships. (Photo by Tim Reilly.)