Bush Legacy: Culture of Opportunity
By
Doug Donnelly
Special for MHSAA.com
April 6, 2018
By Doug Donnelly
Special for Second Half
CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.
What’s more, he has the unenviable task of replacing himself.
“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”
Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.
He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.
Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.
“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”
Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.
Chelsea has had only three head coaches since 1965.
“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”
Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.
“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”
If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.
“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.
“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”
While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.
“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”
It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field
He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.
“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”
Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.
“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”
In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.
His record at Chelsea is 169-60.
“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.
“I love the game. I’m going to be very much involved.”
Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.
PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.
1st & Goal: 2025 Week 3 Preview
By
Geoff Kimmerly
MHSAA.com senior editor
September 11, 2025
The Michigan High School Football Coaches Association and Michigan Sports Writers both released their first state rankings of the season this week, providing their opinions on the top teams in every division.
There are always a few programs that dominate from start to finish. But this season already seems like it could provide an audible.
Consider, of 602 teams playing 11 or 8-player football this fall, only 179 (just under 30 percent) after just two games. And that total is guaranteed to decrease by 28 teams over the next two days as we have that many matchups of unbeatens – several of which are noted below.
Some related food for thought: Although we finished the 2024 regular season with 27 undefeated teams statewide, only Millington and Deckerville hoisted MHSAA Finals championship trophies without taking a loss. We had only two undefeated champions in 2023 as well, but five in 2022.
You'll again have the opportunity to tune into several games this weekend on the NFHS Network. Scores for every game across the state will posted on the MHSAA Scores page as they conclude.
Bay & Thumb
Ithaca (2-0) at Saginaw Michigan Lutheran Seminary (2-0)
This matchup determined league championships in both 2022 and 2023, and Ithaca has won 20 straight league games including all five in the Tri-Valley Conference Blue a year ago. MLS gave the Yellowjackets their closest league game (35-14) last fall and is off to a solid start outscoring its first two opponents by a combined 82-8. Ithaca’s is coming off one of the state’s more notable victories of Week 2, 36-7 over Lawton.
Keep an eye on these FRIDAY Bay City John Glenn (2-0) at Essexville Garber (2-0) WATCH, Durand (2-0) at Montrose (2-0) WATCH, Saginaw Nouvel Catholic Central (2-0) at Saginaw Valley Lutheran (2-0) WATCH, Harbor Beach (2-0) at Ubly (1-1) WATCH.
Greater Detroit
Rochester Adams (2-0) at West Bloomfield (2-0) WATCH
Arguably the most competitive league in the state – the Oakland Activities Association Red – begins play with what should be a challenging matchup for both of these opponents. Adams claimed year’s meeting 21-17 on the way to eventually reaching the Division 1 Semifinals, and has a couple of big wins so far this fall over Romeo and Rochester. West Bloomfield has won both of its first two games by 37-0 scores, shutting out Dearborn Fordson and Southfield Arts & Technology.
Keep an eye on these FRIDAY Birmingham Groves (1-1) at Harper Woods (2-0), Clarkston (1-1) at Oxford (2-0) WATCH, Gibraltar Carlson (2-0) at Pontiac Notre Dame Prep (1-1) WATCH, Orchard Lake St. Mary’s (2-0) at Warren De La Salle Collegiate (1-1).
Mid-Michigan
Williamston (2-0) at Mason (1-1)
Williamston can finish reversing last season’s 0-3 start with a win over Mason, which won last year’s meeting 34-20. This matchup again kicks off the Capital Area Activities Conference Red schedule, and Mason has won 18 straight league games and the last three Red titles. The Bulldogs fell just short in their comeback attempt last week against DeWitt, but have won six in a row over the Hornets – who have been impressive in revenge wins over Lansing Catholic and Hastings.
Keep an eye on these FRIDAY St. Johns (2-0) at Fowlerville (2-0), Midland Dow (2-0) at Mount Pleasant (2-0), Portland (2-0) at Olivet (2-0) WATCH, Northville (2-0) at Howell (2-0) WATCH.
Northern Lower Peninsula
Davison (2-0) at Traverse City Central (2-0)
Davison has dominated these meetings the last three seasons, with three victories all by at least 35 points. But Central also is 2-0 heading into this game for the first time during that run and has scored a combined 96 points in big wins over returning playoff qualifiers Novi and Parma Western. Davison edged Warren De La Salle Collegiate last week 23-21 to avenge a 2024 defeat after opening with a 17-point win over Roseville.
Keep an eye on these FRIDAY Boyne City (2-0) at Cheboygan (1-1) WATCH, Kalkaska (2-0) at East Jordan (2-0) WATCH, Escanaba (2-0) at Petoskey (1-1) WATCH. SATURDAY Marquette (1-1) at Gaylord (2-0) WATCH.
Southeast & Border
Grand Rapids Catholic Central (2-0) at Jackson Lumen Christi (1-1) WATCH
We featured Lumen Christi in this space last week as well, but it’s hard not to again when the Titans have arguably the toughest nonleague schedule in the state. They’re coming off wins over two 2024 champions – Lombard Montini from Illinois and Pontiac Notre Dame Prep from Division 5 – and now get an opponent that fell just a win shy of also playing for the Division 5 title last season. Grand Rapids Catholic Central is facing its first in-state opponent after earning wins over teams from Illinois and Ontario.
Keep an eye on these FRIDAY Adrian (2-0) at Chelsea (2-0) WATCH, Blissfield (1-1) at Clinton (1-1) WATCH, Tecumseh (2-0) at Ypsilanti Lincoln (2-0) WATCH, Ann Arbor Huron (1-1) at Dexter (2-0).
Southwest Corridor
Schoolcraft (1-1) at Constantine (2-0)
This is a matchup we circle every season, and it’s easy to explain why. Constantine’s 31-29 win over Schoolcraft a year ago, while its third straight, was the second in a row decided by one score or less, as have been five of their last 12 matchups. Both teams went on to great success last season, Constantine winning a District title and Schoolcraft claiming its Regional. And while the Eagles do have an early loss, it came last week to Division 4 power Hudsonville Unity Christian.
Keep an eye on these FRIDAY Battle Creek Harper Creek (1-1) at Coldwater (2-0) WATCH, Kalamazoo United (1-1) at Lawton (1-1) WATCH, Three Rivers (2-0) at Otsego (1-1) WATCH, Niles (2-0) at Paw Paw (0-2) WATCH.
Upper Peninsula
Calumet (2-0) at Negaunee (2-0) WATCH
The Western Peninsula Athletic Conference Copper division is among the deepest leagues in northern Michigan, sending four teams to the playoffs last year with two more finishing 4-5. Calumet and Negaunee have been two of the frequent contenders, Negaunee last sharing the league title in 2023 and Calumet most recently in 2021. The Miners won last year’s matchup 29-0 and the last five in the series.
Keep an eye on these FRIDAY Hancock (0-2) at Houghton (0-2) WATCH, Iron Mountain (1-1) at Manistique (1-1) WATCH, Gladstone (0-2) at Kingsford (1-1) WATCH, Ishpeming Westwood (0-2) at Menominee (2-0) WATCH.
West Michigan
Caledonia (2-0) at Hudsonville (2-0) WATCH
These two are among four Ottawa-Kent Conference Red teams that have started 2-0, with three more at 1-1 as league play begins. Grandville and Rockford have especially notable wins among that 1-1 group, and this league race truly could be wide open – which will make every game including this one especially important. Hudsonville last season broke a three-year losing streak against Caledonia, and despite substantial graduations has opened with impressive victories over Byron Center and East Lansing. The Fighting Scots’ 56 points last week against Muskegon Reeths-Puffer were their most since 2023.
Keep an eye on these FRIDAY Hudsonville Unity Christian (2-0) at Ada Forest Hills Eastern (2-0) WATCH, Grand Rapids West Catholic (1-1) at Grand Rapids South Christian (1-1), East Kentwood (2-0) at Jenison (2-0), Grand Rapids Northview (2-0) at Sparta (2-0).
8-Player
Pickford (2-0) at Newberry (2-0)
Pickford has won the last two Great Lakes Eight Conference East titles, and last year’s run to finishing Division 1 runner-up included a 44-14 win over Newberry. But Newberry already has one victory this season over a team that reached Superior Dome a year ago – 22-20 over reigning Division 2 champion Crystal Falls Forest Park in Week 1 – and last week’s 34-14 victory over Ontonagon also avenged a 2024 loss.
Keep an eye on these FRIDAY Deckerville (2-0) at Bad Axe (2-0) WATCH, Adrian Lenawee Christian (2-0) at Climax-Scotts (1-1), Britton Deerfield (1-1) at Colon (2-0), Concord (2-0) at Mendon (2-0) WATCH.
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PHOTO Ithaca and Lawton players attempt to reel in a pass during the Yellowjackets' Week 2 win. (Photo by High School Sports Scene.)